Zeotap Hires Matt Barash to Lead Global Publishing & Platform Partnerships

Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced the appointment of tech industry veteran Matt Barash in a newly established role as SVP, Global Publishing & Platform Partnerships. Barash brings more than 20 years of media and technology experience and a passion for addressable innovation that he will leverage as he oversees Zeotap’s ID+ initiative. “With his vast knowledge of the publisher domain and proven track record growing and…

Zeotap Lands Additional $18.5 Million from SignalFire’s Breakout Fund

Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced it has raised an $18.5 million extension to its Series C funding round from data-driven venture capital firm SignalFire. The investment was made from the firm’s Breakout Fund for growth-stage companies and is an addition to the $42 million announced earlier this year, bringing the total Series C round to $60.5 million. This extension round, which closed in November, comes as Zeotap has…

Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative

Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem. In just…

Zeotap Raises Oversubscribed Series C at $42 Million Following 431% YOY Revenue Growth

Former Leader of Datalogix and Oracle Data Cloud Eric Roza Joins Board Customer intelligence platform (CIP) Zeotap announced an oversubscribed $42 million Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands to connect and transform their first-party data into actionable customer intelligence in more than a dozen countries. Half the new investment was secured this year; the remainder was…

Zeotap Announces ID+, A Privacy-Compliant Universal Identity Initiative for the Marketing Industry

Its universal identity initiative aims to overcome challenges posed by the demise of third-party cookies and other platform identifiers Global customer intelligence platform zeotap announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a fast-changing regulatory landscape. The ID+ project is an open invitation to the entire industry to collaborate on a collective…

Zeotap launches Customer Intelligence Platform and Welcomes Salesforce Veteran as New Global CRO

The platform enables brands to connect and transform their first-party data into actionable customer intelligence zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According to a BCG report on the Dividends of Digital Marketing Maturity, conducted with senior marketers of more than 200 global brands last year,…

Infosum Announces Partnership With Global Identity and Data Platform, Zeotap

Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world InfoSum, the first-party data platform announced a partnership with global deterministic identity and data platform zeotap. The collaboration will enable brands to make the most out of their first-party data for more effective marketing – thanks to the combination of InfoSum’s privacy-safe platform and zeotap’s deterministic identity and customer…

TabMo and zeotap Partnership Delivers ‘Precision Advertising’ for Mobile

Verified Deterministic Mobile Data and Easy Creative Process Enables Advertisers and Agencies to Meet Campaign Objectives TabMo, the first mobile creative demand-side platform (DSP), has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences. Partnering with large telecoms and exclusive enterprise partners, zeotap has access to anonymised, ID-verified mobile data as well as raw data…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Folloze (Account-Based Marketing), Zendesk (CRM), ON24 (Customer Experience), Kibo (E-commerce), and Zeotap (Customer Data Platform). Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies Folloze announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of…

Scibids Technology Expands into U.S.

Scibids Technology, the leading self-serve AI software supercharging programmatic campaign outcomes, announced today the launch of its U.S. operation and the appointment of Eric Schwartz as U.S. managing director, effective immediately Scibids Technology, the leading self-serve AI software supercharging programmatic campaign outcomes, announced the launch of its U.S. operation and the appointment of Eric Schwartz as U.S. managing director, effective immediately. With Scibids, campaign managers leverage the most granular…

Clinch Appoints New Head of Sales

Sales Veteran Taylor West Joins Leading AdTech Data-Driven Personalization Company Clinch, an artificial intelligence platform that provides data-driven personalized video ads, announced the addition of Taylor West as Head of Sales. West comes to Clinch with more than ten years of sales, business development and product marketing experience. As Head of Sales for Clinch, West will oversee the development and implementation of the Company's sales strategy and business initiatives within the global advertising market.…

TechBytes with Alexandre Schont, VP Strategic Partnerships, TabMo

Alexandre Schont VP Strategic Partnerships, TabMo More than 80% of the mobile ads that TabMo receives on its DSP come from mobile applications, rather than (mobile) browsers. In this context, we spoke to Alexandre Schont, VP Strategic Partnerships, TabMo, to understand precision advertising in mobile and the technologies that come together in delivering these campaigns. Tell us about your role at TabMo and the team/technology you handle. TabMo is a mobile-first demand-side platform (DSP) that is available as a…

Google and Unity Partner to Boost Mobile Game Advertising

First-Of-Its-Kind Integration Gives Google Advertisers Direct Access to Unity’s Global Mobile Gaming Inventory Unity Technologies , creator of the world’s leading real-time 3D development platform, announced a strategic partnership with Google’s mobile advertising business, AdMob, that will change the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s…

3 Ways Analytics Tools Drive CX Transformation

Advanced data analytics tools can help businesses uncover business-critical insights and gain a competitive edge. As customer experience analytics matures, it is becoming increasingly predictive and focused on personalization. A sophisticated data analytics tool can make predictions, or generate recommendations based on information gathered, thus giving contact center agents and bots more background and context on each individual customer they are servicing. In addition, analytics plays a significant role in increasing…

Elite Veteran Ad Tech Advisor and Investor Dr. Mark Grether Appointed as Sizmek’s Executive Chairman

Sizmek, the leading Open Ad Management firm for programmatic, announced the appointment of Dr. Mark Grether as its Executive Chairman. Dr. Grether is replacing outgoing President and CEO Neil Nguyen, who will be staying through April-end to see the smooth transition of power at Sizmek. The latest transfer of power at the top management comes barely a week after Sizmek announced the launch of Data Hub, a data-centralizing ad tech ecosystem offered with its Programmatic Creative solution. Dr. Mark Grether introduced himself…

XDBS Launches Digital Marketing Services

XDBS Corporation announces the expansion of its B2B marketing with the addition of digital marketing services. Working with B2B and regional businesses with focused needs, XDBS will leverage its strong capabilities across integrated marketing to enhance and elevate brands' marketing efforts, ensuring best-in-class digital ecosystems that drive results. "Every organization can benefit from a strategic digital program – yet, budget and scale are often barriers to entry. We want to allow every company to leverage innovative…