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Big Data Analytics

Kyvos BI Acceleration Platform is Now Available on Azure Marketplace

Kyvos brings the power of scalable OLAP to Azure Marketplace. Microsoft Azure customers now have access to instant insights at a big data scale with the Kyvos BI acceleration platform Kyvos Insights, a cloud and big data analytics company, announced the availability of their cloud-native BI acceleration platform, Kyvos on the Microsoft Azure Marketplace. Kyvos offers instant business insights on massive volumes of data for enterprises. With the majority of businesses moving towards the cloud, Kyvos allows business…

Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing

In the COVID-19 stricken economy, here’s the first-big positive news today, and it’s worth ‘billions’. Yes, when location data companies merge, they take in mighty-high expectations and attention. Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers, publishers, and agencies. It is astonishingly ‘easy’ to gauge how many global…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. Guavus With its AI/ML-based Reflex platform and…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. With its AI/ML-based Reflex platform and products, Guavus uniquely breaks down the…

PK and Yotabites Team Up

Yotabites' Big Data Analytics Expertise to Strengthen PK's Intelligence and Analytics Offerings to Enable Clients to More Accurately Predict Future Trends PK, the experience engineering firm, announced the acquisition of Yotabites, a boutique big data consultancy based in Kansas. Yotabites is a trusted advisor for building specialized solutions that help clients fully maximize the use of information across digital, analog, historical, cloud and on-premise data sources. Its big data expertise and solutions enable…

New Kyvos Connector Now Available Through Tableau: Accelerating BI on Modern Data Platforms

New Connector Accelerates how Tableau Users Visualize, Explore and Analyze Massive Amounts of Data to Find Game-Changing Business Insights Kyvos Insights, a leading cloud and big data analytics company, announced that Tableau Software released a native connector to its self-service analytics solution with Tableau 2019.4. This is a big step in Kyvos and Tableau's partnership to deliver instant insights at massive scale as the new Kyvos connector for Tableau optimizes speed and connects directly to modern data platforms.…

UPLTV Releases UART, a Gamechanger for Mobile Game User Acquisition

Based on years of ad monetization and big data analytics technology, UPLTV released a "User-level Ad Revenue Tracking" (UART) and has shown how this new functionality has brought significant ROI improvement for mobile games predominantly with IAA (In-App Ads) strategy. Marketers can easily find their ad "whales" and execute their user acquisition through Facebook's Ad Impression and Ad Click App Events to generate Lookalike Audience for more targeted campaigns. Current common practices on ad revenue…

Ripples Launches Revolutionary Media Platform Leveraging Big-Data Capabilities to Increase Beverage Sales and Consumer Engagement

Ripples introduces a new set of big-data analytics to its platform creating a new category for food and beverage marketers, called Beverage-Top Media. The new big-data analytics allow brands to gauge the social media impact of different content delivered on top of beverages, as well as provide businesses with content-based recommendations to increase sales at the point of consumption. Customers including Chandon, Cupcake Vineyards and Coffee Cartel have already leveraged Ripples’ technology to engage with consumers,…

Fusionex Ties up With Google Cloud to Help SMEs on Their Digital Transformation Journey

Fusionex, a multi-award-winning, leading software solutions provider specializing in Big Data Analytics (BDA), Artificial Intelligence (AI), and Industrial Revolution (IR) 4.0 technologies announced that it is building its product and services offerings on Google Cloud Platform technologies to help small medium enterprises (SMEs) across Asia-Pacific in their digital transformation journey. “This collaboration will see joint investments from both companies, empowering SMEs to take up BDA, AI, and IR4.0 initiatives” Fusionex…

Steve Mann Joins ThetaRay as Chief Marketing Officer

Fintech and Marketing Pro Deepens Leadership Bench of Financial Crime Analytics Leader ThetaRay, the leading provider of AI-based Big Data analytics,  announced the appointment of Steve Mann as Chief Marketing Officer. As CMO, he will focus on creating a differentiated and compelling brand, developing a high-return demand generation platform and redefining what it means to employ AI to detect and stop financial crime. "Financial institutions face financial, legal, and reputational catastrophes if they can't detect or…

Straight Talk on How MarTech is Faring Amidst the Big Data Deluge

The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. In the last five years, most companies have realized the power of data and felt that’s the holy grail until CDPs came into the picture and broke the glass ceiling. Not data, but the insights from data make sense (and dollars) today. Big Data is nothing new for marketing and sales. However, the hard facts and its complexity are beginning to cast its impact only now. In any Marketing Technology company or in the…

TechBytes with Daniel Jaye, Founder and Head of Product, aqfer

Daniel Jaye Founder and Head of Product at aqfer aqfer's solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust." We spoke to Daniel Jaye, Founder and Head of Product, aqfer, to understand how big data fits into their offering and what analytics and metadata management tools they provide.Tell us about your role at aqfer and the team/technology you handle. I manage Product, Engineering, Operations and Delivery for aqfer. What are the core tenets of your…

How Online Social Behavior Correlates With Product Purchase and Consumption

Cubeyou CEO to Present Research Findings Of How Consumer Online Social Behavior Correlates With Product Purchase and Consumption at the IIeX North America 2018 Conference Cubeyou, a market research and data analytics firm, announced that CEO and Founder Federico Treu will present a research paper titled, "Social Fans Versus Buyers. What Gives?" at the IIeX North America Conference 2018 in Atlanta on 12 June 2018. Currently, Cubeyou is recognized as a leading AI-powered consumer intelligence platform that helps brands,…

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their Audiences To help organizations rethink how data is applied across the entire customer lifecycle, Oracle is completely transforming existing approaches to customer data analytics and audience segmentation. With the launch of Oracle Infinity and Oracle CX Audience, the Oracle Marketing Cloud now enables marketers to build deeper, more profitable customer relationships by eliminating data…

Dailymotion Expands Senior Leadership to Grow Global Advertising Capabilities

Dailymotion, a Vivendi-owned Platform Appointed Two Management Hires in New York and Paris to Bolster Advertising Product and Partnerships Dailymotion, a leading destination for video discovery and exploration, is deepening its global advertising capabilities with the appointment of two key senior leadership hires. Nola Solomon is joining Dailymotion as Vice President of Global Programmatic Partnerships while Michael Aidane signed on as Vice President of Engineering. Read More: Five DIY Activities to Become a B2B…

Mobile World Congress 2018: What’s Next for Industry Innovation?

Mobile World Congress 2018 (MWC 2018) has always been much more than just a launch pad for the latest handsets and gadgets, and 2018 didn’t disappoint. Of course, new cellphone models were released — including Samsung’s long-anticipated Galaxy S9 — but the focus of MWC was on major trends that are transforming the industry, and what innovations we can expect in the next 12 months. There were three key topics that stole the show: data security, the dawning of 5G, and mitigating the challenges of Artificial Intelligence…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…