Community and competition: These are the two end-points of the new cultures to model influencer marketing strategies. Branded content marketing rulebooks are rewritten all over the world. The COVID-19 has completely disrupted the way marketers create content to engage and influence audience. Brands are leveraging influencers to croon their sentiments and connect with the audience through emotion-based engagements. This is the norm across Instagram, Twitter, TikTok, YouTube and every other popular content sharing and social…

The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc.,  a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Partner, today announced a strategic partnership to combine forces to drive streamlined decisions and develop key insights for…

Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced CMOs and brand marketers are exploring unique ways to connect with their customers. Working with influencers definitely figure among the top-5 ways to boost marketing ROI using unique content. Influencer content, in the form of blogs, videos, and podcasts are generating tremendous volumes of engagements across all digital marketing channels, including email and display advertising. As we’ve entered a brand-new…

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. "Consumers want to interact with brands in a more experiential way, relying in part, on…

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Consumers Weigh in on Impact From Pandemic and Connection to a Brand’s Values Valassis, a Vericast business and the leader in marketing technology and consumer engagement, released new proprietary consumer research, examining the increasing power of influencer marketing in today’s climate. Consumers’ changing patterns due to the pandemic and heightened awareness of social injustice and systemic inequality have resulted in new opportunities for brands to drive a connection with consumers. Since the beginning of the…

GRIN, the leading influencer marketing software solution for direct-to-consumer (DTC) brands, announces its newest e-commerce integration with industry giant, Salesforce Commerce Cloud. The new integration dramatically improves workflow and removes the need for marketers to rely on their e-commerce teams to get products to influencers, create coupon codes or affiliate links, and track revenue. This integration with Salesforce Commerce Cloud, and existing integrations with other e-commerce providers, further solidifies…

Tribe Dynamics, rated the #1 Easiest to Use influencer marketing platform on G2, has released survey results from over 60 brands and over 250 influencers in a new report that takes the pulse of the current influencer economy. Topics explored include the increased role of sponsorship in brand-influencer relationships, key strategies both brands and influencers are using to leverage rapidly growing social channels such as Instagram Stories and TikTok, and the impact of COVID-19 and global protests for racial justice on…

Influsoft a cross-platform influencer marketing software developed by a team of award-winning influencer marketing pioneers, announces its official launch, consolidating the best in class marketing analytics and campaign management tools under one roof, providing first-party access to Youtube, FB, Twitch, Twitter. Powered and incubated by Viral Nation, the platform launches with top brand Partners including Activision Blizzard, Canon, Tencent, and Facebook Oculus. Brands are set to spend up to $15 billion on influencer…

Upfluence Software, the all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced today it integrates with Shopify. Offering access to more than 3 million influencers in its proprietary database featuring a fully-integrated influencer campaign management platform, Upfluence now becomes the only influencer marketing solution with a dedicated tool for brands and agencies to manage influencer outreach and activation within an eCommerce brand’s own customer…

AnyMind Group, a technology company in the marketing, entertainment, HR, and direct-to-consumer (D2C) industries, has announced the launch of influencer marketing platform, CastingAsia, in India through their Indian subsidiary, POKKT. CastingAsia is a full-stack influencer management platform, that is paired with CastingAsia Creators Network, one of the largest influencers and creators’ networks in Asia. The influencer marketing platform will be rolled out in India by AnyMind Group’s Indian outfit — POKKT, a leading in-app…

As COVID-19 restrictions shut down shoots around the world, the creativity in influencer marketing has soared. Thanks to lockdown we already know we’re in for a year of re-runs on TV. Social distancing has made it impossible for shoots, with their many stylists, photographers and assistants, to go ahead and for new content to be created. Magazines are in the same boat and we’ve seen quick-thinking publications, like Vogue, swap their usual celebrity covers for beautiful illustrations. In advertising, digital content…

TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content TAKUMI appoints Jim Meadows as Chief Strategy Officer to lead TAKUMI X TAKUMI, the world’s leading influencer marketing business, today announced TAKUMI X: a new creative division with a creator-led approach to influencer marketing. Backed by TAKUMI’s heritage from over five years of delivering award-winning influencer marketing campaigns, TAKUMI X is enabling brands to work closer than ever before with…

Impact, the global leader in partnership automation, announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry-leading end to end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms. Together with Impact’s existing influencer platform partners, the combined offering now becomes the #1 global influencer marketplace available today with over 300K opt-in…

MSL will create opportunity and support equity and education for BIPOC influencers through its leading influencer marketing offering, MSL Fluency MSL, Publicis Groupe's leading global public relations and influencer marketing agency, made four measurable commitments to address the lack of diversity and other inequalities affecting influencers who are Black, Indigenous and People of Color (BIPOC) by the end of 2020. Through its proprietary influencer marketing platform Fluency, MSL has embraced human intelligence, machine…

Top influencer marketing company unveils new and improved reporting capabilities to help partners measure campaign success GRIN, the leading influencer marketing software platform focused on authentic partnerships, announced the launch of their new reporting suite. Partners can now turn to the new dashboard feature for a high-level overview of their influencer campaigns, as well as utilize the powerful new Report Builder tool for a customized view of the raw data to help make data-driven decisions. "We are thrilled…

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, published a brief today which provides its first public analysis of the influencer marketing industry within the travel and tourism industry since the outbreak of COVID-19. The industry brief is based on data surfaced by BrandGraph, IZEA’s proprietary social intelligence platform focused on the influencer marketing space. The platform is used to identify, compare, and contrast momentum across…

CreatorIQ, the proven software to unify and power advanced influencer marketing, announced a $24MM Series C investment round led by Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, L.P., with participation by TVC Capital and Unilever Ventures. CreatorIQ currently powers global influencer marketing for brands like Disney (News - Alert), Salesforce, Sephora, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud. Over the past twelve months,…

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalized feed of short-form video content is. To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of whom are not active on Instagram, TikTok presents a major brand awareness and influencer marketing opportunity. Customers will now be able to …

Socialbakers, the leading social media marketing platform, today released its State of Influencer Marketing Report, which examines how the COVID-19 pandemic has affected the influencer industry over the last three months. Among the key findings are a decrease in sponsored content among influencers that are partnering with brands and a pivot toward influencers with smaller, more niche followings that may offer greater value to brands with tighter marketing budgets. "Despite the economic impact of COVID-19, brands are still…