Businesses Are Succeeding and People are Happy Despite Mounting Pressure and Workload; Investments in Email Rise 44%, Driving Opportunities for Digital Marketing SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email, released its annual Email Benchmark Report, titled Email in 2021 - The Trends, Behaviors and Benchmarks Shaping Email in 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of…

Please tell us about the major factors that affect customer behavior on digital platforms? Key factors are: easy access; control of content/contact; useful and relevant information; timely response; and privacy, along with an assurance that shared personal data will actually be used to create personalized communications and experiences. How do ecommerce companies like Amazon and Walmart influence shopping trends across all retail channels? Their strength lies in the competitive power of their size, assortments,…

SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email announced it has added additional sources to its Global Spam Trap Network, which provides organizations the ability to monitor and quickly assess which email domains are underperforming and understanding emails that are being flagged as spam. The new level of granular detail on deliverability allows email senders to see which emails, by subject line, are landing in spam traps so email marketers can pivot…

SparkPost, the world's largest email delivery and analytics platform that delivers nearly 40 percent of the world's email announced it was named the "Best B2C Email Marketing Solution" by leading market intelligence organization MarTech Breakthrough, which recognizes the companies and technologies that drive marketing in a digital world. Marketing Technology News: Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World SparkPost's sophisticated technology…

SparkPost, the world’s largest email delivery and analytics engine, has named WebEngage, a leading, cloud-based, marketing automation platform, as one of its strategic international partners. The partnership with SparkPost expands WebEngage’s email portfolio, allowing its customers to leverage Sparkpost’s advanced technology to supercharge their email marketing efforts. Through this partnership, WebEngage is expected to expand its presence in the LATAM, SEA, & EMEA regions; while SparkPost is aiming to enhance its…

SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced it expanded its IntelliSeeds email data to include an additional 24 ISPs. Now firmly into Europe, their reach includes Poland, France, Germany Hungary, and coverage in China and Korea. This expansion delivers marketers easier access to email data insights, all the while ensuring a real-time, accurate and global look at email performance data. Ultimately, the expanded IntelliSeeds network allows…

Former Web.com VP of Brand and Product Marketing Set to Drive Global Marketing Strategy and Growth SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, announced Natalia Dykyj has joined the company as Vice President and Head of Marketing to spearhead global strategy for corporate, customer, product and partner marketing, ultimately responsible for helping drive profitable growth for the organization. "Natalia brings a wealth of knowledge in marketing…

Netcore Solutions Inc., industry's leading marketing technology company, announced the appointment of Barry Abel as its Chief Revenue Officer. In this role, Abel will direct Netcore's North American go-to-market strategy and execution. In addition, he will be responsible for guiding sales, customer success and other customer facing operations to meet and exceed growth objectives. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast Abel is a seasoned business executive with…

Combined Solutions Empower Data for Flexible, Scalable and Cost-Effective Email Communications, Driving Improved Email Experiences and Relevance ActionIQ, the leading customer data platform for enterprises, and SparkPost, the world's largest email delivery and analytics engine that delivers over a third of the world's email, today announced an integrated solution bringing brands real-time email delivery, intelligence, and personalization. The combined solution delivers improved personalized and contextual email…

Combined Offering Delivers Transparency, Frictionless Ability to Leverage Analytics in Real-Time SparkPost, the world's largest email sending platform, announced the intent to acquire eDataSource, the leading provider of email deliverability solutions and performance insights. SparkPost powers the world's largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource's inbox performance insights and reputation management will help SparkPost deliver the…

SparkPost expands international focus with the addition of London-based leader SparkPost, the #1 email delivery and analytics service, announced it has hired Sam Holding as Head of International. Holding is located in London and will lead all international strategies and activities related to sales, marketing and customer retention. With the addition of Holding, SparkPost aims to build on its continued growth in international markets. "We are thrilled to bring Sam onto the team as we continue expanding our business focus…

SparkPost protects email sending reputation by automatically culling bad addresses SparkPost, the #1 email delivery and analytics service, today announced the next generation of its SparkPost Recipient Validation service, its email validation solution that uses sending data from its footprint of trillions of emails. SparkPost Recipient Validation achieves the industry's best sender reputation protection by leveraging the world's largest email data footprint, derived from SparkPost's delivery of 37% of all B2C and B2B email.…

SparkPost, the #1 email delivery and analytics service, announced SparkPost Signals, the first predictive email intelligence platform which analyzes the behavior of trillions of emails to predict email engagement and delivery health. It allows marketers to optimize their email delivery based on predictive analytics and machine learning to maximize revenue and avoid costly outages. Signals represents a major advancement in email analytics, as SparkPost works to transform the email delivery and deliverability market with data.…

A Former Oracle Executive, Richard Harris to Lead SparkPost Through Next Phase of Rapid Growth SparkPost, the cloud email API service preferred by leading Internet and technology companies, recently announced that Richard Harris has joined SparkPost as Chief Executive Officer. He succeeds outgoing CEO Phillip Merrick. Harris is joining SparkPost at a time when the company is positioned for continued growth. “Premier businesses such as Zillow, Pinterest, Intercom, and The New York Times recognize that SparkPost’s…

New Building More Than Doubles Company Footprint in Howard County SparkPost, a cloud email API service preferred by leading internet and technology companies, announced that it has opened new headquarters in Maryland to accommodate rapid company growth, expanding from approximately 13,900 square feet to 29,665 square feet at its new location at 9160 Guilford Road in Columbia, Md. SparkPost's new, two-story Maryland headquarters features innovative design and was carefully chosen with longevity in mind. Approximately 88…

Julian Toledo from Google, Terry Zink from Microsoft, Lili Crowley from AOL, and SparkPost's CEO Phillip Merrick to Speak at the SparkPost European Customer Forum SparkPost, the leading email API provider that helps organizations improve email deliverability and customer satisfaction, announced the speakers for its European Customer Forum 2018 (ECF18). The immersive event, which will be held in Europe for the first time, takes place on 3 May, in London. Recommended Read: Oracle Marketing Cloud Adds Infinity and…

New EU-Hosted Service Offers European Customers Enhanced Performance and Regulatory Compliance  SparkPost, a cloud email API service preferred by leading internet and technology companies,  announced the immediate availability of SparkPost EU. Entirely hosted in the European Union, the service offers companies low-latency delivery of application-generated emails and enhanced compliance with EU privacy and data protection regulations. Alongside SparkPost EU, the company is also announcing that it is compliant with the…

SparkPost To Reduce Integration Investment Required By New Martech Partners Looking To Use Its Email API Service  SparkPost, the most performant cloud email delivery service available, announced its Jump Start Program to supply new MarTech providers with the expert advice and integration services they need to leverage the industry's leading email sending platform, at no additional charge. The new program both advances SparkPost's leadership position in the MarTech sector, and builds on the company's commitment to…

Offers Customers Simplified Integration With High-Performance Email Services Used By Leading Internet, SaaS, And Social Apps SparkPost, a cloud email delivery service preferred by leading internet and technology companies, announced that it is now available on AWS Marketplace, enabling customers to quickly and easily integrate SparkPost into Amazon Web Services (AWS)-based applications. SparkPost's AWS Marketplace listing offers customers simplified sign-up, with the subscription integrated into the AWS…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sarbacane Group (Email Marketing), WebEngage (Marketing Automation), Pipedrive (CRM), Segment (Customer Data Platform), and  Mobify (Headless commerce). Sarbacane Group, Mailify’s Parent Company, Raises $27M and Takes on a New Dimension in the Digital Marketing Segment Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications…