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STL Strengthens Its Advisory Board With Global Technology Leadership

STL, an industry leading integrator of digital networks, announced the addition of Dr. Krish Prabhu to its Advisory Board. Krish will guide the technology strategy & roadmap of STL by working closely with the leadership team. Before joining STL, Krish was CTO at AT&T where he was responsible for AT&T's global technology direction which included network innovation, product development and research. Before joining AT&T in 2011, Prabhu was Chief Executive Officer of Tellabs, an Optical Network Technologies…

Firstlight Media and ThinkAnalytics Partner to Turbocharge OTT Personalization

Combined Solution will be Previewed at IBC Showcase Event Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy powerful new cloud-native personalization capabilities that drive long-term subscriber value. The two companies will leverage Firstlight Media's content management system (CMS) and ThinkAnalytics' best-in-class cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human…

Castr Announces New Technology Integration With Fastly

Castr's customers can now stream videos with lower latency, higher quality, and better security. Castr Live Streaming Inc., a Canada-based cloud service for video livestreaming and multistreaming,  announced their digitally transformative integration with Fastly, a powerful edge cloud platform and content delivery network (CDN). This integration accelerates Castr's video streaming platform and makes it easier for streamers to broadcast videos rapidly and efficiently. "The COVID-19 era has forever changed how we…

Cinedigm Partners With Team Whistle To Accelerate Distribution Of OTT Linear And VOD Network Whistle TV

Whistle TV has more than 1,500 hours of premium and original sports and entertainment content targeted to today’s audiences Cinedigm announced a partnership with Team Whistle, a global media and entertainment company that includes Whistle, Tiny Horse, New Form and Vertical Networks, to accelerate the distribution of its Whistle TV streaming service. Whistle TV is an OTT Linear and VOD sports and entertainment network featuring Whistle original shows and premium library content from studios, networks and leagues across the…

Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer

Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has been named Chief Revenue Officer of Firstlight Media, the innovator of modular OTT platforms for true engagement and monetization announced. Marketing Technology News: Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19 Back, who was instrumental in shaping the market success of Freewheel, A Comcast…

castLabs Releases a New Version of Their PRESTOplay for Web Apps Video Player

castLabs released version 6 of their PRESTOplay for Web Apps (previously called PRESTOplay for Browsers) to offer customers more flexibility and end users a better viewing experience. castLabs has been building streaming video players for various platforms since 2011. To answer the changing needs of developers and end users the new version offers rewritten and upgraded HTML5/JavaScript player technology. Marketing Technology News: Citi Launches Thought Leadership Website for Institutional Investors PRESTOplay SDK suite…

Castle Unveils Industry’s First Identity-Aware Bot Detection

New Product Protects Organizations from Advanced Bot Attacks without Compromising the Customer Experience Castle, the consumer identity protection company, announced Identity-Aware Bot Detection, an industry-first product for protecting organizations against advanced bot attacks while maintaining the optimal customer experience. Technology advancements have made it easier for organizations to identify conventional botnet attacks that use large-scale denial of service (DDoS). As a result, bot attacks have grown…

IBAKATV Uses castLabs’ DRMtoday and PRESTOplay to Deliver Secure Video Content

IBAKATV uses castLabs' DRMtoday, an advanced digital rights management (DRM) licensing service for online and offline scenarios to protect video delivery, and PRESTOplay, software development kits (SDKs) that support the latest player features and standards across multiple platforms. US and Nigeria-based IBAKATV and castLabs have been collaboratively working to implement DRMtoday and PRESTOplay technology into IBAKATV's offering. IBAKATV is a video on demand (VOD) platform that connects viewers worldwide to the best of…

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

Kastle Systems Names Bob Ryan Chief Sales Officer

Ryan Brings a Deep Understanding of Security and 30 Years of Experience to Kastle's Sales Operations Kastle Systems International, the industry leader in advanced managed security systems and services, announced that Bob Ryan, an energetic and visionary sales leader with nearly 30 years of experience, has joined the organization as Chief Sales Officer. In this role, Ryan will strengthen the sales organization and culture that enables Kastle to continue its' rapid growth across key markets nationwide. Ryan will be…

Fastly Launches Cloud Optimizer to Boost Observability and Control in Multi-Cloud and Multi-CDN Infrastructures

Commerce and High Tech Organizations Can Enjoy Improved Performance, Observability, and Real-Time Control Without Making Significant Changes to Existing Network Infrastructure Fastly, Inc., provider of an edge cloud platform, announced Cloud Optimizer, a new offering that enables critical, high-traffic content delivery by sitting between a company’s content delivery network (CDN) and its central cloud. Cloud Optimizer brings customers with multi-cloud or multi-CDN architectures, especially within commerce and high tech…

Edge Marketing Announces Strategic Partnership With UK-Based firstlight, Increasing International Services

Partnership further expands award-winning marketing and public relations firm’s global partner network Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced a strategic partnership with firstlight. London-based firstlight delivers growth-enhancing senior-led, strategic and creative communications across a range of sectors which span legal, accountancy, professional and financial services. Edge Marketing and firstlight will work…

Mostly Serious, a Full-Service Digital Agency, Launches New Website for The Community Foundation of the Ozarks

The Community Foundation of the Ozarks (CFO), a facilitator of charitable giving, scholarships, and grantmaking for communities in the southwest Mo. region, has partnered with the agency since 2011 A Refreshed Website That Offers Resources, Information Mostly Serious’s custom web design for the CFO is a dramatic shift from the previous site’s functionality, appearance, and ease of information access, creating a more streamlined browsing experience for the CFO’s various audiences. Public visitors to the new site can now…

Fastly Launches New TLS Solutions to Protect Global Brands and Offer Advanced Security, Performance, and Privacy

Fastly’s portfolio eliminates barriers to fast, affordable setup and management of TLS so global brands can deliver the most secure online experiences with ease Fastly, Inc., provider of an edge cloud platform, announced the launch of two new TLS offerings to optimize the creation of a more trustworthy web and high-performance online connections for global brands. The latest solutions significantly reduce the barriers to entry for TLS protection on Fastly through accessible user interfaces and APIs, as well as a fully…

Fastly Launches New TLS Solutions to Protect Global Brands and Offer Advanced Security, Performance, and Privacy

Fastly’s Portfolio Eliminates Barriers to Fast, Affordable Setup and Management of TLS so Global Brands Can Deliver the Most Secure Online Experiences with Ease Fastly, Inc., provider of an edge cloud platform, announced the launch of two new TLS offerings to optimize the creation of a more trustworthy web and high-performance online connections for global brands. The latest solutions significantly reduce the barriers to entry for TLS protection on Fastly through accessible user interfaces and APIs, as well as a fully…

LogMeIn’s Alison Durant Named Chief Marketing Officer of the Year in MassTLC’s Technology Leadership Awards

LogMeIn, Inc.'s Alison Durant has been named the “Chief Marketing Officer of the Year” award winner in the 22nd Annual Technology Leadership Awards by the Mass Technology Leadership Council (MassTLC). This prestigious award program honors the best companies, leaders and innovations from Boston’s internationally respected technology industry. “Alison’s leadership has been critical in unifying LogMeIn’s vision as we continue to expand globally and redefine markets,” said LogMeIn CEO, Bill Wagner. “Alison is a passionate and…

Businesses See Costly Decline of Consumer Trust as a Result of Large-Scale Data Breaches According to Annual IDology Fraud Report

Companies Are Unprepared to Deal with Synthetic Identity Fraud, Mobile Attacks and CCPA Compliance IDology, a GBG company, released its Seventh Annual Fraud Report, revealing the growing impact of large-scale data breaches and fraud on consumer trust and the critical need for businesses to balance the digital consumer experience with strong identity verification processes. The report also found that senior executives believe their companies are still not prepared to combat synthetic identity fraud and mobile attacks.…

Whistle Acquires Mobile-First Content Studio Vertical Networks

The Deal Marks Whistle's Second Acquisition of the Year and Further Accelerates the Company's Inorganic and Organic Growth Strategy Positioning the Combined Business to Double Its Year-Over-Year Revenue Whistle, an entertainment and sports media company known for creating inspiring and engaging programming for young audiences, acquired Santa Monica-based Vertical Networks, a mobile-first content studio founded by Elisabeth Murdoch and backed by Snap. The deal greatly expands Whistle's investment in creating lifestyle…

Womply Study Suggests Bad Google Reviews Costlier to Small Businesses Than Yelp or Facebook

Landmark study first to combine transaction and online review data from more than 200,000 U.S. small businesses in one comprehensive analysis Womply, a marketing and CRM software provider for small- and medium-sized businesses (SMBs), published its Impact of Online Reviews on Small Business Revenue study, the first comprehensive look at the correlations between online review patterns and sales revenue at American small businesses. Among the major findings, the study revealed low ratings on Google are more damaging to…

Palo Alto Networks Completes Acquisition of Twistlock

Palo Alto Networks, the global cybersecurity leader, announced that it has completed its acquisition of Twistlock, the leader in container security, to extend its Prisma™ cloud security strategy. This acquisition will further advance the company's ability to secure today's modern applications throughout the entire life cycle, enabling organizations to deliver innovations that are secure, reliable, and scalable. "As a growing number of organizations move their business to the cloud, developers increasingly rely on…