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conDati Launches Data-Science-As-A-Service Solution Designed to Boost Online Retail Sales from Marketing Campaign Spend

MarTech Pioneer Provides Omnichannel Campaign Performance Analytics and AI-Driven Recommendations to Optimize Campaigns conDati announced the launch of new capabilities on top of its digital marketing solution that helps eTailers and digital marketers understand their omnichannel campaign performance to sales revenue in a single platform. conDati’s AI and machine learning capabilities provide current insights and actionable recommendations to e-commerce companies looking to optimize their ROI from digital marketing spend,…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

Data Science Tropes: Cowboys and Sirens

As Abraham Maslow—he of the eponymous hierarchy of needs—said in 1966, "I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." To a fledgling Data Scientist (say, a college sophomore) who has just found out about the wonders of Machine Learning (ML), nothing beats the adrenaline rush of discovering their hammer: the ability to sign up on Kaggle, install xgboost, fire up a Jupyter notebook and, within 10 minutes, submit their first Machine Learning model in a competition. …

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Imperva, Dataiku, Vonage, Oracle, and Qorus. Imperva Launches General Availability of Advanced Bot Protection Solution Imperva, Inc., the cybersecurity leader championing the fight to secure data and applications wherever they reside, announced the general availability of Advanced Bot Protection, a best-of-breed solution that fully integrates industry-leading bot protection technology…

FairWarning Provides Free 45-Days of Activity Monitoring for Salesforce

FairWarning’s Turnkey Solution Helps Navigate the Challenges of COVID-19 by Protecting At-Risk Data and Identifying Insider Threats FairWarning, the proven leader in protecting the privacy of people and organizations by securing their most sensitive data, is now providing its platform for enhanced Salesforce data security and governance controls free for 45 days. By extending its turnkey solution for free, FairWarning is seeking to help organizations navigate the challenges of COVID-19 through the monitoring of remote…

Publicis Groupe Names Justin Billingsley New Global CMO to Boost Customer Acquisition

Last week, Publicis Groupe announced Justin Billingsley is to the new role of Global Chief Marketing Officer (CMO). In this role, Justin will focus on bringing together the four pillars of Publicis Groupe's unrivaled marketing and digital business transformation. These areas are offered across creativity, media, data and technology, including: Product Development and Marketing Client Transformation New and Organic Growth PR & Communications In the current market context, Justin's immediate priority will…

MCA Expands Despite Current Economic Changes

Marcom Content by Ashley, LLC (MCA) is expanding its offerings to better service its clients. MCA started providing digital marketing, copywriting, communications and marketing strategy services. Since then, it has expanded by offering learning solutions that include e-learning development, instructional design services and curriculum development for corporations to improve employee and contractor performance. Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch Ashley Schweigert is the owner of…

Signpost Names George Bilbrey as New CEO

SaaS company serving over 20,000 businesses plans for its next phase of growth Signpost, a provider of CRM and marketing automation software serving over 20,000 businesses, is pleased to announce the appointment of George Bilbrey as its new Chief Executive Officer succeeding founder Stu Wall. Mr. Bilbrey has over 20 years of experience as a SaaS software executive, managing product management, data science, customer success teams, as well as overseeing the management of several product divisions. He was most recently the…

Botify’s Enterprise SEO Platform Delivers a 584% Return on Investment over Three Years, According to Total Economic Impact Study

Study reinforces Botify as an end-to-end SEO management platform with advanced technical capabilities Botify, the leading enterprise SEO platform, released the findings of Forrester's Total Economic Impact (TEI) of Botify, a commissioned study conducted by Forrester Consulting on behalf of Botify. The study revealed that organizations leveraging Botify's platform and proprietary five-step search methodology achieve a return on investment (ROI) of 584% percent over three years. Marketing Technology News: Cohesity…

Innovative Service Contracting Software Platform Xoi Selects Ripley PR as Public Relations Agency of Record

XOi Technologies announces partnership with experienced global home service, B2B and technology PR agency to expand brand awareness and thought leadership  XOi Technologies, a Nashville-based company that provides the cloud-based mobile application XOi Vision to simplify the work of residential and commercial service technicians and transform the customer experience, has selected Ripley PR as its public relations agency of record to continue growth, increase brand awareness and establish its team of experts as thought…

Amplitude Announces Product Intelligence Collaboration with AWS AppFlow

Amplitude, a leading product intelligence platform that allows companies to build great product experiences, today announced an integration with AWS AppFlow, a just-launched, fully managed Amazon Web Services (AWS) service that provides AWS customers with an easy and secure way to transfer data between AWS services and SaaS applications in just a few clicks. AWS AppFlow securely orchestrates and executes the transfer of data between AWS storage, analytics, and machine learning services and SaaS applications. Amplitude is an…

InterDigital’s Alan Stein Presented IEEE Award for Exploration of Next Generation Video Coding Standards

Mr. Stein awarded Matti S. Siukola Memorial for presentation at Annual Broadcast Symposium InterDigital, Inc., a mobile and video technology research and development company, today announced that Alan Stein, vice president of technology, was recognized by the Institute of Electrical and Electronics Engineers (IEEE) and presented with the Matti S. Siukola Memorial award for his presentation on next generation video coding standards. The selected paper, titled “Next-Gen Codecs: Going (Well) Beyond HEVC,” was selected…

Manx Telecom Inks 5 Year SaaS Deal With Cerillion

Cerillion (AIM: CER), an innovator in digital monetisation and customer management solutions, announced a major contract extension with Manx Telecom, which will see them upgrade to Cerillion 8 and move to a new Software-as-a-Service agreement based on Cerillion’s Evergreen Software Model, including five years of support and maintenance. The Cerillion solution will be implemented on a new private cloud platform, providing the ideal balance between flexibility and control, and benefitting from the latest virtualisation and…

Adstream’s One Social Will Tame Social Content At Scale

One Social’s visibility and control will revolutionise content delivery to social media at scale Officially launching, One Social is Adstream’s social media flagship application. The breakthrough technology will transform the way brands, agencies and social teams manage and deliver social content. Currently, brands and advertisers manage their social posting through a variety of complex platforms - each tailored to suit different social channels, platforms and media space. With the demand for quality and reactive social…

Data Driven Study Shows COVID-19 Has Drastic Impact On Marketing

https://youtu.be/oZEiM61WEW0 Ignite Visibility, top-rated digital marketing and advertising agency, is pleased to announce the release of the COVID-19 Marketing Survival Guide: How to Weather the Storm with Digital Marketing. This data driven study shows how the Coronavirus has changed the web. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels “During these unprecedented times, brands need to brace themselves for the impact crises like COVID-19 will have on their businesses…

Expedia Group Raising New Capital

Apollo and Silver Lake to anchor the financing Expedia Group, Inc. announced that it is raising approximately $3.2 billion of new capital, consisting of a $1.2 billion private placement of perpetual preferred stock and approximately $2 billion in new debt financing.  These efforts are part of a comprehensive strategy to enhance Expedia Group's financial flexibility and strengthen its liquidity position.  Investment funds managed by affiliates of Apollo Global Management, Inc. and Silver Lake, two of the world's leading…

Mass Luminosity Announces Its Next-Generation Video and Voice Conferencing Service, Beacon

Service Dedicated to Privacy and Security Begins Pre-Registration Friday, April 24 Mass Luminosity, a Dallas/Fort Worth based research, technology and experiential company, announces Beacon, a video and voice conference service dedicated to privacy and security. Pre-registration for the service begins Friday, April 24 at 1pm (CST) at www.prebeacon.com with the official launch set for early June, 2020. Beacon will be a free service with additional options to roll out later this year. Only the first 100,000 users that…

5 ways to Protect Your Business from COVID-19 Phishing SCAMS

Email security expert presents tips to combat COVID-19 phishing scams, including multi-layered security, employee training and access management--in a new article from Messaging Architects Messaging Architects, an eMazzanti Technologies Company and email security consultant, presents tips to protect against numerous COVID-19 phishing scams that have appeared during the pandemic in a new article on the Messaging Architects website. The informative article presents five ways to combat the attacks, including multi-layered…

Amazon DSP Partner Helps Sellers Acquire Sales from Amazon Competitors

ClearAds is an expert Amazon DSP partner with strategic methods used to help clients increase their Amazon sales. The company has recently shared a new method it is utilizing that will help sellers acquire sales from their Amazon competitors ClearAds, a London-based paid advertising management agency, has positioned itself as an expert Amazon DSP partner for Amazon sellers. ClearAds founder, George Meressa, recently discussed a new method the company is carrying out for its clients that results in acquiring more sales…

Chorus.ai Named Top 100 Best Global Software Company by G2

Chorus also recognized as a Top 50 Fastest Growing product and Top 50 Best Software Product for Sales by G2, the largest software marketplace and review platform Chorus.ai, the No.1 Conversation Intelligence Platform for high growth sales teams, announced inclusion in three of G2’s Best Software Awards lists, including Top 100 for Best Global Software Companies, Top 50 for Fastest Growing Products and Top 50 for Best Software Products for Sales. This is Chorus.ai’s second year being recognized on one of G2’s Best Software…