Mediaocean Scales Omnichannel Advertising Platform Using Gotransverse Billing

Gotransverse Cloud Billing Solution Scales to Handle Billions in Media Spend Faster than Ever Across Complex, Multichannel Media Contracts Gotransverse, the leading provider of enterprise order-to-cash solutions, has been engaged by Mediaocean, the modern system of record for omnichannel advertising, to improve the speed and accuracy of media transactions. By standardizing on Gotransverse, Mediaocean is able to scale processing and rating of billions in yearly advertising spend with tight CRM, CPQ, and ERP integration to…

Mediaocean to Acquire 4C and Establish Modern System of Record for Omnichannel Advertising

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and Prospecting Campaigns Leading AI-powered advertising suite provider, SteelHouse has announced that it is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience. According to a recent report, the Connected TV audience is predicted to reach over 195 million US viewers this year, or more than 60% of the US. New Addition to SteelHouse…

Perpetua Unlocks Scalable Omnichannel Growth for Brands With AI-Powered Optimization and Intelligence for Instacart Ads

Perpetua, a global leader in eCommerce advertising and intelligence software has added support for the North American leader in online grocery delivery - Instacart. As of today, eCommerce brands can use Perpetua to set strategic Instacart Advertising goals (awareness, brand defense, market share growth, profitability) and rely on its AI-powered ad engine to execute tactically. Perpetua's Instacart Advertising software brings scalability to brands looking to achieve omnichannel reach and engagement across the buying…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Adapex, Adelphic, Crystalead, Catalina, Spaceback, to Doceree. Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra Adelphic, a Viant people-based DSP for omnichannel advertising, is expanding its already robust data footprint by announcing its identity-based partnership with Adstra, the first Data Bureau designed to help marketers orchestrate the application…

The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

Tiger Pistol Achieves Social Advertising Milestone

The World's Largest Third-Party Publisher of Local Social Advertising Exceeds 1 Million Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, announced another milestone achievement with one million Facebook and Instagram campaigns published since launching its social advertising technology in 2016. Marketing Technology News: MagicLamp Software Announces Armand Lange as Vice President of Sales "With more local social campaigns published through our platform…

BigCommerce Streamlines Omnichannel Sales Experience

BigCommerce, a leading open SaaS e-commerce platform for fast-growing and established brands announced the availability of Channel Manager, a modernized platform feature that makes it easier for merchants to manage their comprehensive omnichannel sales presence. With access to a unified hub of all native and third-party storefront integrations – including marketplaces and advertising platforms such as Amazon, Facebook, Instagram, Google and Wish, as well as headless storefront channels like DEITY – BigCommerce merchants…

Kubient Optimizes The Associated Press Digital Advertising Supply Chain for Major Revenue and Audience Growth

The AP removed half of its vendors after Kubient audit revealed they were redundant Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, unveiled the modernized digital advertising infrastructure and operations for historic news agency, The Associated Press ("AP"). Kubient worked with The AP to evaluate and streamline its internal ad operations and techstack and uplevel its data analysis - ultimately providing the…

Now, One WhatsApp Business Account for Omnichannel Messaging and Experience Management

WhatsApp is a family app that brings people close to each other. For years, Facebook has been working on its messaging apps platforms that will become ubiquitous to every user’s daily communication. In the last few months, we have seen Facebook trying hard no its DevOps to create the best messaging and social media integration for Messenger, Instagram and WhatsApp. In the first break of sorts, WhatsApp Business has managed to achieve a feat that puts it in the league of pioneers in omnichannel messaging, a triumph no other…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

AcuityAds Partners With Digiday to Release in-Depth Industry Whitepaper, “Brands Need Advertising Automation to Control the Consumer…

Leveraging Advertising Automation Can Lead to Increased Return on Advertising Investment AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, released an industry whitepaper, "Brands Need Advertising Automation to Control the Consumer Journey," in partnership with Digiday, a media company and community for digital media, marketing and advertising professionals. As the creators of illumin™,…

Heartland Properties Joins Forces with Adwerx to Power Digital Advertising for Every Agent

Midwest brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns Heartland Properties, a local real estate firm serving the Council Bluffs and Omaha areas since 1988, launches the Adwerx Enterprise Automation Platform. The firm is now automating online ads for newly listed properties within their office, plus custom retargeting campaigns for every agent, and agents have the ability to run local, personalized streaming TV…

Jivox Named a Leader in Creative Advertising Technologies

Independent research firm report rates Jivox with the highest possible score in 28 evaluation criteria, including company vision, product vision and profitability Jivox, the personalized digital marketing technology leader, announced it has been recognized as a leader in The Forrester Wave™ Creative Advertising Technologies, Q4 2020 report. Forrester’s 2020 evaluation cites Jivox’s investment in personalized commerce, the next-phase of growth for brands: “Jivox embraces the evolving needs of the modern brand, which faces…

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria Innovid, the only independent advertising and analytics platform built for television, announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying,…

TAPTAP Digital Teams With Broadsign To Extend Programmatic Omnichannel Offering To DOOH

TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines the Broadsign Reach Supply Side Platform (SSP) with TAPTAP’s Sonata Demand-Side-Platform (DSP) and Data Management Platform (DMP), delivering a full suite of solutions that connects DOOH to other digital channels and uses data to…

Triller Partners With Digital Advertising Platform Consumable, Giving Triller Access To Its 250 Million Users

This partnership will increase Triller's profitability, giving brands and businesses alike the opportunity to create engaging short-form digital ads to be inserted between Triller content Triller announced its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Marketing Technology News: SAP To Acquire Omnichannel Customer Engagement Leader Emarsys Included in this year's Inc…

AcuityAds Unveils Groundbreaking New Advertising Automation Platform, illumin

AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, revealed the new, highly anticipated advertising automation platform, illumin™ ("illumin" or the "Platform"). The illumin platform is now available to advertisers, enabling planning, buying and omnichannel intelligence in a single platform for seamless visualization and management of the consumer journey. illumin allows advertisers to map…

Discovery Selects Magnite to Strengthen DTC Advertising Proposition for Streaming Services in the UK, Japan and India

Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control and efficiency for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s unique product range and roadmap, as well as…

Locus Partners With Vinculum to Enable Omnichannel Commerce and Supply Chain Fulfillment for Customers

Brands & Retailers can now have access to best-in-class routing, omnichannel commerce solutions, and supply chain management under one roof Locus, a global B2B SaaS company that automates human decisions in the supply chain, announced a partnership with Vinculum, a global software SaaS company enabling omnichannel commerce and supply chain fulfillment for brands. Locus and Vinculum will together provide a seamless solution for brands to manage everything E-commerce, right from global marketplace listings, data…