Neustar Inc., a global information services and technology company and leader in identity resolution, has launched SmartDial, a decisioning solution that allows outbound dialers to know when to best reach contacts. SmartDial is the first capability available as part of Neustar TRUSTID Decisions — a suite of decisioning solutions offering organizations automated access to optimized customer contact and channel behavior data with seamless integration into existing outreach systems for more effective and systematic outbound…

Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Unified Identity™, the only end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data. The new solution powered by Neustar’s unrivaled identity graph platform, OneID™, transforms data management to enable better data-driven decision making and outcomes for brands by supporting data…

Neustar Inc., a global information services and technology company and leader in identity resolution, is launching TRUSTID Decisions, a suite of decisioning solutions offering organizations automated access to optimized customer contact and channel behavior data for more effective and systematic outbound communication strategies. The TRUSTID Decisions solutions suite will integrate seamlessly into existing outreach systems, overlaying unique contact or channel behavior data and identifying when and how to best reach…

Extortion demands grew in 2020, as cyber criminals targeted new online industries Neustar, Inc., a global information services and technology company and leader in identity resolution, has published its report entitled ‘Cyber Threats and Trends: Pandemic Style’, detailing the security risks faced by companies as the COVID-19 pandemic accelerated the digital revolution. Informed by data from Neustar’s Security Operations Center (SOC), the report reveals a 154 percent increase in the number of attacks between 2019…

Neustar Inc., a global information services and technology company and leader in identity resolution, announced five new appointments to its executive leadership team. Michael Schoen, Senior Vice President, Marketing Solutions; Bob McKay, Senior Vice President, Risk Solutions; Jimmy Garvert, Senior Vice President, Communications Solutions; Hyune Hand, Senior Vice President, Customer Success, and J. Martin, Chief Information Officer, will all join the Company’s Executive Committee. Marketing Technology News: Admix…

Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of the Neustar Fabrick ID to power next generation addressable media buying and selling without relying on cookies or mobile advertising IDs (MAIDS). The Fabrick ID provides secure and persistent cross-media linkages between advertiser audience data…

Neustar, a global information services and technology company and leader in identity resolution, has partnered with Bandwidth Inc. and Comcast to conduct a cross-industry STIR/SHAKEN interoperability test to showcase enterprises’ ability to authenticate outbound calls and actively participate in the STIR/SHAKEN ecosystem. STIR/SHAKEN are technology standards that use certificates to digitally sign phone calls, which verify caller identity and prevent spoofing. Today, only the Originating Service Provider (OSP) can sign…

Neustar, Inc., a global information services and technology company and leader in identity resolution, launched Neustar Unified Analytics powered by Neustar Fabrick, the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms. This enables brands to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their Return on Ad Spend (ROAS). For over…

The Move Provides Verisign Users with Continued Performance and More Security Options Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it has entered into a definitive agreement with VeriSign, Inc. to acquire Verisign’s recursive Public DNS service. Under the terms of the acquisition, the address space for Verisign Public DNS, such as the widely used 64.6.64.6 will be transferred to Neustar and incorporated into its robust recursive UltraDNS Public…

Solution Frees Marketers From Dependence on Third Party Consumer Data Threatened by Loss of Cookies and Mobile Advertising IDs Neustar, Inc., a global information services and technology company and leader in identity resolution, launched the Neustar Second-Party Data Marketplace powered by Fabrick to help brands improve marketing outcomes across addressable media channels without relying on third-party data threatened by quality and privacy concerns, including the planned loss of third-party cookies and mobile…

Neustar, Inc., a global information services and technology company and leader in identity resolution, has integrated its Trusted Call Solutions platform with Google Verified Calls to improve answer rates and engagement on outbound calls, transform the call experience and restore consumer trust in the phone channel. This collaboration adds visual information, such as caller verification status, branding, and call context, to incoming call screens on Android mobile phones, giving consumers a reason to answer business…

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

New service identifies and prioritizes the right numbers to call for greater operational efficiency and right-party contact rates Neustar Inc., a global information services and technology company and leader in identity resolution, has launched SmartTrace, a service that improves traditional skip tracing efforts used by first and third party collections agencies to reach unresponsive account holders. Neustar is hosting a webinar to offer an in-depth look at the new service on Wednesday, July 22, at 1 p.m. Eastern Standard…

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Wes Nichols has been appointed as an independent, non-executive director to the Company’s Board of Directors. Mr. Nichols is a technology entrepreneur, an active technology investor and served as Neustar’s Senior Vice President of Strategy from 2015 to 2016 following Neustar’s acquisition of MarketShare, where he was co-founder and CEO. “We are happy to have Wes back as part of Neustar,” said Stewart…

Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering landline, mobile, cable and VoIP carriers its Robocall Mitigation service free of charge for the next two months to help protect subscribers from scams related to the COVID-19 pandemic. The service is automatically activated on the carrier’s network and takes effect May 15, 2020. The service will alert subscribers to potential spam calls by displaying a message in the Caller ID field on the consumer’s device.…

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that Brett House joined the company as Vice President, Product Marketing for its Marketing Solutions business unit. Neustar’s Marketing Solutions is one of the company’s four businesses focused on enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID® platform. Together with its Risk, Communications, and…

Neustar Identity Verification for CCPA, Neustar Identity Resolution for CCPA services support California legislation, extend protections broadly Neustar Inc., a global information services and technology company and leader in identity resolution, unveiled two new service solutions for entities seeking effective and efficient compliance with the California Consumer Privacy Act, which took effect January 1 this year. The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable…

 Neustar’s Caller Name Optimization Emergency Call Registry ensures the public receives critical COVID-19 calls otherwise blocked or mislabeled as spam Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering its Caller Name Optimization (CNO) Emergency Call Registry solution, free of charge, to hospitals, health care providers, state and local health officials, and other government officials to ensure emergency COVID-19 calls reach the public and are not blocked…

Companies integrate technologies to deliver holistic measurement for enterprise B2C brands Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad measurement and attribution, announced a partnership to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing a granular and complete view of the full customer journey…