Cheetah Mobile Provides Updates on Google Collaboration

Cheetah Mobile Inc. ("Cheetah Mobile" or the "Company"), a leading mobile internet company with global market coverage, announced that it has been informed by Google that the Company's Google Play Store, Google AdMob and Google AdManager accounts have been disabled on February 20, 2020, and the associated contracts will be terminated. Marketing Technology News: Booking.com Predicts the Top Travel Trends for 2020 Pending the restoration of Google collaboration, the Company expects its ability to attract new users and…

Mobile CRM: Definitions and Industry Trends

A Mobile CRM is defined as a version of your CRM solution which can be accessed from a mobile device, smartphone, and tablet. Using CRM, you can access updated information about your customers and potential customers in real-time. All thanks to a mobile CRM app that helps your Sales-force work smarter and faster. With a mobile CRM application, you can update, synchronize and share information with all the departments in the company. With mobile CRM, you can access your business data on the go. In simple words, a mobile…

Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices

NBA-themed game to tip-off later this year Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices. Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Tweet this Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game…

Cisco Update: 5G to Support More Than 10% of Global Mobile Connections by 2023

News Summary:By 2023:   5G Speeds will be 13 times higher than the Average Mobile Connection 66% of the global population will have Internet access – that's a WW Internet community of 5.3 billion people There will be nearly 30 billion devices/connections by 2023 – 45% of those will be mobile Average broadband speeds will rise from 46 Mbps to 110 Mbps Wi-Fi6 hotspots will grow 13-fold from 2020-2023 and will make up 11% of all public Wi-Fi hotspots According to the new Cisco Annual Internet Report, 5G will…

Introducing AudioDots – The Automatic Text-to-Speech Solution: Turning Print Publications Into Mobile Audio

Revolutionary Technology Developed by 9dots Promises Increased Ad Revenue, Access to Non-Textual Usage For years, publishers of newspapers, magazines, and blogs have watched advertising revenue shift to the digital realm. Even digital-native publications find it challenging to choose the right advertising model as mobile devices and non-textual usage continue to proliferate. Listeners, it seems, are quickly replacing readers as the drivers of advertising revenue. As consumers begin to shift towards audio based usage…

Phunware Adds First National Railway Customer for Mobile Corporate Campus Solution

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced its first national railway customer for its mobile corporate campus solution. Phunware’s Multiscreen-as-a-Service (MaaS) platform helps employers manage their campus services with an employee and visitor-friendly, native, mobile-first application portfolio. MaaS enables feature-rich mobile application solutions for employers to not only increase employee…

Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

Tamatem, the Leading Mobile Games Publisher Raises $3.5 Million to Expand Beyond the MENA Market

Tamatem, the leading mobile games publisher in the Arabic speaking market, has raised a $3.5MM Series A follow-on round. The round was led by existing investor Wamda Capital, with participation from  Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media. The purpose of this round is two-fold: to double down on Tamatem's efforts in the region, and to expand beyond the MENA to underserved markets worldwide. In 2020, Tamatem will grow the marketing scale of their existing titles, including…

How Mobile App Solutions Helps in Solving Problems of Manufacturing Companies

According to a Forbes article, 8 out of 10 CEOs consider mobile technology as “strategically important” to their business operations. Also, 86 percent of them have considered mobile app as the key to operational success. A manufacturing industry, by nature, can be extremely chaotic. Just consider a manufacturing plant- dozens of machinery installed in one place, a team of technicians and quality control inspectors, in tandem with thousands of items rolling off the assembly line. In order to control all the different…

Marfeel Announces AdDealer Technology that Optimizes Mobile Ad Placement For Maximum ROI Impact

AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each Ad Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites, today announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in the right location, at the right time, measuring frequency, proximity and the level of aggression of each ad impression to increase publisher revenue.…

Leading eMarketplace Yapo.cl Triples Mobile Engagement With 1:1 Targeting and Triggering With Swrve

Innovative eMarketplace sets a new bar for engagement and retention for millions of buyers and sellers with global leader in customer engagement Swrve, the leader in mobile marketing and customer engagement, announced today that Yapo.cl, has used Swrve to significantly reduce churn, increase long-term engagement, and inspire valuable app user activity across their mobile campaigns. With over 40,000 products for sale on the app and over one million ads, Yapo needed a solution that could help them increase loyalty amongst…

T-Mobile and Sprint Win in Court; Companies Moving to Finalize Merger to Create New Supercharged Un-carrier

With ruling from Federal District Court in New York, Companies Focused on Next, Final Steps in Merger to Become the New T-Mobile T-Mobile US, Inc. and Sprint announced that after receiving a favorable decision in Federal Court in New York the companies are now taking final steps to complete their merger to create the New T-Mobile. In a decision issued a short time ago, the Court stated that, “T-Mobile has redefined itself over the past decade as a maverick that has spurred the two largest players in its industry to make…

Aurora Mobile Releases Report Highlighting Key Mobile Internet Trends Throughout the Coronavirus Outbreak

Aurora Mobile Limited, a leading mobile developer service provider in China, released a report that provides deep insights into key mobile internet trends and usage that have been taking place since the outbreak of the coronavirus began prior to the Chinese New Year holiday (“CNY Holiday”). Leveraging its cutting-edge technology, analytics and ability to quickly analyze cross-industry mobile internet data, Aurora Mobile has been carefully monitoring the usage of apps in real-time throughout the outbreak. As the coronavirus…

Adjust Data Shows Consumers Give Mobile A Lot Of Love On Valentine’s Day

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day, as sessions peak on the 14th across verticals — from Food and Drink to Gaming  With Valentine’s Day coming up this week, many might be thinking a little more eagerly about how to find the perfect partner. But the holiday isn’t just about Dating apps. Planning for February 14 — from what gifts to buy to booking a ride to your restaurant or rendezvous — are actions (and conversions) that increasingly happen on mobile. Marketing…

Orange Belgium Boosts Its B2B Offers by Tripling the Mobile Data Bundles

Orange Belgium boosts its B2B offers by tripling the mobile data bundles Orange Belgium strives to give more to its customers for the same price, be it on the residential or on the business market. The bold operator proves it once again with a major update of its business subscriptions Shape, which will offer up to 3 times more mobile data for the same price. Marketing Technology News: Wealth Access Enhances User Productivity with DocuSign Integration Orange Belgium cares for its professional customers, a strategic…

Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

YinzCam Partners With XFL To Develop Official Mobile App For New Football League

YinzCam, the industry leading mobile app and software developer based in Pittsburgh, PA, has partnered with the XFL, the new professional football league kicking off February 8, to become the league's official app developer. Now available for iOS and Android devices, the official XFL league app was created with the fan in mind to help introduce the XFL’s new set of rules and provide a complete broadcast schedule, real-time statistics for every game, updated rosters and player profiles, and in-depth coverage of…

Dynatrace Enhances AI-powered Answers for Native Mobile Apps, Powering Seamless Experiences Across Digital Channels

Now Provides Advanced Analytics and Segmentation for Mobile User Sessions and Automatic Observability for Additional Native Mobile Platforms and Frameworks Software intelligence company, Dynatrace, announced expanded digital experience management capabilities, including advanced analytics and segmentation of mobile app user sessions, auto-instrumentation for additional mobile platforms and technologies, and enhancements to its explainable AI engine, Davis, including insights from third-party mobile app components. With…

NetMotion Partners with Identity Automation to Streamline the Mobile User Experience

Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, announced that it has joined the NetMotion partner program to provide mobile workers the industry's most comprehensive identity, access, and connectivity solution available. Combining each company's unique perspective of the mobile worker's user experience, the partnership gives users an end-to-end solution that delivers the ultimate in identity and access management, while maintaining a resilient…

PadSquad Kicks Off 2020 with Shop, a First-to-Market Shoppable eCommerce Advertising Experience for Mobile

PadSquad, in partnership with Shoppable, announces the launch of Shop by PadSquad, an exclusive solution with the first universal checkout technology for advertising on the mobile web. Shop by PadSquad offers an end-to-end shopping experience that streamlines the path to purchase while providing brands with valuable insights into consumer buying behaviors. Marketing Technology News: Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales Shop by PadSquad provides consumers with a…