ROAS

The world of marketing has been significantly evolving at a rapid pace — digital transformation accelerated during the pandemic, creating more and more digitally connected channels, and ever-expanding volumes of real-time data. In this…
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Marketers are no longer asking, “To personalize or not to personalize.” According to Statista, 33% of marketers in the United States and United Kingdom spend more than half their online marketing budgets on personalization. Message…
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Company experiences 387% growth over the last 3 years as digital marketers rely on SheerID to verify consumers for nearly 250 million exclusive offers worldwide SheerID today announced it ranked 316 on Deloitte’s Technology Fast 500™, a…
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Marketers can use ScreenImpact to measure the performance of each campaign across CTV, linear TV, and digital video in a unified report. Cross Screen Media announced the launch of a new measurement solution, ScreenImpact, to provide…
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Combining cybersecurity and analytics to protect user and revenue acquisition across all ad networks PPC Protect, a UK-based cybersecurity & data analytics company delivering bot mitigation and data integrity solutions to businesses,…
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Price Chopper Joins the Rapidly Growing CitrusAd Ecommerce Ad Network to Deliver Personalized Ad Performance for Brands and Agencies CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper,…
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Solution leverages the most comprehensive source of consumer identity data, machine learning capabilities, and direct integrations with publishers and platforms across the linear and digital media world Neustar Inc., a global information…
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Wunderkind and Fender to Discuss Success, Share Tips for Brand Growth at CommerceNext Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, today revealed the marked success it has helped…
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Most brands are focusing on influencer marketing these days — and for good reason. The industry is worth roughly $14 billion and continues to grow each year. The best digital ad campaigns focus on authentic engagement, and influencers or…
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New solution expands platform’s unbiased marketing attribution and measurement to understand lift and maximize ROI. Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released Rockerbox…
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TrueData is proud to support Unified ID 2.0 within its Digital Identity Resolution Platform, allowing customers to connect unique Unified ID 2's with Mobile Ad IDs, Emails, Household IPs and other digital identifiers. This connection…
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Digital agencies heaved a huge sigh of relief last week when Google announced it would kick the can another two years before eliminating third-party cookies. Our advertising ecosystem is a mega skyscraper of cookie-dependent audience…
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Leading Open SaaS ecommerce platform and leading data feed optimization platform combine best-in-class capabilities to help merchants increase cross-channel sales of products everywhere people shop online BigCommerce, a leading Open SaaS…
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Jonathan Romano brings a consistent record of building and training world class sales teams CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, announced that Jonathan Romano has joined the Company as…
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Quotient ,the leading digital media and promotions technology company, announced the launch of its new, sophisticated multi-touch media measurement and self-serve capabilities within the Quotient Analytics Platform. The new methodology and…
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Moving Minds, an award-winning global marketing agency, announced the launch of a Fractional Chief Marketing Officer (CMO) practice designed to help emerging companies formulate growth strategies at conception and navigate the…
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We’ve recently evaluated over $150,000,000 in spend and over 1m creatives and have found that 85-95% of Facebook Ads fail. This means you only have a 5-15% chance a new creative outperforms the best asset in your portfolio. And, if a new…
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Onsite conversion platform builds Google and Facebook Ad Audience Sync feature for improved targeting and prospecting Justuno, a leading onsite conversion optimization platform, announced the launch of Audience Sync, a new feature allowing…
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Today, only 5% -15% of Facebook video ad concepts are successful. So, as many as 85% - 90% of creative doesn’t beat the highest-performing ad, the control ad. If you take media spend away from the best ad to run against the second or third…
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Justuno is thrilled to introduce their first Director of Paid Media, Navah Hopkins, a 13+ year veteran of the digital marketing industry. Navah is a Top 25 PPC Expert Influencer, founding member of the Paid Search Association, and…
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