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Quantzig’s Customer Analytics Solutions Helped an American Bank to Improve Customer Acquisition

Quantzig, premier analytics solutions provider, has announced the completion of its latest success story that illustrates how customer analytics solutions helped a US based bank to improve customer acquisition rates by 17%. Quantzig’s customer analytics solutions can help you to understand your customers’ preferences.  The shift from product-centricity to customer-centricity in the banking sector is almost tangible, however, the challenge still lies in engaging with the customer effectively when they sign up or even…

Multi Channel Marketing: Increasing Customer Engagement and Lowering Customer Acquisition Cost

Request a FREE proposal to gain in-depth insights Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement that sheds light on the importance of multi channel marketing and explains how it helped a medical devices manufacturer to increase customer engagement and lower customer acquisition cost. The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business…

Expert PPC Ads Agency Changing Customer Acquisition Game with Amazon DSP Service

Summary: An Amazon DSP (Demand Side Platform) service by Clear Ads is causing a stir in the Amazon brand customer acquisition process. The expert advertising management service says Amazon DSP is the future of paid advertising Clear Ads, a global leader in paid-advertising management services, is garnering attention of Amazon brands worldwide for its Amazon DSP (Demand Side Platform) Self-Service. The PPC ads agency and Amazon solution provider says that increasingly, Amazon sellers are taking advantage of the platform in…

Introducing Apiflex, Apigate’s Partner Bundling Platform for Customer Acquisition and Retention

Apigate, a trusted provider to Telco Operators and Digital Merchants for reach, acquisition and monetisation, announced the launch of its new dynamic content bundling platform “Apiflex“. Apiflex enables Digital Merchants and Telco Operators to co-create rich content and service offerings that, together, are more appealing and offer better value to end users and at the same time, tackle the rising cost of digital marketing and sales leaving them to focus on growing and retaining their respective customer base. Marketing…

STARZPLAY Partners With Zain to Boost Customer Acquisition and Make Access to Content Even Easier

STARZPLAY, the region's leading subscription video on demand service, has partnered with Zain, the pioneer in mobile communications and data services in the Middle East and North Africa (MENA), to offer even easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing agreements with Zain in three countries – Saudi Arabia, Kuwait and Iraq. This also marks STARZPLAY's first-ever DCB integration in Iraq – providing…

FunnelAI, a Growing, Real-Time Customer Acquisition AI Company, Expands Leadership Team

Real-time AI-Based customer acquisition software company, FunnelAI, is preparing for another noteworthy growth phase by bringing on two new leaders who will help steer the company through a post-coronavirus world. After a very successful year at FunnelAI, it continues on track with its growth strategy by filling two critical positions. The company is seeing an increased demand due to the need for an intelligent customer engagement solutions that ensure customers complete the entire buying journey from the comfort and safety…

Publicis Groupe Names Justin Billingsley New Global CMO to Boost Customer Acquisition

Last week, Publicis Groupe announced Justin Billingsley is to the new role of Global Chief Marketing Officer (CMO). In this role, Justin will focus on bringing together the four pillars of Publicis Groupe's unrivaled marketing and digital business transformation. These areas are offered across creativity, media, data and technology, including: Product Development and Marketing Client Transformation New and Organic Growth PR & Communications In the current market context, Justin's immediate priority will…

Machine Learning is Your Secret Weapon for Customer Acquisition

If you’re looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon. While Machine Learning does fall under the larger category of Artificial Intelligence (AI), it’s a bit more specific and can be an extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine Learning, however, can automate tasks and apply predictive analytics that drives meaningful growth.…

Machine Learning is Your Secret Weapon for Customer Acquisition

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

Alder Home Security Selects PX to Centralize Customer Acquisition Efforts

PX Private Marketplaces seen as key to long-term customer acquisition growth strategy PX, the leading platform for customer acquisition, today announced an agreement with Alder Holdings, LLC to centralize Alder’s customer acquisition activity and online publisher relationships through the PX platform. Alder will utilize PX Private Marketplaces to purchase leads and calls, to create efficiencies, and strategically grow their customer base. Under the agreement, PX Private Marketplaces will allow Alder to maintain its…

Information Builders Shows Strong Momentum Driven by Cloud Growth and New Customer Acquisition Entering 2020

Performance Underpinned by Leadership Vision, Product Innovation, and Industry Recognition Information Builders, Inc., the leading data and analytics company, today announced significant performance in 2019, including continued growth in annual recurring revenue (ARR), quadrupling ARR from its cloud offering, earning multiple new logo wins across industries, and maintaining strong customer retention rates based on trusted relationships. These positive financial indicators  are bolstered by widespread industry recognition…

Deloitte Launches Lift Acceleration Program Focused on Helping Businesses Improve Customer Acquisition, Growth and Profitability

Deloitte Digital builds on Adobe Experience Platform and Adobe Experience Cloud to empower companies with a single, real-time view of the customer Deloitte Digital launched a first-of-its-kind joint global strategic program, created to bring together customer and audience data in real-time, activate smart customer decisions and deliver personalized moments across a customer's experience with an organization. Lift Acceleration Program combines the power of Hux by Deloitte Digital with Adobe Experience Platform and Adobe…

Augmented Analytics Is Vital to Modern Customer Acquisition

Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as “AI-driven analytics,” their potential to be a game-changing Customer Acquisition tool is remarkable, offering unprecedented insight into untapped potential audiences that marketers can then target and begin validating as a viable segment. According to leading research and advisory firm Gartner, “By 2020, AI-driven analytics will be a dominant driver of new purchases of analytics platforms.”…

White Ops ‘Marketing Integrity’ Product Enables Marketing Leaders To Protect Brand Websites And Their Customer Acquisition Efforts

New offering detects and prevents sophisticated bots from negatively impacting the performance and ROI of digital marketing campaigns White Ops, the global leader in bot mitigation, announced Marketing Integrity, a new offering designed to protect marketers’ websites and customer acquisition efforts from sophisticated bot attacks. Marketing Integrity is the first product to protect marketers’ digital lead acquisition efforts, ensuring they are engaging with real humans—not sophisticated bots—maximizing the effectiveness…

Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition

Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights by Scout is the newest component of Dugout, Centerfield’s industry leading platform that automates end-to-end customer acquisition for millions of shopping experiences each year. Insights by Scout surfaces actionable insights from first-party digital shopping experiences so Dugout can better pinpoint a brand’s ideal target customer, optimize audience…

Marketing Analytics Is the Key to Revolutionize Your Customer Acquisition Strategy | Quantzig’s Latest Article

Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article on benefits of marketing analytics. Companies that gather and store big data in silos struggle with fragmented data that does not reveal a complete or accurate picture of consumers. Without a comprehensive, atomic-level view of customers, it’s difficult to personalize service and deliver optimized experiences. Companies who leverage marketing analytics solutions gain actionable…

PX Sales Data Integration Tool Completes End-to-End Analytics for Customer Acquisition Marketers

Internal Sales Data Analysis Offers Complete Visibility into the Funnel to Enhance Campaign Optimization PX the leading marketing technology platform to automate and manage customer acquisition, announced that customers now have the ability to integrate their internal sales data into the PX platform to provide marketers with a complete 360o view of their customer acquisition campaigns and sales funnel. “Successful customer acquisition programs are heavily dependent on two things – transparency into where leads are coming…

In a Performance-Driven Economy, Customer Acquisition Takes Center Stage

It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than 100 years, marketers enthusiastically nodded along to the notion of, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” But these days, the notion of blind investment in customer acquisition initiatives has become a foreign concept to most. Today’s marketers, particularly on the media-buying side, have access to powerful tools that have shed greater light on the…

PX Launches Four New Features For Industry’s First Transparent Customer Acquisition Platform

PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of a comprehensive suite of new features to the company’s open marketplace. With these enhancements, marketers will gain greater financial control over their customer acquisition campaigns and benefit from a new level of transparency that is lacking throughout the industry. “When we introduced our open marketplace in the fall, clients were thrilled at the newfound level of transparency into their leads and calls…

Amazon’s Customer Acquisition Metrics — Pros and Cons

Brief Insights for Marketers to Assess Pros and Cons of the Newly Launched Amazon Customer Acquisition Metrics Recently, Amazon launched extensive metrics for marketers to gauge the number of new customers that purchased products due to advertisement campaigns. Amazon has included video, display and sponsored brands ads in their ‘new-to-brand’ customer metrics. Here are few pointers for marketers jotting down the pros and cons. Pros Amazon is now ranked third, only behind Facebook and Google when it comes to its advertising…