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G2Crowd Named Panoply “High Performer” Data Warehouse

Consumer Reviews Agree: Panoply Is Tops in Multiple Categories Panoply, the smart cloud data warehouse built for high-growth companies, is thrilled to announce that G2Crowd, powered by verified customer reviews, has named Panoply a winner of numerous awards in the recent Spring 2019 round. In addition to being named a High Performer (the only company to be placed in this category), Panoply has been put ranked number one as "Fastest Implementation", "Easiest Setup" and "Most Implementable" for Spring 2019. G2Crowd is a…

TechBytes with Adrienne Weissman, Chief Marketing Officer at G2Crowd

MarTech brands are increasingly relying on customer experience and feedback management to build their B2B customer base. Naked Marketing, a necessary but seldom understood, has grown to become a key factor to achieve success in B2B marketing. Last month, the leading business software review platform G2 Crowd took a giant leap in the industry by raising $30 million in Series B funding. Coming on the heels of a phenomenal year that saw the company grow by 300%, G2 Crowd’s position in MarTech expounds the paradigm shift…

Marketers Name ON24 Top Solution for Getting Business Done

The ON24 Platform named best software by G2 and TrustRadius Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why marketers have named ON24 as their top solution for engaging audiences and driving business growth in two separate rankings by G2 and TrustRadius. Marketing Technology News: Plannuh adds New AI-Driven Marketing…

Invisible.Io Rebrands as Revenue Grid, the Most Complete Mobile-first Customer Engagement Toolset That Aligns Teams Around One Goal of…

Revenue Grid helps leading enterprise companies fully gear modern sales teams towards actionable revenue intelligence and consistent selling Invisible.io announced its corporate rebrand to Revenue Grid™. Under the new name, the company embodies how its decade in leading Sales Productivity evolved into Salesforce-native customer engagement toolset that helps sales leaders achieve repeatable revenue. From getting the first touch to closing and upselling, Revenue Grid equips revenue-generating teams with everything they need…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

Metadata.io Becomes a HubSpot Connect Beta Integrator

Leading AI-Powered Integration Helps B2B Marketers Automatically Optimize and Execute Account-Based Campaigns Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have…

G2 Names Modus a Leader in Sales Enablement Tools

Modus One of the Companies to Receive Top Rating in G2 Grid Report G2, a review platform that helps businesses make technology purchasing decisions, named Minneapolis-based Modus as a Leader in its Summer 2019 G2 Grid® Report on Sales Enablement Tools. This is the top rating a company can receive and signifies high marks in overall customer satisfaction, setup and support, based on reviews gathered from the G2 user community and data aggregated from online sources and social networks. Modus named a leader in Sales…

Metadata.io Named Leader in G2 Crowd Spring 2019 Grid Report for Account-Based Execution

Metadata Continues to Rise Among ABM Leaders in Quarterly G2 Crowd Grid Report Metadata.io , the AI-powered account-based advertising platform for predictable B2B lead generation, announced it was recognized as a rising leader in G2 Crowd's Spring 2019 Grid Report for account-based execution. In addition to climbing up the leaderboard, 100 percent of customer reviews say Metadata is heading in the right direction. The company also saw notable increases in satisfaction, overall G2 score and Net Promotion Score. "We are…

Interactive Demo Automation for Sales Engineers – Consensus’ New Release Unlocks Unique Buying Group Analytics

Consensus, a software startup that helps B2B presales teams scale through interactive demo automation, announced today a new update designed for large customers. "While working with presales and sales teams at some of our enterprise customers, such as Oracle and ADP, we noticed the need for some additional features unique to large companies," says Garin Hess, Founder and CEO. "For example, they want to have more control over how they organize the unique demo analytics that Consensus gathers and tracks."…

Omnisend Research: 60% of Growing Ecommerce Brands Are Looking to Implement an Omnichannel Strategy in 2019

Growing Ecommerce Brands with 12k or Fewer Subscribers Are More Likely to Prioritize Email Marketing over Integration of Several Channels in Their Marketing Strategies. However, Most Survey Respondents Stated That They Were Very Likely to Implement an Omnichannel Marketing Strategy During This Year Omnisend, omnichannel marketing automation platform for ecommerce, has surveyed smaller ecommerce brands who have joined the platform in the past year. These ecommerce marketers were primarily focused on email marketing as a…

SalesLoft Scoops $70 Million Series D to Fuel Growth in Sales Technology

SalesLoft, a leading Sales Technology platform has announced it has secured $70 million in Series D investment. This funding its total funding to $145 million. Insight Partners led the round with participation from HarbourVest Partners, joining prior round investors Emergence Capital and LinkedIn. Insight Partners also led the company’s C round. In recent years, the company has quickly emerged as the Sales Engagement category leader, growing recurring revenue by more than 1000% over the last three years. SalesLoft…

SAP to Fund Internal Collaboration Startup Ruum With €10 Million

SAP SE will invest an additional €10 million in Ruum by SAP to help the solution grow its business quickly. Ruum is the simplest software-as-a-service (SaaS) solution that connects enterprise business processes with team productivity, enabling one billion SAP software users to connect business data with an intuitive, adaptable collaboration suite. Ruum integrates with the core SAP product portfolio as well as popular collaboration platforms, such as Microsoft Teams and Box Inc. While most business-to-business (B2B)…

Topco Expands Engagement with Label Insight to Empower Members’ Transparency Initiatives

More Than 10,000 Smartlabel Pages Launched to Date; Next Phase Focused on Custom Attribute Data Grocers Can Use for E-Commerce, Mobile and In-Store Initiatives Label Insight, the market leader for product transparency, announced that it has signed an expanded deal with Topco Associates LLC to provide their 49 member-owners with customized attributes they can use to power e-commerce, improved searches and in-store initiatives. Thirty Topco member-owners have joined Topco's Product Transparency Initiative in the first year…

2019 CRM Technology Value Matrix Highlights Actual Value in AI, Enhancing Usability

Nucleus Research identifies Bpm’online, Microsoft, Oracle, Salesforce and Veeva Systems as CRM leaders Going beyond the marketing hype, customer relationship management (CRM) vendors are investing in making AI practical with prebuilt capabilities and data integration and synchronization investments. At the same time, Leaders in the CRM Technology Value Matrix highlight a renewed focus on usability, driving user interface innovations and embedded intelligence to boost productivity of individual users. RESEARCH: 2019 #CRM…

Latest IAB UK / PwC Adspend Study Reveals Total UK Digital Advertising Market Worth £13.44bn in 2018

Smartphone Accounts for More Than Half of All Digital Ad Spend IAB UK, the trade association for digital advertising, has announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising. For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

Khronos Establishes Exploratory Group for 3D Commerce Standards and Guidelines

Leading Retailers, Manufacturers and Technology Companies Propose Collaboration on Open Standards to Enable Cross-Vendor Creation and Deployment of Photorealistic 3d Virtual Products; Interested Companies Are Invited to Join Exploratory Group to Provide Input and Feedback The Khronos Group, an open consortium of leading companies creating advanced 3D standards, announces the formation of an Exploratory Group to investigate the creation of standards and guidelines for the production and distribution of real-time 3D…

Bruce Clay Launches New Type of WordPress SEO Plugin To Give Publishers a Competitive Edge

Search marketing firm Bruce Clay Inc. launched a new WordPress SEO plugin, Bruce Clay SEO WP. Powered by the company's proprietary SEOToolSet SaaS software, the new plugin gives needed SEO insights to writers and publishers directly in WordPress. Its patent-pending on-page SEO recommendations are customized per keyword, and integrated analytics shows users how content pages are performing in search. The plugin can be used with either the Gutenberg or classic editor interface in WordPress versions 4.5 or higher. It is also…

Highspot Launches Sales Enablement Industry’s First Program to Provide Direct Access to Leading Sales Methodology

Challenger, CustomerCentric Selling, DSG Consulting, RAIN Group, and ValueSelling Now Offer Exclusive Content to Highspot Customers Directly in the Highspot Platform Highspot, the modern sales enablement solution that sales reps love, announced the launch of its Sales Acceleration Partners program. This first-of-its-kind global program combines unparalleled sales and marketing expertise with the industry’s number one customer-rated sales enablement technology. Customers will have access to exclusive content and guidance…

Industry Accolades Cement Mavenlink as Top-Rated by Customers

Mavenlink Named Leader in Two G2 Crowd Reports, a FrontRunner by Software Advice Mavenlink, the leading provider of cloud-based software for the modern services organization, announced it has been recognized with a number of customer-influenced industry accolades. The recognition includes being named to G2 Crowd's "Leader" quadrant for both the Best Project Management Software and Best Professional Services Automation Software Grids for the third quarter in a row, as well as being named a FrontRunner for Project…