Since it was first announced in January 2012, the General Data Protection Regulation (GDPR) has dominated the marketing industry agenda. …
Bridging The Privacy Gap In 2019: A Journey To Compliance
For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire …
Advanced Content Marketing: How On-Page Insights Are Bringing Power Back to The Publishers
When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, …
IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0
New Technical Specifications from IAB Tech Lab Released Alongside New Policies IAB Europe, the leading European-level industry association for the …
MarTech Interview with Trevor Kaufman, CEO, Piano
"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly …
INTO University Partnerships Selects OneTrust for Privacy Program Compliance Efforts
The Independent Global Organization That Connects Students and Universities Across the Globe Streamlines Privacy Throughout the Company with OneTrust OneTrust, …
Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?
Ever wonder why you have to fill out those long forms to sign before joining in a potentially dangerous activity? …
GDPR Should Be Hailed in an Industry Increasingly Moving Online
When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months …
21st Century Fox Chooses OneTrust to Operationalize Global Privacy and Marketing Compliance
With OneTrust, 21st Century Fox Is Automating Assessments, Data Mapping, Consent and Marketing Compliance OneTrust, the largest and most widely …
Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi
What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect …
How Publishers and Platforms Can Put Privacy First
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming …
DataGrail Becomes the Latest Member of Marketo’s Innovative Partner Program
DataGrail’s Data Transparency Platform Integrates with Marketo’s Customer Engagement Initiatives. The Partnership Ensures Data Privacy for Marketo’s Customers Today’s consumers …
Data Privacy Startup DataGrail Announces $4 Million Series A Classic at a $16 Million Valuation
DataGrail’s Platform Gives Users Data Transparency and Preference Control, While Enabling Businesses to Manage That Personal Data Across Third-Party Systems …
Interview with Arndt Groth, President, Smaato
"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes …
Interview with Dave Swarthout, Data Protection Officer, Monetate
"Privacy by Design is about ensuring that all of the data privacy principles are incorporated into our products, on top …
OneTrust Launches PrivacyTECH – The Leading Event for Privacy Technology
Register Today for OneTrust PrivacyTECH, 8-10 October in London OneTrust, the global leader in privacy management and marketing compliance with …
TechBytes with Blake Brannon, VP Products, OneTrust
Blake Brannon VP Products, OneTrust Meeting GDPR guidelines is an on-going disruption that has made most businesses stand up and …
OneTrust Announces Mobile App Consent Solution for GDPR and IAB Europe Compliance
OneTrust, the global leader in privacy management and marketing compliance with 1,500 customers, including 200 of the Global 2,000, announced …
PubNative Partners with The Media Trust to Combat Bad Ads
PubNative, a leading mobile monetization solution announced its partnership with The Media Trust, the global leader in ad security monitoring …
video intelligence CEO Kai Henniges Shares Key Takeaways from Cannes Lions 2018
video intelligence (vi) CEO and Co-Founder, Kai Henniges Chats About Key Themes for Adtech from the Cannes Lions 2018 Video is …