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WebEngage and SparkPost Announce Strategic Partnership

SparkPost, the world’s largest email delivery and analytics engine, has named WebEngage, a leading, cloud-based, marketing automation platform, as one of its strategic international partners. The partnership with SparkPost expands WebEngage’s email portfolio, allowing its customers to leverage Sparkpost’s advanced technology to supercharge their email marketing efforts. Through this partnership, WebEngage is expected to expand its presence in the LATAM, SEA, & EMEA regions; while SparkPost is aiming to enhance its…

Wego Partners With WebEngage to Power Their Mobile User Engagement

The Partnership AIMS to Enhance the Mobile App User Experience and Engagement Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA), has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement. By partnering with WebEngage, Wego aims to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages & emails. Marketing Technology…

Go-MMT Skyrockets Its Hotel Partner Engagement by 20% Using WebEngage’s Marketing Automation Platform

Indian OTA Giant, GO-MMT, Partners with WebEngage To Strengthen Its Supply-Side Engagement and Increase Its MAU's by 1.3X Through Highly-Personalized User Experiences Go-MMT, a household name in the Indian OTA space, has reported a 20% boost in its hotel partner engagement by creating seamless, cross-channel user journeys through WebEngage - a full-stack marketing automation platform. A joint entity of MakeMyTrip and the Ibibo group, Go-MMT has an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo and…

WebEngage Partners with Infobip to Provide WhatsApp as an Engagement Channel

The Launch of WhatsApp Reinforces WebEngage’s Omnichannel Capabilities with a Total of 8 Communication Channels on Offer WebEngage, a full-stack marketing automation platform, recently released WhatsApp as the latest channel of engagement for its users. The company has partnered with Infobip, a global business cloud communication platform with omnichannel expertise to bring Whatsapp as a means of engagement for digital consumer businesses. With over 1.6 billion monthly active users, WhatsApp is the most popular…

TechBytes with Avlesh Singh, Co-Founder and CEO at WebEngage

Tell us about your role and the team/technology you handle at WebEngage.  Apart from leading WebEngage on all fronts, I am looking after Product, Marketing, and Sales functions to drive our mission of empowering consumer businesses to understand their users better and develop contextual customer engagement. How much has the Marketing Automation technology evolved in the last two years?  It has evolved by leaps and bounds. Firstly, Personalized communication has become an absolute necessity these days. If you take a look…

WebEngage Partners with Kenscio’s Email Management Solution

WebEngage Expands Its Burgeoning Partner Portfolio With the Inclusion of Kenscio's Email Infrastructure & Deliverability Management Solution Intelligent retention marketing platform WebEngage announced an expansion of their ESP portfolio via a strategic partnership with Kenscio Digital Marketing. WebEngage is a cloud-based Marketing Automation solution that offers cross-channel user engagement via Email, SMS, Mobile and Web Push, In-App Messages, and Web Messages, IVR & Facebook. The email medium has been a…

WebEngage’s EngageMint Opens New Avenues in Retention Marketing

WebEngage’s Retention Marketing Conference EngageMint Recently Concluded Its Hugely Successful Second Edition at Taj West End, Bengaluru Marketing teams have to deal with two types of challenges in their ROI meetings – How many customers did they acquire? How many customers could they retain? In the era of hyper-scale personalization and targeting, Retention Marketing has its own niche in the ecosystem for Marketing Technology. Improving the customer retention rate is a massive kick to any business that directly impacts…

WebEngage’s Flagship Marketing Conference ‘EngageMint’ Is Back for Its Second Edition in December 2018

The Conference Is the Only One of Its Kind That Focusses on Retention Marketing & User Engagement for Growth WebEngage, a leading global Marketing Automation platform based out of India, has announced the second edition of their flagship marketing conference, ‘EngageMint’. It is scheduled to be held on December 6th at Taj West End, Bangalore. The EngageMint conference promises to be a one of a kind event that lays Retention Marketing to be front and center and aims to educate marketers about the importance of deep…

Myntra Partners with WebEngage to Power Their User Engagement Strategy

Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User Engagement strategy. This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy. Myntra is a household name in online fashion retail, with millions of users logging in daily to browse through over 5 lakh products from 2500+ brands across…

Marketing Automation Platform WebEngage Has Been Roped in By OTA Major Goibibo

GoIbibo Will Leverage the Full-Stack Marketing Automation Platform Offered by WebEngage to Enhance Cross-channel User Engagement and Increase Their Booking Rates After months of small-scale rollouts, WebEngage has been roped in by OTA major Goibibo to power the brand’s User & Partner engagement strategy and execution. The Mumbai-based SaaS company is touted as one of the leading marketing automation platforms to come out of India, having over 40k businesses around the world under their belt. Esteemed brands such as…

WebEngage Becomes the First Indian Company to Raise Funds via Social Capital’s CaaS

WebEngage became the first Indian company to raise funding from the newly launched CaaS arm of Social Capital - a California-based VC firm founded by renowned Valley executive Chamath Palihapitiya. Introduced by Social Capital, CaaS (Capital as a Service) is an entirely new concept of investing. It was built on the principle of data backed investing, wherein companies wouldn't need to make a traditional pitch. Instead, they would have to fill up a questionnaire, provide raw business data and share access of their cloud…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sarbacane Group (Email Marketing), WebEngage (Marketing Automation), Pipedrive (CRM), Segment (Customer Data Platform), and  Mobify (Headless commerce). Sarbacane Group, Mailify’s Parent Company, Raises $27M and Takes on a New Dimension in the Digital Marketing Segment Based in the North of France, with US headquarters in New York, the Sarbacane Group, a publisher of applications…

Revinate Launches Hotel Industry’s First Guest Data Platform For Hotels and Property Groups of All Sizes

New Cloud-Based Integrated System Uses Advanced Machine Learning Technology to Deliver the Most Robust Set of Guest Data and Intelligence to Power Direct Revenue and Personalization  Revinate, the global leader in guest data management and intelligence, launched the hotel industry's first Guest Data Platform, purpose-built to aggregate, clean and deliver the richest guest profiles for hotels and property groups of all sizes. Drawing from a decade of experience partnering with tens of thousands of hoteliers, Revinate has…

Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal

Uber Eats India has ceased to exist. Reason: Zomato has acquired it from Uber for an unprecedented $350 million deal in the digital food delivery business category. In a major development in the Indian food delivery business in India, Zomato has officially announced that it has acquired its rival Uber Eats. With this Uber Eats acquisition, Zomato has reaffirmed its position as a market leader in the food delivery business category in India. The acquisition validates how fiercely these competitions are shaping up in India,…

ada Strengthens Its Leadership Team as It Doubles Its Headcount

The diverse new line-up brings ada closer to positioning itself as the agency of the future ada, the largest company in Asia that integrates data, insight, media & content to deliver business outcomes, has announced multiple appointments to enhance its leadership team. With operations in 9 countries across South Asia and Southeast Asia, ada is backed by the Axiata Group and Sumitomo Corporation. Marketing Technology News: Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020? It has…

Reveal Mobile Launches Foot Traffic Attribution Solution

With the Addition of Foot Traffic Attribution, Reveal Mobile Creates a New Standard for Location-Based Marketing and Foot Traffic Reporting. It’s Suite of Powerful Reporting and Audience Building Makes It a Powerful Tool for Agencies and Brands of All Sizes We’re thrilled to announce the launch of foot traffic attribution reporting within our VISIT Local platform. As digital advertising continues to mature, brands and advertisers are looking for more than click-through rates as the sole measure of campaign success. They…

Qualtrics Ranked #1 Enterprise Leader for Customer Experience and Employee Experience in Industry-Leading Product Ranking

Rankings based on customer reviews and aggregated online data in G2 Grid Reports Qualtrics, the leader in experience management, announced that it was named the top enterprise leader in the most recent G2 Grid Report for Customer Experience and Employee Experience. Its Research Core product was rated in the top 3 in its category. Qualtrics is the only experience management company listed as a leader in multiple categories. G2 releases Grid and Index Reports that rank products based on reviews gathered from its community,…

Verint Only Vendor Recognized by Gartner in the 2019 Magic Quadrant for the CRM Customer Engagement Center and the Magic Quadrant for…

Verint Systems Inc., The Customer Engagement Company, announced its inclusion in Gartner, Inc.’s Magic Quadrant for the CRM Customer Engagement Center (CEC) report, published June 11, 2019, by the research and advisory firm. In addition to being recognized in this report, the firm also named Verint a Leader in its Magic Quadrant for Workforce Engagement Management** (WEM) research earlier this year. “As the customer engagement company, we are pleased to be the only firm to have our solutions recognized in both reports” In…

Basis Technology Brings Deep Search to Salesforce

Acquisition of KonaSearch provides millions of Salesforce users access to AI-driven search For the world's number one CRM platform, deep search is the missing piece. Salesforce users lack the ability to search multiple organizations and external data sources as if they were a single cloud. KonaSearch is the first deep search engine to provide a 360° view of this cloud from the Salesforce desktop. Enhanced by Basis Technology's AI-powered text analytics, with its ability to connect people, places, and organizations,…

Independent Research Firm Reports Partnerships Are Critical to Business Growth Study Confirms Companies With Mature Partnership Programs…

Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at Impact Growth in New York City, and found that companies with the most mature partnership programs are driving revenue growth nearly twice as fast as…