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Roku Arrives in Brazil

Roku TV Launches in Brazil in Partnership With AOC; Globoplay Channel Debuts on the Roku Platform Roku, Inc., the No. 1 TV streaming platform in the United States, announced its arrival in Brazil, bringing affordable streaming to consumers in the country. “I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world” “I’m delighted to bring Roku to Brazil, one of the largest streaming markets in the world,” said Anthony Wood, Founder and CEO of Roku. “With the arrival of Roku, consumers in…

Roku TV Momentum Grows with New Licensee Brands

15 Global Brands to Make Roku TV Models in North America and Europe in 2020 Roku, Inc. announced that 15 TV brands will launch Roku TV™ models in Canada, Mexico, the United States and the United Kingdom in 2020, providing consumers with a premium smart TV experience at an affordable price. Roku TV brands in 2020 include ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn., Philips, Polaroid, RCA, Sanyo, TCL and Westinghouse. Roku TV now on 15 brands including ATVIO, Element, Hisense, Hitachi, InFocus, JVC,…

Roku Announces “Roku TV Ready” Program; Denon and TCL North America to Launch First Products

New Home Entertainment Program Enables Third-Party Consumer Electronics Products to Work Seamlessly with Roku TV models Giving Consumers Incredible Ease of Use Roku, Inc. announced Roku TV™ Ready, a new program that allows consumer electronics companies to partner with Roku to help their products work seamlessly with Roku TV for an incredible home entertainment experience. The first partners under the program are TCL North America and Sound United, parent company to Denon, Polk Audio, Marantz, Definitive Technology and…

Walmart and Roku Launch New Atvio Roku TV Lineup in Mexico

New 32, 50 and 55 inch models available exclusively at Walmart stores in Mexico starting at $3,499 pesos Walmart and Roku, Inc. announced the launch of the new Atvio Roku TV lineup of smart TVs, exclusively available in Walmart stores in Mexico. Atvio Roku TVs will offer consumers a smart TV experience that is easy to use so they can enjoy streaming entertainment at an affordable price. Atvio Roku TV models will be available in the upcoming weeks and will include a 32 inch HD screen, and a 50 and 55 inch UHD screen,…

Roku Completes dataxu Acquisition

Roku, Inc. announced that it has completed its acquisition of dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. “This acquisition reinforces our already strong position in the OTT ad space” Announced on Oct. 22, the acquisition of dataxu provides Roku with a DSP, device graph technology, and analytics platform and is expected to accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers. Marketing Technology News: Astute Business Solutions Appoints…

Roku to Acquire dataxu to Strengthen Industry-Leading OTT Advertising Platform

Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. dataxu utilizes advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers optimize for business outcomes across TV, OTT, desktop and…

NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution

NinthDecimal, the leading omni-channel marketing platform, announced that it has joined Roku Measurement Partner Program as an offline attribution measurement partner. As a member of Roku’s Measurement Partner Program, NinthDecimal’s offline attribution solution, Location Conversion Indexâ (LCIâ), will help brands evaluate the effectiveness of OTT (over-the-top) and Connected TV advertising campaigns on the Roku® platform. Through the partnership Roku advertisers are able to quantify the impact their OTT ad spend has on…

Roku Introduces New Analytics and Planning Tools for OTT Advertisers

ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform. “By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a…

Roku Devices Can Now Interact with Amazon Alexa

Roku, Inc. announced that Roku devices are now compatible with Amazon Alexa-enabled devices through the new Roku skill for Alexa. Roku streaming player and Roku TV owners in the US can now control their Roku devices using Alexa. The new voice control compatibility further expands the flexibility and choice for how consumers control their Roku devices and get to their entertainment quickly. “Consumers often have multiple voice ecosystems in their homes. By allowing our customers to choose Alexa, in addition to Roku voice…

Roku Deepens Measurement Capabilities to Further Capture Benefits of OTT Advertising

Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data Cloud, Placed and ResearchNow SSI are now part of the…

Roku Introduces Audience Marketplace for OTT Ad Sellers and Buyers

Publishers Can Leverage Roku Data and Tools to Deliver Targeted OTT Advertising Roku, Inc. introduced Audience Marketplace, a new way advertising buyers and sellers can more effectively target audiences on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform to advertisers. Roku has extensive insights into its millions of OTT streamers, and offers the ability to precisely target specific…

Swrve Adds Roku to Its Suite of Streaming Video OTT Platforms

Streaming Video-on-Demand and OTT Service Providers Can Now Use Swrve to Drive Engagement, Revenue and Retention Across Mobile, Web and Apple tvOS, Android TV, Amazon Fire TV, and Roku Apps Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused…

Roku Introduces New Ad Insights Suite to Better Quantify OTT Advertising Results

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement Roku, Inc announced further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyze the engagement of TV audiences as they rapidly shift their viewing towards streaming. The insights are derived from Roku’s…

Howard Stern Announces Free Access To Full SiriusXM Premier Streaming Service Through May 15

With millions currently staying home, SiriusXM opens access in North America via the SiriusXM app and at SiriusXM.com/streamfree Announcement made by Howard Stern broadcasting from his home Featuring 300+ channels of news and information, entertainment, escape, and companionship across ad-free music channels, plus channels of live news, faith-based content, comedy, sports talk, politics, and on demand content New #StayHome Radio channel brings happy, feel-good music The Billy Joel Channel and Dave Matthews Band Radio…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Box, Finn AI, 180byTwo, Grapevine6, Genesys, Peer39, and AdMaven. Australian Neobank, Xinja, Helps Transform Customer Experience With Box Box, a leader in cloud content management, announced that Xinja – a leading Australian neobank – has chosen Box to enhance its customer interactions via the Xinja mobile application. Xinja customers’ bank statements and account data will now be…

Grapevine6 Wins 2020 Corporate Excellence Award for Outstanding Content Engagement – USA

Grapevine6, a mobile-first enterprise content engagement platform for digital selling has been named “2020’s Most Outstanding Content Engagement Platform - USA”   The company is featured here in the March issue of Corporate Visions (CV) Magazine, published by AI Global Media. Grapevine6 was selected “2020’s Top Content Engagement Provider” based on their consistent proven track record as an innovator in content driven sales enablement.  This award is part of the 2020 Corporate Excellence Awards, a merit-based awards program…

New Research Shows Connected TV Landscape Is Shifting Away From Paid Subscriptions

Consumers are ready for ad-supported streaming so they won't need to pay for as many services Apple TV, Roku, Chromecast, oh my! Regardless of the vehicle, Connected TV (CTV) is growing in ubiquity in the US: almost 9 in 10 consumers have access to a connected TV. Integral Ad Science (IAS), the global leader in digital ad verification, today released results of a survey on streaming trends among American consumers. The report shows that alongside the growth of streaming, consumers may be starting to feel subscription…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…

Valassis Launches Connected TV Solution to Engage Modern TV Consumers

Valassis CTV Offers Personalized, Measurable Advertising With Greater Efficiency Valassis, the leader in marketing technology and consumer engagement, announced a new Connected TV (CTV) solution to help brands engage the modern streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to uniquely serve and measure their ads to drive the ideal consumer to the nearest store. Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash Ramamurthy as New CPO…

GroupM Launches Finecast in Canada, Bringing Addressable TV to North America

After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities GroupM, the media investment group of WPP, announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target audiences in connected TV environments. After successfully launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as the first, truly…