Next Gen Streaming Video Guide “Minnow” Makes Splashy Debut

New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next generation streaming video guide is being unveiled in a national rollout that combines all of the popular premium video on demand services like Netflix, HBO Now, Hulu, and Amazon Prime into one unified application on TV and mobile. Minnow will support emerging streamers Apple TV+, Disney+, HBO Max, Peacock and Quibi as soon as they launch in the US.…

Splash Worldwide and APR’s Original Dynamic Creative Optimization (DCO) Research Comes to America

New Insights from U.S. Marketing Leaders Further Amplify DCO's Vital Importance Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash Worldwide recently brought its original Thinkfast event series to its New York headquarters, in partnership with Advertising Production Resources (APR) and CoLab Media Consulting. Through their collaborative efforts, the study's commissioners continue to explore the mission-critical…

MarTech Interview with James Ingram, CEO at Splashlight and Telmar

"The more sophisticated you can get, combining human science and data science, the better understanding you have of them." Tell us about your role and journey into Technology. What inspired you to start at Splashlight and Telmar? I started at Splashlight in 2005, and I had always been interested in the Creative space. And I saw this when I met Benoit; the company was three years old at the time, and the kind of brand they had, to be involved at the creative level with the photography was very appealing. And so we joined…

Volly and Botsplash Have Announced the Formation of a Strategic Partnership to Provide Lenders and Borrowers with a Seamless Interaction…

Botsplash, an omnichannel digital conversation platform is now available on the Volly Platform suite of solutions.  The strategic partnership allows for borrowers and lending agents (loan officers, processors, underwriters) to converse across multiple messaging channels and platforms, providing unified access to all engagements. Borrowers will have the flexibility to switch to a digital channel of their choice, while the agents can converse with borrowers from a single platform. The omnichannel service spans across email,…

MarTech Interview with Ben Hindman, CEO at Splash

"Your audience pays attention to the smallest details, and those details are shaping their experience and their perception of your brand." Tell us about your role and journey into technology. What inspired you to start at Splash? I believe the best way to do business is in person. Prior to Splash, I was leading events at Thrillist, as well as helping to launch the Summit Series, and I saw the same thing over and over again: the biggest software businesses in the world were successful - not by growing their Sales team or…

Splash Expands Product and Engineering Leadership Teams

Key Executive Hires Showcase Continued Growth for Event Marketing Automation Platform Splash, the world's leading event marketing automation platform, announced two key expansions to its leadership team. Former SVP of Product at Rocketrip, Kevin O’Neill, will join the company as VP of Product; former VP of Technology and Engineering at SiteCompli, Vincent DiDonato, will join as VP of Engineering. O’Neill and DiDonato will work from the company’s New York City headquarters. “The addition of both Kevin and Vinny to our…

Promo Partners with Unsplash to Expand its Video Creation Library

Unsplash Is the First Photo Provider to Join Promo’s Premium Video Library Which Is the Largest Worldwide Slidely the maker of Promo, the leading video creation platform for businesses, announced a new content integration with Unsplash, the fastest growing creative platform for free-to-use, high-resolution photography, adding more than 650,000 photos to the Promo visual library. Promo is the #1 video creation service, empowering businesses to supercharge their online content marketing by creating professional looking…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

Splash Worldwide Welcomes Erik Semmelhack as Chief Revenue Officer

Global creative technology company Splash Worldwide has appointed Erik Semmelhack as Chief Revenue Officer, based in New York. With over twenty years of experience in executive level business development roles at both startups and agencies, Semmelhack brings a proven track record and passion for driving innovation in digital. He joins Splash Worldwide after serving as President, North America for WPP’s award-winning creative production studio Ars Thanea, where he launched their North American office in 2015. His prior roles…

Airtame Launches Digital Signage Apps with Trello, Unsplash and Google Slides

Airtame Step into the World of Digital Signage with Revolutionary New Apps Airtame, a Danish startup that produces a wireless HDMI solution for both business and education sectors, has launched a new arm of their strategy with their first four digital signage apps - available in beta for free with all pre-existing customers. Airtame’s step into the world of digital signage aims to revolutionize the way businesses and schools communicate signage, and put an end to blank standby screens. Each new app is set to encourage more…

Webinar World TechBytes with Amy Holtzman, VP, Marketing, Splash

Amy Holtzman VP, Marketing, Splash The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Amy Holtzman, VP, Marketing, Splash, to understand How Splash leverages webinars for client interactions and demand…

Wipro Digital Acquires Rational Interaction, Enhancing Customer Experience Offerings and Boosting Digital Marketing Capabilities

The expanded business to provide scalable, effective solutions for today's CMO Wipro Digital, the digital business unit of Wipro Limited announced that it has acquired Rational Interaction, a full-service digital customer experience (CX) company. The acquisition will scale Wipro Digital's offering for Chief Marketing Officers, connecting Rational Interaction's ability to map and orchestrate the customer journey with Wipro Digital's ability to design and build experiences at global scale. Together, the companies will…

Salesforce Reveals Top Super Bowl Social Chatter Including Most Popular Advertisers, Hashtags, and Images

As fans gathered to watch Super Bowl 54 unfold, it was also game on for advertisers. Each year, the Super Bowl spots are highly coveted, as advertisers seek to reach millions of consumers during the big game in the hopes of inspiring societal conversation in the days and weeks after. This year, we saw brands like Doritos (Frito-Lay), Avocados from Mexico, and PepsiCo unsurprisingly return to make a splash during the Super Bowl. Meanwhile, automaker Porsche aired its first Super Bowl ad in 23 years and Hard Rock…

Wibbitz Launches Studio and WAVI, Meeting Brand Demand for Enterprise-Class Video Creation and Automation

New Offerings are a Major Inflection Point for Wibbitz as Brands Integrate Video Across Business Strategies and Shift Creation In-House Automated video creation company Wibbitz announced the launch of Wibbitz Studio and the Wibbitz Automated Video Interface (WAVI), two major new product and feature releases intended to support brands as they continue to bring creative production in-house and to integrate video as a strategic business lever across all aspects of their organizations. Each new offering gives brands the…

How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet. A great deal of consumers are also incredibly skeptical of Machine Learning, Big Data, and Artificial Intelligence specifically. Only 35% of customers state that they are comfortable interacting with…

Loomly Reports Record Year, Achieves Triple-Digit Growth and Exceeds $2 Million in Annual Recurring Revenue

Award-Winning Brand Success Platform Introduces New Integrations and Propels Growth with Expanded Global Client Roster Loomly, creators of the acclaimed collaborative platform for the world's leading marketing teams, announced its strongest year to date. Underpinned by multiple industry accolades, the rapidly growing technology company closed out 2018 with 600% growth and will again post triple-digit growth in 2019 and Annual Recurring Revenue surpassing $2 million. "We are inspired by the continued growth of our…

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

Appy Pie to Launch Design Studio for Small Businesses in 2020

Appy Pie is all set to make 2020 big for small businesses and is working towards bringing a smart and DIY design solution. Graphic design is a difficult craft to master. To excel at it, a designer must be proficient, have an eye for aesthetics and be able to afford expensive software. However, with technology evolving consistently, Appy Pie has found the perfect solution for this conundrum with its new, soon to be launched platform - Design Studio. Currently under testing, Appy Pie's Design Studio will be launched in 2020…

Tableau Welcomes World’s Largest Community of Data Enthusiasts to 12th Annual Customer Conference

Launches Tableau Blueprint to Help Businesses Build a Data Culture Across Their Organization Tableau Software, the leading analytics platform, kicks off Tableau Conference 2019 in Las Vegas, bringing together its largest group of global customers, partners and data enthusiasts ever to harness and celebrate data’s transformative power. The conference kicks off with a can’t-miss keynote address from Tableau CEO Adam Selipsky featuring Tableau Blueprint, an innovative methodology that helps companies create a data culture…

LiiV Acquires Telmar to Bring Creative Intelligence to Life

Parent Company of Visual Content Leader Splashlight Adds Data-Driven, Intelligent Media Insights to Expand Offering of Sophisticated Marketing Tools LiiV, the parent company formed by the owners of Splashlight, announced it has acquired Telmar, the intelligent media insights company, with a 51-year track record and 25,000 users internationally. The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a breakthrough way to gather data about creative campaigns…