Triblio Launches the NextGen ABM Module, the Triblio Orchestrator

Triblio, an IDG Communication, Inc. company and the industry leader in account-based marketing (ABM), announces the release of the Triblio Orchestrator, the newest ABM module that automates and scales high-performing multichannel campaigns. Triblio Orchestrator is a powerful new extension to Triblio's existing platform which includes advertising, web personalization, and sales activation modules. Marketing and sales teams can use the Triblio Orchestrator to prioritize and segment their total addressable markets, reaching the…

Triblio Launches “Ask an ABM Expert” Video Series

Triblio, the industry leader in account-based marketing (ABM), is pleased to introduce “Ask an ABM Expert,” a series of short, educational videos that answer the most pressing questions in ABM and modern B2B marketing. The first season of “Ask an ABM Expert” is hosted by Andrew Mahr, Triblio’s Chief Customer Officer and provides practical answers to ABM questions such as “How do I successfully combine intent data with ABM?” and “What ABM model is right for me?” As the series continues, it will feature interviews with other…

Acacia Waller Joins Triblio as VP of Customer Success

Triblio, the industry leader in account-based marketing (ABM), is pleased to announce the appointment of Acacia Waller as Vice President of Customer Success. Ms. Waller will drive the team forward as they continue to create and execute personalized ABM success plans for each customer. She will remain focused on maintaining Triblio's industry-leading retention rates as the company continues to grow. The Customer Success team is committed to supporting customers' individual goals in every stage of their ABM program.…

Triblio Launches Smart Pages to Scale 1:1 Buying Experiences

Triblio announced the release of Triblio Smart Pages, the latest product line in the company's award-winning account-based marketing (ABM) platform. A Triblio Smart Page is a unique webpage customized to the needs, interests, and buying profile of a specific account. When marketers use Triblio Smart Pages to curate content, sales reps can deliver a more personalized experience to each of their target accounts. Marketing Technology News: The HOTH Launches New eCommerce Video Product To Help Online Store Owners "We…

Bombora Strengthens Triblio’s Account Based Marketing Platform with B2B Intent Data

Bombora, the leading provider of B2B intent data, and Triblio, a leading account based marketing platform, have announced a partnership integrating Bombora’s market leading B2B intent data with Triblio’s Account Based Marketing platform. The Triblio platform, with AI-powered Purchase Intent Scoring, will now integrate Company Surge third-party interest data from Bombora together with first-party interest data from Triblio. Bombora measures interest levels of more than 4,000 products and services from within 2.8 million…

Dreamforce Interview with Jason Jue, CMO and Co-Founder, Triblio

"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts." How has the MarTech landscape changed since the last time you spoke to MarTech Series? This year, when you look around at a trade show, you realize that everyone’s claimed they’re an ABM platform. Marketers are looking at widespread ABM jargon and asking, “so, what do you really do?” The market is forcing vendors to clarify which specific…

Liferay Acquires Controlling Interest in Triblio and Invests in Next Generation Customer Engagement

Investment Enables Liferay to Build on Digital Experience Software Capabilities and Triblio to Expand ABM Functionality to New Markets Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that it has acquired controlling interest in Triblio and committed to an ongoing strategic investment in growing Triblio’s Account-Based Marketing (ABM) business. The investment allows Liferay to explore opportunities for the DXP audience to further enhance and…

Interview with Andre Yee, CEO, Triblio

"I think the lines between multi-channel marketing programs and sales automation will blur by 2020. This means tighter and smarter integrations between sales and marketing."Tell us about your role and how you got here. What inspired you to start an ABM platform?  I'm the founder and CEO of Triblio. Prior to Triblio, I was SVP Product Development for Eloqua where I helped grow a $20M company to IPO and subsequently a $1B exit to Oracle. I was inspired to start an ABM company because I believe existing marketing automation…

Dreamforce TechBytes with Jason Jue, Chief Marketing Officer, Triblio

Jason Jue CMO, Triblio Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Jason Jue, CMO, Triblio, to find out his expectations of the event.MTS: What does your agenda for Dreamforce 2017 look like? Jason Jue: I’ll be joining a panel of CXOs on Wednesday morning. Our session will cover “What works and doesn’t in Account Based Marketing.” It’s a…

IDG Launches Global ABM Solution Simplifying the Engagement to Sales Activation Process

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Popular Demand with Triblio, simplifying the ABM journey from engagement to sales activation for technology marketers. Built on IDG’s trusted 1st party data, targeting capabilities and Triblio’s sales activation platform, Popular Demand with Triblio solves marketers’ challenges, including: Finding and targeting relevant technology and security buyers at the right companies. Surrounding the full…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sabio Group (Customer Experience), Triblio (Account-Based Marketing), VoxDirect (Unified Communications), Airkit (Customer Engagement) and Comscore (Audience Data). Sabio Group Extends Customer Experience Capability With Anana Acquisition Sabio Group has acquired customer experience solutions specialist Anana. The acquisition supports Sabio’s goal to become the leading player across…

Matt Yorke Named as IDG Communications Global Chief Revenue Officer

Yorke’s return to IDG accelerates IDG’s category dominance at the intersection of media and martech IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Matt Yorke as Global Chief Revenue Officer, a new role at IDG. An accomplished media, marketing and technology executive, Yorke will lead IDG’s customer-centric global commercial efforts. As IDG continues to evolve and grow at the intersection of media and martech, Yorke’s unique data, technology and…

Leadspace-Bombora Partnership Drives Faster, Better-Quality Pipeline for B2B Sales and Marketing

Best-In-Class B2B Customer Data Platform + Best-In-Class Intent Data Creates End-To-End Data Intelligence Solution for B2B Sales and Marketing. Joint Customers Double Marketing Engagement, Drastically Shorten Sales Cycles Leadspace, the leading Customer Data Platform for B2B Sales and Marketing; and Bombora, the leading provider of B2B intent data, have announced a new partnership to optimize Sales and Marketing teams’ ability to execute accurate, personalized customer engagement. Through this partnership, Leadspace and…

Nielsen Expands Nielsen Media Impact To Include Radio

Enhances Cross-Platform Media Planning Solution Nielsen announced that Nielsen Media Impact (NMI) is expanding to include Radio as a media type available within its leading national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency, and duplication using advanced audience segments. This enables agencies, media owners, and advertisers to reach their desired audience…

ThoughtSpot Announces SearchIQ, New Voice-Driven Analytics for the Enterprise

ThoughtSpot 5 Includes a New Voice-Driven Analytics Interface, Along with New Capabilities for Search & AI-Driven Predictions ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced the release of ThoughtSpot 5, which includes multiple industry-first features. Notably, ThoughtSpot 5 includes SearchIQ, which empowers business users to search their data—and get instant and predictive results—from anywhere, with just their voice, and a new suite of advanced analytics tools that bring data…

Interview with Fred Studer, Chief Marketing Officer, FinancialForce

"CMOs today have to make sure they are listening to both — the communities that are building marketing technology and the marketing leaders who have their fingers on the pulse of what's going on."What is the most exciting aspect of being a part of a Cloud Tech company? My favorite thing about working in Cloud software is the pace at which change is happening. It continues to accelerate but we also see new, innovative companies entering the market across sub-sectors, including B2C and B2B, and across an entire…

The Top 5 “Recipes” That Give AI Projects a Higher Likelihood of Success

For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less esoteric and more straightforward. AI projects need to be grounded in clear-headed thinking and consistently aimed at producing net new value in business or society. In other words, we want to put the intelligence back into artificial intelligence. We believe there are five core “recipes” for AI, intended to be used by executives, entrepreneurs, product managers, engineers and data…

Invoca Study Finds Consumers Want Brands to Understand Their Emotions in the Age of AI

Fewer Than 25 Percent of Consumers Think Chatbots and Voice Devices Offer the Emotional Support and Personalized Experiences They Need During Stressful Purchases AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 percent of businesses already use or plan to use chatbots by 2020. In the race to implement these new technologies, marketers must not lose sight of what matters most to customers: a personalized experience with attentive service. A new report from Invoca, "Emotions…

Selligent Marketing Cloud Names New VP of Product Management

Experienced Technology Leader to Spearhead Product Strategy and Drive Roadmap Forward Selligent Marketing Cloud, the B2C marketing automation company, announced the appointment of Anushka Jayawardana as its new Vice President of Product Management. In this position, Jayawardana will report to Selligent Marketing Cloud COO, Chris Botting, and focus on leading the company’s global product management team, strategy and roadmap. An experienced executive with more than 15 years’ experience, Jayawardana brings a demonstrated…

Introducing Portal From Facebook: New Video Calling Devices to Connect You With Friends and Family

What if you could easily connect with your closest friends and family and feel like you’re in the same room — even when you’re miles apart? Facebook today announced Portal and Portal+, two new video communication devices for the home that dramatically change the way we keep in touch. Thanks to AI technology, Portal makes video calling easier and more like hanging out, while a widescreen display lets you enjoy every moment together. When you can’t be there, Portal and Portal+ let you feel there. With a 10-inch 1280 x 800…