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Retail SalesTech Company Connexity Acquires Content Monetization Startup ‘Skimlinks’

Latest Acquisition Aims at Expanding the Retail Content Network Reach and Improving Omnichannel Commerce Opportunities for Both Retailers and Publishers Today, retail marketing and sales technology company Connexity announced that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers. The acquisition is a significant development in the retail tech industry following many funding rounds and investments witnessed in the last 8-10 months. With COVID-19-induced pandemic pushing the…

Xactly Announces New Salestech App on Slack to Track Sales Performance

Xactly Debuts Industry-First Salestech App to Track Sales Performance Within Slack; Slack App to Enhance Transparency and Productivity Across Sales Teams The leading sales technology platform for Sales Performance Management (SPM), Xactly has announced a key integration with Slack. Xactly's cloud-based SPM software will now sync with Slack to provide a first-of-its-kind app for every sales rep to track their performance within Slack using Xactly Incent. This debut marks the beginning of a series of new functionalities…

#PowerOfWomen Infographic: Featuring Top Women In SalesTech

On International Women’s Day, we feature the top women in Sales Technology and Marketing Technology who have carved a niche for themselves in key roles in Sales, MarTech, CRM, Social Media Marketing, and Revenue, among others. They continue to contribute to SalesTech and MarTech by offering relevant insights via keynotes, interviews, leadership articles, and online interaction programs. The below infographic has been created to exemplify the role of Sales Technology leaders who have made vast leaps in a short period of…

Deepening Salesforce CRM Integrations to Improve CX for Financial Services

Hearsay Systems Deepens Salesforce CRM Integrations to Improve Financial Services-Focused Customer Experiences; Announces Investment from Salesforce Ventures Salesforce CRM integrations have been driving the last mile customer experience management demands for various industries. In a major announcement from the Salesforce economy, last-mile CDP company for the financial services Hearsay Systems has announced a strategic Salesforce partnership. The new-age CDP - Cloud CRM partnership will further empower Marketing and…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Dun & Bradstreet Introduces Next Generation Account Based Marketing Platform

Empowers Marketers to Activate Always-On Omni Channel Campaigns, Driving 58% Higher Click Through Rates and 3 Times Greater Pipeline Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and…

What MarTech Leaders Think about ABM in the Age of AI

ABM remains the most-defiant of technologies for B2B marketing and Demand Gen professionals. B2B customers are growing matured and smarter with easy access to digital buying tools and product review platforms. They demand real-time contextual and highly-personalized engagement from their marketing and sales technology vendors. To keep up with the pace of disruptions in the tech industry, B2B sellers leverage AI and automation to deliver this personalization. Though Account-based Marketing has covered a long and bumpy…

BetterCloud and OneLogin Partner to Transform How Enterprises Access, Manage and Secure SaaS Environments

Integration drives operational efficiency by automating end-to-end User Lifecycle Management, from securing identity and access to managing IT administrative tasks BetterCloud, the leading SaaSOps platform for managing and securing the digital workplace, announced a strategic partnership and technology integration with OneLogin, a leader in identity and access management. Together, BetterCloud and OneLogin automate end-to-end User Lifecycle Management (ULM), from identity and access workflows — like user provisioning,…

IBM CEO Arvind Krishna Keynotes IBM Think Digital 2020; Announces New AI, Edge and Cloud Capabilities to Help Clients

More than 90,000 attendees join IBM’s Think Digital event experience In his keynote presentation at IBM‘s Think Digital event, IBM CEO Arvind Krishna urged companies to build resiliency into their businesses and their networks in response to the unprecedented challenges presented by COVID-19. “History will look back on this as the moment when the digital transformation of business and society suddenly accelerated,” Krishna said. “This is an opportunity to develop new solutions, new ways of working and new partnerships…

viax.io Launches Cloud-Based IT Efficiency for B2B and D2C Enterprise Firms

viax.io announces the launch of a cloud, one that offers a headless commerce solution to meeting the ever-changing demands of today's enterprise-level commerce customer. The innovation, viax.io, is now accepting clients. CEO Larry Ramponi says viax's platform-as-a-service (PaaS) modular approach to enterprise commerce translates into more efficiency, less cost and fewer vendor headaches for companies struggling to maintain a system that keeps pace with ever-evolving B2B and D2C customers. Marketing Technology News:…

Inte Q Offers Email Strategy Expertise & Resources Amidst Global Pandemic

As the COVID-19 Pandemic continues to disrupt almost all economic activity, one tool that companies can still continue to leverage is email. Leading data analytics and loyalty strategy agency, Inte Q, recently announced the date of their Email Strategy Webinar occurring on Thursday, May 7th at 12:00 PM CST and Tuesday, May 12th at 12:00PM CST. The webinar will be presented by Jason Sisley, President and Head of Strategy at Den Aviary, a key strategic partner with Inte Q Leading data analytics and loyalty strategy agency,…

Fjorge and B2B Ecommerce Platform Znode Announce New Technology Partnership

New partnership will empower customers with B2B ecommerce and technological expertise Fjorge has announced a new technology partnership with Znode, an enterprise B2B ecommerce platform, to provide Znode customers with technological expertise. Fjorge is a full-service custom software development firm. Znode is an enterprise B2B ecommerce platform used by leading manufacturers and distributors. Marketing Technology News: Behavox Announces Key Leadership Posts “We are thrilled to partner with Znode,” says Joe Barsness,…

New Data From Kustomer Reinforces The Critical Role Of Customer Service During The COVID-19 Crisis

-- Increased Customer Inquiries, Complex Issues And Demand For Greater Efficiencies Challenge Underprepared Remote Customer Service Teams -- Kustomer, the SaaS platform reimagining enterprise customer service, released new survey data revealing that customer service organizations play a vital role during the COVID-19 pandemic as companies are working remotely and forced to do more with less. Based on a survey of more than 150 customer service professionals across a variety of industries, Kustomer found that 90% of…

Adam Townsend Takes Leadership Role at VIZIO as Chief Financial Officer

VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announces that Adam Townsend is assuming the role of Chief Financial Officer. As CFO, Townsend will take on a senior strategic role to further leverage VIZIO’s leadership in TV and audio hardware while expanding its presence within the rapidly growing connected TV marketplace through VIZIO SmartCast® (VIZIO’s smart TV platform), and its advertiser-direct business unit, VIZIO Ads. Marketing Technology News: Axonius Appoints Former Salesforce EVP…

Sinch AB (Publ): Sinch to Acquire SAP Digital Interconnect to Grow Global Cloud Communications Capabilities

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire SAP Digital Interconnect (“SDI”), a unit within SAP SE, for a total cash consideration of EUR 225 million on a cash and debt-free basis. SDI offers cloud-based communications products and serves more than 1,500 enterprise customers throughout the world. Its customer base includes many of the world’s most valued brands, including top technology companies, banks, payment gateways,…

BlackBerry Radar Expands Channel Ecosystem with New Partners

Entire Line-Up of Asset Monitoring Solutions Now Available in Latin America BlackBerry Limited announced that BlackBerry Radar continues to grow its distribution reach with more than 12 new channel partners having signed on in the past six months including two within Mexico, expanding the company's monitoring solutions outside of the U.S. and Canada for the first time. This expanding network offers significant growth opportunities for BlackBerry Radar and its line-up of intelligent, data-driven asset monitoring devices…

Springbot Helps Merchants Stay Connected with Loyal Customers through an Integration with Smile.io

Springbot, a data-driven marketing platform for eCommerce retailers, announced a new integration with Smile.io, the world's largest reward program provider, that gives Springbot merchants easy access to valuable customer loyalty data within their platform. Loyalty programs are a popular way to increase engagement with existing customers as well as attract new customers, particularly for small and mid-sized merchants. In an ongoing environment where digital commerce continues to accelerate, now more than ever brands are…

IntentData.io Announces The First Winner of the “Marketing Data Master Distiller” Award

Chris Taylor of Cybereason Wins The Award for Excellence in Marketing Data Orchestration IntentData.io, Inc. announces that Chris Taylor, Marketing Director at Cybereason, has been awarded the first quarterly “Marketing Data Master Distiller” award for excellence in marketing data orchestration. Data has been a marketing theme for much of the last decade. Volume has grown, but often ROI is unclear. Companies are realizing that data quality, best practices, customer experience, data science, and the martech stack are all…

Cloud Communications Leader Sinch to Acquire SAP Digital Interconnect to Redefine How Businesses Worldwide Engage With Their Customers

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, and SAP SE announced that Sinch AB has entered into a definitive agreement to acquire SAP’s communications unit SAP Digital Interconnect (“SDI”). SDI offers cloud-based communications products and serves more than 1,500 enterprise customers throughout the world. Sinch and SDI share a focus on digital business transformation, creating a first-class customer experience, and ensuring the highest possible quality of services. Sinch will…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…