Experian Acquires Tapad, a Leading Digital Identity Resolution Provider

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets. Marketing Technology News: Fuze Named A Visionary In The 2020…

Lucid Selects Tapad to Enable Global Reach and Expand Scale of Targeted Sample Audiences for Survey Deployment and Insights

Integration will add value to U.S. market while enabling brands to benefit from improved cross-device reach and targeting capabilities Tapad, a global leader in digital identity resolution, has announced a partnership with Lucid, a programmatic research technology platform that connects people with questions to providers of answers through the Lucid Marketplace. Users of the Lucid Marketplace will now have access to Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph. This access will provide Lucid…

Tapad Listed as Partner on Snowflake Data Marketplace

Marketers within brands, agencies and technology platforms can explore using The Tapad Graph to configure their data how it works best for their business Tapad Inc., the global leader in privacy-safe, cross-device identity resolution, announced a partnership with Snowflake, the cloud data platform, to list data on Snowflake Data Marketplace. Tapad's newly launched listing within Snowflake Data Marketplace facilitates faster adoption of The Tapad Graph for brands, agencies and vendors in the ecosystem. The Tapad Graph will…

Tapad Supports IAB Tech Lab’s Project Rearc Principles

Groundbreaking IAB initiative is developing open technical standards for addressability and accountability in digital media Tapad Inc., a marketing technology company and global leader in digital identity resolution, announced their commitment to IAB Tech Lab's Project Rearc, a collaboration of global stakeholders across the digital supply chain established to ensure industry accountability and privacy preservation. As an advocate for clear communication of the value exchange required to maintain the free and open…

Tapad and Reveal Mobile Partner to Launch New Audience and Attribution Capabilities for Ad Buyers

Cross-Device Matching and Pixel-Based Foot Traffic Attribution Reporting Empower Digital Marketers with Greater Control of Location-Based Campaigns Tapad, a global leader in digital identity resolution, and Reveal Mobile, a leader in location-based marketing,  announced a collaboration that combines Tapad's digital cross-device matching technology and pixel-based attribution features with Reveal Mobile’s VISIT Local, the software that hundreds of digital agencies and brands use for location-based analytics. The partnership…

Relay42 Partners with Tapad for Optimised Customer Journey Orchestration Capabilities

The partnership will empower businesses with an expanded view of mobile and help transition to a world beyond cookies Tapad, a global leader in digital identity resolution, has partnered with Relay42, a global leader in data marketing technology backed by Artificial Intelligence (AI). The partnership will provide brands and agencies across EMEA and APAC with a greater range of digital device identifiers to actively support a variety of business objectives, including enhanced consumer experiences. Marketing Technology…

MediaJel Partners with Tapad to Enable Digital Advertising Efficiencies and Scale Across Devices

Tapad's integration with MediaJel's current advertising solutions will enable U.S. brands to benefit from improved cross-device reach and targeting capabilities Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel's current offering, enabling brands to further improve their digital marketing campaigns, and thereby, return on investment. Marketing Technology News:…

Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform

Tapad's digital identity resolution offering enables Gimbal's platform to provide expanded insights for campaign optimization to U.S. brand and agency clients Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph, to further enhance its footfall attribution solution, Arrival. Marketing Technology News: Plannuh Raises $4…

AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad's integration with AcuityAds’ current offering will complement cross-channel marketing capabilities for brands and agencies in the U.S. and Canada Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences. The partnership will enhance AcuityAds’ existing cross-device solution, especially with respect to its cross-channel marketing capabilities in the Connected TV (CTV)…

Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies

Tapad's integration with Knorex's XPO platform will complement cross-channel optimization capabilities for brands and agencies in the U.S. and APAC markets Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform, Knorex XPO™, enables marketers to advertise globally in real-time across different media channels, formats, platforms and devices. Marketing Technology News: OneTrust Expands ID…

Tapad and Lifesight Sign Partnership To Power Cross Device Capabilities Within Lifesight’s Real World Intelligence Platform

Tapad’s Technology Now Powers Lifesight’s Real World Intelligence Platform with Cross-Device and Reach Expansion in the Asia Pacific Region Tapad, a global leader in digital identity resolution, announced a new partnership with Lifesight, a leading provider of real world intelligence for advertisers in the Asia Pacific region (APAC). With the combined offering of The Tapad Graph, Tapad’s global, privacy-safe digital cross-device solution, and Lifesight’s real world intelligence platform, brands and agencies across APAC…

Tapad and Retargetly Partnership Extends Identity Resolution on a Global Scale

With Tapad's Digital Identity Resolution Technology, Retargetly Now Offers Unparalleled Cross-Device Capabilities to North America and Latam Agencies and Advertisers Tapad, a global leader in digital identity resolution, announced a new partnership with Retargetly, a leading independent full stack data company. The partnership combines Tapad's cross-device identity resolution technology with Retargetly's robust data toolset, allowing brands and agencies using Retargetly's platform to seamlessly access an expanded audience…

LiveIntent Taps Drawbridge and Tapad Vet Jon DeGennaro as VP of Identity Sales

Industry Veteran to Lead Growth of Company’s New Identity Business LiveIntent, the people-based marketing platform powered by the email address, announced that it has hired Industry veteran Jon DeGennaro as VP of Identity Sales to lead growth for the company’s newly launched Identity Business, centered around its on-boarding service.  Launched in April, LiveIntent’s on-boarding service seeks to right the wrongs of the industry by bringing the value of first-party data back to the brands and publishers who are able to…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution

Integration Allows More Brands and Media Companies Access to Cross-Device Analytics as They Continue to In-House Their Programmatic Strategies Tapad, a global leader in digital identity resolution announced that it has added Beeswax, the industry's first extensible programmatic buying platform, to its ever-growing roster of media buying partners. Beeswax is unique in that it offers Bidder-as-a-Service™ capabilities, which when partnered with The Tapad Graph, allows sophisticated buyers to make the most out of their…

Tapad Brings Global Insights to Arm Treasure Data’s Enterprise CDP Technology

Joint Solution Will Enhance Accuracy and Reach Across North America, EMEA and APAC Tapad, a global marketing technology company and leader in digital identity resolution solutions, announced a new joint capability with Arm Treasure DataTM , a leader in enterprise customer data management. The partnership combines The Tapad GraphTM technology with Arm Treasure Data's robust enterprise Customer Data Platform (CDP), enabling advertisers in the Arm Treasure Data marketplace to access Tapad's datasets. With the integration…

Tapad Integrates The Trade Desk’s Unified ID Solution Into Its Global Identity Resolution Platform

Leading Global Marketing Technology Company, Tapad, Adopts the Trade Desk’s Streamlined Cookie ID into Its Identity Resolution Solutions to Increase Global Cookie Coverage Across the Internet Global marketing technology company, Tapad, has partnered with The Trade Desk to onboard The Trade Desk’s unified ID solution into its digital identity driven solutions. The Trade Desk’s unified ID solution is free for all parties spanning the digital advertising supply chain, including SSPs, DSPs, DMPs and data providers. With…

Tapad Partners with Bidtellect to Provide Holistic Content Marketing Offering to Brands and Agencies

Tapad, a global marketing technology company and leader in digital identity resolution solutions, announced a new partnership with Bidtellect, a leading native Demand-Side Platform. Bidtellect's paid content distribution platform will leverage The Tapad Graph as its first cross-device partner. The integration will offer Bidtellect's clients in the US and Canada cross-device frequency capping and enhanced audience extension capabilities. The combination of Tapad's leading cross-device technology, with Bidtellect's…

Tapad Appoints Ajit Thupil as First SVP of Identity

Tapad Expands Senior Leadership Team with the Addition of Industry Veteran and New Role Tapad, a global marketing technology company and leader in digital identity resolution solutions, has appointed Ajit Thupil as the company's first Senior Vice President of Identity. Based in New York, Thupil leads digital identity product, business development, and related strategic initiatives. He will work to bring advanced identity resolution solutions to clients and brands through partnerships and technology-led efforts. He will…

TechBytes with Mark Connon, Chief Operating Officer, Tapad

Mark Connon Chief Operating Officer, Tapad In 2018, US advertisers could be spending $46 billion on programmatic digital display advertising (that's $10 billion more compared to 2017!). How will this spending on Programmatic Advertising stand up to the European market, especially in a heavily disrupted digital ecosystem? Mark Connon, COO, Tapad, spoke to us about the most impactful disruptions in marketing operations around programmatic technologies for 2018-2020.Tell us about your role and journey into technology. What…