MarTech Interview with Dave Fall, CEO at Brand Networks

"Digital advertising has been one of the most disruptive and exciting spaces in technology over the last few decades." Tell us about your role and journey into Technology. What inspired you to start at Brand Networks?  Digital Advertising has been one of the most disruptive and exciting spaces in technology over the last few decades. It’s changed the way business gets done in every category. I have been in the space for 20 years and first started my Digital Advertising career with NetGravity in 1999. I felt that Brand…

iQIYI Delivers Integrated Online and Offline Entertainment Experience Through the 2019 iQIYI VIP Fan Carnival

Recently, iQIYI, Inc., an innovative market-leading online entertainment service in China, hosted its 2019 VIP Fan Carnival (the "Event") in Shanghai. The annual event is a large-scale celebrity and fan meetup gathering held by iQIYI which combines the platform services with its offline resources bring forward the ultimate entertainment experience to its users. Held under the theme of a "summer sports carnival", the event was attended by more than 60 celebrities and 7,000 fans and was met with great acclaim as posts on…

Will On-Demand AI Solutions Design Cloud for Data Scientists

Core Scientific Has Announced This Week’s Most Exciting AI News for It Cloud Computing. the Company Launched the Cloud for Data Scientists From now on, Core Scientific will be providing accelerated GPU compute tuned to the demands of deep learning and AI. Core Scientific announced it has launched the Cloud for Data Scientists™ that combines the best-in-class NVIDIA DGX-2 Systems and the latest Flash Blade solutions to deliver an on-demand AI solution for advanced Data Science work. It is a complete solution for deep…

Unmetric Accelerates Time-to-Insight with ‘Outlier’ Detection for Branded Social Content

New Feature Boosts Social Signal-To-Noise Ratio by Isolating Content That Receives Unusually High Engagement and Curates Posts in a Single Visual Feed Unmetric, an enterprise solution for branded content analysis and discovery, announced new outlier detection capabilities that enable digital marketers to easily identify and mine insights from social content that generates significantly higher than average audience interactions across Facebook, Instagram and Twitter. Outlier detection allows brands to quickly find the…

Deltatre Powers Next-Gen Fan Experience for CAF

New CMS Behind the Total Africa Cup of Nations (Afcon) Website and Apps Enables Confederation to Better Engage Fans Across the Region Deltatre, the global sports media technology provider, announced that its Forge platform was selected by the Confederation of African Football (CAF) to power its digital properties, in a move that will enable the body to more effectively distribute content and future-proof its fan engagement strategy. CAF selected Forge, Deltatre’s sport-focused content management system powering many of…

Gartner Names Airship a Leader, Positioned Highest in Execution and Furthest in Vision in the Magic Quadrant for Mobile Marketing Platforms

This Is the Second Consecutive Year Airship Has Been Recognized as a Leader Since Gartner Began Magic Quadrant Evaluations of Its Market in 2018 Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2019 Magic Quadrant for Mobile Marketing Platforms. Among 18 vendors evaluated, Airship was positioned highest in its ability to execute and also furthest for its completeness of vision. A complimentary copy of the full report is available from Airship. “We believe Gartner’s…

Otter.ai Integrates With Dropbox to Collaborate, Manage, and Search Video and Audio Files

Otter Voice Meeting Notes Streamlines Workflow, Saves Time, and Reduces Cost for Customers in Advertising, Broadcasting, Publishing, Marketing and Social Media Otter.ai, creator of Otter Voice Meeting Notes, an AI-powered live transcription and collaboration app has partnered with Dropbox, Inc., a leading global collaboration platform, as one of Dropbox’s media integrations announced. The Otter integration is now available to Dropbox users. @Otter_ai is now integrated with @DropboxBusiness to improve productivity and…

MomentFeed Reports “Customer Brand Loyalty is on Life Support”

Only 18 Percent of Consumers Search on Mobile for Brand Names MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, published a report that reinforces the value of local-mobile in the brand marketing mix. Only 18 percent of consumers search on mobile for brand names. Proximity, convenience, relevance, and quality are more important than ever. Although major brands are spending upwards of $70B in TV advertising and digital marketing…

Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform

As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce's Offerings and Expertise to Power Customers' Data-Driven Marketing and Sales Efforts  Leadspace, the leading B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They'll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

OpenSlate Launches YouTube Brand Safety Solution In Six Additional Languages

Global Offering Provides In-Language Content Controls for Marketers OpenSlate, the leading independent provider of video content data across the world’s largest digital platforms, announced the launch of its YouTube offering in six new languages. The launch combines OpenSlate’s proprietary data science and SlateScore with local language expertise to provide marketers with pre-campaign brand suitability controls at scale. The world’s largest advertisers already use OpenSlate in English and Spanish to take control of where…

Brand Networks Acquires Clickable; Unveils Azalea Commerce to Accelerate “Shopper Centric” Walled Gardens

Longtime Partner to Social Walled Gardens Announces New Holding Company to Help Retail Advertising Platforms Take Root Brand Networks, the innovative technology provider and media solutions partner to the world's biggest walled gardens, announces the acquisition of Clickable, and with it, the formation of a new holding company that leverages the tech, experience, and data of both companies. The new organization, Azalea Commerce, is on a mission to help retail brands establish self-contained advertising platforms powered…

MarTech Interview with Lewis Gersh, CEO, PebblePost

"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost? Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and…

OpenX Introduces First People-Based Marketing Solution For The Open Web

OpenAudience Will Provide Marketers the Ability to Easily Plan and Buy Advertising for Every Digitally Addressable Consumer Across the Open Web For the past decade, the most effective way to advertise in digital media has been on Facebook and Google. Marketers in the US now spend two-thirds of all digital ad spend on the "walled gardens", despite the fact that they receive less than 36 percent of total consumer time spent online. According to eMarketer, addressing this massive asymmetry in advertising - where tens of…

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

New Product Follows More Than 400% Growth in Factual’s Current Measurement Offerings Factual, the location data company, announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access andunderstand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. Measurement Intelligence launches following a landmark year for the company, which raised $42 million in new funding and expanded its global presence, launching into the JAPAC…

Google Ads Extension Launched to Display Contact Information on All Ad Visitors

With the New Google Ads Extension, Companies That Once Struggled with Identifying Their Ads' Leads Are Now Be Able to View the Businesses That Clicked Through Their Ads Within the past Twelve Months The new tool not only reveals such detailed information as company name, address, phone number, website, contact and email information, but also identifies the exact keywords and advertisements that were clicked on by each visitor. Using the Google Ads extension, businesses are now able to discover new business opportunities,…

Taboola Expands Strategic Partnership with Business Insider

Leading Business News Publisher Adopts Innovative Taboola Feed to Enhance User Experience Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider, which reaches 75 million unique users per…

Mavrck Releases New Features That Empower Marketers To Hyper-Personalize Their Influencer Databases And Insights

After a record 2018, advanced, all-in-one influencer marketing platform Mavrck is continuing its innovation in 2019 by announcing the deep integration of its survey research capabilities with its influencer database. Marketers struggle with making research insights actionable, an inability to scale personalized influencer search criteria, and expanding influencer relationships beyond creating content. Mavrck’s new features solve those problems while also opening new lines of communication between marketers and influencers.…

Immersal AR Cloud SDK Moving to Early Access – Party for Your Right to Develop

Immersal begins to hand the groundbreaking AR Cloud SDK over to developers. It’s time to see what amazing AR-enabled apps they will create with it. To celebrate the beginning of this new AR Cloud era, Immersal is throwing a wild Early Access Launch Party for movers and shakers of the AR Industry – and the 120 developers in the SDK’s Early Access waiting list. The world will never be the same after the Immersal AR Cloud SDK is released. It enables AR anywhere as it makes 3D scanning a space and visual positioning…

Triton Digital Integrates Operative.One with the Tap Advertising Platform

Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers. @TritonDigital has integrated the Operative.One Ad Management Platform with the Tap Advertising Server to optimize order management for publishers. Through this partnership, publishers that use the Tap ad server can now manage their…