ROAS

New solution expands platform’s unbiased marketing attribution and measurement to understand lift and maximize ROI. Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released Rockerbox…
Read More...

TrueData is proud to support Unified ID 2.0 within its Digital Identity Resolution Platform, allowing customers to connect unique Unified ID 2's with Mobile Ad IDs, Emails, Household IPs and other digital identifiers. This connection…
Read More...

Digital agencies heaved a huge sigh of relief last week when Google announced it would kick the can another two years before eliminating third-party cookies. Our advertising ecosystem is a mega skyscraper of cookie-dependent audience…
Read More...

Leading Open SaaS ecommerce platform and leading data feed optimization platform combine best-in-class capabilities to help merchants increase cross-channel sales of products everywhere people shop online BigCommerce, a leading Open SaaS…
Read More...

Jonathan Romano brings a consistent record of building and training world class sales teams CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, announced that Jonathan Romano has joined the Company as…
Read More...

Quotient ,the leading digital media and promotions technology company, announced the launch of its new, sophisticated multi-touch media measurement and self-serve capabilities within the Quotient Analytics Platform. The new methodology and…
Read More...

Moving Minds, an award-winning global marketing agency, announced the launch of a Fractional Chief Marketing Officer (CMO) practice designed to help emerging companies formulate growth strategies at conception and navigate the…
Read More...

We’ve recently evaluated over $150,000,000 in spend and over 1m creatives and have found that 85-95% of Facebook Ads fail. This means you only have a 5-15% chance a new creative outperforms the best asset in your portfolio. And, if a new…
Read More...

Onsite conversion platform builds Google and Facebook Ad Audience Sync feature for improved targeting and prospecting Justuno, a leading onsite conversion optimization platform, announced the launch of Audience Sync, a new feature allowing…
Read More...

Today, only 5% -15% of Facebook video ad concepts are successful. So, as many as 85% - 90% of creative doesn’t beat the highest-performing ad, the control ad. If you take media spend away from the best ad to run against the second or third…
Read More...

Justuno is thrilled to introduce their first Director of Paid Media, Navah Hopkins, a 13+ year veteran of the digital marketing industry. Navah is a Top 25 PPC Expert Influencer, founding member of the Paid Search Association, and…
Read More...

Ken Ott, co-founder of Metacake, an e-commerce growth team, gives expert online marketing advice for small business owners in two recent articles for marthastewart.com's "American Made" section, dedicated to practical business advice and…
Read More...

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid…
Read More...

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global…
Read More...

Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the next 12 months, yet only 17 percent say they are looking at the performance of all their digital channels…
Read More...

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display,…
Read More...