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PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

PTC Partnering with Magic Leap to Further Expand Augmented Reality in the Enterprise

Alliance Extends the Capabilities of Vuforia Engine with Magic Leap 1 PTC announced a strategic alliance with Magic Leap that will allow enterprise and industrial customers to combine the augmented reality (AR) capabilities of its market-leading Vuforia® Engine solution with the powerful Magic Leap 1 wearable headset. @PTC announces an alliance with @magicleap that will allow customers to combine the #AR capabilities of @Vuforia Engine with the Magic Leap 1 headset. Vuforia Engine provides users with advanced computer…

PTC Announces ThingWorx 8.5 to Help Customers Drive Digital Transformation to New Levels

New Capabilities Enable Businesses to Leverage the Power of Industrial IoT PTC announced the upcoming release of its ThingWorx Industrial IoT (IIoT) platform from the show floor of the LiveWorx digital transformation event. ThingWorx 8.5 combines new capabilities with world-class, domain-specific solutions to better serve the digital transformation needs of industrial enterprises worldwide. @PTC announces @ThingWorx 8.5 release from the #LiveWorx 19 show floor. #DigitalTransformation Among the new and enhanced…

Martech Interview with Ken Dec, Chief Marketing Officer, Vivantio 

Should marketers keep pursuing a content-heavy approach or should they be more focused on building better targeted messaging models? Ken Dec, Chief Marketing Officer, Vivantio shares the importance of the latter in this quick chat: _____ Tell us a little about yourself Ken, why did you venture into a marketing / sales role and what have been your greatest experiences in this line so far? I have 25 years of agency experience, working with brands including Google, IBM, Toyota, Adobe, PTC as well as many B2B companies.…

No Matter your Business, Marketing and Sales opportunities are Limitless

My staffing business was $600,000 in debt and 60 days away from completely running out of cash. It was 2006, and I was crying on a curb outside of my company, Diversified Industrial Staffing, in Michigan. It was severe, a combination of poor decisions made by me and clients filing bankruptcy to the tune of $219,000. The $600,000 in debt was tied to $2.5 million in revenue, with razor thin margins. Marketing Technology News: AUDIENCEX Ranks #80 On Financial Times List Of Fastest-Growing Companies In The Americas I…

Marketing Technology Company Acoustic Creates Hub in Boston

Company signs office lease in the Financial District with plans to employ up to 135 employees Acoustic, an open and independent marketing cloud and analytics provider, announced today that it is creating a new physical hub for employees in Boston. Marketing Technology News: MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format The company has secured a July 1, 2021 start for a two-year office lease at One Lincoln in the city's Financial District. The space can accommodate 50 employees as part of…

Consumers Take Action on Privacy: New Research Shows Nearly Half of Privacy Requests Sent in 2020 Were to Stop the Sale of Personal Data to…

With data subject requests (DSRs) and associated costs increasing, research shows the impact of the California Consumer Protection Act (CCPA) on companies’ privacy practices B2C organizations who manually processed DSRs spent approximately $192,000 per million identities in 2020 to process and fulfill data subject requests. DataGrail, the modern privacy platform designed to help brands build trust and transparency, today unveiled the results of its 2021 proprietary research report that looks at consumer privacy trends.…

Luxury Institute And DataLucent: Reinventing Market Research In The Era Of Consumer Data Empowerment

In 2021, the market research industry will undergo a radical reinvention. Since the 1920s when Daniel Starch started approaching people in the street to ask about their ad recall, a process of "polling" soon advanced by George Gallup, market research has evolved into an art, a science, and a major industry that supports critical brand decisions through consumer insights. Marketing Technology News: SailPoint Delivers Identity Extensibility for the Cloud Enterprise From the 1930s through the mid-1960s, classic consumer…

6sense Reaches Milestones for Customer, Company, and Revenue Growth

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company 6sense, the leading Account Engagement Platform, announced that it set company records in 2020 for customer, employee, and annual revenue growth. Fueled by a twofold increase in the company’s customer base and a retention rate that exceeds industry benchmarks, 6sense achieved 100% revenue growth for the third year in a row while more than doubling its full-time employee headcount. Marketing…

Drift Announces Record-Breaking Year of Growth and Market Expansion

Revenue Acceleration leader cites demand for digital transformation momentum as catalyst for growth Drift, the world’s leading Revenue Acceleration Platform that is transforming how sales and marketing work together to deliver more revenue, faster, with the help of Conversational Marketing and Conversational Sales, announced a year of record-breaking growth. As the COVID pandemic drove industries everywhere to accelerate their digital transformation, companies turned to Drift’s platform to more effectively engage their…

Former Oracle Executive Joins SurveyMonkey To Grow Customer Experience Business in EMEA

Based in Dublin, Graham Douglas will help expand the adoption of the company’s multi-channel agile CX solution, the GetFeedback platform SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced former Oracle executive Graham Douglas has joined SurveyMonkey as vice president of CX sales in EMEA. With more than one third of SurveyMonkey’s revenue coming from customers outside of the United States, and a significant portion of that coming from Europe, Douglas…

STRATACACHE Hires Digital Signage and Retail Veteran to Spearhead Scala Business Development in Canada

STRATACACHE announced that Erkki Rajamaki has joined the company as Director of Business Development Canada, leading the country's sales and business development of hardware, software and services across the STRATACACHE family, with a focus on Scala. Erkki has 13 years of experience in digital signage and consumer experience technology, and an additional 13 years on the client side at Loblaws, Tim Hortons and Canadian Tire, bringing in-store retail innovation to market for major brands throughout Canada. Marketing…

National Debt Relief Delivers Empathetic Customer Experiences By Leveraging Contact Center AI from Observe.AI

Speech Analytics and Contact Center AI Improve Experiences for Both Clients and Agents Observe.AI, a leader in Contact Center AI, announced that its platform has enabled National Debt Relief (NDR) to improve customer experience, automate quality assurance, and provide better coaching to its front-line agents. NDR, one of the country’s largest and most reputable debt relief companies, leverages the Observe.AI platform to analyze 100% of call interactions and automatically surface key areas of concern for customers while…

Coming of Age: 2020, a Generation-Defining Year for Gen X and Boomers

By the end of this decade, most global consumers are expected to be older than 60. Though the global population is aging and people are having fewer babies, the power and influence of older groups in the marketplace seems to have been largely lost on some marketers. As Generation Z have taken the pedestal from under millennials as the newest enigma for the modern marketer, Generation X or Gen X and baby boomers have often been left at the margin. “Old” and “young” stereotypes becoming old-fashioned Younger…

Mike Laureno Joins SiteSpect as Chief Financial Officer

SiteSpect, the fastest and most complete optimization platform, announced that Mike Laureno has joined the company as Chief Financial Officer (CFO) leading Finance and Accounting as well managing our investor relationships. “We are thrilled to welcome Mike to where he will make an immediate impact on our business operations,” said Patrick Romich, CEO of SiteSpect. “His vast financial experience is a perfect fit as the business continues momentous growth.” Marketing Technology News: MindTickle Announces $100 Million Funding…

Yellow Messenger offers Free AI-Powered WhatsApp Virtual Assistant to Empower Businesses

In the wake of the pandemic, the 'Get AI Ready' campaign is powering enterprises of every scale with Virtual Assistants on WhatsApp Business accounts for free Gartner states that by 2025, customer service organizations embedding AI in their multichannel engagement platform will elevate operational efficiency by 25% Brands gearing up for the festive season will have the opportunity to use Conversational AI and optimize their D2C channels with Yellow Messenger chatbots in 120+ languages In an effort to help businesses…

Retail Ecommerce Ventures (REV) Officially Relaunches Pier 1 Imports Online Store

Pier 1 starts anew as Internet-first retailer of home furnishings and accessories; REV retains brand's senior buyers and other key personnel, revamps functionality and look of Pier1.com Retail Ecommerce Ventures (REV) officially relaunched Pier1.com, the new customer-centric online store for home furnishings and accessories retailer Pier 1 Imports. The 58-year-old brand closed its brick-and-mortar locations this year as part of its bankruptcy plan, but millions of people continue to cherish Pier 1 Imports and its curated…

Research: Automation Is the Future for Digital Asset Management, While Remote Access and Security Are Priorities for 2021

72% of respondents revealed that number of digital assets managed has grown 48% see automation as a top priority in management of assets for 2021 75% unsure of timescales to adopt AI FotoWare, a provider of Digital Asset Management (DAM) solutions, unveils the results of its research into the status and future of digital asset management to mark its 25-year anniversary. FotoWare is a digital asset management solution for companies and individuals to manage, store and share large amounts of digital assets, such as…

PreciseTarget Launches Customer Insights Profiles

New Data Models for Retailers Helps to Drive Long-Term Value and ROI PreciseTarget, the first data company exclusively focused on enhancing the marketing effectiveness of apparel retailers and brands to help them acquire their highest-value customers, announced the launch of Customer Insights Profiles. A new off-the-shelf data enrichment product, Customer Insights Profiles delivers a comprehensive view of shoppers’ likelihood to purchase a product or brand, helping sellers better personalize their offerings and serve their…

Mood Media Appoints Seasoned Digital-Out-of-Home (DOOH) Media Industry Veteran, Paul Jankauskas, to Lead Mood Content Platforms

Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content development and out-of-home (OOH) sectors, Jankauskas is now responsible for growing Mood Media’s ad sales network, further building out Mood’s world-class sales organization and expanding our retail…