Interest in Using TikTok Increases 325% Since 2020, New Platforms Highlight the Need for Influencer ROI for Enterprise Marketers Linqia, the leading influencer marketing company, today released The State of Influencer Marketing 2021 report, its survey of how enterprise brand marketers and agencies use influencer marketing and how they plan to leverage the channel in 2021. TikTok exploded in the last year for consumers and marketers alike. The fifth annual survey found that TikTok became a key platform of choice for…

Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into an agreement to acquire Klear, an Israeli SaaS company and a market leader in the fast-growing influencer marketing space. Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its Attention… For the full year 2020, Klear reached revenues of $7.6 million. Excluding earn-out, Meltwater has agreed to purchase Klear for a price of 1.4 times 2020 revenue settled in…

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, released its second annual “State of Influencer Marketing 2021” report. Revealing 2020’s most influential social media leaders, as well as industry-pioneering best practices. “Unsurprisingly, 2020 was an extraordinary year in every sense, and the digital and social landscape continues to evolve so fast that it can be hard for even the most progressive brands to stay abreast of all changes,” said Alex…

Award-winning, integrated marketing and communications agency Cramer-Krasselt (C-K) has released key influencer marketing trends and tactics. In C-K's Guide to Influencer Marketing in the Age of COVID-19, the agency identifies how brands can better employ influencer marketing now, and in the months ahead, as a powerful vehicle to attain reach, drive sales, grow awareness and build brand loyalty. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec New…

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

NinjaOutreach acquisition enables TCM-owned online stores to identify, target and engage millions of influencers on Twitter, Instagram, YouTube, TikTok and more Technology Commerce Management (TCM) today revealed the company has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers. This acquisition expands the rich technology portfolio TCM uses to maximize revenue and profits from its…

Tech-driven Marketplace of Influencers Looks Towards Expansion with MOYI Insights Market research and data analysis company MOYI has partnered with India-based TopSocial to conduct ground-breaking market research on the dynamics and impact of the influencer marketplace. With more than 10,000 influencers now using its platform, TopSocial has emerged as an industry leader in India for connecting brands with social media influencers for the benefit of marketing campaigns. Marketing Technology News: AVEVA and OSIsoft Combine…

The website connects advertisers and agencies with social media influencers to improve search engine marketing and increase brand awareness & website traffic. The original influencer marketing platform since 2006, Blogsvertise.com recently relaunched its website and revamped its service offerings to help connect advertisers and agencies with bloggers and social media influencers in order to reach new audiences, improve SEO and SEM, increase brand awareness, and drive more website traffic. This results in additional…

Kieran O’Brien is the 21 year old Co-Founder and Chief Executive Officer of MediaKits.com - a software as a service (SAAS) for social media influencers, bloggers and music artists to create electronic press kits, using real-time, application program interface (API) data and Google Analytics. Based in Scottsdale, Arizona, he is also the Founder of a digital marketing company that has helped hundreds of automotive shops around the world maximize revenue and grow their customer base. Marketing Technology News: Infor and…

What 350 American Gen Z & Millennials Think About Buying Through Social Media Social commerce is taking over; studies show it is an $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform. The current platforms that permit social commerce are Instagram, Pinterest and Facebook. Marketing Technology News: How to Start Creating the…

IZEA Worldwide, Inc. , the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that the company’s Managed Services bookings for Q1 2021 to date are now 60% greater than Managed Services bookings for all of Q1 2020. The sales momentum builds upon previous announcements throughout the quarter, as IZEA has seen a dramatic uptick in Managed Services contracts that began in Q4 of 2020. IZEA previously reported that its Managed Services bookings increased 48% in…

Mavrck’s leading influencer marketing solution now enables Awin and ShareASale clients to effectively track and attribute influencer engagement with their brands Mavrck  is thrilled to announce a new strategic partnership with Awin, a leading global affiliate network. Across 2020 and into the new year, we saw the acceleration of existing industry trends - like influencer marketing - while new platforms and shopping behavior also present new opportunities for partnerships. In fact, when Awin and ShareASale advertisers were…

An affordable, user-friendly option for influencers, brands, and agencies RockitBoost, announced the launch of their flagship product – a low-cost, easy-to-use influencer marketing platform designed for brands, influencers, and agencies. The innovative solution empowers brands and online sellers to quickly and easily share their product campaigns with influencers of all types, sizes, and niches. Marketing Technology News: Sectigo Launches Secure Partner Program RockitBoost is revolutionary because the…

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…

The ANA announced the creation of the Influencer Marketing Advisory Board, a leadership community of senior-level marketers dedicated to helping ANA members and the industry at large optimize influencer marketing. The board’s top priority is the establishment of industry-wide standardized measurement definitions to address the variance across platforms and the inconsistent usage and reporting by different partners in the social media ecosystem. The Board also will seek to increase trust and transparency in influencer…

Deal Adds Exclusive Influencer Network and Atlanta-Based Team to MWW's Global Influencer Practice MWWPR, one of the world's leading independent public relations firms, has acquired social media and influencer marketing shop, Everywhere Agency to expand the depth and expertise of MWW's global digital influencer team. MWWPR made the acquisition as part of its ongoing investment in its influencer capabilities as a core integrated service offering. Everywhere is regarded as one of the pioneers in the space, known for finding…

Captiv8, the largest AI-powered, end-to-end influencer marketing software, and analytics platform, worked with Nielsen, a global leader in measurement and data analytics, to launch the first-ever Nielsen Influencer Brand Effect study in the US. As influencer marketing continues to grow, marketers have an increased demand to better understand results of influencer-led marketing campaigns. Recognizing this opportunity to further measure ROI and results, Captiv8 executed the first US-based Nielsen Influencer Brand Effect Study…

Leading In-House Enterprise Software Provides Sophisticated Solution For High-End, EMEA-Based Electronics Company’s Global Influencer Expansion CreatorIQ, the end-to-end enterprise software powering influencer marketing efforts for global enterprises like Unilever, Rakuten, and H&M, announced it was selected as the platform of record for high-end consumer electronics company Bang & Olufsen (B&O). The Denmark-based company is leveraging CreatorIQ’s sophisticated, data-driven platform to build and optimize its…

Community and competition: These are the two end-points of the new cultures to model influencer marketing strategies. Branded content marketing rulebooks are rewritten all over the world. The COVID-19 has completely disrupted the way marketers create content to engage and influence audience. Brands are leveraging influencers to croon their sentiments and connect with the audience through emotion-based engagements. This is the norm across Instagram, Twitter, TikTok, YouTube and every other popular content sharing and social…

The exclusive partnership will combine inventory data with influencer marketing initiatives for CPG companies worldwide ATLAS Technology Group, Inc.,  a data acquisition and analytics company helping consumer packaged goods (CPG) brands make better more informed decisions through Big Data, and Influential, the leading AI influencer technology Social Intelligence firm and an IBM Watson Developer Partner, today announced a strategic partnership to combine forces to drive streamlined decisions and develop key insights for…