ironSource Launches ROAS Optimizer Tool

The Industry-First Tool Automates Bid Optimization Based off Both In-App Purchase and User-Level Ad Revenue Data Leading mobile monetization and marketing company ironSource announced the launch of its ROAS Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and reactive bidding on a user level. There are three main issues preventing…

YouAppi Integrates AppsFlyer’s Audiences to Improve App Retargeting Performance

AppsFlyer’s Audiences delivers robust and dynamic segmentation for YouAppi’s ReAppi App Retargeting clients To improve audience segmentation and management, YouAppi is announcing its integration with AppsFlyer’s Audiences to power the recently announced ReAppi app retargeting technology. ReAppi is a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention. By integrating ReAppi with AppsFlyer’s Audiences, joint YouAppi and…

Ad Tech Company Jun Group Launches First Rebrand in Its History Rebrand Takes a Team-First Approach, Letting Company Culture Shine From the…

Jun Group, a mobile-first ad platform company, recently unveiled the company’s first rebrand since its establishment. The rebrand was built on the foundation of their award-winning culture, transforming all assets across print and digital including a full logo redesign, a corporate video, and new product branding. Jun means truth. The world’s top advertisers trust Jun Group because everything they do is brand-safe, honest, and 100% transparent. Jun delivers brand, shopper, influencer, and publisher campaigns for Fortune…

TechBytes with Stephanie Klimaszewski, VP of Marketing at Aki Technologies

"Personalization tech powers regional call outs, product recommendations, local inventory counts and maps that drive foot traffic and sales." What are some of the changes you’re seeing in retail and how are they impacting consumer behavior? Retailers these days are easing the tension between mobile and brick-and-mortar. Brick-and-mortar stores are addressing the issue of showrooming—when people visit a store to look at a product and then buy it online elsewhere for a lower price— by pricing their merchandise…

PadSquad Kicks Off 2020 with Shop, a First-to-Market Shoppable eCommerce Advertising Experience for Mobile

PadSquad, in partnership with Shoppable, announces the launch of Shop by PadSquad, an exclusive solution with the first universal checkout technology for advertising on the mobile web. Shop by PadSquad offers an end-to-end shopping experience that streamlines the path to purchase while providing brands with valuable insights into consumer buying behaviors. Marketing Technology News: Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales Shop by PadSquad provides consumers with a…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Zynga’s Head of User Acquisition Joins ConsumerAcquisition.com

Zynga's John Choi is joining Consumer Acquisition to drive world-class user acquisition strategy for gaming and mobile apps at the company. ConsumerAcquisition.com announced John Choi as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will be speaking at the annual Mobile Growth…

Adjust Extends Ad Revenue Reporting To MAX By AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and…

Claravine Hires Industry Leader and Opens NYC Office to Accelerate Growth

Claravine hires industry veteran E.J. Freni to spearhead growth as the company rapidly expands its presence to help brands and agencies automate core processes Claravine announced it has opened an office in New York and hired industry veteran E.J. Freni as its Chief Revenue Officer. Freni will leverage more than 15 years of experience in both advertising and marketing tech to help accelerate Claravine’s mission to help brands drive digital transformation and personalization through better data. Organizations are spending…

Peak Achieves AWS Retail Competency Status

Peak, a pioneer of the AI System, announced today at the US National Retail Federation conference that it has achieved Amazon Web Services (AWS) Retail Competency status. This accreditation supports Peak’s expansion to the US market, establishing itself as an AWS Retail and Machine Learning Competency Partner on a global scale. Peak’s first-of-its-kind AI System is future-proofing retail businesses by providing both the technology and capability to be successful with AI. It aligns with business strategy to drive growth,…

IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales. The commercial…

Mobiquity Technologies and Source Digital Announce Interactive Shoppable Video Advertising Partnership

Partnership is Intended to Redefine the Value of Impression Based Video Advertising Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, announced their partnership to integrate technologies.  The confirmed partnership will create a new format of Interactive Shoppable Video Advertisements ("ISVAs") that engages audiences with more content, product or offer information, and allows eCommerce Purchases from…

From Cost Center to Revenue Center: How AdTech Drives Sales

Marketers have long viewed Advertising Technology as a cost center—as necessary tools required to conduct business, but ultimately not contributors to the company bottom line and, thus, little more than necessary evils. This perception of AdTech, however, is deeply flawed and can lead to lost revenue opportunities. At its core, AdTech is not a cost center but rather a revenue center. It’s ability to improve decision-making, and the sales that can result from those improved decisions, cannot be overstated. Here’s why…

TechBytes with Barbie Koelker, VP Marketing at DISQO

Could you tell us about your role and the team/technology you handle at DISQO? I lead the Brand Marketing efforts for DISQO, a rapidly growing consumer-first insights platform that is moving market research forward. While DISQO helps marketers and researchers-tune in and listen to audience opinions and behaviors, I serve as a microphone: defining our voice, crafting our story, and otherwise driving discovery by shining a spotlight on the amazing solutions we offer — and the people who make it possible. As I would…

Just Salad Partners Exclusively with Grubhub to Launch Virtual Health Tribes Restaurant

The healthy fast casual concept is catering to the diverse dietary preferences of its guests Just Salad, the NYC-based fast casual concept that cultivates healthier lifestyles by serving real food at an affordable price, is exclusively partnering with Grubhub, the nation's leading online and mobile food-ordering and delivery marketplace, to launch a new virtual restaurant, Health Tribes™. The digital-only concept features a variety of diet-specific recipes that will be available exclusively on Grubhub and…

Announcing Sprinklr’s Fall 2019 Release: Over 400 Features

We’re happy to announce the Sprinklr Fall 2019 Release, with over 400 new features across the five products that make up Sprinklr’s Unified Front Office: Modern Marketing, Modern Advertising, Modern Research, Modern Care, and Modern Engagement. Also Read: CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI. These improvements enhance the breadth and depth of Sprinklr’s complete platform for customer experience management with new features to help you increase revenue, reduce cost,…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

Kaizen Ad Joins Amazon’s Service Provider Network to Drive Video Ad Creative Excellence

Kaizen Ad, a global video ad creative leader, announced that it has joined the Amazon Service Provider Network as a provider specializing in video ad creative production. “Great video service! Followed brand direction & saw awesome results” “We’re excited to join Amazon’s Service Provider Network and drive mobile-first video ad creative excellence with businesses that sell on Amazon” said Kenji Sudo, Kaizen Ad’s founder and CEO. “As marketers shift their attention towards creative optimization, many still suffer from…

Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity

Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with Source Digital. The partnership entails piloting an industry-first rich media ad format with a Steve Lander's auto dealership. The new ad technology creates new interactions with typical :30s video advertising, allowing audiences to stay in the video while responding to targeted messaging, exploring vehicle information, redeeming oil service coupons, or…