Browsing Tag

machine learning technology

Mediaocean Launches New Tools for Local TV Planning and Optimization

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

Inuvo’s IntentKey Uncovers Changing Home Renovation Audience Behaviors in Midst of COVID-19 for National Home Improvement Retailer Client

The IntentKey Discovers Audiences Willing to Travel Two Hours for Home Renovation Supplies Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey artificial intelligence (AI) technology has built strong brand awareness with new audiences for a national home improvement retailer client by uncovering changing audience behaviors in the midst of COVID-19. The pandemic has created a boom in home remodeling, as more time at…

AWS Announces General Availability of Amazon Personalize

Amazon Personalize Enables Developers to Build Applications With the Same Machine Learning Technology Used by Amazon.Com for Real-Time Personalized Recommendations – With No Machine Learning Expertise Required Yamaha, Subway, and Zola Among Customers Using Amazon Personalize Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Personalize, bringing the same machine learning technology used by Amazon.com to AWS customers for use in their applications – with no machine…