AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements DMI, SmartBrief, AcuityAds, Cubic Corporation, and Mobiquity Technologies.

DMI Marketing Announces New Identity

DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand. As part of its rebranding efforts, the Company’s name will change from DMI Marketing to a shortened version, DMI.

Out of Home Advertising Association of America Launches Biweekly News Service

On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives.

AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences. The partnership will enhance AcuityAds’ existing cross-device solution, especially with respect to its cross-channel marketing capabilities in the Connected TV (CTV) space.

Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service

Cubic Corporation announced its Cubic Transportation Systems (CTS) business division is partnering with Paragon Vitamins, a subscription-based supplier of personalized supplements, to advertise within Cubic Interactive, its advertising and loyalty rewards platform for public transportation. Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or on physical assets such as gates and ticket vending machines, giving them access to targeted, captive audiences based on a transit agency’s rich traveler demographic data.

Mobiquity and L2 Execute a Strategic Programmatic Adtech Partnership

Mobiquity Technologies, a leading provider in next-generation Programmatic Adtech solutions, today announced a new technology sharing partnership with L2.

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