Envestnet | Yodlee Aggregate Data Analytics Products now available in Snowflake Data Marketplace, Increases Access to Key Financial Data for Businesses Envestnet | Yodlee, a leading data aggregation and analytics platform powering dynamic, cloud-based innovation for digital financial services announced today it is collaborating with Snowflake, the Data Cloud company, to provide the availability of its industry-leading data analytics on Snowflake Data Marketplace, making the product easy to find, simple to purchase, and more…

PlayTreks, a data analytics platform providing powerful music data insights, tracking and discovery of music in charts & playlists, insights from social media that finds out what people are listening to, and additionally provides blockchain-based music distribution to all major streaming stores, while artists keep 100% royalties, announces the upcoming availability of our blockchain layer and marketplace, making PlayTreks a true All-In-One platform, a one-stop shop for music creators. A blockchain-based music…

TopDevelopers.co has recently announced the best Big Data Companies that are making difference in offering reliable big data analytics solutions to businesses. Data analytics in one of the most important business activities that is helping businesses grow for a better opportunity in the upcoming years, noticing the need, TopDevelopers.co has recently published a list of top Big Data Analytics Companies. Marketing Technology News: MarTech Interview with Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD The…

Rising marketplace adoption of Connected TV, OTT and overall advertising data, along with dramatically increased election advertising accelerate the company’s growth AdImpact, a leading SaaS platform for competitive advertising intelligence, is reporting record growth and has expanded its executive leadership team with extensive market domain expertise. The ad data provider has more than doubled in size over the last several years. Armed with this infusion of talent, the company continues to expand its data analytics…

Incorta, the Direct Data Platform, announced a partnership with Tableau, the world’s leading analytics platform, on a Tableau connector. The new connector will allow thousands of customers to use Tableau as their preferred analytics platform while speeding up complex data workflows with Incorta as their data source system. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising “In today’s data-driven world, it’s crucial that we arm customers…

New integration with Dataflow augments interoperability with over a dozen other Google Cloud first-party services, while Teradata QueryGrid connectivity enables a much broader cloud ecosystem Consumption pricing now offered for Vantage on Google Cloud customers interested in tying cost to value by paying only for resources used during customer-initiated activities Teradata, the connected multi-cloud data platform for enterprise analytics, today announced a set of enhancements for Teradata Vantage on Google Cloud, making it…

Services built on Databricks’ Unified Data Analytics Platform to provide complementary parallelised machine and human compute Hivemind, the versatile data preparation platform that streamlines and systematises human data work, today announced they have partnered with Databricks, the data and AI company that offers an open and unified platform for data analytics and AI. Databricks and Hivemind provide complementary parallelised machine and human compute, allowing mind and machine to work better together to…

Accelerating Cloudera Data Platform with NVIDIA computing makes AI-fueled business transformation a reality Cloudera, the enterprise data cloud company, today announced that Cloudera Data Platform (CDP) will integrate the RAPIDS  Accelerator for Apache Spark 3.0. Deployed on NVIDIA computing platforms, the software enables enterprises to accelerate data pipelines and push the performance boundaries of data and machine learning (ML) workflows to drive faster AI adoption and deliver better business outcomes, without changing…

Leading Formula 1 team selects Oracle Cloud Infrastructure as official cloud platform with initial projects focused on car performance, machine learning, and analytics Oracle Customer Experience applications to enhance fan experience and engagement for Red Bull Racing Honda enthusiasts around the world. Red Bull Racing, the four-time Formula 1 World Champion team, has chosen Oracle as its official cloud infrastructure partner. Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud…

Exasol’s High-Performance Analytics Database Recognized by Leading Industry Awards Program for Second Consecutive Year Exasol, the high-performance analytics database, today announced that it has been selected as the winner of “Overall Data Analytics Company of the Year” in the 2021 Data Breakthrough Awards. The program is conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market. This is…

Recognized as a leading company in the data technology industry, ADP was selected as a winner in the 2021 Data Breakthrough Awards for its innovative workforce analytics solution, ADP DataCloud. Named the Data Analytics Innovation of the Year, the solution earned acclaim by the independent market intelligence organization for its ability to harness data to solve some of the biggest challenges businesses face today. The mission of the Data Breakthrough Awards is to recognize the data technology innovators, leaders, and…

InfoCepts, a global leader end-to-end data & analytics solutions, today announced that its solution accelerator, Cloud Cost Monitor (CCM), has been selected as the winner of the “Cross Infrastructure Analytics Solution of the Year” award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies, and products in the global data technology market today. InfoCepts’ Cloud Cost Monitor (CCM) unifies usage…

Incorta’s Direct Data Mapping innovation creates faster queries and provides business users with accessible, powerful and complete data analytics and insights Incorta, the Direct Data Platform, today launched Incorta 5, a unified modern analytics platform that extends benefits to every line of business and provides access to crucial data insights while reducing the burden on IT. Expanding on the industry-proven benefits of the Incorta Direct Data Platform™, Incorta 5 provides a unified data experience to help anyone,…

The Operational Marketing Index (OMI) measures a marketing department's operational marketing performance and provides best practices for improvement Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, today announced the Operational Marketing Index designed to help marketers gauge the effectiveness of their marketing and improve performance. Operational marketing is the creation, execution, and measurement of a marketing plan, and prior to the Operational Marketing Index, there was no way…

Today’s world runs on data. And its analytics i.e. Data Analytics has become the core part of driving a businesses’ productivity, efficiency, and growth. The analytics reveal where the company is lacking, which functions need to be optimized, which are unproductive, and which can be tuned for better efficiencies. Ultimately, such data-driven insights empower businesses to take decisions around technologies and save a ton amount of costs and energy. And they achieve all of these, they need a robust analytics platform. As…

Equifax, Inc. has acquired transaction data analytics company AccountScore Holdings Limited to bolster its Open Banking and insights capabilities. The acquisition will see Equifax enhance its consumer and commercial product offerings, combining traditional credit bureau information held by Equifax with bank transaction data, facilitated by AccountScore. Marketing Technology News: Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding Integration of these new data assets…

Qlik deepened its strategic partnership with Google Cloud with a new joint offering focused on enabling customers to increase the value of their SAP data with Google BigQuery. Optimized to support SAP data on Google Cloud and Google BigQuery, and reinforced with Qlik’s new ‘SAP on Google Cloud Expertise’ designation, Google Cloud customers now have an integrated solution they can confidently deploy with Qlik Data Integration to help drive more use and value from all their data. Marketing Technology News: Okera Introduces…

Report Reveals 55% of ANZ Companies Use Analytics More or Much More Than Prior to the Pandemic Sisense, the world’s leading analytics platform for builders, announced the results from its ANZ State of BI & Analytics Report 2020: Special COVID-19 Edition, a survey of over 460 companies in the region. The survey found 67% of respondents said BI and analytics programs are more important or much more important to their daily operations now, and 55% of companies are using data sources, analytics, and dashboards more often…

Mode Analytics, the leader in interactive data science and collaborative business intelligence, announced that it has partnered with Snowflake, the cloud data platform, to create a modern data analytics stack. The partnership will combine Mode’s in-memory data engine, Helix, with Snowflake’s vast data platform capabilities to enable data and business teams to execute queries and perform analysis with unprecedented speed. The two companies already have a long list of mutual customers who benefit from the partnership,…

Sigmoid, a leading end-to-end data solutions company, announced the results of its latest project with OpenX - the world's largest independent advertising technology provider. OpenX has partnered with Sigmoid to standardize both internal and external reporting for OpenX's partners and employees. Sigmoid's powerful real-time data analytics solution Sigview has been helping over 40,000 globally connected OpenX users conduct real-time analysis on their advertising data. Marketing Technology News: MRM Commerce Achieves…