Interview with Santi Pierini, President and COO, CAKE
"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to …
Cross-Channel Attribution and How to Cut Through the Noise
Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the …
Clinch Partners with Tapad to Enable Video Personalization at Scale
Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a …