Taste-Based Retail Audiences Available for 2019 Holiday Season PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced that its data products are now available on The Trade Desk for retailers seeking greater marketing efficiency and conversions during the 2019 holiday season. PreciseTarget’s Taste Audiences provide profiles of every US adult according to their personal retail and apparel taste - the combination of attributes such as fit, fabric, color, style, and…

More Than 100 Data Products from Experian Are Now Available in AWS Data Exchange Experian's data products will now be available in AWS Data Exchange, a new service from Amazon Web Services (AWS) that makes it easy for AWS customers to securely find, subscribe to, and use third-party data in the cloud. Millions of AWS customers will now be able to discover and license a selection of Experian data products via the AWS Marketplace, giving them a self-serve mechanism to find, procure, and use the data they need in a…

Translating Raw Pings Into Meaningful Stream of Events Provides Insight into 100 Million More Daily Visit Events Unacast, the leading transparent and contextualized location data platform, announced new products and features that offer marketers, researchers, and other location-focused businesses access to increased scale and unprecedented transparency into device behavior while maintaining high quality, thanks to major advancements to its location data algorithm. The new product, Uncontextualized Visits, translates raw…

Luminary Thought Leaders Fareed Zakaria, will.i.am, Billy Beane and DJ Patil Join Alteryx Executives to Headline Inspire 2021 Alteryx, Inc., a leader in analytic process automation (APA™) that automates analytics, data science and processes to accelerate business outcomes, today announced its annual conference, Inspire, will take place May 18-21 and will be broadcasted across the U.S., EMEA and APAC. Virtual Global Inspire 2021, centered around the theme United We Solve, includes participation from thousands of citizen…

HPE Ezmeral provides edge to cloud solutions for data scientists, developers, and IT with an industrialized, enterprise-ready platform for driving AI, ML, and data-intensive workloads at scale Hewlett Packard Enterprise, today announced advancements to the HPE Ezmeral software portfolio, with new products and partnerships designed to help organizations unify access to data, from edge to cloud, to fuel their digital transformation initiatives. Together, the HPE Ezmeral portfolio provides customers with an…

Annual awards driven by customer reviews rank LeanData among world's best B2B software companies and products LeanData, the leader in go-to-market operations solutions powering the modern revenue engine, announced it was ranked one of the Top 100 Best Software Products for 2021 by G2, the world's largest site for B2B software user reviews. In addition, LeanData was recognized as one of G2's Highest Satisfaction Products for 2021 and Best Marketing Products for 2021. Marketing Technology News: BrainSell Launches Aircall…

Personalization in Healthcare, Prioritized Over Other Categories, Will Require AI, 5G and Home Assistant Technologies to Achieve, According to Respondents Dassault Systèmes revealed that younger consumers are leading the push for personalization that improves products and services, quality of life and personal safety, and are more willing to pay and share their data to get it. The findings came from a survey of citizens representing the demographics of adults in the U.S., China and France that was conducted in partnership…

New Maas Platform Capabilities Allow Customers to Create Unique Audiences for Real-Time Targeting and 1:1 Interactions Globally Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced a new suite of data and knowledge graph products for its Multiscreen as a Service (MaaS) platform that enable key insights into mobile audience engagement and monetization through expanded data relationships. Phunware Announces New Data and…

Technology Empowers Organizations with the Analytics and Data Insights They Need to Significantly Improve Marketing and Sales Initiatives, Driving Greater Efficiencies and Avoiding Disruption Wrench.AI , announced that its proprietary artificial intelligence platform has officially launched and is now open to enterprise and client-driven organizations world-wide. The launch comes on the heels of a tremendous response from the market during the pre-launch phase of the platform. With features uniquely designed with the B2B…

Estimates show that the use of GoToMeeting & GoToWebinar helped customers avoid as much as 63 million metric tons of carbon dioxide over the past year LogMeIn, Inc., a leading provider of cloud-based solutions including GoTo, LastPass and Rescue, has today announced data quantifying the impact of a years’ worth of remote work on sustainability efforts around the globe. Through LogMeIn’s suite of remote work products, the company has enabled customers to effectively work safely and securely from home during the COVID-19…

Insurity, a leading provider of cloud-based software for insurance carriers, brokers and MGAs announced that it has selected Larsen & Toubro Infotech as a strategic partner and system integrator (SI) for its new Data Warehousing & Analytics Suite, built on and powered by Snowflake. LTI will be the primary implementation partner for property and casualty (P&C) insurers who want to deploy the Snowflake-based suite. LTI brings decades of experience in working with leading P&C insurers globally. LTI has a…

While being recognized among G2's Best Software for 2021, Saleshood also announces launch of automated badging and LinkedIn sharing of achievements Saleshood, the all-in-one sales enablement platform, was recognized among the Top 25 Best Sales Products 2021, Highest Satisfaction Products 2021 and overall Best Software Products 2021 by G2, the world's leading business solution review platform. Marketing Technology News: Outsell Recognized by Automotive Website Awards for Marketing Automation The awards, spanning the…

- Veteran financial services executive Perry Beberman to join Company as Executive Vice President and CFO effective early July - Beberman, 55, brings more than 30 years' experience, having held executive finance positions within global, complex financial institutions - Succeeds Tim King, who resigned effective April 13th - Ralph Andretta, president and CEO of Alliance Data, and finance team to oversee financial management and performance during interim period Alliance Data Systems Corporation, a leading provider of…

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on…

Terminus, the leading go-to-market platform, introduces its unique data set in response to Google’s phase out of third-party cookies at the end of 2021. The combination of Terminus Chat Experiences and Terminus Email Experiences through its acquisitions of Sigstr and Ramble is a powerful advancement for go-to-market teams preparing for new ways to target without third-party cookies. Terminus delivers a completely unique data set that relies on household IP addresses collected from its unique Chat and Email Experiences…

Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations. With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under…

Algolia, the leading provider of an API Platform for Dynamic Experiences, announced the general availability of two key products in its Algolia Search portfolio: Dynamic Synonym Suggestions, and Dynamic Re-Ranking. Launched into beta in Fall 2020, these AI-powered products are designed to surface relevant content and products irrespective of how a person navigates the site or describes the item they are searching for, serves up results based on the person’s actions on the site, and provides the ability to personalize the…

Senior secured term loan is expected to help Bombora expand its leadership position and accelerate the pace of its product roadmap, sales & marketing activities Runway Growth Capital LLC ("Runway"), a leading provider of growth loans to both venture and non-venture backed companies seeking an alternative to raising equity, announced today the close of a senior secured term loan of $20 million to Bombora, Inc. (“Bombora”), a leading intent data solutions provider for B2B (business to business) marketers. The growth…

Enterprises see protecting customer personal information as the top reason to encrypt data, and yet report actually encrypting customer data at a far lower rate. This and other findings are highlighted in the Entrust 2021 Global Encryption Trends study, the sixteenth annual multinational survey by the Ponemon Institute reporting on the cybersecurity challenges organizations face today, and how and why organizations deploy encryption. For the second consecutive year, IT professionals rank protecting customer information as…

The Customer Data Professional Alliance (CDPa), the leading center of excellence for customer data professionals, today announced the release of the Customer-Centricity Maturity Assessment, a comprehensive guide for establishing where an organization stands in its adoption of best practices for customer-centric strategy and data-driven growth. This assessment is the first installment of the CDPa's "Getting Your Customer-Centric Transformation Started" Playbook, which will soon include guides for mapping opportunities and…