Banner Before Header

Sailthru Announces New Machine Learning Testing Infrastructure

Marketers can easily create scaled, automated tests for copy and design assets Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced a new investment in wide-scale testing infrastructure to make it easier for marketers to test copy and design assets that drive engagement and conversion. Built using advanced machine learning techniques, the new testing engine will automatically learn and update testing rules, allowing marketers to quickly and confidently make…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

Brilliant Earth Drives Year Over Year Email Conversion Rate with Sailthru

Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that Brilliant Earth, the leading retailer of ethically sourced fine jewelry, has achieved a year-over-year increase in conversion rate after they recently selected the platform for their personalized marketing needs. “Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it…

RevZilla Increases Revenue From Email With Sailthru

Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that their client RevZilla, an online motorcycle gear and parts e-commerce retailer and an Internet Retailer Top 500 Retailer, has increased email-generated revenue and site traffic through the company’s offering. From July 2019 to March 2020 the company saw their personalized emails achieve twice the conversion rate of batch-and-blast emails. Marketing Technology News: CommerceIQ is Now an Amazon…

Sailthru Announces Sailthru Connect, A Data Export Suite For Business Intelligence

Suite provides unique predictive and implicit interest insights in addition to first party data stream for retail and media organizations to build deep consumer understanding Sailthru, the leading personalized marketing automation technology provider for retailers and publishers,  announced the launch of Sailthru Connect, a data export suite that adds unique behavioral data to a brand’s data assets. Built with data science and analytics teams in mind, Sailthru Connect streams email, mobile event, and customer profile…

Sailthru Announces Sailthru Connect, A Data Export Suite For Business Intelligence

Suite provides unique predictive and implicit interest insights in addition to first party data stream for retail and media organizations to build deep consumer understanding Sailthru, the leading personalized marketing automation technology provider for retailers and publishers,  announced the launch of Sailthru Connect, a data export suite that adds unique behavioral data to a brand’s data assets. Built with data science and analytics teams in mind, Sailthru Connect streams email, mobile event, and customer profile data,…

Sailthru Named a Strong Performer In Leading Market Research Report

Sailthru Receives Highest Score in the Campaign Design Criterion, and Highest Scores Possible in User Experience and Business Technology Vision Criteria Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that the company has been named a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 evaluation report.  Forrester defined three elements that matter for brands looking for a CCCM solution: deliver a…

Sailthru Releases 3rd Annual Retail Personalization Index

Retailers with Multichannel Expertise Make Big Gains as Consumers Shift Habits Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, released the 3rd annual Retail Personalization Index. Sephora claimed the top spot for the third year in a row, with Nordstrom earning second place. High scoring brands have started to show signs of true multi-channel personalization that is orchestrated to suit the customer. The Retail Personalization Index is derived from a survey of 1,500…

Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

Family of Technology Companies United Under New Corporate Name, CM Group CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable…

Sailthru Named to Gartner’s 2018 Magic Quadrant for Mobile Marketing Platforms

Sailthru, the leading personalized marketing automation technology provider for retail and publishing, announces it has been named to Gartner's inaugural July 2018 Magic Quadrant for Mobile Marketing Platforms as a Niche Player. According to the report, "Mobile marketing capabilities increasingly determine brand marketing success. Broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. Ninety-four percent of smartphone owners report using their device multiple times per…

Sailthru Recognized as a 2018 Top Rated Email Marketing Software by TrustRadius

With an Average Rating of 7.4 out of 10, Sailthru Stands Out as a Leader Among Mid-Sized Companies Sailthru, the leading personalized marketing automation technology for retail and publishing, announced that it has been recognized as a 2018 Top Rated Email Marketing Software provider by TrustRadius, the most trusted B2B review platform. "Sailthru earned a Top Rated Email Marketing award from TrustRadius thanks to strong feedback from customers," said Megan Headley, Research Director at TrustRadius. "Reviewers praise…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), Blue Prism (Customer Service), Okta (Identity Management), Advertise Purple (Affiliate Marketing), and Sailthru (Marketing Automation). Salesforce Ventures Launches Second $100 Million Impact Fund Salesforce, the global leader in CRM, announced its second Impact Fund from Salesforce Ventures, the company’s global strategic investment arm. The new $100 million fund…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Zendesk (CRM), Demandbase (ABM), RingCentral (Unified Communication), Sailthru (Marketing Automation), and Impact (Influencer Marketing). Zendesk Debuts Sophisticated Real-Time Analytics Solution Zendesk, Inc. announced the launch of Explore Enterprise, the newest solution within its service-first CRM platform, which enables companies to analyze real-time data in order to understand…

LiveXLive And Strax Networks Announce A Multi-Year Partnership Around Augmented Reality Experiences

LiveXLive Media ("LiveXLive"), a global platform for livestream and on-demand audio, video, and podcast content in music, comedy, and pop culture, announced that it has partnered with Strax Networks Inc. to bring its augmented reality StraxAR SaaS platform to LiveXLive. The two companies will collaborate to bring Strax Networks' new augmented reality technology across the LiveXLive platform and its vast OTT distribution network. Augmented reality ("AR") brings the digital world together with the physical world by…

Advertising Campaigns With Messages Tied To Diversity & Inclusion Increase Business Outcomes

VAB's Do The Right Thing: How Diversity & Inclusion Drives Brand Outcomes finds a significant correlation between advertising that includes messages tied to diversity and inclusiveness and business success. The findings are the result of VAB's analysis of hundreds of advertising campaigns and 3,300 commercials from 50 brands across multiple categories spanning the last five years. More than 20 diversity and inclusion campaign case studies from Johnnie Walker, Nike, Target, ThirdLove, Ulta Beauty, and other brands are…

Live X Chooses Blackbird for Cloud Video Editing and Publishing at U.S. Democratic National Convention

Blackbird pl, the developer and seller of the market-leading cloud video editing platform, Blackbird, announced that Live X selected Blackbird for cloud video editing and publishing at the U.S. Democratic National Convention held on 17 - 20 August 2020. Based in New York, Live X is a full-service production company, designing, producing, and broadcasting live events for global brand leaders. From creative concept development, video and graphic design, and animation to live production, encoding, and streaming, Live X uses…

DigiConverge Launches, Signs Exclusive Content Distribution Partnership With VivaliveTV

Digiconverge, a one-stop digital convergence platform that provides fit-for-purpose services in e-broadcasting, and global content syndication has launched operations in Africa, starting with Nigeria. The platform which already enjoys the blessings of the Federal Government of Nigeria has signed an exclusive content distribution partnership for Africa with the Viva Entertainment Group Inc. US to bridge the gap between Hollywood and Nollywood through effective collaborations and broadcast of original and exclusive African…

Streamline End-to-end Records and Ensure Compliance with Newgen’s Advanced Records Management System

Newgen Software, a global provider of low code digital automation platform for managing content, processes, and communication, has launched RMS 3.0 service pack 1, an enhanced version of its records management system (RMS). The latest version of the software enables end-to-end management of physical and electronic documents and records while retaining their integrity and authenticity. The software manages record lifecycle, from creation, usage, storage, and maintenance to destruction or preservation, per the…

Former Salesforce Exec Lacy Surber Joins Hyperlocology Executive Team as Vice President, Customer Experience

Lacy Surber, an expert digital marketer with over 14 years of Customer Experience, Strategy, and Channel Marketing under her belt will be joining Hyperlocology, a technology-first company that empowers brands to create, execute, localize and analyze 100s or 1000s of individual brand campaigns for both national and local programs in one place. "The importance for brands to understand and address each market they serve individually is becoming more and more evident. Whether ensuring national campaigns portray accurate…

IAS Introduces ‘Context Control’, Giving Advertisers True Control Over the Context of Their Digital Ad Placements

Integral Ad Science (IAS), the global leader in digital ad verification, announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers seeking to better navigate the content…