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Showpad Partners with Threekit to Improve Buyer Experience Through Enhanced 3D Visualization and Augmented Reality

Sales teams can now present visual immersive product experiences directly from the leading sales enablement platform Showpad, the global sales enablement leader, and Threekit have partnered to bring enhanced 3D visualization and augmented reality to Showpad’s platform, improving buyer engagement and boosting the effectiveness of virtual sales experiences. Through this partnership, organizations of any kind that sell physical products can now use Threekit’s technology to configure 3D and augmented reality content directly…

Threekit Launches Salesforce CPQ Connector to Deliver Amazing 3D and AR Customer Experiences

Salesforce CPQ Users Can Now Visualize Products in 3D and AR During the Quoting Process to Drive More Confidence, Faster Sales Velocity, in eCommerce Experiences. Threekit, a platform that lets buyers configure and customize their products in 3D, augmented reality (AR), and via Virtual Photographer, is thrilled to announce that its Salesforce Configure-Price-Quote (CPQ) Connector is now live in the Salesforce Appexchange. Threekit’s next-generation 3D and AR solution help brands on Salesforce CPQ accelerate deals,…

TechBytes with Ben Houston, Founder and CTO at Threekit

Hi Ben, it was a productive quarter for most tech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. When COVID-19 started getting serious in early March, there was massive fear in the overall retail market, and everything seemed to freeze for about two weeks. Because shopping behavior changed so quickly, it was important for retail technology companies like ourselves to adjust to this shift. As a startup, we were able to adapt quickly. We moved up our new product…

Threekit Launches Configurable AR Tool for the Next Generation of Online Shopping

Shoppers Can Now Visualize Millions of Product Variations, in Real-Time, From the Comfort of Their Own Homes Threekit, a product visualization software company, announced the launch of its new configurable augmented reality (AR) feature. This feature allows shoppers to see and customize millions of product variations in augmented reality. Previously, in order to achieve the same results, product marketers needed to create new technical specifications and three-dimensional (3D) files for every color, material, and feature…

Serial Entrepreneur, Godard Abel, Leads $10 Million Investment in 3D Product Visualization Technology, ThreeKit

Strategic Investment Further Strengthens 3D Visualization Capabilities, Allowing Brands to Create More Interactive and Personalized Online Shopping Experiences Serial entrepreneur, Godard Abel, has led a $10 million seed round investment in ThreeKit, a 3D product configuration and visualization platform, to help the company further meet the demands of brands for more interactive and personalized e-commerce experiences. The investment will fund talent acquisition, and product and business development for the rapidly…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Survey: 60% of Online Shoppers Say They’re More Likely to Buy a Product If It’s Shown in 3D or Augmented Reality

Threekit becomes Google Trusted 3D Partner to address the urgent need for amazing 3D and AR in eCommerce due to COVID-19 Due to COVID-19, consumers are being more careful when they shop online. With fewer opportunities to view products in person, and the growing logistical challenges posed by online returns, shoppers are relying on product visuals more than ever to inform their purchasing decisions. The retail apocalypse is here, and even businesses with a large online presence are not immune. Investing in technologies such…

New Enhancements for Commercial Agility and Digital Commerce Added to Vendavo CPQ Cloud

Join the Sept 2 webcast and demo to learn how to maximize sales efficiency while growing the bottom line through digital commerce channels To help organizations adapt to a disrupted business environment and support their sales team with digital commerce capabilities at a time when quick, convenient transactions are optimal, Vendavo, the market leader in commercial excellence solutions, announced Enhancements for Commercial Agility in Vendavo CPQ Cloud. Marketing Technology News: AI Startup Silverbullet Picks AZK Media to…

What Salesforce Does Best-“It Instills Confidence”: Salesforce Q1 Earning Update

Today, the leading CRM maker Salesforce has declared its Q1 Fiscal 2021 results. It earned $4.87 billion revenue– 30% higher YoY and reported first-quarter operating cash flow of $1.86 billion. This Salesforce Q1 earning update was never going to be just the monies. But, it’s much more beyond doing merely business… And, Salesforce demonstrated its leadership stance even as various businesses are struggling to maintain stability with their pace, people and projections. COVID-19 was always going to be the talking point of…

Personalization, Customization, Configuration: An Intro for E-commerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – and do it well – can expect an ROI on Marketing spend of 500 to 800 percent. In the four years since then, brands interested in enjoying such ROI have faced two major problems: first, one of definitions. While Deloitte writes about “Personalization,” what the study describes is a blend of personalization, customization, and configuration. The difference between these is…

Khronos Establishes Exploratory Group for 3D Commerce Standards and Guidelines

Leading Retailers, Manufacturers and Technology Companies Propose Collaboration on Open Standards to Enable Cross-Vendor Creation and Deployment of Photorealistic 3d Virtual Products; Interested Companies Are Invited to Join Exploratory Group to Provide Input and Feedback The Khronos Group, an open consortium of leading companies creating advanced 3D standards, announces the formation of an Exploratory Group to investigate the creation of standards and guidelines for the production and distribution of real-time 3D…