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Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView. “Our goal with Environics Analytics, as with every Snowflake customer, was to break down the data…

Xactly Unveils AI-powered Solution to Deliver Real-Time Data-Driven Insights for Sales

Xactly Releases Major Enhancements to Optimize Sales Resource Planning Product Seasonality, Ramp, and Quotas Xactly, the leading innovator of cloud-based sales performance management (SPM) software, announced a major enhancement of the company’s artificial intelligence (AI) capabilities across its core Sales Resource Planning & Capacity Management solution. This announcement follows the release of Xactly’s Rep Attrition prediction solution, and is the result of the company’s commitment to enhancing AI capabilities…

Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driven Insights on the Descriptive Elements of Creative

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, unveiled Descriptive Insights. This enhancement is the latest addition to Persado Analytics, the company’s robust suite of AI and data-driven marketing insights. Today, @Persado unveils Descriptive Insights as the latest addition to its comprehensive suite of data-driven analytics on creative campaign performance Descriptive Insights gives Persado customers unmatched analysis and insights of how specific…

Bynder unveils Advanced Analytics, Empowering Companies with Data-Driven Insights Into The True Value Of Their Digital Content

Using the Solution, Marketers Can Now Define Their Content Strategies Based on Data Around Creation Processes, Content Findability, Usage and Popularity Bynder, the global leader in digital asset management (DAM), announced Advanced Analytics, a new and improved data visualization that enables users to easily identify trends in company content usage and optimize their marketing teams’ digital content efforts. With Bynder Analytics, companies can now measure the performance and usage of DAM and other features, such as…

Hortonworks Introduces Operational Services to Simplify and Accelerate the Journey to Data-Driven Insights

Hortonworks Inc, Introduced Hortonworks Operational Services to Help Customers Manage Big Data Deployments and More Quickly Maximize the Value of Their Data. Hortonworks Inc, a leading provider of global data management solutions, introduced Hortonworks Operational Services to help customers manage big data deployments and more quickly maximize the value of their data. The subscription-based service provides a fully managed environment for customers of Hortonworks Data Platform (HDP) and Hortonworks DataFlow (HDF)…

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers

New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering active consumers in over 200 DMAs, announced a breakthrough new analytics offering called OCTANE. The service is already transforming how brands connect high-fidelity behavioral data with national advertising campaigns, driving quantifiable business outcomes for some of the world's leading marketers. OCTANE supplies powerful insights through new sources of…

Bidgely Enterprise Analytics Succeeds in Transforming Smart Meter Data into Customer Analytics and Grid Edge Intelligence, and Utility…

Artificial intelligence and personalization drives intelligent demand side management program planning and customer targeting, reduces churn, improves call center operations and more Bidgely has successfully equipped its global utility and energy retailer partners with new tools to create value from untapped customer data through its artificial intelligence-powered Enterprise Analytics Solution. Bidgely has partnered closely with global customers like TEPCO, NV Energy, Duke Energy, VSE and others to extract data insights…

Snowflake Announces Adobe Integration to Empower Marketers with Scalable Data Insights

Joint customers can now analyze data from Adobe Campaign on Snowflake’s integrated cloud data platform Snowflake, the cloud data platform, today announced a new Federated Data Access (FDA) connector integration with Adobe Campaign, part of Adobe Experience Cloud, to empower marketers with a scalable platform for achieving deeper data insights. The integration enables Adobe Campaign users to extend their data into Snowflake to leverage the benefits of a single, integrated data platform for powerful marketing campaign data…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from T-Systems, Pipedrive, dotCMS, Brainshark, and Moore. Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

RRD Introduces a Retail Insights Solution that Transforms Data into Results

In-Store Insights Maximizes the Business Potential of a Store Through a Holistic Set of Services That Combine Strategy, Execution, Data Science and Research R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, launched In-Store Insights, an end-to-end consultative solution that enables retailers to make faster, smarter decisions that improve their store performance. The new solution blends RRD’s deep expertise in shopper experience…

Channeling the Flow of Data Through an Organization to Gain Better Marketing Insights

Data forms a cornerstone of every modern business, but too much data can easily get out of hand. As Marketing has moved online, the number of sources of data has dramatically increased. Now, across Advertising, Marketing, and Sales platforms, there are dozens of streams of data for marketers to round up, and it is easy for useful information to get lost in the process. From different platforms to varying file-types and locations, it can be tough to make decisions when you can’t see all your data in one place. Furthermore,…

InsightSquared Integrates With LinkedIn Sales Solutions to Provide Deep Visibility Into Sales Navigator Analytics

Out-Of-The-Box Insights Help Sales Organizations Analyze Linkedin Sales Navigator Impact on Sales Execution InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared's revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to…

Poly Introduces Poly Lens for Cloud-based Insights and Video Endpoint Management

Poly Lens Management and Insights Add More "Enterprise Cred" to Radically Simple Endpoints; First Step Toward Unifying Poly Management Tools in One Powerful Cloud Solution Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, unveils Poly Lens, a new cloud-based insights and management service. Initially available in a fully supported commercial preview, Poly Lens combines seamless management and updating tools with powerful insight into how Poly devices are actually…

InsightSquared Names Todd Abbott President and COO, James Davison Vice President of Products

New Executives Join InsightSquared, Accelerating Company's Growth in Revenue Operations InsightSquared, the leading provider of revenue intelligence solutions, has announced the addition of Todd Abbott as President and Chief Operation Officer and James Davison as Vice President of Products. As the B2B customer journey becomes increasingly complex, InsightSquared's fast time-to-value, breadth of suite and ease of use have positioned the company as the go-to partner for organizations wanting to increase the value of their…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

Lifesight Launches Flux, an Audience Insights, Activation, Measurement Platform

The self serve platform enables brands and agencies to leverage AI-based mobile audiences in their programmatic marketing campaigns for a competitive edge Leading real world data and analytics company Lifesight announced the release of its signature offering, Flux, which is an AI-powered audience platform that is designed for brands, agencies and OOH companies to activate and measure programmatic mobile campaigns. Speaking on the launch of Flux, Lifesight Co-founder and CEO Tobin Thomas said, “The programmatic…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…