ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, today announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players…
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Innovative Partnership Provides Retailers, Brands & Agencies with Buyer-Level Insights and Measurement Metrics for a Wide Range of Ad Budgets In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media…
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Rich, privacy-compliant data fuels insight and efficiency for cross-channel advertising  Hawk Platform (formerly TabMo) is to supplement the strong planning insights it currently provides to clients with additional layers of granular…
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Innovative Partnership Provides Retailers, Brands & Agencies with Buyer-Level Insights and Measurement Metrics for a Wide Range of Ad Budgets In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media…
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Collaborative effort gives advertisers unmatched access to first-party data and comprehensive contextual targeting With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and…
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New solutions for complex analysis in consumer segmentation, product optimization, and pricing enable brand experts, product leaders, marketers, and financial services firms to better hone in on target audiences through market research that…
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Skydeo expands its high-performing Skydeo ShoppingGraph™ data solution across over 1,000 Brands & Products and over 3,000 unique audience segments for advertisers to boost sales and new customer acquisition. Marketing Technology…
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GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides…
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It delivers high precision targeting and superior ad results, with total consumer privacy protection, and is designed for a cookieless world Ogury, a  global technology leader in mobile brand advertising, announced today the release of…
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Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies, that enables audience-targeting for connected TV campaigns. As an identity resolution…
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Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party…
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Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands…
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Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European…
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Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry's first European CTV viewership audiences Comscore is excited to announce the expansion of Predictive Audiences – the industry's…
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Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio…
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Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue…
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DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of its Custom…
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mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for…
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You probably just started an online travel agency and are looking to target audiences in the travel niche. Before you go on to create your ad campaign, there is some audience targeting factors you should consider. Given that the…
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Jun Group, a mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has launched its new custom audience targeting solution, Schema. The platform is powered exclusively by…
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