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Nestle

Cornerstone Joins Forces with Facebook to Enhance the Value of Virtual Reality Training at Work

New Oculus integration helps capture the impact VR training has on employees and the new SDK will encourage the broader adoption of enterprise VR training content Cornerstone OnDemand, a global leader in the cloud-based learning, talent management and emerging talent experience market, announced today a collaboration with Facebook’s Oculus to accelerate the role of Virtual Reality (VR) in training and developing the global workforce. More organisations are turning to VR to increase training efficiency and efficacy…

Getty Images Selected by Nestlé as Preferred Provider for All Visual Content

Agreement Includes a Fully Integrated Enterprise Solution from Digital Content Acquisition to Distribution Pertinent to the Entire Portfolio of Nestlé’s Brands and Agencies Getty Images, a world leader in visual communications, announced its appointment as Nestlé’s preferred provider for digital visual stock and custom content. With some 200 million digital assets available, and the added assurance of copyright compliance on all content, Getty Images is uniquely set up to provide an integrated solution to the world’s…

JET8 Launches New Mobile Marketing Dashboard for Brands and Agencies

JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with new dashboard features and a ground-breaking app builder experience – ‘JET8 ENTER-PRISE’. Featuring the all-new JET8 ENTERPRISE dashboard, the 100% managed services platform offers a full suite of software for mobile app building, moment marketing, mobile engagement, mobile sales and customer success, with a completely free analytics dashboard at its core. Marketing Technology News:…

WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson

Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the merger of the world’s first advertising firm with a brand that coined the term ‘direct marketing.’ J Walter Thompson merged with Wunderman creating one of the biggest design-to-marketing firms in the world. Both the brands are a part of the global conglomerate, WPP—the company unveiling new brand elements for the merger. The changes are effective for around 20,000 employees spread across 90…

Hogarth Establishes LATAM Hub in Miami

Move Expands Global Footprint of WPP’s Fastest Growing Company, Increases Production Efficiency Hogarth Worldwide, a WPP company and internationally-known marketing implementation agency, announced that it has established a new operation in Miami focused on the Latin American market, located at 601 Brickell Key Drive. As the fastest growing company inside the WPP Group, Hogarth has established itself as a leader in the advertising industry, disrupting the areas of marketing implementation, production and transcreation,…

Beckon Introduces New Artificial Intelligence Capability; Empowers Marketers to Turn Messy Marketing Data into Actionable Insights with a…

AI Guides Marketers Through the Process of Using Data to Understand Where to Spend Their Next Dollar as Pressure to Demonstrate ROI Intensifies Marketers are increasingly expected to use data to make smarter, faster decisions, reallocate spend on-the-fly, and continually prove marketing's impact on the business. While marketers have no shortage of data, integrating it from disparate sources and formats into a consolidated, cross-channel view so they can use it to understand how to better spend their next marketing dollar…

Sharethrough’s New Integration with Adobe Advertising Cloud to Help Businesses to Leverage High-Impact Native Ad Formats

Adobe Advertising Cloud Clients Will Be Able To Access High-Impact Native Video And Display Ad Placements Across Sharethrough's Premium Publisher Network The leading native supply side platform, Sharethrough, has announced a new integration with Adobe Advertising Cloud. The integration will allow the more than 1,000 leading global marketers that use Adobe Advertising Cloud Demand-Side Platform (DSP), to access massive audiences with in-feed native video and display placements across more than 1,200 sites and apps on the…