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Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec

Yotta to offer Virsec's Application-Aware Workload Protection to secure critical business data Virsec, the industry leader in application-aware workload protection, and Yotta Infrastructure, managed colocation and cloud service provider that operates the world's second largest Uptime Institute Tier IV designed data center, today announced a partnership to bring end-to-end, real-time application security to Yotta's Enterprise Cloud and Colocation customers. Marketing Technology News: MarTech Interview with Shalin…

Virsec Expands Into Japanese Market With Cornet Solutions Partnership

Virsec’s Entrance Into Japan’s Rapidly Growing Cybersecurity Market Will Provide Advanced Application-Aware Server Protection to Key Enterprises Virsec, the industry leader in application-aware server workload protection, announced its expansion into the Asian market with a partnership with Cornet Solutions, a key reseller and integrator of various high-tech niche products as a VAR (value-added-reseller) in Japan. This marks Virsec’s entrance into the rapidly-growing Japanese market to bring end-to-end, runtime protection…

Algolia Announces General Availability of AI-Powered Search Products

Algolia, the leading provider of an API Platform for Dynamic Experiences, announced the general availability of two key products in its Algolia Search portfolio: Dynamic Synonym Suggestions, and Dynamic Re-Ranking. Launched into beta in Fall 2020, these AI-powered products are designed to surface relevant content and products irrespective of how a person navigates the site or describes the item they are searching for, serves up results based on the person’s actions on the site, and provides the ability to personalize the…

Trumpet Advertising Named Agency of Record for the Louisiana Office of Tourism

Trumpet Advertising announced that its longstanding partnership with the Louisiana Office of Tourism has been officially extended for up to three years ending in 2024. Providing honest creative and a data-driven strategy held accountable by objective analytics has enabled Trumpet to drive year-over-year growth on behalf of the department, helping to play a critical role in expanding Louisiana’s economy. Since Trumpet was hired in 2011, each successive year Louisiana has outpaced domestic travel growth in the…

Clearlake Capital and Siris-Backed Constant Contact Names Software Industry Veterans Frank Vella and Michael Pellegrino as CEO and CFO

Cloud-based digital marketing leader Constant Contact, Inc, backed by Clearlake Capital Group, L.P. (together with its affiliates, "Clearlake") and Siris Capital Group, LLC ("Siris"), today announced that Frank Vella has joined Constant Contact as CEO and Michael Pellegrino has joined as CFO. The appointments come after a $400 million growth equity investment by Clearlake and Siris funding Constant Contact's spin-out from Endurance International Group Holdings, Inc. announced in February. "We are thrilled to welcome…

Contify Announces Rebrand, New Logo and Tagline to Reinforce Its Core Value Proposition

Contify, the AI-enabled market and competitive intelligence platform, unveiled its new corporate brand identity and redesigned logo with a new tagline ‘Make Informed Decisions’. Changes were made to their earlier logo and branding to signify Contify’s growth, core value proposition, as well as incessant dedication to their customers. Contify just completed its 12 years as an organization, and thus, the decision to rejuvenate its brand was well-timed. One of the pioneers in the frontier of market intelligence, Contify…

Effective Digital Customer Engagement is Mission Critical but also Challenging to Achieve, Concludes New Industry Report listing Evolving…

A newly released industry report, Technology , published by Loyalty360, concludes that, while vital to long-term success, customer engagement in the digital age remains an embryonic challenge for many companies in different verticals. The report lists Evolving Systems, Inc. , which specializes in real-time digital engagement solutions and services, among suppliers of solutions that tackle the challenge of creating effective digital customer engagement. Loyalty360’s analysis concludes that creating engaging experiences…

Octopus Interactive Announces Measurement by Nielsen Digital Content Ratings Available for Q2, 2021

Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced a relationship with audience measurement leader Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings. The move will add Nielsen third-party measurement to Octopus’ robust first-party data effective in Q2 2021. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint The relationship with Nielsen comes as…

The Financial Times Names VRTCAL One of Americas’ Fastest Growing Companies

VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, announced it ranked No. 176 on The Financial Times’ (FT) The Americas’ Fastest Growing Companies 2021, an inaugural ranking of the region’s businesses by revenue growth rate. VRTCAL grew 376.8% between 2016 and 2019 and continues on an upward trend. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint VRTCAL’s platform boasts a more efficient ecosystem for mobile…

58% of Social Media Users Don’t Ever Plan on Buying Influencer-Promoted Products

Most social media users (58%) in the U.S. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers…

Avast Joins Microsoft MISA

Avast, a global leader in digital security and privacy, announced that it has joined the Microsoft Intelligent Security Association (MISA). MISA is an ecosystem of independent software vendors and managed security service providers that have integrated their solutions to better defend against a world of increasing threats. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint "At Avast, we fully recognize the importance of building an…

Marketing 360® Partners With 1-800Accountant Brings Payroll, Tax Preparation, And Bookkeeping Services To SMB Clients

Marketing 360® and 1-800Accountant today announced a partnership that will bring advisory, bookkeeping, and tax services to Marketing 360 clients, as well as provide existing 1-800Accountant clients with access to the Marketing 360 software. This partnership paves the way for Marketing 360 clients to access even more tools to help manage and operate their businesses, and allows 1-800Accountant clients to harness the power of Marketing 360. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

Claravine Introduces The Data Standards Cloud™ To Address Enterprise Data Integrity Challenges

Leading enterprise software provider releases first-of-its-kind solution to manage data standards and achieve data integrity across enterprise tech stacks Claravine, a leader in Data Integrity, today announces The Data Standards Cloud™ allowing data owners and data engineers to finally be able to deliver on enterprise data standards. No longer do teams need to rely solely on their data pipelines to be responsible for making sense of data. Now, organizations can leverage Claravine to manage their data standards and create…

Material Acquires Global Design Agency Aruliden

Addition of industrial and brand design firm bolsters Material's commitment to help clients drive innovations from strategy to scale Material, an integrated marketing services company that builds brands from the insight out, today announced the acquisition of Aruliden, an award-winning global design agency that specializes in building purposeful brands from product to launch. Aruliden's world-class creative capabilities furthers Material's approach to acquisitions; bringing in deep pools of expertise that complement…

SmartBug Media® Ranked 15th On Comparably’s List Of Best Marketing Teams

Leading Intelligent Inbound® Marketing Agency Also Recognized on Best Company Outlook for 2021 List SmartBug Media® — a leading Intelligent Inbound® marketing agency — has earned a top spot on Comparably's "Best Marketing Teams'' list and a spot on its "Best Company Outlook" list for 2021 in the small to mid-size companies category. Notably, SmartBug® ranked No. 15 on the "Best Marketing Teams'' list, joining some of the world's largest companies and most recognizable names such as Peloton, Adobe, HubSpot, Microsoft,…

New Privacera and Dremio Technology Integration Enables Lightning Fast, Self-Service Analytics with Consistent Access Controls Across…

Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger™, announced a technology partnership with Dremio, the innovation leader in data lake transformation. This new alliance ensures joint customers have rapid, self-service analytics across all cloud data lakes with consistent access control policies and rich audits of data usage to comply with industry and privacy regulations. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

Infutor Data Quality Flies High In Truthset’s Independent Assessment

Ranked Among the Top Data Providers for Age, Infutor Leads the Pack in Identifying Elusive Young Adults and in Determining Relationship Status Consumer identity management expert Infutor today announced that its Total Consumer Insights, a robust third-party dataset with privacy-compliant behavioral and household attributes, scored among the top providers for age in a Q1 2021 Data Quality Truthscore Report of consumer data quality by Truthset. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted…

Mode Analytics Partners With Fishtown To Increase The Transparency And Trust Of Data-Driven Decision-Making

Empowers Data Analysts to Drive Faster, More Accurate Analytics and Reporting Mode Analytics, the most comprehensive platform for collaborative Business Intelligence (BI) and Interactive Data Science, today announced that it has joined forces with Fishtown Analytics, the makers and maintainers of dbt, to help organizations understand the freshness of their data by surfacing timestamp and origin information directly into Mode’s reports using dbt’s Metadata API. The release works to build our customers’ trust around…

Targetable Acquires ShopAdvisor

The Premier Hyperlocal Hospitality Brand Marketing Platform Expands Campaign Development, Targeting and Analytic Services for Small Businesses to Reach Consumers with Right Offer at Right Moment Targetable, a provider of an innovative and easy-to-use brand marketing platform, which enables any kind of small business to reach consumers with hyper local marketing campaigns via social media channels, has acquired ShopAdvisor, a provider of mobile proximity marketing and analytic solutions for restaurants and hospitality…

With Expanded Relationship, Experian And InfoSum Help Marketers Implement Effective Campaigns In A Post-Third-Party Cookie Ecosystem

The collaboration offers valuable audience insights and empowers marketers to deliver relevant messages in a privacy-compliant manner Experian, the global information services company, and InfoSum, the leading platform for customer data collaboration, today announced an expanded relationship that will help marketers gain a more comprehensive view of their customers. Now, marketers can access Experian audience data on US consumers through InfoSum, and by leveraging InfoSum’s technology, enrich their customer data with…