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Predictions Series 2021: TechBytes with Holly Aresty, SVP of Customer Success at Rokt

Holly, please tell us about the Marketing- Sales alignment strategies during COVID-19. How did you cope with the expectations from your customers? Marketing and sales always need to be aligned in order to drive sales and revenue, but these teams also need to align with the customer team so we can ensure we are identifying opportunities for our existing customers to best leverage our technology. As COVID-19 has impacted our clients in various ways, (and continues to) it has become even more essential that the customer and…

Rokt Closes US$80 Million Series D Investment Round as COVID-19 Drives Significant Demand in E-Commerce

The tech leader sees a 42% increase in valuation in 2020, to more than US$450M Rokt, the global leader in e-commerce technology, announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt's largest institutional shareholder TDM Growth Partners, and supported by other existing investors including Square Peg.…

Rokt Raises $80 Million Funding

Rokt Pte Ltd., an eight-year-old e-commerce marketing software provider, has raised $80 million in Series D funding. The round, which was led by investment firm TDM Growth Partners, Rokt’s largest backer, raises the company’s valuation by 42% to more than $450 million, the company said. The investment in Rokt comes as online commerce is growing by leaps and bounds during the coronavirus pandemic: Consumers spent $466 billion online in the U.S. between March and September of this year, up 52% from the same period last…

Rokt Appoints New CTO to Accelerate Technological Innovation in the Next Stage of Growth

Rokt, the global leader in e-commerce marketing technology, has been actively expanding its leadership team - and announced that Corey Bertram has joined the executive team as Chief Technology Officer. Bertram brings to the team deep technical experience - with a background in chaos engineering, infrastructure, and software architecture- as well as a new energy to propel into its next phase of growth. Prior to Rokt, Corey oversaw Datadog's Infrastructure & SRE teams through its extensive multi-cloud growth in its…

Rokt’s Rapid Growth Continues With Appointment of New SVP

Rokt, the global leader in e-commerce technology, announced the addition of Pascal Ehrsam as SVP of Marketing. Ehrsam joins the team at an exciting time, as Rokt continues its global expansion and rapid growth with the acceleration of digital in 2020. Pascal Ehrsam is multilingual and has two decades of marketing experience, specializing in go-to-market strategies for technology companies. He brings deep experience on both the agency and startup sides to Rokt - having previously been a chief marketing officer, an…

Rokt Appoints CFO, Deputy CFO & Chief People Officer to Prepare for Next Stage of Growth

E-commerce tech company continues to invest in strengthening the executive team with appointment of new CFO, Michael Gordon, Deputy CFO, Laura Mineo and Chief People Officer, Lisa Craven Rokt, the global leader in e-commerce marketing technology, announced that their vision to make e-commerce smarter, faster and better is further strengthened with the appointment of former Greenlit Brands executive, Michael Gordon, Goldman-Sachs alumni, Laura Mineo and leadership executive, Lisa Craven in the roles of Chief Financial…

Rokt adds Global Entrepreneurs Katie May and Phit Lian Chong to Board of Directors

New appointments bring further strength of entrepreneurialism to the board of the rapidly growing e-commerce technology company Rokt, the global leader in e-commerce marketing technology, announced that global entrepreneurs, Katie May and Phit Lian Chong have joined the Rokt Board of Directors. Both May and Chong are celebrated business leaders with extensive experience in fast growth businesses. They join the board at a significant moment, as Rokt's growth is further accelerated in a world where e-commerce has become…

Braze Co-Founder & CEO, Bill Magnuson joins Rokt Board of Directors

Magnuson brings deep technical experience to the rapidly growing e-commerce business Rokt, the global leader in e-commerce marketing technology, announced that Bill Magnuson, Founder, CEO and former CTO of Braze has joined the Board of Directors. Magnuson brings deep technical experience to the rapidly growing e-commerce business, joining recently appointed Steve Krenzer (from Groupon), along with Bruce Buchanan (CEO and Chairperson), Tom Cowan (from TDM Growth Partners), John Ho (from Janchor Partners), Tushar Roy (from…

MarTech Interview with Bruce Buchanan, CEO at Rokt

"Using AI and Machine Learning to optimize your digital presence is useless without having a strong brand for customers to connect with. " You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Rokt and what attracted you to the Transaction marketing ecosystem? I spent 10 years building Jetstar (until 2012), APAC’s leading low-cost airline where I led a team of 7000+, and managed revenue in excess of $3 billion. At Jetstar, we were continually looking to improve…

Rokt Makes Second Major Tech Acquisition, Bringing E-Commerce Transformation to New Market Sectors

The acquisition of OfferLogic adds Google, Staples, GoDaddy, and Vistaprint to Rokt’s roster of world-class clients Rokt, the global leader in e-commerce marketing technology, announces its acquisition of OfferLogic, a Business-to-Business (B2B) marketplace whose clients include Staples, GoDaddy, Yelp, Google and Vistaprint. Effective immediately, the two companies have merged under the Rokt brand, further advancing the next generation of e-commerce technology. The acquisition ensures greater access to transformational…

TechBytes with James Wilson, CTO at Rokt

Tell us about your role and the team/technology you handle at Rokt. As the Chief Technology Officer at Rokt, I’m responsible for setting the technical direction for our rapidly growing engineering team, influencing product development and am accountable for our success in becoming a leading technology brand. I have technical oversight of over 75 engineers that work on C# .Net and Clojure back-end services, Angular and React Javascript front-ends, and machine-learning and data science teams using Python-based analysis…

UpCom DTS, Deploys Bright Pattern Contact Center with NewGO

Bright Pattern, a leading provider of AI-powered cloud contact center software, announced that it was deployed by UpCom DTS. UpCom DTS is one of the leading business process outsourcers in Chile with over 1,700 collaborators. Bright Pattern was selected for its enterprise functionality, out-of-the-box CRM integrations, AI-powered quality management solutions, and the ability to scale up and down from the cloud to support UpCom DTS's clients seasonal demand fluctuations. Due to the pandemic, UpCom DTS needed a cloud…

Medallia And Quantum Metric Offer Digital Engagement Monitoring

Quantum Metric, a SaaS platform that helps organizations build better digital products faster, announced it has partnered with Medallia, Inc., (MDLA) the global leader in experience management, to enable organizations to deliver improved customer experiences based on understanding the complete 360-degree digital user journey. With Covid-19 forcing businesses to digitally pivot, listening, and responding to customer and employee signals, both through direct feedback and observed action, is essential. Customer and employee…

Avtex Acquires Aria Solutions

Avtex, a customer experience (CX) consulting and technology company, announced its acquisition of Aria Solutions, a leader in contact center and customer experience solutions based in Calgary, Alberta, Canada. Founded in 1997, Aria Solutions was one of the first system integrators in North America for Genesys, the global leader in cloud customer experience and contact center solutions. Aria has specialized in system integration, agent technology, omni-channel capabilities, CRM, WFM, and operational analytics. Utilizing…

Moss Appoints Jason Popp as President and CEO

Moss, a leading global provider of experiential marketing solutions for events, exhibits, retail and corporate environments, announces that Jason Popp joins the company as President and CEO effective November 2, 2020. Moss partners with customers around the world through its locations in the U.S., Germany, and China A well-known executive in the global events industry, Popp was previously President of International at GES, a leading global face-to-face events, and trade show services company, where he led teams throughout…

ServiceSource Extends Client Relationship with Qlik

ServiceSource International, Inc. the customer journey experience company, has extended its global client relationship with Qlik, a provider of end-to-end data integration and data analytics solutions. ServiceSource has managed revenue renewal, customer success, and inside sales services for Qlik since 2016. Under the terms of a new three-year agreement, ServiceSource will leverage its holistic CJX suite and best-in-class customer success capabilities to further strengthen Qlik’s customer adoption, retention, and growth…

Urtasker.com Reveals How Holiday Profits May Require Deeper Knowledge of the Amazon Advertising Ecosystem

The holidays are soon upon us, and as businesses globally await the significant boon from the massive swell of transactions, which are imminent, one segment of knowledge could be the differentiator for maximizing success. It may be of no surprise to many, however, according to Statista, Amazon was responsible for 45% of U.S. e-commerce spending in 2019, a staggering figure which is expected to rise to 47% in 2020. A trajectory that is potentially setting the stage to tip the scales north of 50% in 2021. In fact, the very…

Beezy Strengthens Leadership Team With New CMO

Beezy Inc., a digital workplace built for great employee experience in Office 365, announces the appointment of Mike Hicks as chief marketing officer. The addition of Hicks to Beezy’s executive leadership team is driven by the company’s exponential growth and increasing need for large organizations to deliver a ready-built Digital Workplace for Office 365. By enhancing Office 365, Beezy increases productivity and improves communications and efficiencies without bottlenecks. This new kind of modern workplace takes all of…

Yieldmo Hires Duc Chau as Chief Technology Officer

Yieldmo is proud to announce that it has recently hired Duc Chau as its new Chief Technology Officer. With more than 20 years of engineering experience building high performing teams, distributed systems, and technology infrastructures, Chau will be responsible for the innovation and expansion of Yieldmo's technology and will report directly to Yieldmo CEO Michael Yavonditte. Duc brings an accomplished career with him to Yieldmo, including taking the Rubicon Project public as co-founder and engineering leader, building…

Salesforce Study: 71% of Indians Expect Companies to Accelerate Digital Initiatives

Salesforce, the global leader in CRM, released the fourth edition of its State of the Connected Customer report which reveals that while a string of crises has affected all facets of life, including a fundamental shift in how customers connect with brands, factors like empathy, personalization, convenience, and digital transformation are the keys to customer relationships. As these same customers reevaluate the role of business in society, the notion of stakeholder capitalism is increasingly factored into purchase decisions.…