Otter Voice Meeting Notes Streamlines Workflow, Saves Time, and Reduces Cost for Customers in Advertising, Broadcasting, Publishing, Marketing and Social Media Otter.ai, creator of Otter Voice Meeting Notes, an AI-powered live transcription and collaboration app has partnered with Dropbox, Inc., a leading global collaboration platform, as one of Dropbox’s media integrations announced. The Otter integration is now available to Dropbox users. @Otter_ai is now integrated with @DropboxBusiness to improve productivity and…

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria Innovid, the only independent advertising and analytics platform built for television, announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying,…

As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their daily workout. Audio content is a great marketing resource. The national – and even international – popularity of The Body Coach was phenomenal, illustrating the potential power of influencers on our everyday lives. And yet, due to copyright issues, Wicks had to conduct his sessions without backing music, after George Ezra’s record label…

Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT) Secure Content Testing (SCT) works by applying a unique visual and forensic watermark to content being tested within an online market research study. The watermarks are non-removable and can be used to tie the content back to the research participant serving as a high-level deterrent to unauthorized sharing. Secure…

The integration of programmatic audio platform, AdTonos with cloud-based platform, QuantumCast extends the possibilities of audio advertising for publishers and brands QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US,  announced their partnership to extend programmatic audio advertising opportunities for brands and publishers across the German market and, in future,…

Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within the Dynata Insights Platform, helping brands develop a more comprehensive picture of their markets and customers by linking specific behaviors with the experiences that drive them. For…

Dr. Konstantinos Dolkas joins as CTO and Björn Darko becomes VP Product Searchmetrics, which provides software and services for search and content optimization, announced two new senior appointments to accelerate product innovation and drive growth. Dr. Konstantinos Dolkas joins the company in October as Chief Technology Officer (CTO) and Björn Darko is promoted to VP Product. Searchmetrics’ Vision is simplifying digital commerce for the world’s smartest marketers. The company is continually focussed on…

AudioGO, the self-serve audio ad buying service from SiriusXM-owned AdsWizz, announced that it is emerging from public beta with several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. “We’re a small organization and can’t afford to commit a $5,000 or higher budget to each platform we advertise on, so I’m glad AudioGO gives me a way to add internet radio into our advertising mix at a budget that makes sense for us.” Digital audio listening has been on the rise over…

Cloud-based platform enables device management from anywhere and reduces IT visits to meeting spaces Nureva Inc., an innovator in advanced audio conferencing solutions, announces the availability of Nureva Console, a cloud-based platform that makes it easy for organizations to manage their Nureva audio conferencing systems across multiple locations. This is done from a single, secure dashboard that eliminates the need for IT managers to physically visit meeting rooms to configure and monitor their audio systems. Nureva…

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

New Upgraded Apps Deliver Songs, Shows and Podcasts in Personalized Dashboard to Over 90 Million Consumers in United States and Canada LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today that it has released a new unified audio-video Smart TV app experience on Samsung TV, Apple TV and Roku, with Amazon Fire soon to follow. Reaching an estimated 90 million monthly active users though such distribution platforms, and nearly…

AudioCodes solution enables the rapid purchase and integration of phone numbers with virtual agents developed on Google Dialogflow AudioCodes, a leading vendor of advanced voice networking and media processing solutions for the digital workplace, today announced that it is collaborating with Google to integrate telephony voice services with virtual agents developed with the Google Dialogflow bot framework. The use of chat bots and virtual agents is increasing as contact and support centers worldwide seek ways of improving…

Mastercard takes top position as leading sonic brand Shell and Apple complete the top three McDonald’s, Disney and Intel fall compared to 2019 rankings Voice is identified as an increasingly key sonic branding element Global sonic branding agency amp announced that Mastercard has topped its annual Best Audio Brands Ranking 2020 (BAB 2020), moving up from position 72 in 2019 and dethroning last year’s winner McDonald’s to take the top spot. Introduced in 2019, the Best Audio Brands Ranking is the first of its…

Company becomes a shareholder in Germany's DFKI, one of world’s largest research centers dedicated to AI Andreas Dengel wants to get AI into more people’s hands while he continues to advance the technology. Sharing that mission and a history of close ties, NVIDIA just joined him and his roughly 1,000 colleagues as a shareholder in the German Research Center for Artificial Intelligence (DFKI). “A study last week said many companies are collecting data, but they don’t know what to do with it. We can help them join an…

LogMeIn, Inc. announced that its portfolio of Unified Communications & Collaboration products has been positioned as a Leader in Aragon Research’s 2020 Web and Video Conferencing Globe. LogMeIn products have been named a Leader in every Web and Video Conferencing report Aragon has released for the past seven years. The report, which examines the web and video conferencing solutions of 19 major providers, is a market evaluation tool that graphically depicts Aragon Research’s assessment of a specific market and its…

Auburn University RFID Lab Partners with GS1 US and Industry to Explore the Use of RFID and Blockchain to Improve Supply Chain Efficiency The Auburn University RFID Lab, in collaboration with GS1 US, completed a proof-of-concept that demonstrates the effectiveness of blockchain and radio frequency identification (RFID) technologies to improve serialized data sharing in the retail industry. Participating companies included: Nike, PVH Corp., Herman Kay, Macy's, Kohl's, Mojix, Avery Dennison, SML, IBM and Collaboration, LLC.…

NCSolutions, the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has selected Feintuch Communications as its public relations agency of record. Founded in 2010 and headquartered in New York, with offices in Chicago, Cincinnati and Tampa, NCSolutions is the leader in helping brands improve their advertising effectiveness on every platform, channel, and device. Its research-based insights, collective wisdom and proven techniques enable marketers to target the right…

Seamless Integration Through Talkdesk for Salesforce Provides Customer Information to HomeToGo Agents With Automatic Screen Pops to Improve Efficiency, Customer Experience Talkdesk, Inc., the cloud contact center for innovative enterprises, announced HomeToGo selected Talkdesk to power its customer service operations. As the world’s largest vacation rental search engine in a highly competitive and fast-moving marketplace, HomeToGo needed a contact center solution that would enable it to rise above the competition through…