iQIYI Announces its 2020 Strategy of the iQIYI Knowledge App, Focusing on Educational Videos and IP-based Content

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced its 2020 strategy for the iQIYI Knowledge App (the "App") at the iQIYI Knowledge Ceremony (the "Ceremony") held in Beijing on December 18th, 2019. At the Ceremony, industry experts and partners including Liu Tianchi, founder of Liu Tianchi Performance Workshop, Guo Liang, Vice President of Qingting FM, John Gray, world master of marriage relationship, etc. gathered to discuss development trends of paid knowledge in 2020.…

New Survey Finds 49% Of People Watch More Than Five Videos Per Day

Video Creation Platform Promo.com Conducted a Consumer Survey to Understand How People Watch and Interact with Online Video Marketing Content Nearly 49 percent of consumers Promo.com surveyed in their 2019 "Online Video Statistics and Trends Study" claimed they watch more than five videos every day. This is an increase from the 44 percent, reported in 2018. Additional findings showed 79 percent of consumers find Facebook video ads relevant or highly relevant to them, an increase from 71 percent reported in 2018. This…

APAC Spends Big on Rewarded Videos and Holiday Periods

Insights from Smaato’s Global In-App Advertising Trends Report Showcases APAC’s Penchant for Rewarded Video Smaato, the global in-app advertising platform, shares further insights on APAC from its Global In-App Advertising Trends Report’s spotlight on the region. With APAC on track to see a 25% increase in mobile ad spending in 2019, this edition of the report dives deep into the trends of importance for APAC from the first half of 2019. In-App eCPMs Across APAC     Country Indexed eCPM 1 New Zealand…

The Common Sense Census: Media Use by Tweens and Teens: New Research Finds YouTube Videos Beat Out TV and Video Games as Entertainment of…

Access to Streaming Content Grows as Children Get Smartphones at Younger and Younger Ages As YouTube personalities, online influencers, and gaming celebrities have captured young peoples' attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens -- while four years ago it ranked fifth. Among teens, only listening to music beat out watching online videos, with playing video games, watching TV, and using social media trailing behind, according…

What’s Behind the Internet’s ‘Ghost’ Videos and Why High-res IP Cameras Are the Best Protection Against Ghosts…

Crockery flying through the air, dolls randomly moving their arms and foggy apparitions moving through abandoned buildings – the internet is full of videos with alleged ghost sightings. The phenomenon is easy to explain, however: "Ghost videos are full of optical illusions, technical manipulations and faults" explains a spokesperson for Berlin-based Smartfrog. The company, which specializes in the Internet of Things, knows its way around video surveillance and offers a complete home surveillance package which includes an…

For the First Time 3.4 Billion Social Media Users Globally Can Now Earn Income from Their Videos, Photos and Comments with TippyTV

The TippyTV app allows content creators and social media users to make money on their terms. Social media sites make big money while content creators and general users make little to no income. Today that changes. Content creators big and small who meet our criteria will have ownership in the company, revenue share and have input into the direction of the TippyTV. Facebook and YouTube get more than 12 Billion views per day and there are billions of more views on other websites. Imagine how many comments are generated with…

The 5 Best Programs to Edit Videos in No Time

There are many occasions in which you want to edit a video, and you ask yourselves which program is the right one. When you are searching in Google, you can find thousands of applications designed for this purpose. For this reason, today we bring you five best video editing programs that we can find online, either to use from your computer's browser or to download it to your hard drive. So, if you want to know how to download programs to edit free videos or how to access online publishers, as well as which are the best…

Videocites AdTrack Revealing the True Reach of Promotional Videos and the Power of Their Organic Boosts on Social Media

Videocites Organic Boosts refer to re-uploads of a video Ad that are published proactively by the audience and boost its exposure and distribution organically. Current video Ad analytics are limited only to available metrics within the brands' official pages and Ad accounts, therefore providing advertisers and brands a very partial reach analysis. One of the biggest challenges in measuring the actual reach of a video Ad is the ability to track all of its re-uploads together with their views and…

iQIYI Launches Interactive Video Platform Plug-in in Premiere Pro, An Easier and More Accessible Way of Making Interactive Videos

iQIYI, an innovative market-leading online entertainment service in China, announced to release its interactive video platform plug-in (IVP plug-in), the industry's first interactive video platform tool directly applied onto a video editing software. IVP plug-in enables creators to edit, preview and export interactive videos directly in Adobe Premiere Pro (referred to as PR), decreasing the technical requirements for video production, saving both time and cost in learning a new platform. At present, the IVP plug-in is…

Collabra Technology Launches FlashCards Innovative Social Media Videos for Real Estate Marketing

Collabra Technology, the leading digital marketing platform for the real estate industry, announces the introduction of FlashCards instant property videos for compelling social media marketing, launched under the company's TourFactory brand. FlashCards automatically turn listing photos into eye-catching, looping videos optimized for the unique formats preferred by Facebook, Twitter, Instagram, WhatsApp and WeChat. The TourFactory system personalizes each video with property details, list price, agent photo and contact…

Animoto Investigates Marketing Potential For Branded Videos on Instagram Stories

74 percent of businesses post at least 2 videos on Instagram Stories each month, with 62 percent saying a Story prompted a direct message from a customer Animoto takes a close look at stats behind the rise of Instagram Stories in 2019 with the release of an infographic aimed at marketers. The company that makes it easy for anyone to create professional marketing videos compiled data about the rapid growth of Instagram Stories, its effect on the social media marketing landscape, and how marketers and small businesses…

How to Use Live Videos for Instagram Marketing

With over 100 million Instagram users watching or sharing videos on Instagram Live each day, it's a no-brainer that you should incorporate Live video into your brand's digital strategy. As easy as Instagram Live is to use, it can be challenging to become a pro. The following Instagram Live tips were designed for viewers like you in mind. Check out the following tips on leveraging Live Video on Instagram below: Grab Users' Attention. TV commercials are created to grab your attention and keep it for at least 30 seconds.…

SteelHouse Integrates Shutterstock API to Provide Brands with Millions of Images & Videos for Free

Strategic Technology Integration Allows Advertisers to Use Shutterstock Content Without Leaving the SteelHouse Advertising Suite SteelHouse, an advertising software company,  announces its integration of Shutterstock, a leading global technology company offering high-quality content, tools, and services through its creative platform. SteelHouse is now a part of the Shutterstock API Partner Program and has completed an integration to include the vast Shutterstock library in the Ad Builder of their Advertising Suite. The…

Trustpilot Partners with Promo.com to Integrate Customer Reviews Into Videos

Combining Social Proof with Video Yields Increased Ad Performance and Engagement for Marketers Promo.com, a world leading video creation platform, announced a partnership with Trustpilot, a leading global customer review platform, to help businesses integrate customer reviews into their marketing videos for added credibility, engagement, and performance. Review-based videos are proven to be more powerful and effective as people look for trust and social recommendations regularly on social media. With this partnership,…

Clinch Named Facebook Marketing Partner, Enabling Marketers to Personalize Videos at Scale Across the Platform to Increase ROI

Clinch's Video Personalization Engine Provides Value to Facebook and Instagram Advertisers, Driving Greater Consumer Connections Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that Facebook has recognized the company as a member of its Facebook Marketing Partner Program. The Company provides tools for brands and marketers looking to personalize ads at scale across Facebook and Instagram, resulting in an increased return on ad spend (ROAS). "Being recognized as part…

Powtoon Releases New Extension for Photoshop CC to Seamlessly Transform Designs into Videos

Powtoon, the leading video creation platform, announces the release of their much-anticipated extension, which integrates Powtoon with Adobe Photoshop CC. This extension enables designers to easily transform their static designs into videos in seconds by seamlessly bringing them from Photoshop CC into Powtoon with just one click. Powtoon used resources from Adobe's open developer portal to build a custom solution based on the needs of Photoshop CC users and Powtoon's unique ability to create professional-looking…

Enterprises Vote for a Video-First Approach: Kaltura’s Latest Survey Reveals That Employees Create More Videos for Work Than Personal Use

International Survey of over 650 Professionals Shows That 76% of Large Companies Run at Least One Webcast per Year Kaltura, leading video technology provider, publishes its fifth annual State of Video in the Enterprise report, which reveals that employees’ passion for video has extended beyond their personal lives, and into the workplace. While 62% of respondents create at least one video every month for personal reasons (such as sharing events and thoughts with family and friends, demonstrating skills, and sending video…

2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You

New Engagement Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies. with Vidyard’s Latest Product Updates, Marketing and Sales Reps Can Connect with More Prospects Using Personalized Video Messages at Scale Vidyard, the leading video platform for business, unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo, to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications. The new…

Slidely’s 2018 Holiday Marketing Report: 77% of SMBs Now Use Videos, Making 2018 the Year of Holiday Video Marketing

New Report from Slidely Reveals That Video Marketing Has Hit a Critical Tipping Point Leading into the 2018 Holiday Season, with More Than 50% of Businesses and Marketers Reporting Video Adoption Within the Last Year The 2018 holiday marketing season is poised to mark the mass adoption of video marketing, according to a new study released today by Slidely. The survey found that more than three-fourths of marketers and business owners are using video as part of their holiday marketing strategy and that nearly half of those…

Don’t Be a Content Zombie: 4 Tips for Branded Halloween Videos

With Halloween around the corner, it’s crunch time for brands to capitalize on the billions of dollars that consumers spend annually on the holiday. In the US alone, consumer spending for Halloween is projected to hit a whopping $9 billion, and this figure also continues to soar in other parts of the world. Every year, celebrants rush to purchase costumes, candy, and so much more — marketers would be remiss if they skimped on this gargantuan marketing opportunity. Video has become a massively popular medium for marketers…