Mediaocean Accelerates Product Transformation Into Omnichannel Advertising Platform

Industry Standard Software Unifies Media Management, Media Finance and Media Intelligence with Omnichannel Data Warehouse Mediaocean, the mission-critical platform for omnichannel advertising, today announced the next steps in its transformation from a suite of best-in-class products into a single, modern media platform. Following the Q1 2021 integration of the Scope closed ecosystem platform acquired via 4C with Mediaocean’s Prisma media management product, the company will accelerate the consolidation of all its…

Centro Further Automates Ad Serving and Analytics Workflow for Omnichannel Advertising with New Feature Set

Basis by Centro Gives Media Professionals More Control, Insight and Speed on Campaigns Centro, a global provider of advertising technology, announced features on its Basis platform to automate workflow on ad serving, analytics and more for omnichannel campaigns. The product upgrades improve speed of activation and campaign management for media professionals at brands and agencies. Basis by Centro is the industry’s most comprehensive, automated, and intelligent digital media platform—and the only software solution of its…

Mediaocean Launches New Audience Reach Capabilities to Enhance Omnichannel Advertising

 Mediaocean, the mission-critical platform for omnichannel advertising, announced enhanced capabilities in its Scope product for TV Reach Extension (TVRE). With TVRE, Mediaocean becomes the only buying platform that connects linear TV audience intelligence with connected television (CTV) and closed ecosystems like Facebook. The new audience intelligence tools provide advertisers the ability to deduplicate audiences, manage reach and frequency, eliminate waste, and focus on incrementality across multiple channels.…

Mediaocean Scales Omnichannel Advertising Platform Using Gotransverse Billing

Gotransverse Cloud Billing Solution Scales to Handle Billions in Media Spend Faster than Ever Across Complex, Multichannel Media Contracts Gotransverse, the leading provider of enterprise order-to-cash solutions, has been engaged by Mediaocean, the modern system of record for omnichannel advertising, to improve the speed and accuracy of media transactions. By standardizing on Gotransverse, Mediaocean is able to scale processing and rating of billions in yearly advertising spend with tight CRM, CPQ, and ERP integration to…

Mediaocean to Acquire 4C and Establish Modern System of Record for Omnichannel Advertising

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and Prospecting Campaigns Leading AI-powered advertising suite provider, SteelHouse has announced that it is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience. According to a recent report, the Connected TV audience is predicted to reach over 195 million US viewers this year, or more than 60% of the US. New Addition to SteelHouse…

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences while strengthening consumer trust. Marketing Technology News: Acorio Announces Three New Vice Presidents to Join Leadership Team As the ad…

Samba TV Announces Partnership With PubMatic to Deliver TV Audience Targeting Capability in Omniscreen Programmatic Advertising Supply

Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France. Marketing Technology News: MarTech…

New Innovations Drive Growth for PubMatic’s Omnichannel Wrapper Solution

OpenWrap customization and A/B testing live with more than 200 publishers globally PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing greater flexibility and control to publishers. With sophisticated customization capabilities, OpenWrap, a leading, Prebid-based wrapper solution, now helps publishers seamlessly test, analyze and optimize their wrapper setup, driving improved…

Comcast Technology Solutions Unveils New Integration For Centralized Advertising Campaign Management Across Digital And Linear Tv Audiences

New integration between Comcast Technology Solutions (CTS) and Innovid delivers a unified workflow, quality control, performance analysis, and omnichannel optimization of video ads Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for television. This integration with the CTS Ad…

Integrate Launches the Demand Acceleration Platform to Enable Buyer-Driven, Omnichannel Marketing

Precision Demand Marketing Empowers Digital-First Era of B2B Marketing Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced the launch of its Demand Acceleration Platform (DAP) to centralize and connect the B2B buying experience in today’s increasingly buyer-driven, digital era. Integrate’s Demand Acceleration Platform provides a scalable solution for high-growth and enterprise organizations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys,…

Yum! Brands to Acquire Leading Omnichannel Ordering and Marketing Platform Company

Yum! Brands, Inc.announced that it has acquired Tictuk Technologies, a leading Israeli omnichannel ordering and marketing platform company. The addition of Tictuk to Yum! Brands’ technology portfolio will give the Company the ability to offer more ways for consumers globally to access and order its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands through some of the world’s most popular social media and conversational platforms. Today’s announcement marks Yum! Brands’ second technology investment this month to…

Radial Emerged as the Leader in the 2021 SPARK Matrix for Omnichannel Order Management Systems by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions announced today that it has named Radial, a bpost company, as a 2021 technology leader in the SPARK Matrix analysis of the global Omnichannel Order Management Systems market. The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global Omnichannel OMS market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading vendors in the form of its SPARK Matrix, providing strategic information…

Hudson MX Launches Modern Omnichannel Media Accounting Platform Providing 21st Century Alternative to Legacy Systems

Enterprise cloud platform automates outdated processes, establishing new, future-proof industry infrastructure that helps agencies and marketers succeed with enhanced creativity, increased effectiveness, and operational efficiency Hudson MX, a provider of next-generation media buying and accounting solutions, today launched FinanceAssist™. The enterprise solution will give the $500 billion media industry a modern, cross-media, cloud based media management platform to replace outdated legacy systems that…

True Influence® and Lotame Partner to Drive Programmatic Display Advertising for B2B Marketers

True Influence®, the technology leader of data-based sales and marketing solutions, today announced a partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world's largest second- and third-party data marketplace. Marketing Technology…

Blockgraph And TransUnion Partnering To Deliver Privacy-Focused Addressable Advertising Solutions To The Cross-Channel Video Marketplace

Partnership will facilitate the application of authenticated data to target, reach and measure households across convergent TV platforms Blockgraph, an industry-owned and privacy-focused audience connectivity, collaboration and authentication platform for media companies, today announced that it is finalizing a partnership with TransUnion . Blockgraph will leverage TransUnion’s growing portfolio of identity and data-driven audience solutions, including privacy-focused identity, data modeling, audience creation and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adtelligent, Adverty, InMobi, Origin, to Centro. Adtelligent Introduces Native Support for AMP Ads Adtelligent is pleased to announce that its efficient ad tech platform now natively supports Accelerated Mobile Pages (AMP) integrations for ad monetization. This US-based company is in the process of designing a demand pathway optimization solution that will bring back the much needed…

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

Big Data Platform Offers Digital Media Buyers Cookieless Solutions ENGINE, a global, full-service media and marketing services company, announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments. ENGINE Device Graph+ combines proprietary data from ENGINE Media Exchange (EMX) and ENGINE Insights with multiple data partners across automatic content…

Basis by Centro Integrates with AdsWizz for Programmatic Audio Advertising

Integration Provides Access to 200 Million Uniques Across AdsWizz Marketplace and Other Audio Publishers on the AdsWizz Platform Centro, a global provider of advertising technology, today announced an integration of its Basis platform with AdsWizz, the leader in digital audio advertising solutions. The integration gives programmatic buyers using Basis access to over 200 million monthly uniques, spanning across podcast and digital radio, by enabling them to connect to the AdsWizz Marketplace and other major audio publishers…