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Prestigious Brazilian Engineering Company Selects MiX Telematics to Optimize Asset Safety & Efficiency

MiX Telematics a leading global provider of fleet and mobile asset management solutions, has announced that one of Brazil's most prominent engineering companies has appointed MiX Telematics to assist in improving the safety and running costs of their cranes. Marketing Technology News: MHC Software Acquires Ecrion Software The company will rely upon MiX Telematics to provide vital optimization services for their 276 cranes, located at one of the largest ore mines in the world in the north of Brazil. MiX Telematics…

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online. Campaign insights can then be used to…

Litmus Announces Integration with SAP Marketing Cloud to Optimize Email Testing, Streamline Email Production

Integration enables collaboration and customer data insight to help ensure email campaign success Litmus, a leader in email marketing, today announces the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team,…

Optimized Dynamic Pricing by Pricefx Now an SAP Endorsed App

This solution – offering a fast, flexible way to optimize pricing and increase revenue – is now available on SAP® App Center Pricefx, the global leader in native cloud pricing software, announced that its Optimized Dynamic Pricing (ODP) solution is now an SAP endorsed app, available for online purchase on SAP App Center. SAP Endorsed Apps are a new category of solutions from SAP’s partner ecosystem to help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes.…

Booths Selects Logile’s Store Planning and Workforce Management Suite to Optimize Labor and Improve the Customer Experience

Booths' selection supports the company's strategic advancement into automation and marks Logile's expansion into the United Kingdom Logile, Inc., leading store planning, execution and workforce management solution provider, today announced that Booths, premier Northern England high-end supermarket chain, selected Logile store planning and workforce management solution suites and engineered labor standards. Booths will implement the software solutions throughout the company's retail store locations, petrol stations,…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

How Sales Leaders can Optimize Their Pipelines to Keep Sellers Motivated Amid Disruption

As businesses close the books on a tumultuous quarter, sales organizations are under increasing pressure to deliver on revenue commitments for the remainder of the year. Marketing and sales teams are scrambling to stay aligned with one another as they reevaluate the sales pipeline — and with their CFOs to ensure accurate forecasts and timely operational changes. This article will help you to optimize your sales pipelines and to maintain an emphatic connection with your customers amid COVID-19 lockdown. Shake-Away…

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…

Optimizely Enhances Free Feature Flagging Plan with Experimentation, Targeted Rollouts

New capabilities validate product quality and drive customer engagement across the development lifecycle Optimizely, the world's leader in progressive delivery and experimentation, announced that its free feature flagging plan for development teams, Rollouts, now also includes A/B testing and feature configuration. This more comprehensive solution continues to be available as the free tier in Optimizely's enterprise Full Stack platform. With the new, enhanced Rollouts plan, teams have a single set of development tools at…

Verpex Launches First “Co-Cloud Hosting” Service, Optimizes Site Speed, Reliability and Email Deliverability

Web hosting company improves site performance by using Amazon AWS, Google Cloud and Digital Ocean instead of traditional datacenters Verpex, a high performance web hosting solution, announced the launch of the industry's first "co-cloud" hosting services. Clients on their hosting plans may see benefits to uptime, site deliver speed and even search engine rankings. Verpex uses several different cloud datacenter providers including Amazon AWS, Google Cloud and Digital Ocean which increases the amount of global server…

Groove Raises $12 Million to Accelerate Growth for the Only Sales Engagement Platform Optimized for AE’s

Level Equity, Uncork Capital, Capital One Ventures, and Quest Venture Partners participate in Series A round to expand awareness and adoption of highest-rated sales engagement platform on G2 Groove, a leading sales engagement platform for account-based revenue teams, announced that they have secured $12 million in Series A funding, bringing total investment in the company to $16 million. This funding round welcomed new investors Level Equity and Capital One Ventures, who join existing investors Uncork Capital and Quest…

Inc. 5000 Listed Firm Deploys 3CLogic to Optimize Call Center Experience and Services

Managed Services division integrates voice platform with ServiceNow ITSM to streamline operations and increase productivity 3CLogic, a leading provider of cloud contact center solutions, today announced the successful adoption of its telephony integration for ServiceNow by an Inc. 5000 Listed Managed Services Provider with nationwide locations. The deployment was part of a broader effort to consolidate systems and services collected over time through company acquisitions to improve first call resolutions and drive a…

IPC Systems Optimizes Return and Service Operations with Mize Returns Management Software

IPC Systems, Inc. (IPC), the technology and service leader powering financial markets, implements Mize Return Management solution globally to improve the return and service operations for IPC Branches, Distributors, and Partners Mize, a leading provider of Connected Customer Experience Platform and Service Lifecycle Management software, announced today that IPC Systems, Inc. (IPC) had implemented Mize Returns Management software to simplify, automate, and integrate product and part return processes. IPC is a technology…

Neptune Software Partners With CloudAdmin to Help Customers Optimize Cloud Computing Costs

NEPTUNE SOFTWARE, a leading provider of low code, rapid application software, announced its referral partnership with CloudAdmin. This partnership will allow Neptune Software customers to take control of their cloud costs with CloudAdmin's optimization platform. In contrast, CloudAdmin customers can rethink the way they build and develop applications by eliminating backend fragmentations and cutting development and training costs. Marketing Technology News: Identity Automation Launches Studio Module for RapidIdentity with…

Pandora Chooses Medallia to Understand and Optimize Digital Experience

Medallia, Inc. , the global leader in experience management announced Pandora, the world’s leading jewelry brand known for its customizable charm bracelets, rings, and necklaces, has selected Medallia Experience Cloud to provide a unified view of the customer experience across critical digital touchpoints. Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO Medallia’s platform will help Pandora capture feedback from emerging web and mobile channels, engage customers with…

OptimizeRx Launches Coronavirus Text Message Alerts

OptimizeRx Corp., a leading provider of digital health solutions for life science companies and payers, has launched a free interactive text message alert program available to the general public that delivers coronavirus (COVID-19) information issued by the Centers for Disease Control and Prevention (CDC) directly to any SMS-enabled mobile device. The COVID-19 Public Alert System was developed by the OptimizeRx patient engagement team to help the American public stay up-to date with authoritative, timely information about…

Signifyd Launches Its Commerce Protection Platform to Optimize Revenue Throughout the Shopping Journey

Signifyd announced the launch of its Commerce Protection Platform, an innovative retail solution that leverages its vast Commerce Network to maximize ecommerce conversion, automate customer experience and eliminate fraud and customer abuse. The enterprise-ready platform gives retailers “found money” to overcome the twin challenges of modern retail — rapidly increasing costs for top-of-funnel customer acquisition and bottom-of-funnel fulfillment. As platforms like Google, Facebook and Amazon drive up digital ad prices and…

Optimize Your Social Media profiles to Earn Enormous Gains

If you are a business person and thinking of increasing your customer count, then social media networking is the one-stop for all your issues. We spend most of our time on social media applications, and business people can use this route to promote their products. There are so many Instagram accounts focusing on Direct Sales without the presence of any mediator. The absence of a mediator increases your Sales margin and thus surges your overall revenue. At present, products from varying categories are listed for sale on…

Merkle Brings Analytics and Marketing Technology Chops to Optimize Auto Manufacturer’s Customer Journeys

A data-driven mindset and Salesforce Marketing Cloud expertise were critical to the project’s success Merkle, a Dentsu Aegis Network company and leading technology-enabled, data-driven performance marketing agency, enabled a North American auto manufacturer to leverage Salesforce Marketing Cloud to personalize customer journeys and meet business goals. With a 30-year heritage in data, analytics, and technology, Merkle has deep knowledge of working with brands to optimize marketing technology investments by seamlessly…

Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands. Many businesses are now turning to on-demand and one-to-one…