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ironSource Launches ROAS Optimizer Tool

The Industry-First Tool Automates Bid Optimization Based off Both In-App Purchase and User-Level Ad Revenue Data Leading mobile monetization and marketing company ironSource announced the launch of its ROAS Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and reactive bidding on a user level. There are three main issues preventing…

LiveRamp Enhances Global Identity Infrastructure to Include Unified ID 2.0

Expanded Collaboration With the Trade Desk Empowers Marketers and Publishers to Connect Their Data Safely and Effectively Across the Open Internet LiveRamp, the leading data connectivity platform, announced that it is collaborating with advertising technology leader The Trade Desk to enable improved addressable advertising and measurement across channels, without a reliance on third-party cookies or device identifiers. Moving forward, Unified ID 2.0 will be made available to publishers via LiveRamp’s Authenticated…

Colling Media Innovates with Optimized Facebook Catalog Ads

Phoenix-based Colling Media is pushing the boundaries of advertising by helping brands maximize ad spend and innovate marketing messages with Facebook's new Catalog advertising feature. Promoting products and services on Facebook, the largest social network with more than 2.6 billion monthly active users, is a staple of online advertising. Previously, advertisers were limited to static images of a single product, but Facebook's introduction of Catalog advertising presents brands with multiple opportunities in a single ad to…

KFC Is Ready To Ignite Your Holiday Season With The Return Of Its Fried Chicken-Scented Firelogs

Forget chestnuts roasting over an open fire, because KFC's famous fried chicken-scented 11 Herbs & Spices Firelog is back for its third consecutive holiday season. Created once again in partnership with Enviro-Log, the famous fried chicken-scented firelog is available while supplies last exclusively in the U.S. at select Walmart stores and on Walmart.com. The KFC 11 Herbs & Spices Firelog, from Enviro-Log is designed to make your home smell like fried chicken and feel as warm as an Extra Crispy drumstick in a KFC …

Adoption of CommerceIQ’s ML-Based Ecommerce Platform Soars

CommerceIQ, a leader in E-commerce Channel Optimization, announced it has achieved annualized YTD revenue growth of 300% driven by several new customer and expansion deals, and the success of its newly launched CommerceIQ Advertising Managed Service, which is on track to manage $100M in ad spend by the end of 2020. Less than three months after launching, brands including Logitech and Nature’s Bounty have selected this new service to manage their ad dollars on Amazon and to optimize their omni-channel advertising investments…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Teads, Vungle, Animoto, Digital Media Solutions and Taboola . Teads Launches Teads Conversions Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

Personalized Ad Creatives Make or Break Campaigns

Spend on mobile games across all app stores has grown so much that it is forcing brands to rethink personalized ad creatives. As the pandemic drags on, it’s no secret time spent on mobile is on the rise. Mobile usage has increased across virtually every vertical. Simultaneously, advertisers have been tightening ad spend and allocating budgets based on campaign effectiveness. It’s for this reason advertisers must be mindful of the importance of ad creatives and the potential for ad fatigue. Brands and advertisers must…

Taboola Launches The Taboola Creative Shop

Taboola announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click-through rates (CTR), ad viewability, return on ad spend (ROAS), and more. The Taboola Creative Shop leverages data from hundreds of thousands of…

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

Genus AI Launches Emotionally Intelligent Growth Platform

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates a superior customer model, segmentation, and specific…

TechBytes with Travis Clinger, SVP Addressability & Ecosystem at LiveRamp

Hi Travis, welcome back to MarTech Series. Tell us about your COVID-19 business continuity plans at LiveRamp. The recessionary environment brought on by the pandemic has forced marketers and publishers to do more with less, thus acting as a catalyst for accountability. As every marketing activity is further scrutinized, our customers are turning to LiveRamp to ensure every dollar spent is addressable and measurable. Further, they have entrusted us, and our technology, to help ensure their messages are reaching the right…

Sojern’s Co-Op Marketing Program Expands to Europe and Middle East

Sojern, a provider of digital marketing solutions for travel, announced its Co-Op Marketing Program designed to help Destination Marketing Organisations (DMOs) drive traveler demand. Destination marketers and their partners can now reach customers directly with multichannel digital advertising across video, display, native, Facebook, and Instagram. The COVID-19 pandemic has had a massive impact on travel and tourism. This program enables collaboration between DMOs, hotels, and attractions to support market recovery with…

Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. "Consumers want to interact with brands in a more experiential way, relying in part, on…

Click Laboratory’s Lumentis Platform Levels Playing Field for SMBs through Infutor Partnership

Consumer identity management expert Infutor announced that Click Laboratory, a digital marketing agency, has integrated its on-demand identity resolution solution ID Max with Click Laboratory data marketing platform Lumentis.io. Tapping into Infutor’s robust identity completion and enhancement data on-demand with Lumentis, Click Laboratory was able to increase a mid-market e-commerce brand’s paid media campaign Return on Ad Spend (ROAS) by 8.7 with a yield of 2.5 times in multichannel return from direct mail. Marketing…

Advertisers Can Now Include OTT Advertising in Multi-Touch Attribution Models

OTT effectiveness and contribution to the customer journey now measurable using new capabilities from LeadsRx LeadsRx announced new capabilities for over-the-top (OTT) advertisers within the suite of capabilities available in its impartial marketing attribution platform. These capabilities allow advertisers to incorporate OTT ad analytics within multi-touch attribution models, which is the primary way marketers assess ad performance and make spend optimizations. Previously, OTT attribution could only be evaluated in…

Aki Technologies Recognized for Video Marketing Innovation with 2020 MarTech Breakthrough Award

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced that its Moment Marketing with Eyeview technology has been selected as the winner of the “Best Live Video Marketing Solution” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…

New Billboard Campaign Petitions Business Review Platforms to Stop Allowing Negative Reviews for Third-Party Delivery Issues

Digital signage and experience platform Raydiant announced the launch of a new initiative that petitions small business review platforms to stop allowing users to leave negative reviews for issues caused by third-party delivery providers. The COVID-19 pandemic forced companies of all sizes to adapt their operations to stay in business. Arguably, one of the businesses most affected by the pandemic were restaurants that were forced to close their in-location dining and shift to options such as delivery and curbside pickup.…

Utilizing‌ ‌Tripadvisor’s‌ ‌New‌ ‌Proprietary‌ ‌First-Party‌ ‌Data‌ ‌Platform,‌ ‌Tripadvisor‌ ‌Navigator,‌ ‌Abu‌ ‌Dhabi (DCT Abu…

New data-intelligence solution enables advertisers to more efficiently realize a return on their advertising spend (ROAS) by delivering more relevant, personalized advertising experiences to high-intent consumers The Department of Culture and Tourism - Abu Dhabi is one of the first to partner with Tripadvisor's first-party data platform Tripadvisor, the world's largest travel platform, launches Tripadvisor Navigator, a proprietary first-party data platform delivering audience targeting, insights, and performance…

SpotX Unveils Programmatic Solutions To Scale Linear Addressable TV

AMC and The Trade Desk among major industry players leveraging the technology SpotX, the leading global video advertising platform, today announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time. The solutions are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level. SpotX is also powering programmatic executions within traditional…