AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad.
BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global monthly active users (MAU) of 210 million, and Likee, the short video creation platform with global MAU of 115 million. With its strong user base and high-quality content, BIGO Ads enriches the user portrait system and provides marketing solutions for advertisers and partners in different scenarios.
Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients.
SRAX Launches Stock for Ads Program, Offering Digital Advertising Solutions in Exchange for Publicly Traded Stock
SRAX, Inc., a digital marketing and consumer data management technology company, announces the Stock for Ads Program, offering media solutions for stock payments as a way to help businesses engage with their customers or clients and preserve cash during this critical time.
Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns.
Programmatic Advertising in the Age of COVID-19: Mobile App Ad Spend Dips 14%; ‘Sports’ Lose 95% but ‘Parenting’ Apps Soar 122%
Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its latest report, Programmatic Ad Spend in the Age of COVID-19: Mobile App Advertising, an analysis of how U.S. programmatic advertisers reallocated investments in March 2020 in response to the crisis.
Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions for regulated markets. The partnership will enhance MediaJel’s current offering, enabling brands to further improve their digital marketing campaigns, and thereby, return on investment.
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