Rokt Launches Partnership with Pledge to Drive Charitable Giving Just in Time for the Holidays


Rokt’s partners can easily implement donation feature to prompt customers to donate to brand-aligned, personalized causes

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced it has partnered with Pledge, the leading charitable fundraising platform, to launch a donation option for Rokt partners to promote giving back. Now, companies in Rokt’s network can easily implement a donation feature to enhance their partnerships with nonprofits they support and present their online customers with the option to join them in donating to the organizations and causes most relevant to them.

Rokt’s partners can choose which charities to share with their customers from more than 2 million verified nonprofits in Pledge’s database. Rokt’s machine-learning technology ensures that a brand’s customers are presented with the donation opportunities that are most relevant to them from a predetermined list, whether they are organizations with global reach or local charities. Partners also have the opportunity to support nationwide or global awareness months and events throughout the year, such as Breast Cancer Awareness Month and Giving Tuesday, maintaining full control and having the option to update which nonprofits are shown.

“We’ve heard from many of our partners that they’d like to invite their customers to join them in supporting charitable causes to have a greater positive impact on society,” said Holly Aresty, Deputy Chief Commercial Officer at Rokt. “At Rokt, we’re committed to being a force for good by investing in our people, communities and culture. With this new capability, we’re helping our partners do more good in the world by powering the intelligence behind in-cart donations to charitable organizations. Our partners have the flexibility and control to choose the range of options presented to their customers or to let our ML technology identify the most relevant donation offer from Pledge’s network of more than 2 million verified organizations to ensure relevancy for each end customer.”

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The new feature is part of Rokt’s suite of payments products that partners can add to the transaction moment to personalize the shopping experience. Rokt’s technology ensures that customers will see an invitation to donate to a different cause that is personally relevant to them each time they checkout on a company’s site. Nearly 9 in 10 consumers (86%) say they’re likely to purchase from purpose-driven companies, according to a 2019 Porter Novelli/Cone Purpose Biometrics study, and with this new personalized donation feature, Rokt partners can provide the best possible brand experience for shoppers.

“Pledge is thrilled to partner with Rokt to support charitable donations on a global level and increase impact through some of the world’s most prominent brands,” said Meghan Gibson Franco, Vice President of Partnerships at Pledge. “Today’s consumers strive to support and invest in mission-driven businesses and our partnership will enable consumers to make a difference through every purchase, strengthening brand loyalty, while also significantly benefiting nonprofits and communities around the world.”

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