Otter.ai Integrates With Dropbox to Collaborate, Manage, and Search Video and Audio Files

Otter Voice Meeting Notes Streamlines Workflow, Saves Time, and Reduces Cost for Customers in Advertising, Broadcasting, Publishing, Marketing and Social Media Otter.ai, creator of Otter Voice Meeting Notes, an AI-powered live transcription and collaboration app has partnered with Dropbox, Inc., a leading global collaboration platform, as one of Dropbox’s media integrations announced. The Otter integration is now available to Dropbox users. @Otter_ai is now integrated with @DropboxBusiness to improve productivity and…

Vibenomics Strengthens Sales Team to Fuel Aggressive Growth in Audio Out-of-Home

Advertising company builds sales team to further guide expansion Vibenomics, a location-based Audio Out-of-Home (AOOH) advertising and experience company, today announces the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions. This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success. Passionate…

Entercom, Alter Agents and Immersion Find That Audio Content Drives Unmatched Engagement and Trust

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

Sony Announces Expansion of 360 Reality Audio Ecosystem

Customers and creators offered suite of new services and devices Sony announced the expansion of its 360 Reality Audio services and product offerings, including adding new video streaming capabilities and content creation tools. Through these efforts, Sony will continue to expand the 360 Reality Audio ecosystem. Introduced in 2019, Sony's 360 Reality Audio makes it possible for artists and creators to produce music by mapping sound sources such as vocals, chorus and instruments with positional information and placing…

LiveXLive Announces Podcast/Vodcast Joint Venture With Audio Up Media

Deal Includes A Minimum of Seven Slates of Existing Audio Up Media Podcasts/Vodcasts Plus a Partnership to Develop and Produce New Original Podcasts and Original Music in Podcasts with IP for TV, Films, Licensing and More Existing Podcasts include "Halloween in Hell" with Machine Gun Kelly, Tommy Lee, iann dior, and 24KGoldn; "Uncle Dark" with Gary Busey and Dennis Quaid, "Where the Bodies are Buried" with Phil Chalmers and "Tom Green Interview" with Tom Green LiveXLive Media, a global platform for livestream and on-demand…

Rob Ulveling Joins AudioEye as Chief Business Officer

AudioEye, Inc., the industry-leading digital accessibility platform, announced Rob Ulveling has joined the company as Chief Business Officer. With 20 years of experience building strategic product partnerships and scaling customer acquisition, Rob will focus on building AudioEye's partnership strategy to support the company's growth and make digital content accessible to everyone. He will report to interim CEO David Moradi. Marketing Technology News: TPx Launches UCx with Cisco Webex "Rob's experience and passion for…

Smartly.io Research Reveals Majority of Retailers Will Increase Social Advertising Spend on Facebook in 2021

81% of retail marketers wish to automate at least part of the creation and delivery of social advertisements in the New Year Smartly.io, the leading social advertising automation platform for designers and performance marketers,  announced new research outlining how retail organizations are spending their marketing dollars on social media advertising. Based on a survey of 300 senior marketing executives from retail organizations around the world, the report examines year-over-year findings while also exploring new topics to…

Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

Audio Content BLOG: Music Watch Outs for Content Creators

As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their daily workout. Audio content is a great marketing resource. The national – and even international – popularity of The Body Coach was phenomenal, illustrating the potential power of influencers on our everyday lives. And yet, due to copyright issues, Wicks had to conduct his sessions without backing music, after George Ezra’s record label…

AudioEye and Neil Patel Digital Announce Strategic Partnership

Partnership elevates the performance of SEO with AI-powered accessibility AudioEye, Inc., the industry-leading digital accessibility platform, and digital marketing agency Neil Patel Digital, announced their strategic partnership to integrate AudioEye's digital accessibility platform with Neil Patel's Ubersuggest SEO platform to show digital marketers how accessibility impacts the performance of SEO. Patel has helped digital marketers at Amazon, Microsoft, Airbnb, and Google accelerate growth through performance marketing…

AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria Innovid, the only independent advertising and analytics platform built for television, announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying,…

Touchstone Research launches Secure Content Testing Watermarking Solution for Marketing Research Studies

Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT) Secure Content Testing (SCT) works by applying a unique visual and forensic watermark to content being tested within an online market research study. The watermarks are non-removable and can be used to tie the content back to the research participant serving as a high-level deterrent to unauthorized sharing. Secure…

QuantumCast and AdTonos Partnership Creates a New Era for Programmatic Audio in Germany

The integration of programmatic audio platform, AdTonos with cloud-based platform, QuantumCast extends the possibilities of audio advertising for publishers and brands QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US,  announced their partnership to extend programmatic audio advertising opportunities for brands and publishers across the German market and, in future,…

Dynata Acquires CrowdLab, Expanding Research & Insights Opportunities for Brands to Connect with Consumers

Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within the Dynata Insights Platform, helping brands develop a more comprehensive picture of their markets and customers by linking specific behaviors with the experiences that drive them. For…

Searchmetrics Makes Two Senior Appointments to Accelerate Innovation and Growth

Dr. Konstantinos Dolkas joins as CTO and Björn Darko becomes VP Product Searchmetrics, which provides software and services for search and content optimization, announced two new senior appointments to accelerate product innovation and drive growth. Dr. Konstantinos Dolkas joins the company in October as Chief Technology Officer (CTO) and Björn Darko is promoted to VP Product. Searchmetrics’ Vision is simplifying digital commerce for the world’s smartest marketers. The company is continually focussed on…

AudioGO Emerges from Public Beta with New Features Designed for Easy Audio Ad Buying

AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. “We’re a small organization and can’t afford to commit a $5,000 or higher budget to each platform we advertise on, so I’m glad AudioGO gives me a way to add internet radio into our advertising mix at a budget that makes sense for us.” Digital audio listening has been on the rise over…

Nureva Console Now Available for Remote Monitoring and Management of Nureva Audio Systems

Cloud-based platform enables device management from anywhere and reduces IT visits to meeting spaces Nureva Inc., an innovator in advanced audio conferencing solutions, announces the availability of Nureva Console, a cloud-based platform that makes it easy for organizations to manage their Nureva audio conferencing systems across multiple locations. This is done from a single, secure dashboard that eliminates the need for IT managers to physically visit meeting rooms to configure and monitor their audio systems. Nureva…

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…