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Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand Saftey, and Boost Advanced Analytics. Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company is pleased to introduce several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the…

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot, the Largest Most Advanced Digital Audio Advertising Platform, Introduced Several New Innovative Features to Its Programmatic Sales Strategies Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company has introduced several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the demands of its clients: Optimizing all…

Super Hi-Fi Joins NVIDIA Inception Program

Super Hi-Fi announced that it has joined the NVIDIA Inception program, a virtual accelerator designed to nurture startups revolutionizing industries with advancements in AI and data science. Super Hi-Fi offers a suite of AI technologies designed for digital music experience providers across a variety of industries, such as on-demand music streaming, terrestrial and internet radio, business and retail music providers, and digital fitness music platforms. The Super Hi-Fi platform allows customers to tailor their audio…

Tuning in to Digital Audio Advertising

I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, the beat, and becomes an earworm before you know it. Though jamming to Lil Nas X or the Jonas Brothers is not just a summer activity. U.S. adults spend more time listening to digital audio than browsing on social media. With 204 million digital audio listeners in the U.S. or nearly 2/3 of all digital media consumers, digital audio is the second most popular digital activity (based on time spent) for U.S. adults (behind the video).…

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a global provider of advertising technology,  announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics…

Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced an enhancement to programmatic audio inventory. Through the company’s strategic integration with Rubicon Project, advertisers and brands can buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot and others. Adelphic’s clients can now access audio inventory from over 216 countries, generating billions of audio ad requests. Additionally, there are over…

Jelli Hires Media Veteran Rich Knopke as the CRO

Rich Knopke, a Former Genesis Media CRO Joins to Fuel Next Phase of Growth Jelli, the leading programmatic platform for audio, announced Rich Knopke has joined the company as Chief Revenue Officer. Rich will be responsible for driving revenue growth and expanding strategic relationships with radio broadcasters and digital audio publishers, as well as deepening engagement with advertisers and agencies. The company also announced the promotions of Torsten Schulz to Chief Product Officer and SVP Engineering and Eric…