Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands. Many businesses are now turning to on-demand and one-to-one…

Marfeel Announces AdDealer Technology that Optimizes Mobile Ad Placement For Maximum ROI Impact

AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each Ad Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites, today announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in the right location, at the right time, measuring frequency, proximity and the level of aggression of each ad impression to increase publisher revenue.…

FedEx to Optimize Last-Mile Residential Deliveries; Position for Continued E-commerce Growth

FedEx Corp. is taking steps to increase the efficiency and lower the cost of residential deliveries as e-commerce continues to grow at an explosive rate. Beginning in March, FedEx Express will contract with FedEx Ground for the transport and delivery of select day-definite, residential Express shipments. FedEx Express packages will be selected for delivery by FedEx Ground if they are residential deliveries for which FedEx Ground can meet the service commitment. The company will begin rolling this out in Greensboro,…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Brighteye Applauded by Frost & Sullivan for Enabling Customers to Optimize Their Manufacturing Processes with Its Advanced MOMS

Brighteye's tailored solutions and modular architecture ensure that clients receive solutions suited to their unique needs Based on its recent analysis of the European market for manufacturing operations management software (MOMS) for the food and beverage industry, Frost & Sullivan recognizes Brighteye with the 2020 Europe Customer Value Leadership Award for helping customers substantially improve their manufacturing operations. While rapidly expanding its commercial activities beyond Belgium to Spain, France,…

Demandbase Optimizes Marketing Spend With Automated Advertising

Dynamic Audiences Enables Marketers to Automate Advertising and Marketing Campaigns, Saving Time and Money Demandbase, the leader in Account-Based Marketing (ABM), announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent…

Fastly Launches Cloud Optimizer to Boost Observability and Control in Multi-Cloud and Multi-CDN Infrastructures

Commerce and High Tech Organizations Can Enjoy Improved Performance, Observability, and Real-Time Control Without Making Significant Changes to Existing Network Infrastructure Fastly, Inc., provider of an edge cloud platform, announced Cloud Optimizer, a new offering that enables critical, high-traffic content delivery by sitting between a company’s content delivery network (CDN) and its central cloud. Cloud Optimizer brings customers with multi-cloud or multi-CDN architectures, especially within commerce and high tech…

Optimizing the Optimizers: New Tools for SEO Success

Sometimes it can seem like there’s not enough time in the day, or coffee in the pot, to let digital marketers do all they need to do. No two days are the same, no two campaigns are identical, and no one product or initiative has the same requirements as its predecessor. Given the changing digital marketplace and the ever-growing importance of digital marketing, it’s no wonder that marketers are so busy: They have one job title, but innumerable job responsibilities. Worse, all too often the tools that should guarantee their…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

Lytics Announces Seamless Integration With Google Marketing Platform to Optimize Marketing Spend

Marketers Can Now Share Customer Segments, Affinities, and Other Metrics Between Lytics and Google Ad Campaigns for More Precise Targeting and Increased ROI Lytics, the real-time CDP, announced a new capability for customers to share data seamlessly between the Lytics Customer Data Platform (CDP) and Google Marketing Platform (GMP) through tight integration between the two solutions. This is a game-changer for marketers who need to target Google Ads more effectively and drive better ROI from their ad spend on the Google…

Bluehost Expands in India Offering a Suite of Optimized WordPress Solutions

New Localized Website, Currency, and Support Helps Small Businesses Succeed in India Bluehost, an Endurance International Group company that turns ideas into websites, announced its expansion into India with a full suite of WordPress products, 24/7 local consultative sales and support, local currency, and a new website. India is one of the fastest-growing markets for digital consumers with more than half a billion internet subscribers, according to a McKinsey Global Institute report. As internet usage continues to…

Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives

For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various online activities impact your offline conversion metrics. But, things are changing very quickly with maturity of the CRMs and Customer Data Platforms (CDPs). CMOs can expect better MarTech tools to manage their Salesforce data by the time Dreamforce 2019 concludes tomorrow. One of the many CMO-friendly updates is Optimizely's latest Product launch on the AppExchange. It's called the Optimizely for…

G5 Launches New Cross-Channel Spend Optimizer That Improves Digital Advertising Performance Up To 25%

New Technology Uses Multi-Touch Attribution to Predict and Maximize Conversions G5, the leader in real estate marketing optimization, is launching Cross-Channel Spend Optimizer that improves digital advertising performance up to 25% and reduces cost-per-click by as much as 15%. An integral part of G5 Smart Digital Advertising, Cross-Channel Spend Optimizer uses advanced multi-touch attribution (MTA) to predict best advertising outcomes and automatically allocate daily ad investments across the campaigns, networks and…

Airship Unveils Airship Journeys, Offering Brands Revolutionary Simplicity to Create, Manage and Optimize Cross-Channel Customer Experiences…

Intuitive visual interface combines goal-driven guidance and unified cross-channel management to make innovative customer engagement easy for the marketer Customer engagement company Airship introduced Airship Journeys, a new visual interface that makes customer engagement simpler and dramatically more effective for the marketer. Airship Journeys combines the power of visual sequencing and cross-channel branching with glanceable views of goal-based performance to make it easy for marketers to quickly create, manage and…

Allego and Seismic Form Strategic Partnership to Optimize Sales Readiness with Personalized Content, Learning and Collaboration, All in One…

New Integration Between Market Leaders Delivers the Benefits of Allego’s Sales Learning and Readiness Platform with Seismic’s Advanced Sales Enablement Solution Allego and Seismic announced a strategic partnership to help sales and marketing organizations improve performance by providing a central resource for all of their personalized sales collateral, customer engagement videos, and relevant just-in-time learning material. The companies have completed a technology integration, which combines Allego’s leading sales…

IBM Watson Helps Lufthansa Group Optimize Its Customer Service

Lufthansa and IBM collaborate in the field of artificial intelligence (AI); new AI Studio leverages IBM Garage method IBM and the Lufthansa Group have joined forces to establish the Lufthansa AI Studio, a collaboration that will use artificial intelligence (AI) to help address the airline's business challenges, such as improving customer service. Leveraging the IBM Garage method, the Lufthansa AI Studio's interdisciplinary team consists of IBM Services professionals with diverse expertise working side by side with…

PX Launches First Objective Quality Score for Lead Buyers to Assess and Optimize Sources

Leading Marketplace for Customer Acquisition Delivers New Machine-Learning-Based Tool for Buyers and Sellers PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of Source Quality Scoring, an advanced engine that provides the first objective quality score on sources for lead buyers to assess and optimize where to find new customers. The feature is now available to all marketers buying leads through PX. Source Quality Scoring is an expansion of PX’s lead scoring…

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

Conversion-Optimized Websites: A Differentiator in Commercial Real Estate (CRE)

Prioritizing space above the fold, strategically placed calls-to-action, and a smart design that balances visual and content hierarchies are the keys to optimizing commercial real estate websites for the conversion of new leads into leases In the world of commercial real estate (CRE), the return on investment is directly proportional to achieving target occupancy rates and attracting renters willing to pay the highest rents. A great user experience across corporate and property-level websites will drive more conversions and…

Optimizely Announces Performance Edge, Enabling the Industry’s Fastest Web Experiments

Performance Edge, powered by Cloudflare Workers, empowers brands to scale web experimentation without fear of performance impact Optimizely, the world's leader in digital experience optimization, launched Performance Edge, a new product that enables high-performing experimentation teams to easily scale their programs and run more experiments without compromising customer experience. Performance Edge enables visual-editor based website experiments to run faster — on average in less than 50 milliseconds, or faster than the…