Former Heroku CMO Paul Kopacki Joins Skyflow as Chief Marketing Officer

Skyflow announced that Paul Kopacki, who helped create new categories as marketing executive in previous leadership roles at Realm, Heroku and Salesforce, has joined the company. He will lead marketing and growth for Skyflow’s data privacy vault for enterprise, fintech and healthcare companies. Since the company exited stealth with $25 million in total funding, a number of experts in data privacy, payment transactions and healthcare applications have joined as executive leaders or strategic advisors, including Bjorn…

ReelTime to Launch Roku Channel ReelTime TV to 51.2 Million Monthly Active Users, Expanding Content Distribution And Advertising Revenues…

ReelTime VR/ReelTime Media has confirmed that it is set to launch a ReelTime Media channel on the streaming platform Roku. Marketing Technology News: CloudCommerce’s Artificial Intelligence (AI) Solution Outperforms Client Expectations in Recent Test The channel “ReelTime TV” will contain a combination of ReelTime Media Original programming as well as serving up other additional cutting edge content. ReelTime Media and Roku will share in revenues generated from advertising, with ReelTime retaining approximately a 70 %…

HUMAN (Formerly White Ops), Together with Newly-Formed Human Collective and Industry Leaders Google & Roku, Announces Discovery And…

Sophisticated fraud operation consisted of nearly one million infected mobile devices impersonating millions of connected TV products and hundreds of billions of fake advertising requests, a major CTV operation HUMAN (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced the discovery and disruption of a new, highly sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade…

Roku Unveils “Roku Originals” Brand, Bringing Bold, Fresh Entertainment to The Roku Channel

Content from Quibi Acquisition to be Re-Branded as Roku® Originals and Will Be Available to Stream Exclusively for Free Soon Roku, Inc., today announced that the content from the Quibi acquisition in January will be re-branded as “Roku Originals” and will be launched on The Roku Channel. "Roku Originals" will also be the brand name for future original programming for The Roku Channel, the home of free, ad-supported entertainment on the Roku platform, for viewers in the United Kingdom. Additional details on…

Samba TV Announces Hire Of Former Roku Executive, Tim Natividad, To Lead Agency and Brand Solutions Globally

Samba TV, a global leader in omniscreen advertising and analytics, today announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company’s relationship with marketers around the world. Previously heading up sales teams at Roku, Amazon, and Google, Natividad brings deep advertising industry experience to extend Samba TV’s leading market position delivering omniscreen marketing solutions built on first-party, real-time TV data.…

Roku Launches Advertising Brand Studio Ahead of TV Upfronts

Roku, Inc., today announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. Marketing Technology News: Winshuttle’s SmartTemplate Pro Streamlines Data Creation and Management for EnterWorks Users “The shift to TV streaming has accelerated and leading advertisers are going beyond the 30-second ad” The advertising brand studio will help marketers go beyond the traditional 30-second TV ad spot and amplify big moments in the marketing calendar,…

Roku and Nielsen Announce Strategic Alliance

Roku to Acquire Nielsen’s Advanced Video Advertising Business, Accelerating Roku’s Launch of Dynamic Ad Insertion for TV Programmers and Marketers Nielsen and Roku Will Expand Traditional TV and TV Streaming Coverage Across Roku’s Platform to Help Standardize Cross-Media Measurement Roku, Inc.,  and Nielsen,  today announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market. Roku has entered into an agreement to acquire…

Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown

Roku has released fourth quarter and fiscal year 2020 results. The pioneer in CTV organized a conference call to announce their Q4 financial results for the period ending 31 December 2020. The call was attended by Anthony Wood, Roku's founder and CEO; Steve Louden, our CFO; and Scott Rosenberg, senior vice president, general manager of CTV Platform business. As the leading streaming to TV platform in the U.S., Roku has played an important role in the existing US-centric TV ecosystem. It has been on top of its CTV game,…

Connected TV (CTV) App-Ads.txt Adoption Report, FY 2020: 80% of Roku & 62% of Amazon Fire TV top 500 Apps Have app-ads.txt

80% of the top 500 Roku apps and 62% of the top 500 Fire TV apps had app-ads.txt by the end of 2020 (top apps based on number of programmatic ads sold, as measured by Pixalate) Pixalate, a global ad fraud intelligence and marketing compliance platform, released the industry's first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. The reports analyze the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel…

iMedia Brands’ Float Left Interactive Partners with 24i to Deliver Leading OTT Solutions for Roku

iMedia Brands, Inc. announces its subsidiary, Float Left Interactive (Float Left) and streaming video experience specialists 24i will partner to leverage the power of Float Left OTT technology to offer advanced applications on Roku, one of the leading connected TV devices. Float Left has over a decade of experience in the OTT space, having served as Roku's first development partner and as a Roku Preferred Developer today. Over the years, Float Left’s native codebase has evolved immensely with the growing industry. What…

Philco and Roku Launch Philco Roku TV Lineup in Brazil

New lineup offers four models, including 50-inch and 58-inch 4K Philco Roku TV models Roku, Inc. and Philco announced a new partnership that will bring the Philco Roku TV models to consumers in Brazil. The new Philco Roku TV models bring affordable streaming through four screen sizes including 32-inch, 42-inch, 50-inch and 58-inch Philco Roku TV models. The 50-inch 4K Ultra HD is already available for purchase online. “We are excited to partner with Philco to introduce the new lineup of Philco Roku TVs to consumers…

Roku Acquires Quibi’s Global Content Distribution Rights

The Roku Channel to Gain Exclusive Original Programming Featuring Biggest Names in Entertainment Roku, Inc. announced that The Roku Channel will become the exclusive place to stream more than 75 premium shows and documentaries that Quibi created in conjunction with Hollywood’s leading studios and production companies. Roku acquired the exclusive global distribution rights to Quibi’s award-winning shows and will make the content available for free on an ad-supported basis in 2021 to all Roku users. “Quibi championed…

Sycamore Entertainment Group To Launch SEGI TV Network Across Roku, Amazon Fire TV, Apple TV, Samsung Smart TV, and More

Sycamore Entertainment Group, Inc. (SEGI) is pleased to announce the launch of SEGI TV, a new streaming network that will reach more than 100M U.S household televisions and 200M users via OTT (Over The Top) and mobile devices. SEGI TV will offer its viewers premium, mainstream and exclusive content via Advertising Video On Demand (AVOD). Including diversity, equality, sports, climate change and other multicultural subject matter. Content acquisition will be aided by partnerships with Vuulr and Rights Trade, both leading…

Maverick Free Black Cinema App Now Available on the Roku Platform and Amazon Fire TV

Brings Free 24/7 Access to Streaming Maverick Movies Maverick Entertainment and Digital Sylvia have officially launched the movie channel 'Maverick Free Black Cinema' on the Roku® platform and Amazon Fire TV®, showcasing a library of diverse Black Cinema. Available free to Roku and Amazon Fire TV users, fans can enjoy a vast supply of movies. The channel is easily accessible through the Roku Channel Store and Amazon Appstore. Owners of Roku devices or Amazon FireTV devices can stream the latest from the Maverick…

Cinedigm Launching Whistle TV Streaming Channel on the Roku Channel

Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form, and Vertical Networks, announced their OTT channel Whistle TV is coming to Roku in partnership with Cinedigm. The Roku Channel, the home of free and premium entertainment on the Roku platform, is the latest to offer Whistle TV’s sports lifestyle and entertainment network, expanding their distribution that currently includes Peacock, Samsung TV Plus, Vizio SmartCast, and Sinclair Broadcast Group’s STIRR. Marketing Technology…

TEGNA Updates Station OTT Streaming Apps on Roku

TEGNA Inc. announced it has completed an update of its stations’ over-the-top (OTT) streaming apps on Roku, enhancing the experience for viewers. TEGNA also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, TEGNA stations’ local news and other programming will be available to consumers on the two dominant OTT streaming media players, which comprise 70 percent of the U.S. market. TEGNA’s OTT station apps offer…

Free TV Available on the Roku Platform in Latin America

Olympusat International, LLC, a world-class media company with a fast-growing multi-platform portfolio and specializing in production, distribution and commercialization of high-quality HD content for broadcast television, MVPDs and OTT platforms in the US Hispanic market and Latin America, announced that Free TV™,  the ad-supported, app based on-demand video service, is now available on the Roku platform in Latin America. "We are incredibly excited to announce this historic alliance. Free TV's availability on Roku's line…

HappyKids, iFood.tv and The LEGO Channel Will Debut on The Roku Channel

Future Today, the largest publisher of video streaming channels that reach millions of OTT viewers, today announced it is significantly expanding the footprint for its most successful programming by launching three new Free Advertising-Supported Linear TV (FAST) streaming channels on The Roku Channel, home of free and premium television on the Roku® platform, in the U.S. “Future Today is a great partner and we’re very excited to include their free linear channels on The Roku Channel,” said Ashley Hovey, Director of AVOD…

Roku OS 9.4 Provides New Ways to Access Content, More Voice Options & Customizations

Roku, Inc. announced Roku OS 9.4 will start rolling out to Roku devices in the coming weeks. Roku OS 9.4 offers customers new ways to access content quickly and a range of performance enhancements. The Roku Channel is adding more ways to access all-in-one entertainment via a new dedicated mobile app for iOS and Android smartphones available in the coming weeks. Additionally, Roku announced a new streaming player line up in another announcement. "The Roku OS allows consumers to easily get to the content they want…

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…