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Nielsen And SKU Ninja + WhyteSpyder Combine Tools To Empower Walmart Suppliers To Optimize Online Content And Performance

Nielsen Global Connect and industry-leading e-commerce experts SKU Ninja + WhyteSpyder announced a joint effort to help Walmart suppliers optimize their content on Walmart.com. As SKU Ninja + WhyteSpyder joins Nielsen's Connect Partner Network, this strengthened relationship will deliver a powerful new solution for companies to enhance item discoverability, search rankings, content and sales withi data analyticsn Walmart's online ecosystem. Marketing Technology News: Berkshire Hathaway HomeServices Automated Digital…

Nielsen Brandbank And SKU Ninja + WhyteSpyder Team Up To Bolster Rich Media Capabilities For Walmart Suppliers

Nielsen Brandbank, the world's largest provider of digital product content for eCommerce platforms, and industry-leading rich content experts SKU Ninja + WhyteSpyder will be expanding the reach of their global strategic alliance to enable brands and suppliers to add rich media to product pages. As two of Walmart's Connected Content Partners, Nielsen Brandbank and SKU Ninja + WhyteSpyder will combine top rated product content with rich media hosting modules for brands and suppliers to enrich consumer engagement and enable…

Walmart Partners with Shopify to Opens Walmart Marketplace to Small Businesses

Walmart announced that it has partnered with Shopify, an all-in-one commerce platform used by more than 1 million businesses, to open the Walmart Marketplace to its sellers. The company said that through this integration with Shopify, it is focused on U.S.-based small and medium businesses whose assortment complements Walmart's and have a track record of exceeding customers' expectations. Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center Innovations The…

Tinuiti Announces New Walmart Ecommerce Acceleration Program Supported by Proprietary Technology

Available for Walmart sellers, vendors and brands looking to expand their reach Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. The full-service program is designed to apply Tinuiti's proven methodology with marketplace advertising and performance brand creative to profitably grow a brand's sales on Walmart. Tinuiti's…

Webgility Certified as Walmart Solution Provider

Leading ecommerce automation software becomes Walmart Full Service Solution Provider to help  businesses sell on Walmart Webgility—the leader in accounting automation software for ecommerce sellers has officially announced it is now a Walmart Full Service Solution Provider. As a full service provider, businesses can use Webgility software to sell on Walmart and streamline all their operations. Trusted by thousands of ecommerce businesses to process millions of orders each month, Webgility’s software enables sellers to…

Teikametrics Raises $15M to Extend its AI-Powered Multi-Channel Optimization Across Amazon and Walmart

Teikametrics, a leading SaaS provider of AI-powered optimization for brands and sellers on Amazon and Walmart, announced the completion of a $15 million strategic funding round backed by new and existing investors. The announcement follows Teikametrics’ selection as one of Walmart’s first exclusive advertising optimization partners, and the addition of Srinivas Guddanti, a 14-year senior Amazon veteran, as its Chief Product Officer. “We’re thrilled to lead this new round of capital in Teikametrics” Tweet this Jump…

The Search Monitor Set To Add Walmart.com, Target.com and BestBuy.com Search Listings

The Search Monitor announces plans to add Walmart, Target and BestBuy search listings to its competitive intelligence ad monitoring platform The Search Monitor plans to add more marketplaces to its shopping monitoring platform including Walmart.com, BestBuy.com and Target.com. The Search Monitor currently offers the feature for Amazon.com and is excited to open additional shopping engines for its clients. This exciting technology gives advertisers unprecedented access to the data they need to compete effectively in…

Walmart and Roku Launch New Atvio Roku TV Lineup in Mexico

New 32, 50 and 55 inch models available exclusively at Walmart stores in Mexico starting at $3,499 pesos Walmart and Roku, Inc. announced the launch of the new Atvio Roku TV lineup of smart TVs, exclusively available in Walmart stores in Mexico. Atvio Roku TVs will offer consumers a smart TV experience that is easy to use so they can enjoy streaming entertainment at an affordable price. Atvio Roku TV models will be available in the upcoming weeks and will include a 32 inch HD screen, and a 50 and 55 inch UHD screen,…

Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart

Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female millennials—announced an extension of its licensing agreement through mid-2024 for its successful line of Better Homes & Gardens-branded products at Walmart in the United States and Canada. "At over 4,000 stores nationwide and increasingly online, Walmart shoppers continue to demonstrate their passion and loyalty for the style, quality and value of Better Homes & Gardens…

Amazon to Overtake Walmart by 2022, Forecasts New Packaged Facts Report

Amazon Will Account for Almost Half of US Ecommerce Sales in 2022, but Walmart Will Continue to Find Success with Unrivaled In-Store Services Amazon is set to become the largest retailer in the United States. While Walmart is currently the largest retailer, its reign may end in 2022, at which time market research firm Packaged Facts forecasts that Amazon will surpass Walmart, based on the expectation that Amazon sales will continue to grow at a much faster rate. Packaged Facts made the prediction in the brand new…

Dada-JD Daojia, Walmart’s Cooperative Partner and Investment in China, Ranked 57th of 494 Global Unicorn Firms and 6th in Logistics

The Hurun Research Institute released in late October its first Hurun Global Unicorn List 2019, a ranking for non-public world's billion-dollar tech 'start-ups' founded in the 2000s. Dada-JD Daojia, China's leading on-demand logistics and omni-channel ecommerce firm, ranked 57th of 494 unicorns and 6th out of 34 logistics firms, continuing to spark with high popularity in in grocery and delivery sector. This is the first year of Hurun's global unicorn list, following the 6th quarterly Hurun China Unicorn Index. Hurun…

Power to the People: On Walmart and Purpose

Here’s an interesting rabbit hole, if you’ve got the time: run a quick search on the terms “purpose and corporate responsibility.” In .85 seconds, you’ll pull roughly 324 M results, a cool 10 million more than what you’ll find if you google Walmart and guns. This may be a sliver of algorithmic hope for the future to those who still believe they can change the world—and are finding unexpected allies in brands that stand for something they believe in. Last week and by the hour, Walmart’s decision to change its gun…

PlaceIQ Partners With Media Horizons And Colangelo To Help Filippo Berio Brands Reach Walmart Consumers

4X+ Open Lift in Visitation Over The Open Control Group PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with response marketing agency Media Horizons and brand behaviorists Colangelo which successfully helped CPG client Filippo Berio deliver highly targeted ads to visitors of select Walmart locations that carry Filippo Berio products, effectively minimizing waste and delivering a 4.09x lift over the control group. A combination of PlaceIQ…

Walmart and Etsy Integrations Receive Major Upgrades in SureDone’s Multichannel E-Commerce Platform

Updated Integrations Embrace New Marketplace Features SureDone, a leading multichannel e-commerce listing and order management platform that increases the efficiency and overall online sales of brands, enterprises and growing e-commerce sellers, has updated its integration with the popular Walmart and Etsy marketplaces. "Our platform is unique in that we not only connect our own customers to marketplaces, but through our Marketplace-as-a-Service offering we connect our partner's customers to…

Atari Brings the New Atari VCS Video Computer System to Life During E3 2019 — Launching Official Presale in Partnership With GameStop and…

After Successful Indiegogo Campaign, Atari Re-Energizes Legacy Fans and Engages New Generation of Gamers by Announcing Atari VCS Configurations, Specs, and Pricing for Systems and Accessories Atari — one of the world's most iconic consumer brands and interactive entertainment producers — makes several major announcements about its all-new Atari VCS home gaming and entertainment system during the 2019 Electronic Entertainment Expo (E3) in Los Angeles, where it is holding private preview meetings with press, retailers, and…

Amazon Dominates E-Commerce Share, Ebay and Walmart Less of a Focus, Feedvisor Study Finds

70 Percent of Sellers Saw Amazon Revenue Growth in 2018 Feedvisor, the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon, unveiled its State of the Amazon Marketplace 2019 report. The analysis exemplifies Amazon’s unmatched influence over e-commerce seller success, as well as the elevated roles that private labels and advertising will continue to play. To understand the evolving state of Amazon’s dynamic marketplace, Feedvisor conducted an in-depth analysis on sellers’ goals, plans…

Nielsen Says: Omnichannel Race Tightens; Walmart, Instacart and Kroger Closing the Gap on Amazon’s Digital Dominance

The race to master omnichannel retail within the grocery/consumer packaged goods (CPG) space is on. With Walmart’s successful push toward online migration, the rapid rise of grocery delivery players like Instacart and Amazon’s foray into physical stores, the stage has been set for a battle royale--and it’s really anyone’s game to win. While it’s too premature to predict how Amazon will fare with its brick and mortar grocery store roll-out, it is certainly in unfamiliar territory as an underdog. But when examining its roots,…

SRAX Hires Walmart and Procter & Gamble Veterans to Bolster Shopper Marketing Vertical

Social Reality, Inc., a digital marketing and consumer data management technology company, announced shopper marketing industry veterans Eleanor Pirtle and Gina Gates have joined the company to drive its SRAX Shopper vertical strategy. Pirtle, who worked for the world's largest retailer, Walmart, for 12 years, and Gates, who worked for Procter & Gamble, the world's largest advertiser, for 19 years, each bring a vast amount of shopper marketing experience to SRAX. "Since SRAX shopper went to market in 2018,…

Walmart Selects Emerging Technology Company RichContext As Connected Content Partner

Retail Technology Company Chosen to Innovate the Future of Both Rich Media and User Generated Content on Walmart.com Arkansas-based RichContext has recently been named by Walmart as a Connected Content Partner in their newly minted program.  In its expanded partnership role with Walmart, RichContext will continue its work of being the catalyst for brands to fully activate their digital shelf. The company will continue to revolutionize the rich media space on Walmart.com item pages and drive user engagement and sales. …

Walmart is Knock Knock Knocking on OTT’s Doors

Walmart Will Reportedly Offer Video-streaming Service at a Cheaper Rate than Competitors Netflix and Amazon Prime Video The next brand to reportedly enter the video-streaming war is Walmart. This will put Walmart in direct competition with subscription streaming giants like Netflix and Amazon Prime Video. According to a report by The Information, Walmart is reportedly planning to offer the service at a cheaper option than those of the competitors. The report also stated that Walmart might offer the service at a price…