New capability makes it easier to integrate ID-free into advertising campaigns Dstillery, a custom audience solutions company, announced today the activation of its ID-free Custom AI solution on any demand-side…
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VISIT Local lets marketers link in-store sales to ad spend and target audiences based on frequency of visits. Reveal Mobile, the location intelligence and geofencing marketing software company, announced the release of multiple new…
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New Deterministic and Search-Intent Audience Targeting Offerings Anchored in Contextual Vibrant Media, the technology company that addresses the full range of agencies’ and marketers’ contextual data and privacy-safe advertising needs,…
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New alliance with the largest media marketplace ushers in the most comprehensive CTV programmatic alliance in the French market Samba TV, a global leader in omniscreen advertising and analytics, today announced a strategic partnership with…
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Leading Adtech Companies Join New TV+® Partner Program to Provide an End-to-End Solution for Marketers on Both Linear and Connected TV In an era of unprecedented TV audience fragmentation across linear and CTV, advertisers…
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Announcement marks continued growth and expansion for Samba TV in the Australian market Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a partnership together with PubMatic (Nasdaq: PUBM), an…
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Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, announced that Schibsted is offering their first-party data to Xandr Invest buyers via Xandr’s end-to-end platform. This is…
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Vistar becomes first DOOH programmatic platform to offer Comscore's activation audiences Comscore, a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and…
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True, seamless omnichannel advertising has long been a tantalizing goal of the industry. Various technology upstarts have long promised the ability to reach the right person through multiple channels over time, with varying degrees of…
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ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, today announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players…
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Innovative Partnership Provides Retailers, Brands & Agencies with Buyer-Level Insights and Measurement Metrics for a Wide Range of Ad Budgets In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media…
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Rich, privacy-compliant data fuels insight and efficiency for cross-channel advertising  Hawk Platform (formerly TabMo) is to supplement the strong planning insights it currently provides to clients with additional layers of granular…
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Innovative Partnership Provides Retailers, Brands & Agencies with Buyer-Level Insights and Measurement Metrics for a Wide Range of Ad Budgets In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media…
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Collaborative effort gives advertisers unmatched access to first-party data and comprehensive contextual targeting With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and…
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New solutions for complex analysis in consumer segmentation, product optimization, and pricing enable brand experts, product leaders, marketers, and financial services firms to better hone in on target audiences through market research that…
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Skydeo expands its high-performing Skydeo ShoppingGraph™ data solution across over 1,000 Brands & Products and over 3,000 unique audience segments for advertisers to boost sales and new customer acquisition. Marketing Technology…
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GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides…
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It delivers high precision targeting and superior ad results, with total consumer privacy protection, and is designed for a cookieless world Ogury, a  global technology leader in mobile brand advertising, announced today the release of…
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Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies, that enables audience-targeting for connected TV campaigns. As an identity resolution…
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Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party…
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