Leading Formula 1 team selects Oracle Cloud Infrastructure as official cloud platform with initial projects focused on car performance, machine learning, and analytics Oracle Customer Experience applications to enhance fan experience and engagement for Red Bull Racing Honda enthusiasts around the world. Red Bull Racing, the four-time Formula 1 World Champion team, has chosen Oracle as its official cloud infrastructure partner. Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud…

Exasol’s High-Performance Analytics Database Recognized by Leading Industry Awards Program for Second Consecutive Year Exasol, the high-performance analytics database, today announced that it has been selected as the winner of “Overall Data Analytics Company of the Year” in the 2021 Data Breakthrough Awards. The program is conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market. This is…

Recognized as a leading company in the data technology industry, ADP was selected as a winner in the 2021 Data Breakthrough Awards for its innovative workforce analytics solution, ADP DataCloud. Named the Data Analytics Innovation of the Year, the solution earned acclaim by the independent market intelligence organization for its ability to harness data to solve some of the biggest challenges businesses face today. The mission of the Data Breakthrough Awards is to recognize the data technology innovators, leaders, and…

InfoCepts, a global leader end-to-end data & analytics solutions, today announced that its solution accelerator, Cloud Cost Monitor (CCM), has been selected as the winner of the “Cross Infrastructure Analytics Solution of the Year” award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies, and products in the global data technology market today. InfoCepts’ Cloud Cost Monitor (CCM) unifies usage…

Incorta’s Direct Data Mapping innovation creates faster queries and provides business users with accessible, powerful and complete data analytics and insights Incorta, the Direct Data Platform, today launched Incorta 5, a unified modern analytics platform that extends benefits to every line of business and provides access to crucial data insights while reducing the burden on IT. Expanding on the industry-proven benefits of the Incorta Direct Data Platform™, Incorta 5 provides a unified data experience to help anyone,…

The Operational Marketing Index (OMI) measures a marketing department's operational marketing performance and provides best practices for improvement Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, today announced the Operational Marketing Index designed to help marketers gauge the effectiveness of their marketing and improve performance. Operational marketing is the creation, execution, and measurement of a marketing plan, and prior to the Operational Marketing Index, there was no way…

Today’s world runs on data. And its analytics i.e. Data Analytics has become the core part of driving a businesses’ productivity, efficiency, and growth. The analytics reveal where the company is lacking, which functions need to be optimized, which are unproductive, and which can be tuned for better efficiencies. Ultimately, such data-driven insights empower businesses to take decisions around technologies and save a ton amount of costs and energy. And they achieve all of these, they need a robust analytics platform. As…

Equifax, Inc. has acquired transaction data analytics company AccountScore Holdings Limited to bolster its Open Banking and insights capabilities. The acquisition will see Equifax enhance its consumer and commercial product offerings, combining traditional credit bureau information held by Equifax with bank transaction data, facilitated by AccountScore. Marketing Technology News: Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding Integration of these new data assets…

Qlik deepened its strategic partnership with Google Cloud with a new joint offering focused on enabling customers to increase the value of their SAP data with Google BigQuery. Optimized to support SAP data on Google Cloud and Google BigQuery, and reinforced with Qlik’s new ‘SAP on Google Cloud Expertise’ designation, Google Cloud customers now have an integrated solution they can confidently deploy with Qlik Data Integration to help drive more use and value from all their data. Marketing Technology News: Okera Introduces…

Report Reveals 55% of ANZ Companies Use Analytics More or Much More Than Prior to the Pandemic Sisense, the world’s leading analytics platform for builders, announced the results from its ANZ State of BI & Analytics Report 2020: Special COVID-19 Edition, a survey of over 460 companies in the region. The survey found 67% of respondents said BI and analytics programs are more important or much more important to their daily operations now, and 55% of companies are using data sources, analytics, and dashboards more often…

Mode Analytics, the leader in interactive data science and collaborative business intelligence, announced that it has partnered with Snowflake, the cloud data platform, to create a modern data analytics stack. The partnership will combine Mode’s in-memory data engine, Helix, with Snowflake’s vast data platform capabilities to enable data and business teams to execute queries and perform analysis with unprecedented speed. The two companies already have a long list of mutual customers who benefit from the partnership,…

Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX's partners and employees. Sigmoid's powerful real-time data analytics solution Sigview has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data. Marketing Technology News: MRM Commerce Achieves…

Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, healthcare and e learning industries announced a partnership with F&G for deploying WinFlex Analytics, EbixExchange’s industry-changing data analytics and alerts platform. Designed to give insurance carriers and distributors an unprecedented picture of how their products are performing in the market, WinFlex Analytics brings transparency to case design and pre-sales activity using behavioral data that…

New Resources for Users to Learn from GoodData, Each Other, about the Leading Business Intelligence Platform GoodData, a leading analytics and business intelligence company, announced that it launched GoodData Community and GoodData University to enable rapid and continuous sharing of information on the GoodData platform and to pioneer a faster, more frequent flow of information between GoodData users and the company. Both offerings are free and open to all users, customers, prospects, and analysts interested in quick…

Highlights China’s Rise to Parity with United States in Number of World’s Largest Corporations Qlik debuted the “History of the Fortune Global 500” interactive data analytics site in partnership with Fortune Magazine and timed with the publication of the 30th anniversary of the Fortune Global 500 list. As the official analytics partner of the Fortune 500, Qlik developed the visual experience leveraging data storytelling and interactive visualizations to showcase global market leading countries and industry sector status,…

Baffle’s Integration Enables Privacy Preserving Analytics with No Code Changes and Full Interoperability Baffle, Inc., an advanced data protection company, announced a strategic partnership with Tableau Software, the leading analytics platform, launching a new integration to help customers further protect sensitive data as it is shared among third parties in the data analytics pipeline. Available today, Baffle’s integration with Tableau features full interoperability with no code changes, allowing for privacy preserving…

MTX announced that it joined the Looker Partner Network ecosystem. This collaboration enables MTX to further boost its growing portfolio of Emergency Response Management (ERM) solutions with Looker’s robust data analytics capabilities. Looker is a unified platform that powers data experiences and delivers actionable business insights to employees at the point of decision. It integrates data into the daily workflows of users to allow organizations to extract value from data at web-scale. Marketing Technology News:…

Unique Distinction Demonstrates Informatica's Ongoing Leadership in Enterprise Cloud Data Management Informatica, the enterprise cloud data management leader, announced it has won the Data Analytics 2020 Microsoft Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. Marketing Technology News: Alyce Named G2 Account-Based Execution Enterprise Leader in Four…

Brytlyt provides instant visual data analysis 1,000x faster than legacy systems Brytlyt, provider of the world's fastest data analytics and visualisation technology, has raised $4 million in Series A funding from global technology investor Amadeus Capital Partners and Finch Capital. Until now, sectors with billion-record data sets such as telcos, retail and finance, have struggled to use their data to gain insights into company performance and improve customer experience and retention. This is because legacy systems…

Provides a Unique Visual Guided Experience of the Industry Standard Chronicle of Market Leaders Qlik debuted the “History of the Fortune 500” interactive data analytics site in partnership with Fortune Magazine and timed with the publication of the 2020 Fortune 500 list. As the official analytics partner of the Fortune 500, Qlik developed a visual experience that takes users on a journey through the Fortune 500, enabling guided exploration of data related to company revenues, the historical events that shaped them, and the…