How Artificial Intelligence Supports Inclusive Hiring Across Marketing, Sales and Tech

Are the days of the traditional job search – resumes, phone calls, in-person interviews, and handwritten “thank you” notes – over? Like many business practices over the past year, the job search and hiring process have been disrupted. While some aspects, especially for the candidate, may never change, much of how we match the right candidate to the right role is progressing – and that is a good thing. In a recent academic study, 36% of Asian and African American students between the ages of 18 and 25 said that they have…

Lakeside Software Technology Supercharges New Lenovo Device Intelligence Plus Digital Experience Management Solution

Lakeside Software, the leader in digital experience management, announced their collaboration with Lenovo to launch Lenovo Device Intelligence Plus, its new enhanced version of its cloud-based Software-as-a-Service PC health management tool. The combination of Lakeside Software's premier digital experience management (DEM) solution, the Digital Experience Cloud, and Lenovo's advanced predictive analytics software, empowers administrators with a broader set of analytics and tools to drive actionable insights…

Inuvo’s IntentKey Artificial Intelligence Technology Solution Beats Client KPI by 200% In State Sponsored Marketing Campaign

Campaign data also suggested that certain demographics were more engaging than others, which allowed the refinement of the campaign over time Inuvo, Inc, a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey, the company’s artificial intelligence (‘AI’) technology solution, was able to beat the client’s KPI goals by 200%, reaching more minority pregnant and new mothers in a state sponsored marketing campaign designed to raise…

Inmar Intelligence Named Top 10 Marketing Attribution Provider In 2020 By MarTech Outlook Magazine

Shoppersync™ data platform recognized for providing direct attribution across Inmar Intelligence’s entire suite of products, including influencer marketing Inmar Intelligence, a data-driven technology-enabled services company, today announced that it has been selected as a Top 10 Marketing Attribution Solution Provider in 2020 by MarTech Outlook Magazine. This award recognizes organizations that offer solutions and services that help put businesses on the right path to more efficient marketing and higher conversion rates.…

Media Sonar Technologies Launches Global Channel Program, Provides Scalable Web Intelligence And Investigation Platform

MediaSonarVantage Empowers Partners to Protect Customer Digital Data and Reputation Media Sonar Technologies, Inc., a Web Intelligence and  Investigation platform, today announced MediaSonarVantage, a global channel program giving Technology Partners, MSSPs and VARs the ability to better protect their client's digital data, reputation and bottom line. MediaSonarVantage is uniquely designed, providing partners with the tools, technology and support to expand coverage of a customer's digital attack surface, increasing…

MarTech Interview with Shailin Dhar, CEO and Founder at Method Media Intelligence

Shailin can you tell me how and why you founded Method Media Intelligence. I started as a consultant primarily focused on helping advertisers, agencies and platforms understand invalid traffic. I listened to the pain points that were traditionally faced by marketers when it comes to measuring their digital ad-spend and built MMI360  Which I am proud to say is now MRC accredited.  Historically sampled measurement has plagued the ad-technology industry since its inception. Which we solved with a 5 millisecond device…

Leading International B2B Technology Intelligence Now Available on Marketing Automation and CRM Platforms

NetFinder+ integrations now enable B2B technology marketers to access decision-makers across Europe from their existing desktop interface Rhetorik, the technology sales accelerator, announces the integration of Salesforce, HubSpot, Microsoft Dynamics, and Marketo with NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The integrations offer enhanced buyer prospecting and enrichment for Accounts and Contacts across 28 EMEA countries, providing the highest-quality data that…

Leading B2B Technology Intelligence Platform Expands to Central & Eastern Europe

NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries. Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA…

yellowHEAD Launches SaaS Version of Its Creative Insight Technology Alison, Adds New Competitive Intelligence Feature

Advertisers now have full access to the AI-based technology that yellowHEAD’s team uses to analyze, ideate and optimize client creatives yellowHEAD, the AI-powered performance marketing company, announced the launch of its proprietary creative insights platform, Alison, as a SaaS solution now available for all brands and performance marketers. Utilized by yellowHEAD’s expert design team and campaign managers internally since 2017, Alison provides AI-driven insights to help analyze, ideate and optimize ad creative for…

Buxton Debuts New Consumer Intelligence Technology Suite

Since 1994, consumer intelligence firm Buxton has been helping its clients make better business decisions. The company announced the next chapter in its evolution by launching a new suite of analytics technology designed for businesses in the retail, restaurant, consumer services, healthcare, commercial real estate, and public sectors. "Today's product launch is an important milestone for Buxton and the industries we serve," said Tom Buxton, founder, and CEO of Buxton. "We've distilled the power of our analytics services…

Weyland Tech Assumes Name of High-Performing New Subsidiary, Logiq; Emerges as Leading Innovator in Data-Driven Consumer Intelligence

Weyland Tech, Inc., a leading global provider of eCommerce and fintech business enablement solutions, has assumed the brand and mission of its fast-growing eCommerce-focused subsidiary, Logiq, Inc. The rebranding has also been applied across all of Logiq’s products and services, reflecting the company-wide evolution from primarily an eCommerce products and services company to a leading innovator of data-driven consumer intelligence and marketing technology. Marketing Technology News: Talkdesk Named a Leader by…

Inpixon Acquires “Blue Dot” Device Positioning Technology and Intellectual Property Assets, Expanding Inpixon Indoor…

Inpixon, a leading indoor data company that delivers Indoor Intelligence solutions, announced it has acquired a suite of on-device "blue dot" indoor location and motion technologies, including patents, trademarks, software and related intellectual property (IP), from Ten Degrees, Inc., Ten Degrees International and certain other affiliated parties. "These assets provide a best-in-class solution for device positioning and can operate without an active internet connection or other infrastructure such as Bluetooth or GPS,"…

Onica, a Rackspace Technology Company, Introduces Contact Center Intelligence Solution Built on Amazon Web Services

Onica, a Rackspace Technology company and Premier Consulting Partner in the Amazon Web Services (AWS) Partner Network (APN) and audited AWS Managed Service Provider, launched its new Contact Center Intelligence (CCI) Post-Call Analytics solution built on AWS. The solution, built on a serverless analytics platform using Amazon Comprehend and Amazon Transcribe, is designed to simplify and accelerate time to insight on customer calls. As volumes of interactions in contact centers reach new heights, providing timely answers to…

The New Audience Intelligence Social Data Technology Category Set to Disrupt the Industry

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

OpenX Bidding Intelligence Data Set (BIDS) Simplifies Log-level Reporting in Programmatic AdTech

Buyers can come to OpenX for easy and secure access to robust data sets made available through Snowflake Data Marketplace OpenX announced the launch of the company's Bidding Intelligence Data Set (BIDS), a new solution to make log-level reporting available to marketers or agencies looking for more visibility into their programmatic media buys. Through a partnership with Snowflake, the cloud data platform, buyers that work with OpenX can now quickly, easily and securely access granular data around auction participation and…

Tinuiti Launches Mobius, a Proprietary Suite of Marketing Intelligence and Technology

Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimize and activate insights  Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius. The customizable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more actionable than ever before through an impressive suite of products that dramatically accelerates speed to insight and…

Latest MarTech Acquisition: Consumer Intelligence Platform to Tap 4 Billion Recommendations on Appnext’s App Discovery Solution

Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent of Appnext Singapore, and later on acquire 100% equity ownership. Together, Affle and Appnext are expected to merge their intelligence platform with app discovery and recommendation solutions to drive seamless experiences on mobile devices. Currently, Appnext has a user base of over 300…

Helix Technologies Unveils Industry’s First Cultivation Business Intelligence Platform

Helix Technologies, Inc. announced today the release of Cannalytics Business Intelligence for cultivators, a groundbreaking data platform that delivers deep insights into the production end of the cannabis industry. The platform is the industry’s first BI tool that integrates into cultivation software allowing growers to track and forecast yields, predict harvests, track yields on a strain by strain basis and maximize working capital availability through inventory management. Marketing Technology News: Doing What it…

Kustomer Acquires Automation Technology Company Reply.ai, Accelerating Kustomer IQ’s Intelligence Platform To Help Companies…

Reply is the first acquisition for Kustomer, reinforcing Kustomer's commitment to AI and machine learning capabilities throughout the customer journey. With Reply, Kustomer will now offer enhanced chatbot and deflection capabilities through its customer service platform Kustomer, the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announced today it has signed an agreement to acquire Reply.ai, a customer service automation company founded in 2016 that helps companies…

Sequoia & Samsung Backed Firms Launch Execution Intelligence Group (E24P) to Address Growing Need for Advanced Practical Expertise in…

Sequoia & Samsung-backed blockchain firms Aergo & Blocko launch Execution Intelligence Group (E24P), aims to address large-scale problems in Smart Government, Smart Tourism, Smart Supply Chains, and Smart Finance with breakthroughs in trusted computing, quantum, cryptography, green energy, IoT, smart identities and practical blockchain coupled with AI The Aergo Foundation, the open-source software foundation that stewards the Aergo blockchain project, a hybrid blockchain technology protocol built for enterprise…