Banner Before Header

DirectMail.io’s Voice Device Integration Sets the Pace for Marketing Innovation by Being the First to Combine Google Home and Amazon…

Currently, only 9% of marketers are able to engage with customers across multiple channels on a consistent basis. DirectMail.io's Omnichannel Marketing Platform is positioned to quickly increase this statistic Companies struggle to engage with their customers consistently and in meaningful ways across a variety of marketing channels. That's about to change with DirectMail.io's Omnichannel Marketing Platform. "Our agency is always looking for a competitive edge.  Directmail.io allows us to provide a real Omnichannel…

Percolate Ushers in Next Wave of Content Marketing Innovation With Ecosystem Approach

On the Heels of Recent Financing, Percolate Unveils Its New Developer Platform and Partner Program at the Siriusdecisions 2019 Summit Percolate, the premier enterprise content marketing platform, announced the industry's first developer platform for content marketing, which enables innovative digital experiences through seamless integrations with other tools and systems. The Percolate Developer Platform (available Fall 2019) is purpose-built to be the base of operations for a marketer's entire content ecosystem: the…

Showcasing Marketing Innovation Matters and Top Trends to Watch in 2018

The 2nd "Leaders in Tech" Digital Marketing Innovation Forum was hosted in New York City on January 20th. Dedicated to bringing together marketing professionals from all ends of the U.S and China, the conference hosted a diverse collective of creative discussion and aided in building meaningful network growth through: Discussing the latest in cutting-edge MarTech tools that marketers can leverage Exchanging innovative strategies from advertisers, publishers and agencies Leaders in Tech(LIT) is an organization…

Yotpo Fast-Tracks Product Innovation for eCommerce, Showcasing SMS Marketing to Help Brands Drive Revenue and Success

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

Rohit Bhargava, Innovation and Marketing Expert and Bestselling Author, To Headline GS1 Connect 2020

Attendees Will Learn How To Transform Their Business by Creating New Innovation Strategies and Building Trust Rohit Bhargava, innovation and marketing expert and bestselling author, will be the featured keynote speaker at GS1 Connect 2020, a conference and exhibition hosted by GS1 US, June 15-18 at the Cosmopolitan in Las Vegas, Nevada. The conference theme, "Make Your Mark," reflects the organization's partnership with industry leaders and digital innovators to help them achieve significant breakthroughs that…

Act-On Releases Customer-Driven Product Innovations, Enhances Ease-Of-Use For Marketing and Sales

Act-On Software, the leading customer-driven marketing automation platform, announces its Fall 2019 Release of key product innovations dedicated to customer success. These new deliverables include: A reimagined UX that unifies and simplifies finding and visualizing contact engagement data Multiple updates to Act-On’s industry-leading native CRM integrations Automated and free SSL certification Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature…

Gartner Reveals the Top Three Barriers to Innovation in Marketing

Marketing Leaders Report They Struggle With Risk-Averse Corporate Cultures, Measurement and Talent Despite commanding 16% of marketing budgets and maturing as a core discipline, significant challenges remain for marketing innovation execution and effectiveness, according to Gartner, Inc. The Gartner Brand Strategy and Innovation Survey 2019* report shows the top three barriers to marketing innovation are risk-aversion, an inability to measure impact and limited talent (see Figure 1). “The nature of true innovation is…

machineVantage Announces Ten New Products Designed to Apply Artificial Intelligence, Machine Learning, and Neuroscience for Marketing,…

machineVantage, a company pioneering in delivering expert Artificial Intelligence and Machine Learning-based solutions across multiple areas of business operations, has announced ten new products that are directly focused on driving innovations in marketing and new product development. The ten new products are drawn from a new book, "AI For Marketing And Product Innovation", co-authored by Dr. A. K. Pradeep, founder and CEO of machineVantage. Headquartered in Berkeley, CA, machineVantage works with major corporations that…

Sideqik Raises $5 Million Series A To Drive Innovation In Influencer Marketing Platform

Coca-Cola, Universal Music, Virgin Voyages, Under Armour, Procter & Gamble among Brands Leveraging AI-Powered Influencer Marketing and Engagement Platform Sideqik, the influencer marketing and social engagement platform whose mission is to help brands authentically engage with their customers and the people they trust, announced it has raised $5 million in its Series A round, bringing their total funding to $6.5 million. Jackson Square Ventures led the round with participation from Fuqua Capital, Tom Noonan – …

Demandbase to Release Account-Based Marketing Book at 6th Annual ABM Innovation Summit

Book Offers a Definitive Guide on How to Develop and Execute a World-Class ABM Strategy Demandbase, the leader in Account-Based Marketing (ABM) announced a soon to be released book on ABM by Demandbase executives, Chris Golec, Founder and CEO, Peter Isaacson, CMO, and Jessica Fewless, VP of ABM Strategy, which will launch at the ABM Innovation Summit. The book, titled Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue, is published by Wiley and provides a practical guide on how to…

CallRail’s 2018 Marked by Innovation, Growth, Sustained Leadership in Marketing Attribution Technology

Atlanta-Based Marketing Technology Company Celebrates Significant Growth, Recognition Amid Active 2018 Filled with Key Feature, Integration Releases and First-To-Market CPL Reporting Solution Call tracking and analytics provider, CallRail, announced that over 100,000 businesses are using its platform to better understand marketing ROI, nodding to the company’s significant revenue growth and internal company expansion in 2018. CallRail has proven its commitment to customer-centered innovation, giving the businesses it works…

RTB House Unveils First AI Marketing Lab Innovations

RTB House, a global company that provides state-of-the-art retargeting for top brands worldwide, announced it will begin the alpha testing phase of its first MarTech innovations developed in its AI Marketing Lab, a new research division it launched in May with an initial annual investment of USD $5 million. The new offerings will be tested by selected brands from RTB House global customer base starting in Q1 2019. The company plans to roll out three innovations to its customer base next year. It currently serves more than…

Marketing Evolution Awarded Patent Recognition for Latest Innovation

US Patent No. 10,032,121 Recognizes Development of Best Practice Engine Leading provider of marketing analytics and attribution, Marketing Evolution, announced it was recently awarded a new patent by the United States Patent and Trademark Office. This patent, US Patent No. 10,032,121, recognizes the development of technology that gives Marketing Evolution and their customers a system and method for identifying and monitoring best practices of an enterprise. “This latest patent extends Marketing Evolution’s commitment…

Salesforce Delivers New Innovations for Digital Engagement Across Marketing, Commerce and Service at Salesforce Connections 2018

New Salesforce Commerce Cloud B2B Commerce, Salesforce Marketing Cloud Interaction Studio and the Global Expansion of Salesforce Service Cloud Livemessage Announced at Salesforce Connections Enable Smarter Engagement Across Every Customer Touchpoint Salesforce, the global leader in CRM, announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic…

RTB House Bids on Innovation, Opening AI Marketing Lab

RTB House Once Again Challenges Itself and the Advertising Industry with Its Creation of The AI Marketing Lab RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, welcomes a new research division, AI Marketing Lab. It will research and develop cutting-edge martech solutions for both publishers and advertisers. After successfully deploying deep learning algorithms throughout 100 percent of its campaigns, RTB House once again challenges itself and the advertising…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

Ascend Technologies Launches Salesforce Partnership Extending Sales, Marketing And Operations

Remote workforce and back-to-office considerations a priority for mid-market and enterprise clients looking to keep engagement with clients active while navigating the new corporate work environment in the wake of the pandemic ASCEND TECHNOLOGIES LLC, a leading Midwest managed services provider founded on a commitment to using innovation and technology to enable business growth, today announced it has become a Salesforce Partner. Having worked with sales, marketing and operations leaders for more than a decade to…

Cohesity Lands Coveted Backup and Continuity Win at the Channel Partner Insight MSP Innovation Awards

Cohesity Wins Top Solution Award by Delivering Cutting Edge Technology and Value to Service Providers Cohesity announced it has been named the “Best Backup/Continuity Offering” by Channel Partner Insight at the MSP Innovation Awards Europe 2020. The annual awards are independently judged and designed to honour vendors, distributors, and managed service providers (MSPs) across Europe who are leading the way in managed services and “winning” at a time of unprecedented disruption and change in the channel. When selecting…

Explosive Demand for Virtual Event Communities Creates Opportunity for Bevy to Lead Category Innovation

Leading brands are using Bevy to transform their Community and Field Marketing programs into a low-cost, revenue-efficient way to drive business impact and generate growth during the COVID-19 pandemic. Bevy, the only enterprise grade Customer-to-Customer (C2C) platform, announced a $15MM Series B investment led by global venture capital firm Accel, with participation from existing investors Ryan Smith (co-founder and CEO, Qualtrics), and Upfront Ventures. A recent study revealed that nearly 80% of founders reported…