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MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Seismic (Sales engagement), Talkdesk (Customer Experience), PunchOut2Go (B2B commerce), and Appinium (Sales Enablement). Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World TRAILHEADX — While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work…

Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World

Now every organization can sell, service, market and collaborate from anywhere TRAILHEADX -- While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work forever. In fact, nearly 70 percent of people believe the pandemic will permanently change the nature of work and more than 50 percent say that flexible work locations are very important to them. An all-digital, work-from-anywhere world is becoming the new normal. That's why Salesforce, the…

Salesforce Announces Work.com to Help Businesses and Communities Safely Reopen

Work.com includes new solutions, ranging from contact tracing and emergency response management to employee wellness assessment and shift management, for accelerating private and public sector response to the COVID-19 pandemic Work.com Command Center is a single hub for leaders to get a 360-degree view of return-to-work readiness across locations, employees and visitors, and make data-driven decisions Work.com leverages guidance from and solutions built by Salesforce’s trusted ecosystem of partners, including Accenture,…

PepUp Tech Announces Virtual Accelerated Salesforce Training Programs for Displaced and Underserved Workers

Company Launches Fundraising Initiative; Goal of Adding 1,500 Trailblazers into the Salesforce Ecosystem PepUp Tech, a nonprofit organization dedicated to increasing the number of underrepresented people in tech, announced its accelerated training program for displaced workers. The program is designed to provide skill advancement opportunities to individuals whose employment prospects have been negatively affected due to the COVID-19 epidemic as well as members of underserved communities. Marketing Technology News: V12…

AWS Announces Amazon AppFlow

New integration service simplifies and automates private, bidirectional data flows between AWS services and SaaS applications like Salesforce, Infor Nexus, Marketo, ServiceNow, Slack, Trend Micro, and Zendesk Amazon Web Services (AWS), an Amazon.com company, announced Amazon AppFlow, a fully managed service that provides an easy, secure way for customers to create and automate bidirectional data flows between AWS and SaaS applications without writing custom integration code. Amazon AppFlow also works with AWS PrivateLink…

Salesforce and Amazon Web Services (AWS) Expand Global Strategic Partnership

Salesforce will integrate and offer Amazon Connect as part of Salesforce Service Cloud Voice, enabling customers to provide superior customer service AWS learning content now available on Trailhead, empowering anyone to skill up for the future Amazon Web Services, Inc. (AWS), an Amazon.com company, the global leader in infrastructure cloud computing, and Salesforce, the global leader in Customer Relationship Management (CRM), today announced an expansion of their global strategic partnership. Salesforce is introducing…

MuleSoft Empowers Anyone to Unlock Data and Create Connected Customer Experiences With Clicks Not Code

MuleSoft Unveils New Innovations That Make It Possible for Any User to Integrate Systems, Unify Data and Deliver Truly Connected, Personalized Customer Experiences MuleSoft Unleashes the Power of Salesforce Customer 360 by Unlocking Data Across Any Application, Source or Device - Wherever It Resides, Within Salesforce or Outside It World's #1 Integration and API Platform Provider Pledges to Skill up 100,000 Integration Trailblazers, Arming the Workforce of Today and Tomorrow with the Tools to Drive Digital Transformation…

Apple and Salesforce Ignite Productivity and Learning on the Best Devices for Business

World's #1 CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad DREAMFORCE 2019 -- Apple and Salesforce announced the launch of two flagship apps from the world's #1 CRM: the redesigned Salesforce Mobile App and new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPadOS. The companies also announced the next-generation Salesforce Mobile SDK, empowering developers to easily build and deploy native apps for iPhone and iPad…

Jitterbit to Lead Sessions Showcasing Integration Strategies and Technology at Dreamforce 2019

Jitterbit to Introduce New Approach for Instant Data Access via Chat and Voice Command Jitterbit, the API transformation company, announced that it will lead multiple speaking sessions at the upcoming Dreamforce 2019 conference being held in San Francisco from November 19 to November 22. The presentations include a live demo showing how to connect Salesforce with any endpoint quickly and without technical integration knowledge, along with the introduction of a radical new approach for users to access data residing in…

New Research Finds The Salesforce Economy Will Create More than $1 Trillion in New Business Revenues and 4.2 Million Jobs between 2019 and…

Salesforce ecosystem is on track to become nearly six times larger than Salesforce itself by 2024, earning $5.80 for every dollar Salesforce makes Salesforce, the global leader in CRM, announced new research from IDC that finds Salesforce and its ecosystem of partners will create 4.2 million new jobs and $1.2 trillion in new business revenues worldwide between 2019 and 2024. The research also finds Salesforce is driving massive gains for its partner ecosystem, which will see $5.80 in gains for every $1 Salesforce makes by…

Salesforce Takes the Pulse on the Future of Retail; Finds Connected Shopping Experience Driving the Industry

Salesforce has come out with its third edition of the Connected Shopping Experience to describe how retail industry is faring in the modern context of delivering connected shopping experiences to consumers - across physical stores and online. Navigating the modern retail and e-commerce ecosystem is turning trickier day by day. Modern shoppers are getting smarter and faster with their purchasing decisions. Every purchasing interaction, whether it's with their favorite brands or with the ones they are recently made aware of,…

Salesforce Positioned by Gartner as a Leader in the Magic Quadrant for Enterprise Low-Code Application Platforms

Evaluation Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2019 Magic Quadrant for Enterprise Low-Code Application Platforms. "Today's leading CIOs not only keep up with business needs, but see around corners to leverage new technologies as engines for growth," said Sarah Franklin, EVP and GM of Platform, Salesforce. "With the majority of IT leaders ready to supercharge productivity using…

Ways to Play the SaaS Game of Price Is Right

The longest-running American TV game show host Bob Barker once said, "You can't fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork in the road for every software company ready to sell their service or product. With the goal of getting on the right path to revenue, SaaS organizations are often thrown into a debacle of what pricing model…

Salesforce.org Announces New Grants to Fuel Education and Workforce Development in India

$1.15 million in grants will fund programs for Indianapolis Public Schools Education Foundation and Ivy Tech Foundation Salesforce.org announced $1.15 million in grants for Indianapolis Public Schools Education Foundation, in support of Indianapolis Public Schools (IPS), and for Ivy Tech Foundation, in support of Ivy Tech Community College, as part of the company's commitment to investing in Future Ready programs. Expanding Partnership with Indianapolis Public Schools Building on a strong partnership developed in the…

Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM

Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch of Salesforce Blockchain, extending the technology to its CRM solution. The company wants to break the traditional ceiling of CRM products by delivering a fast and seamless data-compliant Marketing Automation platform. In their official press release, Salesforce announced Blockchain CRM that allows customers to deploy a complex network of Blockchain-powered CRM workflows,…

Salesforce Empowers Developer Community with Open Sourced Lightning Web Components

Same Day Salesforce Announced the Launch of Salesforce Blockchain CRM, the Company Also Announced Open Sourced Lightning Web Components. This Will Extending the Power of Its JavScript Framework to Any Platform Now, Salesforce Lightning Web Components framework is open source. This framework already powers millions of Salesforce apps opens a new era of technology community innovation. Open sourced Lightning Web Components will allow Salesforce developers anywhere to build fast, secure and portable web components on the…

Salesforce and OpenClassrooms Announce Partnership to Prepare the Workforce for the Jobs of Tomorrow

The World's #1 CRM Company and the European Leader in Online Education Join Forces to Train Individuals Around the World on High-Demand Technology Jobs Salesforce, the global leader in CRM, and OpenClassrooms, the European leader in online education, announced a partnership to prepare individuals around the world for high-demand jobs in the technology sector. The companies are launching the first fully digital, online diploma course recognised by the French government and certified by Salesforce. Leveraging Trailhead,…

Salesforce Empowers Service Agents with Einstein AI and Quip for Service

Service Cloud Expands Einstein A Portfolio with New Intelligent Recommendation and Routing Capabilities so Agents Can Spend More Time Where It Matters Most -- Building Customer Relationships and Solving Complex Problems Salesforce, the global leader in CRM, announced new artificial intelligence and productivity solutions that empower customer service agents to focus more of their time on the human side of service — tasks that require social intelligence, critical thinking and creative problem solving skills. As customer…

Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Last September, we covered the initial announcement of Software Technology magnates, Apple and Salesforce working together. The announcement came a week after iOS 12 was released on 17 September 2018. This announcement, speaks about a major upgrade in Salesforce’s Software Development Kit (SDK) to build better native Salesforce Applications for iOS. Salesforce’s concept of this…