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Braze Co-Founder & CEO, Bill Magnuson joins Rokt Board of Directors

Magnuson brings deep technical experience to the rapidly growing e-commerce business Rokt, the global leader in e-commerce marketing technology, announced that Bill Magnuson, Founder, CEO and former CTO of Braze has joined the Board of Directors. Magnuson brings deep technical experience to the rapidly growing e-commerce business, joining recently appointed Steve Krenzer (from Groupon), along with Bruce Buchanan (CEO and Chairperson), Tom Cowan (from TDM Growth Partners), John Ho (from Janchor Partners), Tushar Roy (from…

MarTech Interview with Bruce Buchanan, CEO at Rokt

"Using AI and Machine Learning to optimize your digital presence is useless without having a strong brand for customers to connect with. " You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Rokt and what attracted you to the Transaction marketing ecosystem? I spent 10 years building Jetstar (until 2012), APAC’s leading low-cost airline where I led a team of 7000+, and managed revenue in excess of $3 billion. At Jetstar, we were continually looking to improve…

Rokt Makes Second Major Tech Acquisition, Bringing E-Commerce Transformation to New Market Sectors

The acquisition of OfferLogic adds Google, Staples, GoDaddy, and Vistaprint to Rokt’s roster of world-class clients Rokt, the global leader in e-commerce marketing technology, announces its acquisition of OfferLogic, a Business-to-Business (B2B) marketplace whose clients include Staples, GoDaddy, Yelp, Google and Vistaprint. Effective immediately, the two companies have merged under the Rokt brand, further advancing the next generation of e-commerce technology. The acquisition ensures greater access to transformational…

TechBytes with James Wilson, CTO at Rokt

Tell us about your role and the team/technology you handle at Rokt. As the Chief Technology Officer at Rokt, I’m responsible for setting the technical direction for our rapidly growing engineering team, influencing product development and am accountable for our success in becoming a leading technology brand. I have technical oversight of over 75 engineers that work on C# .Net and Clojure back-end services, Angular and React Javascript front-ends, and machine-learning and data science teams using Python-based analysis…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

How to Get Started with AI You Can Trust?

Today the public sees AI (Artificial Intelligence) as a technical solution, but AI’s biggest problems are not technical, they're the design and behavioral issues. “There is nothing Artificial about AI” to quote Fei Fei Li, a leading AI researcher at Stanford University. AI is inspired by people, it is created by people, and—most importantly—it impacts people. It is a powerful tool we are only just beginning to understand, and that is a profound responsibility. Therefore, it is the responsibility of Business Leaders and AI…

10 Tips for Using Messaging Apps in Customer Care

Messaging apps can be hugely advantageous for digital Customer Engagement strategies, offering a multitude of benefits such as increased privacy, an alternative to live chat, new message notifications, “message read” statuses, image messaging and providing geolocation data. In a recent survey,  67% of people said they expect to use messaging apps to talk to businesses. With new emergent channels like Apple Business Chat and WhatsApp Business Solution, the trend for the utilization of messaging within customer service is…

Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore

Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad experiences and spread the word among the buyer community. However, experience has moved beyond reputation management initiatives. Today, it’s part of digital transformation that separated high-performing marketing and sales teams from laggards in the MarTech hype cycle. It’s practically hollow to expect Marketing Technologies to deliver on ROI without analyzing their impact on customer…

Without Customer Experience, Marketing Technology is Hollow in 2019

Chief Marketing Officers are confirmed custodians of "Customer Experience" in 2019. In countless interviews that we have done with Marketing Technology leaders, we have found out a universal opinion from the CMOs and their counterparts developing the MarTech product. It is —"Customer Experience is at the pinnacle of MarTech ROI. Brands that build the best, real-time customer experiences are the ones who have mastered their MarTech stack and have full control on four inter-related capabilities: Data Management, Content…

Prediction Series 2019: Interview with Brad Rukstales, CEO and President, Cogensia

Tell us about your journey in technology and how you arrived at Cogensia. I grew up on the MAR side of MarTech, in the world of third-party data, predictive analytics, and consulting. I have worked for marketing consulting firms, list and data companies, and advertising agencies before starting Cogensia’s parent company in 2002. My focus has always been to help marketers make smarter decisions through the use of insight and data, whether that is statistical modelling, Machine Learning, segmentation, or data consolidation…