AdQuick Announces Partnership with Lyft, Expanding Out-of-Home Advertising Inventory in New York City, Chicago

AdQuick is partnering with Lyft to manage its cartop advertising in New York City and Divvy bike share stations in Chicago AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare giant Lyft to manage its cartop advertising on Lyft Halos in New York City and Lyft's Divvy bike share kiosk advertising inventory in Chicago. "Lyft's Halo cartop advertising technology enables brands to increase their reach in New York City with hyper-targeted, digital cartop advertising,"…

NCC Media Rebrands as Ampersand, With Announcement of New Audience-Based Ad Offerings and Programmer Enablement Solutions at Kickoff of…

New Name Reflects Company's Mission of Connecting the TV Advertising Ecosystem Across All Screens, Inventory and Audiences NCC Media, the data-driven TV advertising sales and technology company, unveiled the latest step in its ongoing evolution with the announcement that it is changing its name to Ampersand. The new name was developed to reflect the company's mission of unifying the TV advertising ecosystem across all screens, inventory and audiences. In addition, the company is introducing the Ampersand name along with…

The ADVERTISING Club of New York Enlists Top Industry Talent as New Board Directors

Club Honors Standout Talent with 2018 President’s Award and Rising Star Accolade The ADVERTISING Club of New York, the industry's leading professional organization representing the advertising, media, marketing and ad-tech industries, announced the addition of seven new board members to new posts at its 122nd Annual Meeting of Members. The event took place at Horizon Media’s Headquarters in New York on July 18. “All of the great momentum The AD Club has experienced recently is articulated by the recent changes to our…

Trust and Transparency Took Center Stage at Advertising Week New York

While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at three emerging themes and what they mean for the adtech/martech world: Industry consolidation: No winter on the horizon With M&A activity showing no sign of slowing down, consolidation in the adtech/martech space topped the Advertising Week agenda. But a panel discussion around…

Cambridge Analytica Announces Launch of New TV Targeting Product at Advertising Week in New York

Cambridge Analytica's brand-focused division, CA Commercial, announced the launch of its new TV targeting product SelecTV at Advertising Week in New York City. SelecTV offers 100 percent target audience density through the one-to-one precision of addressable TV advertising. Using a well-established industry benchmark, CA estimates the value of complete target audience density to be an average 63 percent lift in incremental sales over and above age and gender targeting. "We're really excited to…

Comcast Advertising Appoints Rick Mandler as VP, Growth Strategy

In this newly created role, Mandler will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio with the goal of advancing revenue growth and market share. Comcast Advertising, a division of Comcast, today announced that it has appointed Rick Mandler as vice president, growth strategy. “Rick brings a deep knowledge of the TV and video ecosystem and extensive experience working in advanced advertising. He has a natural talent for collaborating across functions…

Mirriad Upgrades to New York OTCQX® Best Market

Mirriad Advertising plc, the leading in-content advertising company, is pleased to announce it has qualified to trade on the OTCQX® Best Market in the United States, home to international brands such as Roche, adidas and Heineken. The market is operated by OTC Markets Group Inc ("OTC Market"). Marketing Technology News: DecisionLink Reimagines Value-Based Engagement with ValueCloud 5.0 Mirriad commences trading today on the OTCQX under the symbol "MMDDF.", having previously traded on the OTCQB® Venture Market. US…

SEOblog.com Names Eco York Among Best PPC Companies in the United States in 2021

Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management, and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands. Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results --and…

Verizon Expands its Diversity, Equity & Inclusion Reach with New Responsible Marketing Action Plan

Commits to a diverse marketing ecosystem spanning representation to economic investment What you need to know: Extends Diversity, Equity and Inclusion commitment to impact the marketing ecosystem inside and outside Verizon Addresses equity in the creative supply chain to further an inclusive working environment, enhance policies to prevent bias in advertising and media, and strengthen content policies to increase transparency Mobilizes powerhouse partners Interpublic Group, Publicis and WPP to…

Lamar Advertising Launching Corporate-Sponsored SPAC: Lamar Partnering Corporation

Lamar Advertising Company announced today that Lamar Partnering Corporation (“LPC”), a newly formed special purpose acquisition company and an indirect wholly-owned subsidiary of Lamar Advertising Company (“Lamar”), has filed a Registration Statement on Form S-1 (the “Registration Statement”) with the Securities and Exchange Commission (“SEC”) in connection with a proposed initial public offering of its units. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer…

Comcast Advertising Appoints Industry Innovator Pooja Midha As Chief Growth Officer

In this role, Midha will oversee global marketing and lead the evolution of a strategic vision to drive growth and maximize the value of the company’s products within the changing advertising ecosystem. Comcast Advertising, a division of Comcast, today announced that it has appointed Pooja Midha as its chief growth officer, a new role within the organization. Marketing Technology News: Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and… “Her ability to sort through…

Silverbullet Launches 4D Context Outcomes Engine into U.S, Appoints New Board, and Global Growth Expert

UK marketing transformation company Silverbullet continues global growth with  New York office, Board and newly appointed CRO Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first U.S office, and appointing a new Board, as well as a Chief Revenue Officer specialising in growth. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users Former CRO of DoubleVerify, Mark Pearlstein, is now the Chief Revenue…

Audiencerate Appoints Filippo Gramigna as New CEO

The identity hub appoints international ad tech and media leader as CEO to drive further success Audiencerate, the identity hub enabling compliant data-driven advertising announced the appointment of Filippo Gramigna as its new Chief Executive Officer. Previously a strategic advisor for Audiencerate, Gramigna will leverage his in-depth understanding of the business and over 20 years of international leadership experience to fuel Audiencerate’s global market growth. Gramigna brings extensive experience from roles at major…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Merkle (Customer Experience Management), Wavefront (TV Advertising), Brilla (Entertainment), Viva Entertainment (Entertainment), to Protegrity (Privacy and Regulations). Merkle’s State of Customer Experience Transformation Report Identifies Gap Between Consumer Sentiment and Corporate Perceptions Merkle, a leading technology-enabled, data-driven customer experience management (CXM)…

Viva Entertainment Group Launches a New Marketing Campaign for Monetization and Provides Update to Shareholders

Viva Entertainment Group, Inc, the global entertainment and technology company connecting video content owners and distributors to deliver the world's TV options in all languages on any smart device with a screen, anytime anywhere is pleased to provide a detailed update on corporate highlights and discuss future strategic initiatives. The company announced that, with Vivalivetv having reached a million-plus downloads on Google Play, commencing immediately through June 30th, 2021 Viva has started the new marketing and…

Havas Media and PUMA Tap Firefly’s New Street.IQ Product to Usher in a New Era of OOH

As the first digital out-of-home platform that uses live data to improve advertising campaigns weekly, Firefly’s StreetIQ surmounts the limitations of traditional OOH channels to drive confidence in outdoor advertising following COVID-19 Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, announced the launch of Street.IQ, the first and only product to use live data to optimize out-of-home (OOH) campaign performance mid-flight. In tandem, PUMA launched its third…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AdQuick (Native & Programmatic Advertising), Augeo (Customer Experience Management), Cadent & AdAmp (TV Advertising), to MongoDB (Data Management Platforms). AdQuick Announces Partnership with Lyft, Expanding Out-of-Home Advertising Inventory in New York City, Chicago AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare…

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory

Available through Ubimo’s programmatic media platform, advertisers can reach targeted audiences across JCDecaux’s 655 digital screens in the U.S. Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to…

Nielsen Media Welcomes Caroline Clarke: New Head Of Editorial Content Strategy

Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter, transforming into an independent, publicly traded media company. Marketing Technology News: Pega Acquires Qurious.io for AI-Powered Speech Analytics As Senior Vice President of Editorial Content Strategy, Clarke will report to…

Free Streaming Network Crackle Announces New Exclusives, Movies, and Series for January

Crackle’s mix of Hollywood blockbusters, award-winning indies, classic TV, and hand-picked exclusive and original content is always FREE Crackle Plus, a Chicken Soup for the Soul Entertainment company and one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, today announced the upcoming content releases planned for January. Crackle linear and VOD networks are available in the U.S. and can be accessed on up to 29 devices and services including Amazon FireTV, RokuTV, Apple TV, Smart…