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Wrike Announces Next-Generation Solutions To Accelerate Digital Transformation

Collaborative Work Management Leader Introduces Game-Changing Intelligent Capabilities, Fresh User Experience, and New Vertical Solutions and Features Designed To Help Organizations Achieve Their Best Wrike, the most intelligent and versatile collaborative work management platform, announced at Wrike Collaborate 2020 an extensive assortment of platform updates and solutions intended to accelerate digital transformation and help teams do the best work of their lives. With the introduction of Work Intelligence, Wrike for…

TechBytes with Cristina Olmo, VP of Marketing, Wrike

Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, and I have a areally exciting role of helping Wrike cement its status as one of the leaders in the Collaborative Work Management (CWM) space. Wrike has a unique marketing organization — we’re spread across 3 countries but still function as a single, cohesive team. That tight-knit global collaboration is powered by technology, including our own platform. Wrike, along with Slack, Google Drive, Adobe Creative Cloud and…

Wrike Delivers Unified Digital Workplace with New Business Intelligence Connector and Integration Engine for Automating Workflows Across the…

Connector to Tableau, Resource Management Tool, and Security Features Expand Offering for the Enterprise Wrike Collaborate Conference - Wrike, the collaborative work management platform for high-performance teams, is unifying the enterprise with a single digital workplace that ensures work aligns with the most important business objectives. The company announced today at the Wrike Collaborate conference the following add-on options: a Business Intelligence (BI) connector to Tableau, the leading analytics platform; Wrike…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Genesys Taps Google and Microsoft Veteran Joyce Kim as New CMO

The leading cloud customer experience provider - Genesys has added a new business unit dedicated to workforce engagement management with Merijn te Booij as head. Former Google and Microsoft marketing executive Joyce Kim is also joining the unit as the new Chief Marketing Officer (CMO). Joyce Kim succeeds Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions. As CMO, Joyce would head worldwide marketing for Genesys, reporting to Chief Executive…

Workato Announces Updates to OEM Platform; Helps SaaS Providers Address Customer Challenges Around Integration

Workato, the leading and fastest-growing enterprise automation platform, is continuing to evolve its AI-powered automation platform for ISVs and Systems Integrators, providing them the ability to build integrations to 3rd party applications for their end-customers without using valuable engineering resources. The latest release includes significant updates to the OEM platform in the areas of federated administration, supported auth models, APIs, auditable events, and an expansion in the available embeddable components.…

Sigma Computing Names SaaS Veterans Latha Colby and Cristina Bravo Olmo to Leadership Team

Key Executives Responsible for Driving Growth and Delivering on Innovation Sigma Computing, an innovator in cloud analytics and business intelligence (BI), announced the appointment of Cristina Bravo Olmo as the company’s Vice President of Marketing and Latha Colby as the Vice President of Engineering. “Leaders with strategic vision and the ability to bring that vision to life - and do it quickly - are extremely rare. We’re thrilled to find that balance in Cristina and Latha,” remarked Sigma CEO and Co-founder Rob…

The Wagner Agency Disrupts The Advertising Agency Model

Proving its Concept After Celebrating Three Years of Success This month marks the three-year anniversary of Orlando-headquartered, The Wagner Agency. A global advertising agency, marketing firm, and business consulting firm with offices also in New York, Atlanta, Porto, Rio de Janeiro, and São Paulo, The Wagner Agency was founded in 2016 by CEO, Wágner dos Santos immediately after parting ways with local advertising agency, BIGEYE. Dos Santos was most recently the subject of an Orlando Business Journal article about his…

Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal

"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." Tell us about your role and journey into technology. What made you join Dynamic Signal? I have been in technology since 1996. I joined a company that helped people find books that they would enjoy. This company took books you already like and helped you find other books you would like. That technology was used to help drive more book sales. I love the fact that technology can help solve new,…

Helsinki-based Apps and User Feedback Management Service AppFollow.io Secures $1.1 Million in Funding Led by Vendep Capital & RTP…

AppFollow, a Helsinki-based startup that helps businesses manage mobile apps and user feedback from all major app stores, has secured an investment of $1.1 Million The round was led by the company’s current investors — Vendep Capital and RTP Global, who have previously invested in AlphaSence, Delivery Hero, Inside Secure, Leadfeeder, Xolo and Yandex. The deal followed last year's round of $930k from Vendep Capital and continuous company growth in 2018 &  2019. This year, AppFollow doubled its ARR crossing €1M mark…

How Cloud Technologies Are Impacting the Content Marketer

Over the last few years, Content Marketing has grown to become one of the most popular tactics in Digital Marketing. As it’s been shown that 60 percent of consumers enjoy reading relevant content from brands and 82 percent of consumers feel more positive about a company after reading custom content, it’s likely content marketing will become a vital marketing strategy for businesses of all sizes. The ability to produce and distribute content, whether it’s in the form of blog posts, newsletters, or white papers, has become an…

MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Admo.tv? Way back in 2011, my business partner and I wanted to launch a digital loyalty card company. We believed in the idea (and still do), but by that point, the market for this was saturated, so we decided to invest our energy elsewhere. However, this wasn’t a wasted endeavor — this line of thinking brought…

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the overall strategy and direction of Vizia, Brandwatch’s Reporting, and Command Centre product. The broader team comprises design, development, product management, and product marketing specialists. They are a sharp bunch and keep me on my toes. Our view is that there has never been greater demand for customer data to inform decision-makers, yet when you dig in you realize that most business decisions…

Interview with Megan J. Browning Kvamme, CEO, FactGem

"The industry is still exploring how AR and VR can transition from the realm of entertainment into more business-oriented applications." Tell us about your role and how you got here. What inspired you to be part of FactGem? I am CEO and Co-Founder of FactGem. My route to the technology field was definitely not typical, but thinking back, I would not have arrived here by any other path. I actually started my career in investment banking. As part of my work, I needed to sift through mountains of data, generally housed in…

Zaius to Provide a Powerful, Turnkey Multichannel Marketing Solution for Shopify Plus Ecommerce Brands

Zaius to Empower B2C Marketers to Engineer Repeat Purchases by Bringing Together Customer Data and Campaign Execution in One Platform Zaius, the CRM built for B2C marketers, announced its inclusion in the Shopify Plus partnership program. Zaius provides Shopify Plus merchants with a powerful, turnkey solution that empowers marketers to take full advantage of all their customer data to drive repeat purchases and maximize revenues. Additionally, Zaius offers a full suite of Shopify Plus onboarding and consulting options,…

Interview with Todd Owens, CEO, Azuqua

"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but data is usually the bottleneck."Tell us about your role at Azuqua and how you got here? What made you join a martech company? I am Azuqua’s CEO. I started earlier this year and joined a great team that had already built the most powerful cloud integration and automation platform on the market. Azuqua counts some of the world’s leading companies such as Netflix, Airbnb, Proctor & Gamble, HubSpot and…

Interview with Henry Bruce, SVP Marketing, Contently

"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about your role and how you got here. What inspired you to be part of Contently? As SVP Marketing, I am responsible for Brand and Corporate Marketing, Product Marketing, and Revenue Marketing. I was recruited in February 2017 by then-CMO Kelly Wenzel as a consultant to develop new messaging, positioning, and product packaging for the company. During the two month project, I saw the…

Cloud Propulsion Makes SaaS Soar

SaaS Models Are Now An Established Technology Across Most Organizational Functions Currently, we are witnessing a huge deluge of business information, leaving them with no scope to slow down or surge ahead. Testimony to this stalemate is that almost 90% of all data available for business purposes was generated in the last couple of years. As a result, we find the cloud industry undergoing a revolution. SaaS models are now an established technology across most organizational functions including finance, marketing and…

Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

Azuqua Unveils First of Many App Connectors That Enable Teams to Automate and Streamline Exceptional Digital Experiences Between Adobe Solutions and SaaS Applications Azuqua, a leader in cloud-based business automation, has announced the availability of new Azuqua connectors for Adobe Experience Cloud. The latest announcement from Adobe Summit would empower business users to create powerful integrations and workflow automation between Adobe and their other business-critical SaaS tools. Read More: Salesforce Einstein…

Interview with Anthony Botibol – Group Marketing Director at BlueVenn

"A CDP becomes necessary when your data sources start to become too fragmented and you are struggling to maintain data quality and campaign effectiveness."On Marketing Technology MTS: Tell us a little bit about your role at BlueVenn and how you got here. My own journey to CMO is a 14 year journey starting from the ground up initially as the ‘Assistant to the Marketing Manager’ at a small startup in Bristol, UK. Over the initial 5 years in the world of ‘execution’. I joined as Marketing Director of BlueVenn in…