ROAS

Designed to increase advertisers' revenue, the proprietary platform advances integration of retail into the overall media funnel As advertisers shift a significant portion of their digital media investments to retail media networks and…
Read More...

Smart TV’s (aka, Connected TVs) are everywhere and what viewers are doing with them is even smarter: shaping their television viewing around their preferences in ways they never could with linear-only sets. So advertising also needs to be…
Read More...

Flight Control Makes the Process of Conceiving, Planning, and Running Complex Campaigns Easy by Unifying All Activity Into One Platform Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the…
Read More...

Marketing and advertising help you achieve your business goals; more sales, and more revenues, which bring more profit to the table. Marketing and advertising keep evolving and year by year brands have to embrace new trends to compete…
Read More...

In partnership with Catalina, the study explores how a major consumer packaged goods brand drives sales through the use of display advertisements in both mobile and desktop environments. Integral Ad Science, a global leader in digital…
Read More...

New Fall 2022 Report Also Names the Company a Leader in Cross-Channel Advertising Viant Technology Inc., a leading people-based advertising software company, announced that it has been named a Leader in the G2 Grid Report for Demand…
Read More...

The company prepares to launch a new SaaS platform that will provide advertisers actionable, cross-channel, consumer-permissioned purchase data Klover, a leading commerce data platform and financial services app co-founded by CEO Brian…
Read More...

Disruptive Cloud-Hosted Subscription-Based Ad Management Solution Delivers 48% Higher Return on Google Ad Spend (ROAS) AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of artificial intelligence…
Read More...

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance Digital ad verification and fraud prevention platform,…
Read More...

Solution ties CTV ad impressions to app installs, website traffic, in-store visits, cart amounts, and more; clients include Jersey Mike’s and Cuup, among others Digital Remedy, a leading digital media and technology company that offers…
Read More...

Brand Activator finally solves the problem of "Lone Ranger" keywords Adthena, the leader in AI-powered search intelligence, announced the launch of its innovative Brand Activator automation tool. The new platform feature resolves a…
Read More...

ArtsAI announced their debut on the INC 5000 list at #56, with a 6,285% 3-year revenue growth rate. The Inc. 5000 list is considered the definitive measure of the most successful independent companies in America. “The accomplishment of…
Read More...

Providing digital media buyers and sellers with liquidity, OAREX reduces payment wait time and offers flexible funding to support growth OAREX, the provider of fast and flexible funding for digital media businesses, announced that the…
Read More...

Peter Birch, Managing Director at Hybrid Theory, reveals his journey into ad tech and the role that hybrid technologies play in the advertising industry in this quick catch-up: Welcome to this MarTech Series chat, Peter. We’d love to…
Read More...

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022…
Read More...

Looking for some ways to optimize your ad spend? Mark McKenna, Chief Executive Officer at Postclick has you covered: ________ Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being…
Read More...

Dataïads – tech start-up specialising in the post-click experience – is entering the UK market and launching its proprietary post-click experience technology. After 15 years in the UK and Ireland market (including almost 10 years with…
Read More...

Data confirmed by Stop & Shop demonstrated that SORT significantly contributed to a 33% lift in in-store visits Perion Network Ltd a global advertising technology company that delivers holistic solutions across the three main pillars…
Read More...

Marketing's most intelligent no code personalization and website optimization company empowers brands to turn top-of-funnel marketing into revenue. Intellimize, marketing's most intelligent website conversion and dynamic personalization…
Read More...

-By Plugging Into Volta's Leading EV Charging & Media Network, Catalina Expands Reach of Its Place-Based Media Offering -Volta Taps into Catalina's Media Measurement Capabilities for Customers Like Dole Catalina, which offers shopping…
Read More...