Aki Technologies Recognized for Video Marketing Innovation with 2020 MarTech Breakthrough Award
Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced that its Moment Marketing with Eyeview technology has been selected as the winner of the “Best Live Video Marketing Solution” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Aki’s moment marketing is powered by patented technology and proprietary data. Rather than relying on yesterday’s one-dimensional targeting strategies, like demographics, phase of day and location, Aki Technologies has created a framework to combine and analyze the full set of data signals and decode consumer ad receptivity. With that insight, Aki delivers advertising that dynamically caters to a consumer’s level of receptivity in a given moment. This year, Aki ramped up its personalization with the purchase of Eyeview’s technology, including multiple patents for generating dynamic, broadcast-quality video advertising.
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With Eyeview, brands deliver ads with thousands of variables—without the time, cost and complexity of manually producing each creative. By combining moment marketing with Eyeview’s industry-leading video tech, Aki raises the bar for personalized ads and performance.
As an example, Aki can deliver the busy shopper a reminder banner with a coupon to influence purchase, while an interactive video creative can engage the consumer “leaning back” in bed at night. In each experience, format, message and call to action adapt to ensure they fit the moment and drive results.
“What stands out in this crowded marketplace – and attracts Fortune brands – is Aki’s unmatched attention to consumer experience,” said James Johnson, Managing Director at MarTech Breakthrough. “Video marketing is a pillar when it comes to MarTech and Aki’s Moment Marketing with Eyeview technology solution makes them the clear winner of our ‘Best Live Video Marketing Solution’ award for 2020. Congratulations to everyone at Aki for a well-deserved MarTech Breakthrough Award.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.
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Today’s brand marketers recognize that personalization is the best way to build meaningful connections with busy, oversaturated consumers—one-third (33%) of retailers surveyed by Adobe in 2018 said “targeting and personalization” are among their top tactical priorities for the year ahead. Aki Technologies’ Eyeview technology enables advertising that wins more attention, engagement, and ROAS than generic ads. Aki Technologies, founded by pioneers in mobile marketing, was built on the understanding that advertising works best when it reaches consumers during the right moments. Finding those moments is the problem that Aki solves. Aki’s approach has repeatedly demonstrated value for leading brands across verticals and objectives.
“We are proud to be doing innovative video advertising with Eyeview and I am honored to have our work recognized by Martech Breakthrough,” said Aki Technologies CEO Scott Swanson. “At Aki, we have always focused on making mobile advertising more effective through moments, and we will continue to create high-impact campaigns with video that break through in mobile, even as the digital ecosystem evolves.”
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