Algolia Appoints Former Twilio Exec, Bharat Guruprakash, As Chief Product Officer

Algolia, the leading API Platform for Dynamic Experiences, today announced that Bharat Guruprakash has joined as the company’s first Chief Product Officer (CPO). Bharat will lead Algolia's product organization to provide customers with an expansive platform of APIs to create composable applications that empower them to deliver rich, personalized, and dynamic digital experiences in real time to end consumers. “Powering tomorrow’s dynamic experiences means building market-leading products that enable businesses to predict…

Twilio Segment Unveils Journeys, the First Customer Journey Builder for the New, Digital Era

Twilio Segment, the world’s #1 Customer Data Platform (CDP), announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalization at scale, through every channel, and across their entire customer experience stack. A customer journey is the entire experience a customer has while interacting with a brand, over time, and across channels. Adding the capability to design that journey on top of Segment’s best-in-class…

Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences

State of Personalization Report reveals that both consumers and businesses see personalization as a requirement of today’s digital experiences Nearly half of consumers are less likely to purchase from a brand again after an unpersonalized experience 43% of organizations see accurate, real-time customer data as the biggest challenge to their personalization efforts Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings…

Terazo Secures Funding from Tercera and Twilio to Accelerate Growth and Expand Its National Footprint

The Strategic Investment, Led by Tercera with Participation from Twilio, Will Accelerate Growth and Support the Rapid Scaling of Integration and Automation Services Terazo, a software development and managed services firm, announced today it has closed a funding round of $10+ million. The round was led by Tercera, a growth-focused investment and advisory firm specializing in cloud professional services, with participation from Twilio (NYSE: TWLO), the leading cloud communications platform. Marketing Technology News:…

Twilio IoT Now Offers Its Global Multi-Carrier SIM for eSIM/eUICC Devices

Extends full control over which mobile networks devices use around the world Combines global multi-carrier network access with remote provisioning capabilities Twilio , the leading cloud communications platform, today announced an expansion of the company’s IoT portfolio by offering Super SIM®, the leading cellular IoT connectivity platform, as an eSIM Consumer Profile for eUICC-enabled IoT devices. When IoT fleet managers need to switch network providers - whether that’s to expand to new regions or improve reliability and…

Twilio to Acquire Zipwhip, a Trusted Partner to Carriers & a Leading Provider of Toll-Free Messaging in the United States

Builds on strategic investments Twilio has made in messaging as the channel becomes increasingly preferred by consumers Expands toll-free messaging use case, providing a secure, flexible and affordable option for businesses to engage with customers Strengthens high quality and high-throughput traffic via direct connections with carriers Twilio, the leading cloud communications platform, today announced that it has entered into a definitive agreement to acquire Zipwhip for approximately $850 million in an equal blend of…

Vidora Partners with Twilio Segment to Bring Machine Learning to the Leading Customer Data Platform

The partnership makes it fast and easy to integrate advanced machine learning into marketing and product workflows Vidora, the leading No-Code Machine Learning Platform for marketing, announced an integration with Twilio Segment, the world’s leading Customer Data Platform, to enable customers to quickly and easily use their first-party data in advanced machine learning algorithms for marketing and product workflows. Marketing Technology News: Takeaways From The 2020-2021 Covid-19 Pandemic: The Right…

Facebook Messenger, Microsoft Dynamics 365, Twilio SMS and Zendesk Sell join ActiveCampaign’s App Integration Ecosystem

100,000 of ActiveCampaign's 130,000 customers now use integrations to create amazing customer experiences at scale  ActiveCampaign, the leader in Customer Experience Automation (CXA), welcomed several new integrations to its app marketplace, including tech giants Facebook, Microsoft, Twilio and Zendesk. By having these tools in one place, businesses of all sizes can sync their customer data and make more strategic decisions, ultimately enabling businesses to create a better, more personalized experience for their own…

Syniverse And Twilio Announce Partnership To Accelerate Growth Of Next Generation Communications Network

Twilio to Make Minority Investment in Syniverse, Bringing Breadth of Experience to Serve Mobile Network Operators and Enterprise Customers Globally Partnership Will Create New Opportunities Across the Connected Ecosystem for Businesses to Deliver Reliable, Scalable and Rich Mobile Messaging to its Customers Syniverse, the world’s most connected companyTM, and Twilio, the leading cloud communications platform, today announced that they have entered into a partnership to accelerate the next wave of innovation in mobile…

Twilio’s Annual State of Customer Engagement Report Finds Digital Engagement Is Key to Business Survival in a Post-Pandemic World

96% of enterprises report failing to digitize customer engagement would have negatively impacted their business 95% expect to increase or maintain their investment in digital customer engagement after the pandemic Comcast, Delta Air Lines, Norwegian Refugee Council recognized for building innovative ways to stay connected with their customers and communities during COVID-19 Twilio, the leading cloud communications platform, released its second annual State of Customer Engagement Report. Combining insight from the Twilio…

Twilio Segment Releases 2021 CDP Report, A Look at How Pandemic-Driven Digital Acceleration Ushered the Industry into a New Era

Report finds that companies have significantly invested in building out their tech stacks to accelerate digitization and adapt to a multi-channel customer journey By the end of 2020, Segment processed more than 1 trillion API calls per month, an increase of 575 billion since December 2019 Twilio Segment, the world’s leading customer data platform (CDP), published The Customer Data Platform Report 2021. The second annual report, which reflects the findings of anonymized platform usage data from Segment’s thousands of…

MarTech Interview with Len Shneyder, VP of Industry Relations at Twilio SendGrid

"The idea that hackers are deploying sophisticated tools and cracking code like Neo stopping bullets is the stuff of Hollywood fiction." How have anti-phishing technologies evolved in the last 2-3 years? The biggest development in anti-phishing solutions is the standardization of DMARC and its enforcement capabilities. Domain-based Message Authentication, and Reporting, and Conformance is a policy that adds to SPF and DKIM and gives a receiving set of instructions on what they should do when an email they received…

Twilio Welcomes Deval Patrick to Twilio Board of Directors

Twilio, the leading cloud communications platform, is pleased to welcome Deval Patrick, former governor of Massachusetts, to the Twilio Board of Directors. Patrick brings more than 30 years of executive and public sector experience to Twilio as the company strengthens its position as a leading customer engagement platform. “Deval is an impressive leader with broad business, finance, public policy and social impact acumen from decades of experience as a public servant and business leader at some of the world’s top…

Calabrio ONE Now Available via Twilio Flex Ecosystem

Calabrio extends its Twilio partnership, making it effortless to deploy the leading workforce engagement management suite on Twilio Flex Calabrio, the customer experience intelligence company, announced that contact centers using Twilio Flex and looking to add powerful workforce engagement management (WEM) capabilities to their business, now have simplified access to Calabrio ONE through the Twilio Flex Ecosystem. The cloud-to-cloud integration of Calabrio ONE and Twilio Flex, which was announced earlier this year, fills…

Twilio Segment Highlights Future of CDP Industry in New Report

Twilio Segment, the world’s leading customer data platform (CDP), published “The 2030 Today Report,” a future-looking survey that shares new data about the current and future state of the CDP industry. Surveying over 4,000 decision-makers and drawing on expertise from leading marketers at HubSpot, AWS, Peloton, FOX, Okta, and more, the report finds that 73% of respondents believe a customer data platform will be critical to their customer experience efforts. “Customer data is the new currency for any serious digital-first…

Twilio Completes Acquisition of Segment

Twilio, the leading cloud communications platform announced the successful completion of its previously announced acquisition of Segment, the market-leading customer data platform. This transaction is valued at approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and cash-free, debt-free basis. "Nearly every company is focused on acquiring, retaining, and growing their customer relationships through digital engagement," said Jeff Lawson, co-founder, and CEO of Twilio. "However, the biggest…

Twilio to Acquire Segment, the Market-leading Customer Data Platform

Accelerates Twilio’s Journey to Build the World’s Leading Customer Engagement Platform Trusted by Developers and Companies Globally Data Platform Provides Businesses a Unified Customer View to Better Understand Customers and Engage More Effectively Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics Twilio announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and…

Twilio Welcomes Jeremiah Brazeau as Chief Technology Officer

Twilio, the leading cloud communications platform, announced that Jeremiah Brazeau will join the company as its chief technology officer. As CTO, Brazeau will be responsible for leading Twilio’s technology strategy and roadmap. With this key hire, Twilio brings its technology architecture, platform, and data design, under one leader. Brazeau will report directly to Twilio chief product officer Chee Chew. Marketing Technology News: Twilio Introduces Microvisor IoT Platform To Solve Edge Infra Challenges "Every day more…

Twilio Introduces Microvisor IoT Platform To Solve Edge Infra Challenges

Twilio Microvisor IoT Platform has expanded beyond cellular connectivity to solve end-to-end infrastructure challenges for IoT builders. Twilio, the leading cloud communications platform, today announced a major expansion of the company’s IoT offerings with the launch of Microvisor, an IoT connectivity and device management platform that offers embedded developers a one stop shop for building connected devices, keeping them secure, and managing them through their lifetime. Twilio aims to significantly accelerate IoT…

Statflo Achieves Silver Technology Partner Status with the Twilio Build Partner Program to Drive Customer Engagement

The Silver Partner Status is a testament to Statflo's proven ability to build innovative communications solutions with Twilio Statflo, the leading one-to-one business text messaging platform that enables businesses to engage, retain, and grow their base, today announced it has achieved Silver Technology Partner status within the Twilio Build Partner Program. As a Silver Technology Partner, Twilio recognizes Statflo's demonstrated expertise and proven success in building on Twilio's powerful cloud communications platform…