SQream, provider of SQream DB for accelerated analytics on massive data stores, announced that as part of their effort to contribute to the fight against COVID-19, they are offering free licenses of SQream DB to qualified healthcare and government organizations on the frontlines of the push to defeat coronavirus. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer SQream DB enables organizations to rapidly analyze massive amounts of data which is being mined to find a better…

IMA (Institute of Management Accountants), the association of accountants and financial professionals in business, has announced a new IMA Data Analytics & Visualization Fundamentals Certificate course, as part of an ongoing campaign to integrate knowledge and expertise in data analytics into the core skillset of the management accountant. Marketing Technology News: SoloSegment Announces Acquisition of Thematically’s Industry-Leading AI-Powered Discover Platform The course allows professionals and students to learn…

IntelligenceHub 3.0 Unifies, Simplifies and Amplifies Big Data From Multiple Sources for the Ultimate in Business Intelligence for Contact Centers Eventus Solutions Group, a leading Customer Experience (CX) strategy, consulting, managed solutions and contact center technology company, this week announced the general availability of a substantially enriched version of the popular IntelligenceHub business intelligence platform. This cloud-based contact center analytics platform has been serving large enterprise clients as a…

Delivers Intelligent Data Virtualization and Expands Autonomous Data Engineering Capabilities for Today’s Cloud Analytics Workloads AtScale, the intelligent data virtualization provider for advanced analytics, announced an unprecedented leap in multi-cloud and hybrid cloud analytics, data platform flexibility and time-to-analysis with the launch of its Adaptive Analytics 2020.1 platform release. Redefining traditional data virtualization and delivering upon the promise of cloud transformation, AtScale 2020.1 provides…

Community bankers develop data platform for financial institutions, receives a Notice of Allowance by the U.S. Patent and Trademark Office KlariVis, a unique and proprietary data analytics software platform developed by bankers for bankers, announced that it has successfully received its Notice of Allowance from the United States Patent and Trademark Office for the KLARIVIS mark. KlariVis compiles and aggregates high-value actionable data in an automated fashion to enable financial institutions to better leverage this…

Nearly half of U.S. employees say their company has embedded AI into their standard business processes, and more than half of employees fear that they’ll lose their jobs to advanced automation and robots. However, in the midst of the chatter around how AI may be taking jobs away, we’re neglecting a very important discussion: how can AI actually improve jobs? This is a particularly necessary conversation for brands and marketers looking to use technology to boost sales or reduce customer churn, but what areas are important…

With nearly half of consumers reporting they would pay a higher price for a product in exchange for better customer experience (CX), there’s no understating the importance of driving loyalty through CX. With technology such as loyalty cards, chatbots, etc., brands have more data available about the customer journey than ever before. However, for many brands, this massive trove of information may be overwhelming, begging the question: How do I use this data to improve CX and meet customer needs? By merging Data Analytics…

Sentiment Scores and Behavioral Metrics from Textual Data Analytics Offer Alternative Data-Sets to Make Informed Investment Decisions S&P Global Market Intelligence announced the launch of Textual Data Analytics (TDA), a sophisticated new data offering which applies Natural Language Processing to generate sentiment scores and behavioral metrics based on company transcripts. TDA makes it possible for businesses and investors to incorporate more qualitative measures of company performance into their investment…

The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth - as evidenced by the fact that the function is now often titled Chief Growth Officer or Chief Revenue Officer. As Sales, Marketing and Technology roles become intertwined, CEOs and Boards now expect senior marketers to prove a correlation between strategies and the bottom line. Many Marketing Leaders, however, are unsure of where to start…

TIBCO Spotfire Adds Native Support for Snowflake Data Warehouse for Modern Cloud Analytics Workloads TIBCO Software Inc., a global leader in integration, API management, and analytics, announced a new integration with Snowflake, the data warehouse built for the cloud. This integration will benefit cloud-native enterprises leveraging TIBCO Spotfire advanced data exploration and analytics capabilities to discover insights in the Snowflake Data Warehouse. The comprehensive solution empowers business analysts and data…

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Fact Check: As per an industry report, the global analytics of things market was USD 8.1 billion in 2018 and is expected to reach approximately USD 56.8 billion by 2025. AI ML and Predictive Analytics make this transformation sustainable with numerous advantages added to the…

Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data driven by AI and audience intelligence platforms Beanstalk Digital, a full-service agency headquartered in Dallas, Texas, announced the launch of Beanstalk Predictive, led by Chief Strategy Officer Matt Murphy. The new entity will broaden the Beanstalk Digital service line with the ability to report and execute data-driven projects to optimize product, branding, content and ongoing…

SwiftStack, the leader in multi-cloud data storage and management, announced a new solution for big data analytics and machine learning for hybrid cloud and multi-cloud environments. “Our new solution brings together the best of both worlds – SwiftStack providing the ideal data storage and management platform and Alluxio providing the compute data orchestration and API accessibility.” The solution is built for data-driven workloads using popular frameworks and applications like Hadoop, Spark, Presto, TensorFlow, and Hive,…

Remine, a real estate data and analytics company, just announced MetroList Services, Inc., signed a site license with Remine to deliver the next generation platform. Starting soon MetroList subscribers will have access to a complete public record solution that includes all Remine's premium data solutions.  In addition, MetroList subscribers will be among the first to receive Remine's MLS 2.0 suite of premium services, including property searches, chat and collaboration tools, among other things. Remine's property…

Company Raises $1.5 Million from Leading Venture Capital and EdTech Investors College Pulse, a survey research and data analytics company, co-founded by Terren Klein and Robin Jayaswal, has developed the first real-time data analytics platform to track and predict US college students' opinions, interests and buying behavior. Recent survey research reports include: Divided Legacy: Students' Perceptions on Affirmative Action, Expectations vs. Reality: Early Career Salaries, and Political Intelligence: The State of the 2020…

Strum, a financial services data-driven marketing and brand consultancy agency, announced the launch of Strum Platform, its new advanced end-to-end business intelligence (BI) data analytics platform. Strum Platform's dynamic AI-driven data warehouse offers financial executives actionable analytics insights. The web-based platform provides "on the fly" visualized BI dashboards, embedded Google Maps and automated tools to accelerate executives' digital strategy, optimize growth performance and personalize relevant…

On-Demand Data Platform Signals Playbook Recognized as a Highly Effective Tool That Connects Disparate External Data with Deep Context to Help Business Leaders Achieve Growth Signals Analytics has been chosen by Frost & Sullivan, the Growth Partnership Company, as the recipient of the 2019 Frost & Sullivan Technology Innovation Award, Data Analytics. The data analytics company was specifically chosen for its next-gen, on-demand data platform that connects disparate external data with deep context to help brands…

Boeing completed the acquisition of ForeFlight, a leading provider of innovative mobile and web-based aviation applications. ForeFlight has partnered with Boeing for the past two years to bring aviators Jeppesen's aeronautical data and charts through ForeFlight's popular mobile platforms. Now, the teams will integrate talent and offerings to bring innovative, expanded digital solutions to all segments of the aviation industry. "We are excited to build on ForeFlight's tremendous success in personal, business and defense…

Ad-Juster, an Industry Leader in Media Reporting and Analytics Solutions, Has Changed the Game with the Launch of ProgrammaticIQ, a Comprehensive Data Analytics Platform That Brings Automated Data Collection, Normalization, and Powerful Analysis All into One Platform Ad-Juster, a SaaS provider of media reporting and analytics solutions for digital advertising, announced the launch of ProgrammaticIQ, a data analytics platform that automates the aggregation of programmatic data and provides actionable insights for revenue…