Enhancements to OpenWrap expand header-bidding benefits to over-the-top (OTT) media and connected TV (CTV) Premium digital advertising technology company, PubMatic, announced that it …
PubMatic Promotes Emma Newman to Lead Its European Business
Premium digital advertising technology company, PubMatic, announced that Emma Newman, formerly Vice President UK, has been promoted to the position of …
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the …
TechBytes with Katherine Strieder, VP of Product Management at PubMatic
Tell us about your role and journey into Technology. What inspired you to start working at PubMatic? I moved into …
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its …
TechBytes with Emma Newman, VP UK, PubMatic
Tell us about your role and the team/technology you handle at PubMatic. I head up PubMatic’s UK business, with a …
Gameloft Chooses PubMatic to Drive Programmatic In-App Advertising Growth
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a …
PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment
The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital …
New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain
Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for …
PubMatic Doubles Down on Mobile and In-App Video for Publishers, Releasing Key Growth Numbers for 2019
Company Appoints New Chief Technology Officer Amid Growing Headcount PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media …
PubMatic Adopts The Trade Desk’s Unified ID Solution
Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, …
New PubMatic Research Reveals Mobile Header Bidding Volumes Nearly Double as the Technology Extends to In-app Environments
Pubmatic Releases Q3 2018 QMI Report, Highlighting Key Trends That Impact Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) …
Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video
Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, …
PubMatic Announces Tech Veteran Thomas Chow As New General Counsel
AdTech Legal Veteran from Snap Inc. To Further Support PubMatic’s Success PubMatic , the publisher-focused sell-side platform (SSP) for an …
PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model
New Offering Provides Publishers and Tech Companies with a Transparent Alternative to Revenue Shares PubMatic, the publisher-focused sell-side platform (SSP) …
TechBytes with Nishant Khatri, VP Product Management, PubMatic
Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented …
PubMatic and Ringier Partner to Drive Programmatic in the Romanian Market
Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform …
PubMatic, Publicis Media Kick-Off Targeted Private Marketplace for The World Cup
Pubmatic’s Targeted Private Marketplace Solution Offers Heavily Curated, Premium Site Lists Based on Marketers’ Needs PubMatic, the publisher-focused sell-side platform …
PubMatic Announces Global Supply Path Optimization Partnership With Sizmek
Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side …
Otavamedia Seeks Greater Control on Media Buying with New PubMatic Deal
The Subscription Deal Provides Otavamedia with Increased Transparency and Control PubMatic, the publisher-focused SSP for an open digital media future, …