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PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

PTC Partnering with Magic Leap to Further Expand Augmented Reality in the Enterprise

Alliance Extends the Capabilities of Vuforia Engine with Magic Leap 1 PTC announced a strategic alliance with Magic Leap that will allow enterprise and industrial customers to combine the augmented reality (AR) capabilities of its market-leading Vuforia® Engine solution with the powerful Magic Leap 1 wearable headset. @PTC announces an alliance with @magicleap that will allow customers to combine the #AR capabilities of @Vuforia Engine with the Magic Leap 1 headset. Vuforia Engine provides users with advanced computer…

PTC Announces ThingWorx 8.5 to Help Customers Drive Digital Transformation to New Levels

New Capabilities Enable Businesses to Leverage the Power of Industrial IoT PTC announced the upcoming release of its ThingWorx Industrial IoT (IIoT) platform from the show floor of the LiveWorx digital transformation event. ThingWorx 8.5 combines new capabilities with world-class, domain-specific solutions to better serve the digital transformation needs of industrial enterprises worldwide. @PTC announces @ThingWorx 8.5 release from the #LiveWorx 19 show floor. #DigitalTransformation Among the new and enhanced…

6sense Named a Leader in Account-Based Marketing Platforms

Independent research firm report states that 6sense “leads the pack with an expanding set of robust capabilities” 6sense, the leading Account Engagement Platform, announced that independent research firm Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. In this evaluation, 6sense received the highest score in the current offering category as well as the highest score possible in the strategy category. 6sense was rated as differentiated in the account selection, design and…

The Yes Reimagines The Future Of Commerce Emerges With The Launch Of A New Shopping Platform

New E-commerce Platform Leverages AI to Create First-of-its-Kind Experience Providing a Glimmer of Hope to Brands and Consumers In The Wake of Retail Decline. E-commerce veteran Julie Bornstein and technical co-founder Amit Aggarwal, announce the launch of The Yes, a next gen shopping experience poised to redefine the architecture of e-commerce and the way people buy. Leveraging a sophisticated algorithm powered by each individual's choices and human instincts around personal style, The Yes uses computer vision and…

TechBytes with Tom Simpson, SVP Brand & Exchange at AdColony APAC

Hi Tom, please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at AdColony. I started my journey as a marketer 15 years ago, and gradually voyaged through industries. I began my career in the agency world, and then on into tech, which is where I am now. Every move I made was done with the simple goal of learning something new, as the foundation of my interests lay with people, and the world I live in. As time went by, my interests went from aspiring to be the best…

37% of Streaming Subscribers Share Accounts With People Outside Their Household, Restricting Streaming Services’ Revenue Growth

Nearly half of streaming subscribers (47%) say they have increased their watch time as a result of COVID-19 stay-at-home orders. Streaming services are seeing surges in new subscribers, but the frequency of password sharing may hinder total revenue growth More than one-third of streaming subscribers (37%)  share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%), and even…

Jumptuit Travel Unveils Jumptuit Anticipatory Travel (JAT) Alerts for Business Travelers and the Recovery of the Travel Industry

Jumptuit Travel, Inc. unveils Jumptuit Anticipatory Travel (JAT) Alerts for business travelers and the recovery of the travel industry. Jumptuit Travel is a vertical affiliate of Jumptuit, Inc. and part of the Jumptuit Group. JAT Alerts support stakeholders in organizations that rely on business travel, and for the travel industry to anticipate and stimulate demand as conditions change and warrant. JAT Alerts will help the travel industry intelligently and safely ramp up operations to support business travel. JAT Alerts…

In Mind Cloud Appoints Peter Schmidt as Chief Revenue Officer

In Mind Cloud, an independent software vendor for manufacturing sales platforms has named Peter Schmidt to the newly created role of Chief Revenue Officer (CRO). As CRO, Schmidt will be globally responsible to align In Mind Cloud's Sales, Marketing and Customer Success to create an unparalleled customer experience. Marketing Technology News: Quest Named a Winner in G2’s Best Software 2020 Awards Schmidt has a 25-year track record in building high-performance teams that deliver customer success and fast growth on…

Interview with Udayan Bose, Founder and CEO at NetElixir

Tell us about your role at the company and how you started here. I founded the company in 2004 to help retailers win new online shoppers through data-driven Search Marketing. What opportunities and challenges did you and/or the company identify at the start and have things worked out as planned? We have been focusing on three trends. The first is Voice search, which is changing search from being keyword led to context led. The second is the application of AI by Google and other ad platforms and marketplaces, which is…

Clari’s New Adaptive Revenue Metrics Provide Real-Time Diagnostics for Revenue Leaders

Clari, the revenue operations leader, announced the launch of Adaptive Revenue Metrics. Now, the entire revenue organization from the C-suite to individual sellers, can share a real-time view of key revenue health indicators, so they can quickly assess risk and formulate game plans that impact the bottom line. Revenue leaders today rely on stale spreadsheets and offline data manipulation in CRM or BI tools to try to keep on top of their business. Powered by up-to-the-minute quota, forecast, and CRM data, Clari's Adaptive…

Simporter Artificial Intelligence Predicts Which Products Face Surging Demand as People Isolate at Home

Combining Covid-19 caseload data with search and sales information to predict which products will become hard to find Artificial intelligence company Simporter launched new software that predicts which products are next in line to see a spike in shopper demand. Called the Epidemic Demand Surge Protector, it makes these predictions so manufacturers and retailers can keep up supply levels for OTC medicine, food, and household items. While toilet paper remains elusive, many other products are hard to find as people…

Yotpo Survey of Consumers Pinpoints Changing Online Shopping Behaviors and Priorities Amidst Global Coronavirus Crisis

eCommerce Opportunity Sparks for Determined Direct-to-Consumer (D2C) Brands as Amazon Leaves Shoppers Stranded with One-Month-Plus Delays Yotpo, the leading eCommerce marketing platform, released its Consumers & Commerce 2020 Coronavirus Trends Report, showcasing findings from a global survey that examines the changing behaviors, priorities, and shopping trends of consumers in the US, UK, and Canada since they have been encouraged to self-isolate or asked to shelter-in-place. David vs. Goliath in the Battle for…

Opera Introduces Opera News Lite

Opera is launching Opera News Lite, a lighter version of the popular Opera News application that offers more news at less data, and is designed for devices with limited data storage capabilities. With a download size of less than one megabyte, Opera News Lite is also a fast download for people on limited mobile networks. Marketing Technology News: FreedomPay Integrates with Google Pay to Support Next Level eCommerce Payments “We have developed Opera News Lite as per requests from our users. The app is highly responsive on…

MarTech Interview with Adam Carte, CEO at Luminoso

"Business leaders should invest time understanding where AI works and where AI struggles." Hi Adam.You come from a very interesting background where you have managed vastly different portfolios. Could you tell us about this enriching journey and how you landed at Luminoso? I think of my career as a sequence of small steps in which I applied what I learned in the past to something new – that, combined with a difficulty saying "no" when asked to do something. When I graduated from college in 1991, we were in a recession;…

PETERMAYER Announces New Agency President

PETERMAYER, Louisiana's leading full-service marketing and communications firm recently named its EVP and Chief Strategy Officer Michelle Edelman as its new agency president. Owner Mark Mayer has shifted into the role of CEO and Chairman, following in the footsteps of his father and agency founder Peter Mayer. Co-owner Josh Mayer will continue as the agency's chief creative officer. "We have been preparing diligently for this day for some time, and Michelle has proven herself to be the perfect leader to take this…

4 Tried-and-True Methods for Fixing the Customer Experience

Want to know the real trick to standing out from your competitors and driving in higher Sales volumes? Improve your online customer experience (CX). I know this is nothing new. A killer CX has always been (and always will be) one of the best ways to build brand awareness. This is truly the bottom line to success in any type of business – and the customer experience will only continue to become more of a major selling point for consumers. This year, it is expected that customers will care more about the experience a…

Averna Releases New Smart Data Management Software

Averna Deploy Test Package Manager Is Now Available Averna announced they have developed a new off-the-shelf test package manager software solution with the release of Averna Deploy, the latest in their smart data management suite. Deploy ensures all manufacturing activities remain accurate and reliable with the most up to date software versions installed on systems throughout smart facilities. With this off-the-shelf tool, all updated software revisions are automatically deployed to every test…

Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

Platform delivers deep account insights and AI-driven orchestration to help revenue teams drive pipeline growth  6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with notable new customers including Thomson Reuters, Clari, PTC and Phenom People. This funding sets the stage for rapid…

Nearly Two in Five Irish Adults Have Not Updated Their Main Password in the Last 12 Months – OneLogin Research

Research published by OneLogin as it opens its new Dublin office and creates 30 new roles Nearly two in five Irish adults (39 percent) haven't updated their main password in the last 12 months, according to new research. The research, published by OneLogin, a global leader in identity and access management, finds that 20% of Irish adults haven't updated their passwords in over two years and a further five percent can't recall the last time they updated their passwords. The research was commissioned to mark the…