The company has grown its customer base by more than 300% in the past 12 months to help earn its title as best in the industry As a result of Captiv8's consistent growth and continued commitment to advancing its data science technology,…
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The Swedish gaming influencer marketing platform Lurkit has raised $2.7 million in a seed round from industry investors as the company is launching Quests™, a new software suite that enables paid sponsorships between live streamers and…
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Strong campaign performance leads to new verticals, addition of TikTok Vericast announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world's fastest growing video platform.…
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-New LTK self-serve product is purpose-built to help brands of any size and budget create, manage and scale campaigns to help drive sales and engagement -LTK commits to providing up to $1M to support eligible brands in leveraging the power…
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HypeFactory, a global influencer marketing agency, identified five industries that discovered influencer marketing during the pandemic and still using it. Industry #1: Delivery services After the majority of restrictions were lifted,…
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Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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Influencer marketing has come a long way in a short period. Today, it has become an essential part of the marketing mix for a lot of brands. The COVID-19 pandemic changed consumer behaviour drastically and lockdowns forced people to stay…
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Virtual influencers are fictional characters generated using computer graphics software and created to have their own personalities, interests, and unique personas. These digital characters have generated large followings on many different…
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Fame Infinity Ltd. – a new start-up venture – began its operations worldwide for its decentralized Ecosystem last year in December. FameNet – an AI and blockchain powered influencer marketing platform, will be operational in May 2022…
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After nearly two years of upheaval in the eCommerce landscape, brands are under increasing pressure to stay ahead of the rising competition and generate new sales. Fortunately, some tools make it much easier to build a loyal audience for a…
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Brandwatch brings full influencer marketing capabilities into its product offering less than a year after being bought by Cision Brandwatch, the world's premier social suite, today announced that it has entered into a definitive agreement…
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Yesterday, blockbuster app developer Lightricks announced a new type of collaboration with the “first family of TikTok,” the D’Amelios. Marketing Technology News: MarTech Interview with Shoel Perelman, VP Product Management at…
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WPP announces the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships. “Influencers have an increasingly important role in creating brands. Village Marketing…
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Societal changes brought about by the pandemic continue to have an outsized impact Beyond the economic and emotional hardships that Covid-19 has wrought on society over the past 20 months, perhaps a silver lining to the ordeal can be found…
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It’s hard to believe that we were first introduced to COVID two years ago. But while life has returned to something closer to normality, there are still elements of 2021 - most recently the emergence of the Omicron variant - that people are…
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Go Prism is the Proprietary Social Intelligence Platform for Brand Safety, Influencer Discovery, Performance Benchmarking, and Competitive Insights Open Influence, a global influencer marketing platform, has…
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AdMass was created with a vision to ensure that anyone can earn discounts, rewards, and money by posting about products they love on social media With AdMass, turning customers into brand advocates is now easier, and more effective than…
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Global influencer marketing agency, TAKUMI, has agreed exclusive early access to ThisThat, a leading insight partner for influencer campaigns. The partnership will give TAKUMI unlimited use of ThisThat’s strategic brand uplift studies and…
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New Report Highlights Industry Innovator, Creator.co as One of the Best Influencer Marketing Platforms to Boost Campaigns for Brands and Creators Creator.co, an international platform for brands and creators to unite, has been ranked as…
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The Social Commerce industry is expected to grow to $80 billion by 2025 in the U.S. alone, with 72% of users using social media platforms to research brands and 97% of Gen Z consumers using social media as their top source of shopping…
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