Marketing Technology Highlights of The Week: Featuring Pixalate, Vimeo, PathFactory, Fyllo and more!

What can help B2B marketers create strong marketing messages through creative ads and copy to always tell a story that drives deeper customer connections? Catch these interesting tips, insights and martech best practices in this latest weekly highlight:

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MarTech Quote-of-the-Week!

To help ensure a consistent customer experience, marketers should prioritize connecting all of their business applications – from front-office applications, like advertising, marketing, sales and service – to back-office applications, like supply chain, finance and HR. Connecting the front-office and back-office applications and data enables marketers to create a single view of the customer so that they can deliver a truly personalized, differentiated, and consistent customer experience across the board – no matter how, when, or where customers engage with you.

Steve Earl, Vice President for Oracle CX 

Top MarTech News of The Week: 08th November to 12th November 2021

MarTech QnA with the Expert

MarTech Interview with Jessica Box, Head of Growth at Linktree
Read More!

Marketing today should focus on building better communities – I know it may sound obvious, but for too long, marketing has been about “winning” and manipulating. As we’re all growing more aware and engaged, I believe our only option is to market our products and services hand-in-hand with our users. It’s a two-way street, and by allowing our community of users to take an active part in how products are designed, and how offerings look, we have a far greater chance at ensuring customer loyalty and most importantly, trust.

 

MarTech Articles on The Metaverse, Customer Loyalty and What Makes Website Visitors Bounce!!

Catch the Latest Episodes of our SalesStar Podcast! 

Episode 103: B2B Optimization And Engagement Strategies With Chris Tranquill, Chief Of Strategy At Khoros

Episode 102: B2B Marketing And MarTech Learnings With Michelle Lisowski, Global Director, B2B Marketing At Uber

Episode 101: Evolving Trends In Sales And Salestech With Amy McClain, Senior Manager Of Sales Enablement, Calendly