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MarTech Interview with Ben Hindman, Co-Founder and CEO at Splash

"When you build assets and a marketing database that are yours, the sites you publish become much more valuable and the people you reach become much more targeted and engaged." Hi Ben. Tell us about your role at Splash and the team/technology you handle. Splash is the Event Marketing platform that’s powering scaled event programs. We know there’s a growing group of people inside an organization focused on connecting in-person with prospects and customers because the data shows that in-person event experiences drive…

Next Gen Streaming Video Guide “Minnow” Makes Splashy Debut

New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next generation streaming video guide is being unveiled in a national rollout that combines all of the popular premium video on demand services like Netflix, HBO Now, Hulu, and Amazon Prime into one unified application on TV and mobile. Minnow will support emerging streamers Apple TV+, Disney+, HBO Max, Peacock and Quibi as soon as they launch in the US.…

Splash Worldwide and APR’s Original Dynamic Creative Optimization (DCO) Research Comes to America

New Insights from U.S. Marketing Leaders Further Amplify DCO's Vital Importance Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash Worldwide recently brought its original Thinkfast event series to its New York headquarters, in partnership with Advertising Production Resources (APR) and CoLab Media Consulting. Through their collaborative efforts, the study's commissioners continue to explore the mission-critical…

MarTech Interview with James Ingram, CEO at Splashlight and Telmar

"The more sophisticated you can get, combining human science and data science, the better understanding you have of them." Tell us about your role and journey into Technology. What inspired you to start at Splashlight and Telmar? I started at Splashlight in 2005, and I had always been interested in the Creative space. And I saw this when I met Benoit; the company was three years old at the time, and the kind of brand they had, to be involved at the creative level with the photography was very appealing. And so we joined…

Volly and Botsplash Have Announced the Formation of a Strategic Partnership to Provide Lenders and Borrowers with a Seamless Interaction…

Botsplash, an omnichannel digital conversation platform is now available on the Volly Platform suite of solutions.  The strategic partnership allows for borrowers and lending agents (loan officers, processors, underwriters) to converse across multiple messaging channels and platforms, providing unified access to all engagements. Borrowers will have the flexibility to switch to a digital channel of their choice, while the agents can converse with borrowers from a single platform. The omnichannel service spans across email,…

MarTech Interview with Ben Hindman, CEO at Splash

"Your audience pays attention to the smallest details, and those details are shaping their experience and their perception of your brand." Tell us about your role and journey into technology. What inspired you to start at Splash? I believe the best way to do business is in person. Prior to Splash, I was leading events at Thrillist, as well as helping to launch the Summit Series, and I saw the same thing over and over again: the biggest software businesses in the world were successful - not by growing their Sales team or…

Splash Expands Product and Engineering Leadership Teams

Key Executive Hires Showcase Continued Growth for Event Marketing Automation Platform Splash, the world's leading event marketing automation platform, announced two key expansions to its leadership team. Former SVP of Product at Rocketrip, Kevin O’Neill, will join the company as VP of Product; former VP of Technology and Engineering at SiteCompli, Vincent DiDonato, will join as VP of Engineering. O’Neill and DiDonato will work from the company’s New York City headquarters. “The addition of both Kevin and Vinny to our…

Promo Partners with Unsplash to Expand its Video Creation Library

Unsplash Is the First Photo Provider to Join Promo’s Premium Video Library Which Is the Largest Worldwide Slidely the maker of Promo, the leading video creation platform for businesses, announced a new content integration with Unsplash, the fastest growing creative platform for free-to-use, high-resolution photography, adding more than 650,000 photos to the Promo visual library. Promo is the #1 video creation service, empowering businesses to supercharge their online content marketing by creating professional looking…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

Splash Worldwide Welcomes Erik Semmelhack as Chief Revenue Officer

Global creative technology company Splash Worldwide has appointed Erik Semmelhack as Chief Revenue Officer, based in New York. With over twenty years of experience in executive level business development roles at both startups and agencies, Semmelhack brings a proven track record and passion for driving innovation in digital. He joins Splash Worldwide after serving as President, North America for WPP’s award-winning creative production studio Ars Thanea, where he launched their North American office in 2015. His prior roles…

Airtame Launches Digital Signage Apps with Trello, Unsplash and Google Slides

Airtame Step into the World of Digital Signage with Revolutionary New Apps Airtame, a Danish startup that produces a wireless HDMI solution for both business and education sectors, has launched a new arm of their strategy with their first four digital signage apps - available in beta for free with all pre-existing customers. Airtame’s step into the world of digital signage aims to revolutionize the way businesses and schools communicate signage, and put an end to blank standby screens. Each new app is set to encourage more…

Webinar World TechBytes with Amy Holtzman, VP, Marketing, Splash

Amy Holtzman VP, Marketing, Splash The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Amy Holtzman, VP, Marketing, Splash, to understand How Splash leverages webinars for client interactions and demand…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

MarTech Interview with Amy Leifer, EVP of Operations and Services at Xandr

"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations & Services, my role at Xandr puts me in the center of Xandr’s business by working with and supporting our entire Sales organization and making sure we support every single client that buys our media and uses our platform. As we introduce new products into the…

Top 10 Apps Like Instagram

Instagram is the current ruler in the kingdom of Social Media. If you have any doubts about it, check out the numbers behind this social giant: this network currently has 1 billion monthly active users, 60% of which log into their profiles every day. With 20 million businesses present on Instagram, it is hard to estimate even roughly how much revenue the platform gets. No wonder there are many Instagram lookalike and clone apps. Each of them is trying to get into the spotlight of user attention. Read More: Navigating…

4 Best Video Game Marketing Strategies

Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular as LoL Pro? Or do you want to gain as many downloaders as Fortnite Download? Why not?   What Is Video Game Marketing? Any business, be it a business that sells, a business that offers services, a business done in an office or a physical store, or a business done online; all of them…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

Harte Hanks’ ADT VR campaign wins four ECHO awards

Harte Hanks, a leader in developing customer experiences and behavioral marketing, won four ANA International ECHO Awards for its breakthrough virtual reality (VR) campaign developed for ADT Security. One of the four ECHO wins was the highly coveted Golden Mailbox Award, which distinguishes one campaign as being the most-innovative use of the mail medium. “It’s an honor to be recognized among the world’s best data inspired direct marketing campaigns,” states Keith Sedlak, Harte Hanks’ Chief Growth Officer. “It’s another…

Wipro Digital Acquires Rational Interaction, Enhancing Customer Experience Offerings and Boosting Digital Marketing Capabilities

The expanded business to provide scalable, effective solutions for today's CMO Wipro Digital, the digital business unit of Wipro Limited announced that it has acquired Rational Interaction, a full-service digital customer experience (CX) company. The acquisition will scale Wipro Digital's offering for Chief Marketing Officers, connecting Rational Interaction's ability to map and orchestrate the customer journey with Wipro Digital's ability to design and build experiences at global scale. Together, the companies will…