Data-driven decision-making just got easier. The Tableau Data Extract API connects Rapid Insight users' models to Tableau's powerful visualization tools. Rapid Insight Inc. and Tableau Software, whose technology partnership enables a simple means of integrating predictive modeling and data visualization, are excited to share some of the positive results that their customers have achieved. Taking advantage of the Tableau Data Extract API has made it easy to incorporate Rapid Insight models into the Tableau visualization…

BCT Partners, a national consulting firm, is providing precision data insights about social programs that have never been available before. By combining machine learning with data analytics and social science expertise, BCT Partners is able to precisely pinpoint what programs are working, why they are working, and for whom they are working most effectively. This means that government agencies, nonprofits and philanthropies will now be able to shift from focusing on outputs to outcomes and can identify how to customize…

The New Offering Is The First Enterprise Social Intelligence Solution To Instantly Segment All Of Your Social Data The world's leading social intelligence company, Brandwatch, has unveiled Quick Search, the first enterprise social intelligence solution to instantly segment all of your social data. Revealing Quick Search at Now You Know™ Europe, the feature allows marketers to search through millions of online conversations in an instant, with no need for spreadsheets, formulas or boolean operators.…

"Typically, e-commerce players are great at pulling data in and they are terrible at exporting data. That’s where we fit in."On Marketing Technology MTS: MarTech Series caught up with Jared Blank, Senior VP, Data Analysis at Bluecore, to talk about the new Bluecore Decisioning Platform for Commerce. New York based Bluecore started out as a triggered email marketing service in 2013, and the company launched a a rebranding effort at the annual eTail West conference in Palm Springs in February. MTS spoke to Bluecore…

VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession. The investigative study summarizes nearly a century of data from sources including the International Monetary Fund, academic marketing scholars, Fortune 100 companies and financial…

Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.2, which delivers a brand new data model that simplifies the analysis of complex data with no coding or scripting skills required. Now it's even easier for customers to answer complex business questions that span multiple database tables at different levels of detail. The latest release also introduces Metrics, a new mobile-first way for customers to instantly monitor key performance indicators (KPIs). Customers can instantly…

Verizon Media today announced the launch of three new resources that developers and data teams can use to organize and better understand publicly available COVID-19 data. The resources include a dataset, API, and dashboard that help engineers analyze and navigate COVID-19 data. The data and resources are powered by the Yahoo Knowledge Graph, which is one of the largest organized collections of information and includes billions of facts about places, organizations, creative works, and more. “The COVID-19 pandemic…

Another Industry First as Unique Data Now Offers Unprecedented Visibility into Business-To-Business Interactions M Science, the pioneer in data-driven research and analytics, launched a significant expansion to its enterprise software and cloud services industry coverage. The company’s expanded coverage brings a new level of transparency and insight into software, domain registrations, and cloud services companies. The offering combines deep industry and company-level analysis and insight with an analyst-curated…

Mphasis, an information technology solutions provider specializing in cloud and cognitive services, announced that it has been granted a US patent for its artificial intelligence (AI) system for tracking, managing, and analyzing data from unstructured data sources. The newly issued patent – U.S. Patent No. 10,353929, relates to leveraging machine learning algorithms to analyze free text from a variety of communication channels including news and editorial articles, blogs, emails, consumer complaints, and social media. The…

New analytics solution gives marketers the ability to track, compare, and analyze segments and campaign performance over time AgilOne, the leading Customer Data Platform (CDP) for enterprise brands, unveiled AgilOne Cohort Analysis. Built for marketers, the analytical solution empowers marketers to gain critical business insights derived from the AgilOne CDP to drive marketing strategy -- all through a self-service interface, thus eliminating dependencies on technical and analyst resources while providing the flexibility…

Quadrant Knowledge Solutions announces the addition of the "Market Outlook: Intelligent Data Catalogs, 2019-2024, Worldwide" report to their strategic market outlook offerings. Intelligent Data Catalogs Market Outlook research provides strategic information to the market participants and users who are responsible for strategic planning, marketing, sales, and purchasing data catalogs and solutions. Intelligent Data Catalogs market outlook research includes a detailed analysis of the global market regarding short-term and…

PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announced that the US Patent and Trademark Office has granted patent application No. 14/219,828 that allows PeerLogix to track and collect data on streaming and downloading internet content such as movies, television series and music. The audience activity data can be aggregated and catalogued in any way relevant to making determinations on user interest. The patent is the second granted to the Company, which…

data.world announced an intuitive, secure enterprise version of its widely-adopted modern catalog for data and analysis. Powered by patented technology and backed by the semantic web, data.world empowers both technical and non-technical team members to contribute to and benefit from data-driven insights to make better business decisions. While many companies are investing in data-driven decisions, their progress is incremental because it focuses primarily on further empowering advanced data users. But data’s value truly…

Integration Enables Users to Connect SoGoSurvey to More Than 1,400 Apps to Seamlessly Automate Workflows and Migrate Data Without Developers Top-rated online survey software provider SoGoSurvey has announced its integration with Zapier, the premiere web-based automation software that enables simplified integration between applications. SoGoSurvey helps organizations listen to, communicate with, and learn from their customers and stakeholders, activities which can all benefit from SoGoSurvey joining the long list of Zapier…

Stimulsoft company announces the release of a new tool for business intelligence - Stimulsoft Dashboards for Web and Win. It allows to create rich dashboards for visualization and analysis of key indicators in virtually any field: sales, marketing, finances, manufacturing, services, and more. Stimulsoft company, the manufacturer of software solutions for data analysis and report creation, announces the release of a new product - Stimulsoft Dashboards for Web and Win. It is a powerful tool for creation of dashboards that…

Technology Leaders Snowflake Computing and Segment Make Dozens of Customer Data Sources Instantly Available with Joint Data Analytics Solution Snowflake Computing, the data warehouse built for the cloud, announced a strategic partnership with Segment, the customer data platform, to provide Snowflake's cloud data warehouse on the Segment platform. Together, the technology leaders deliver a comprehensive data solution for enterprises to easily aggregate and analyze their customer data at scale to enable data-driven…

Babel BOX Allows Organizations to Securely Fuse Sensitive Data Holdings with Publicly Available Information to Generate Actionable Intelligence Babel Street, an advanced multi-lingual search and analytics software company, launched Babel BOX™ (Blended Onsite eXploitation). Babel BOX is a data synthesis engine that is deployed on a classified or private network to support sensitive data analysis. With Babel BOX, organizations can leverage Babel Street's sophisticated linguistic algorithms and advanced analytics to explore…

Company Positioned Highest for Ability to Execute and Completeness of Vision for Metadata Management Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a Leader for the fifth consecutive year in its 2020 Magic Quadrant for Metadata Management Solutions. In the report, Gartner positioned Informatica highest on the ability to execute axis and furthest on the completeness of vision axis. Marketing Technology News:…

Data ownership and control identified as top challenges in getting data analytics projects to production, citing time-to-value and the ability to provide self-service as drivers for success Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), and IDG Research have released findings of an IDG Research MarketPulse survey, "Gaining Time, Savings, and Insights via Cloud-Powered Data Transformation." The research exposes the challenges companies face in leveraging enterprise data for analytics…

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…